Taylor Online Marketing

What Taylor Online Marketing does

Taylor Online Marketing (TOLM, Inc.) is a privately held, founder-operated digital marketing firm founded in 2015 and headquartered in Aptos, California. The company operates a pay-per-lead marketplace connecting service businesses with high-intent consumer inquiries across seven verticals: auto transport, local and long-distance moving, plumbing, garage door, electrician, general home services, and locksmith. Rather than functioning as a traditional agency, TOLM owns and monetizes its own lead-generation websites, distributing leads on a transactional basis with options for exclusive, shared, pay-per-call, and live-transfer delivery. Customers include auto-transport brokerages, moving companies, and home-service contractors across the United States, with testimonials indicating multi-year relationships (3-8+ years) and claims of superior conversion economics versus competitors.

The company's product portfolio extends beyond lead generation into complementary digital marketing services (web design, SEO, PPC management, online reputation management) delivered either directly or via referral partnerships with sister companies Santa Cruz SEO Inc. and Santa Cruz Web Design, Inc. The underlying technology is a standard web-based platform with a contractor-facing dashboard that provides lead-status tracking, ZIP/type/date filters, and CRM integration via webhook, email, and SMS notifications for real-time delivery and service-area matching. The firm is also expanding into subscription-based fractional leadership offerings branded as ExecSaaS, VPSaaS, and VPMaaS, targeting startups, SMBs, and mid-size organizations with part-time executive coverage.

TOLM's go-to-market is sales-led, using direct phone outreach and web contact forms to acquire B2B customers, with revenue generated across three streams: pay-per-lead transactions (the core model), project-based web development services, and emerging subscription fractional leadership contracts. The company remains bootstrapped with no disclosed external funding, is co-owned by founders referenced as Joe and Tony in customer testimonials, and has identified Joshua Soros as Vice President of Sales. Operating geographies are domestic USA only, and the firm is actively publishing regulatory thought-leadership content covering FCC lead-generation consent rules as part of its compliance positioning.

Name

Taylor Online Marketing

Legal name

Taylor Online Marketing.com, Inc.

Website

https://tolm.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Taylor Online Marketing is a bootstrapped, founder-operated pay-per-lead marketplace serving auto transport, moving, and home-service businesses across the United States, supplemented by web development services and emerging fractional executive subscription offerings.

Ownership category

akta.pro rank

Headquarters

HQ city

Aptos

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations

Revenue model

1. Pay Per Lead Sales: Core revenue stream selling exclusive and shared leads to home service businesses (plumbers, electricians, garage door contractors, locksmiths) and moving/auto transport companies. Customers pay per qualified lead delivered based on service area and exclusivity preferences.
2. Web Development Services: Website design, logo design, and web development services for various business niches. Services include SEO, PPC management, and online reputation management.
3. Fractional Leadership / ExecSaaS: Executives as a Service (ExecSaaS), Vice President of Sales as a Service (VPSaaS), and Vice President of Marketing as a Service (VPMaaS) offerings targeting startups, SMBs, and mid-size organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Taylor Online Marketing (TOLM) generates and sells qualified, exclusive and shared leads to home service contractors, moving companies, and auto transport brokerages on a pay-per-lead basis, with real-time delivery and service-area matching. The company also offers complementary web development and digital marketing services (web design, SEO, PPC, online reputation management) and fractional leadership offerings branded ExecSaaS, VPSaaS, and VPMaaS for startups, SMBs, and mid-size organizations.

