Breathe Hot Yoga

What Breathe Hot Yoga does

Breathe Hot Yoga is a privately held wellness studio operator founded in 2011 and headquartered in Calgary, Alberta, Canada. The company runs three physical studios across the Calgary metro — Avenida (321, 12445 Lake Fraser Dr SE), McKenzie Towne (210, 142 McKenzie Towne Link SE, a Silver LEED-certified facility), and Britannia (818 49 Avenue SW) — and offers more than 70 in-studio classes and 8 virtual classes per week across the Avenida and McKenzie Towne locations. Core class formats include hot yoga (heated to 38°C at 40% humidity using Far Infrared Radiant systems), warm (28-37°C) and non-heated (20-28°C) formats, with branded styles such as Traditional Hot (26+2), Baptiste, Yang Yin, Fit Flow, Core, Flow, Hips & Hamstrings, Yin, Restorative, and HIIT.

The product portfolio extends well beyond yoga into adjacent wellness services delivered at the studios: registered massage therapy (multiple modalities including Essential Oils, Myofascial Cupping, Hot Stone, Prenatal, Orthopaedic, Cranial Sacral, Lymphatic Drainage), traditional and facial rejuvenation acupuncture, reiki, and structured nutrition consulting (3-month Reset Plan, 6-month Thrive Plan, functional testing add-ons). The company also operates a Yoga Alliance-certified teacher training program spanning a 200-hour YTT plus 20-hour Yin, 20-hour Power, and 15-hour Traditional Hot Yoga Posture Lab intensives, which builds a credentialed instructor pipeline and an additional professional-services revenue stream.

Revenue is generated through a hybrid subscription and unit-pricing model: auto-pay unlimited memberships ($179/month, with 3-, 6-, and 12-month discounted tiers), per-class passes ($15 specialty up to 20-class pack at $380), private classes ($129 base + $15/student), wellness service fees, teacher training tuition ($3,250-$3,550 for 200hr YTT), and merchandise sales. Distribution is direct-to-consumer across all channels, with MindBodyOnline serving as the booking/registration platform, Moneris handling payment processing, native iOS and Android apps for mobile scheduling, and email/newsletter social media for customer acquisition. Gift cards are sold online and in-studio. The customer base comprises general wellness seekers, families and prenatal/parent-baby participants, health-conscious consumers managing chronic conditions, and aspiring yoga teachers pursuing certification.

Name

Breathe Hot Yoga

Legal name

Breathe Hot Yoga

Website

https://breathehotyoga.ca

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Breathe Hot Yoga is a Calgary-based, privately held wellness studio chain operating three locations that deliver hot yoga and complementary wellness services — massage, acupuncture, reiki, and nutrition consulting — along with Yoga Alliance-certified teacher training programs, serving individual wellness seekers, families, and aspiring yoga instructors in the Calgary metro.

Ownership category

akta.pro rank

Product category

Boutique Yoga and Integrated Wellness Studio Services

NAICS

Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Hot Yoga & Heated Pilates (HSADACAC)

akta.pro secondary industries

Power Yoga & Athletic Yoga Conditioning (HSADACAG), General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Hot yoga classes
• Wellness studio services
• Yoga teacher training
• Registered massage therapy
• Infrared heating yoga

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Yoga Memberships: Unlimited yoga memberships offering access to all studio locations. Auto-pay monthly at $179/month, with discounts for longer commitments (3-month: $559, 6-month: $999, annual: $1759). Memberships auto-renew and can be cancelled with 30 days notice.
2. Class Passes: Flexible class passes for pay-as-you-go: single pass $27, 5-class $120, 10-class $215, 20-class $380. Specialty passes for $15 (6AM, Friday nights, Sunday 8:30AM classes). Passes expire 1 year from purchase.
3. Wellness Services: Massage therapy, acupuncture, reiki, nutrition consulting offered at both McKenzie Towne and Britannia locations. Pricing varies by service type and duration.
4. Private Classes: Personalized one-on-one or group private yoga classes at $129 base rate plus $15 per additional student. Available at all locations.
5. Merchandise and Add-ons: Sale of yoga mats, towels, props, water bottles, mat sanitizer spray, and other wellness products. Yoga add-ons for nutrition clients (30% off unlimited yoga).
6. Teacher Training Programs: Yoga Alliance certified training programs including 200hr Yoga Teacher Training ($3,250-$3,550), Power Yoga 20hr ($360-$399), Yin Yoga 20hr ($399-$459), and Traditional Hot Yoga 15hr ($269-$299).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Breathe Hot Yoga operates three physical yoga studios in Calgary offering hot yoga classes heated to 38°C with 40% humidity using Far Infrared Radiant (FIR) systems, alongside warm (28–37°C) and non-heated (20–28°C) yoga classes in multiple formats including Baptiste, Yang Yin, Fit Flow, Traditional Hot, and Yin styles. The studios supplement their yoga schedules with a full wellness services suite encompassing registered massage therapy, acupuncture, reiki, and personalized nutrition consulting, plus Yoga Alliance certified teacher training programs (200hr, 20hr Power, 20hr Yin, 15hr Traditional Hot) delivered in-person.

Product overview

Breathe Hot Yoga is a wellness studio offering a comprehensive range of yoga classes and holistic health services across three Calgary locations (Avenida, McKenzie Towne, and Britannia). The core offering includes hot yoga classes (heated to 38°C using Far Infrared Radiant systems) and non-heated/warm classes across various styles such as