Product overview

Taylor Online Marketing (TOLM) operates a pay-per-lead marketplace connecting service businesses with high-intent customers. The core product portfolio centers on lead generation across multiple verticals: auto transport, moving (local and long-distance), plumbing, garage door, electrician, home services, and locksmith. Each lead category offers exclusive and shared distribution options with real-time delivery and service-area matching. The company also offers complementary web development services including Web Design, Online Reputation Management, Pay Per Click (PPC) management, and Search Engine Optimization (SEO). The platform includes an internal contractor dashboard for tracking lead status and integrates with customer CRM systems via webhook for lead delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Transport Leads Pay-per-lead generation service connecting auto transport brokerages and carriers with customers seeking vehicle shipping services, delivering qualified leads with contact details and service requirements.
• Moving Leads Comprehensive lead generation for moving companies covering local and long-distance relocations, including exclusive and shared options, pay-per-call, form-based, and live transfer lead formats.
• Plumbing Leads Lead generation service for plumbing contractors offering emergency, residential, commercial, and installation/repair leads with real-time delivery and service-area matching.
• Garage Door Leads Lead generation for garage door companies with exclusive lead options, real-time delivery, and multi-channel acquisition through SEO, Google Ads, and Facebook Ads.
• Electrician Leads Lead generation for electrical contractors providing residential and commercial service leads with exclusive and shared distribution options.
• Home Services Leads Pay-per-lead marketplace for home service contractors offering real-time lead delivery, service-area matching, and exclusive/shared lead options across various service trades.
• Locksmith Leads Lead generation for locksmith businesses providing high-intent emergency, residential, and commercial leads with service-area matching and real-time delivery.
• Web Design Website design services including logos and websites across various niches, offered directly by TOLM and via its sister company Santa Cruz Web Design, Inc.
• Online Reputation Management Service to manage and protect a business's online reputation and address potential reputation issues across the web.
• Pay Per Click (PPC) PPC management services for Google Ads, Bing, and Yahoo paid ad campaigns focused on ROI.
• Search Engine Optimization (SEO) Organic search engine optimization services, primarily for TOLM's own sites with select client work; referrals to sister company Santa Cruz SEO Inc. for additional SEO engagements.
• Fractional Leadership Services (ExecSaaS) Fractional executive leadership offering marketed under the ExecSaaS (Executives as a Service), VPSaaS (Vice President of Sales as a Service), and VPMaaS (Vice President of Marketing as a Service) brands, providing part-time executive, sales leadership, and marketing leadership services to startups, SMBs, and mid-size organizations.

Quantifiable outcome

• Over 75% of First Alarm Security's clients came directly from web searches after SEO work
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Santa Cruz SEO Inc.minorStrategic or Co-development PartnerSister company referral partner for organic search engine optimization services. Company recommends contacting Santa Cruz SEO Inc. for SEO services while TOLM focuses primarily on lead generation for its own sites.
• Santa Cruz Web Design, Inc.minorStrategic or Co-development PartnerSister company referral partner for web design services. TOLM directs web design inquiries to Santa Cruz Web Design, Inc. while maintaining focus on lead generation business.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Yelp: Local business platform offering advertising and lead-generation products to home-service, moving, and auto providers. Broader consumer brand than TOLM but competes for the same SMB marketing dollars.

Emerging players

• Porch: Home-services platform connecting homeowners with contractors and home improvement professionals. Comparable consumer-to-contractor marketplace model, though currently narrower in monetization than TOLM's exclusive lead offering.
• Networx: Lead-generation service for home-improvement contractors (roofing, windows, HVAC, plumbing). Operates in adjacent home-services verticals with a similar exclusive lead delivery model.
• Chief Outsiders: Fractional executive services firm placing part-time CMOs, CROs, and CFOs into SMBs and mid-market companies. Closest comparable to TOLM's ExecSaaS/VPSaaS/VPMaaS fractional leadership subscription offering.

Direct peers

• Blue Corona: Digital marketing agency focused on home services, contractors, and franchise businesses, providing SEO, PPC, and web design. Overlaps directly with TOLM's web-development services and the same home-services customer base.
• CraftJack: Lead generation provider specializing in home-improvement contractors (roofing, windows, siding, remodeling) via pay-per-lead. Comparable offering to TOLM's exclusive lead model targeting trade contractors.
• Bark.com: Global services marketplace that matches professionals with consumers across home services and moving categories using a pay-per-lead mechanism. Direct competitor to TOLM in lead matching and exclusive/shared lead distribution.
• Thumbtack: Online marketplace connecting home-service professionals (plumbers, electricians, locksmiths, movers) with local consumers via pay-per-lead economics. Directly comparable to TOLM's core lead-gen model across overlapping verticals and SMB customer base.
• WebFX: Digital marketing agency that bundles SEO, PPC, web design, and lead generation for home-service and B2B clients. Comparable to TOLM's web-development and SEO add-on offerings sold into the same contractor buyer.
• Angi Leads (formerly HomeAdvisor): Lead-generation platform that sells home-service contractor leads (plumbing, HVAC, electrical, garage door, etc.) on exclusive and shared pay-per-lead terms. Same vertical, same buyer, same revenue model as TOLM's home services product line.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tolm_inc
• YouTubeyoutube.com/@TaylorOnlineMarketing01
• Facebookfacebook.com/profile.php?id=61577526945694
• LinkedInlinkedin.com/in/taylor-online-marketing-social
• Instagraminstagram.com/tolm_inc
• Pinterestpin.it/1y46G90kg
• TikToktiktok.com/@tayloronlinemarketing01

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taylor Online Marketing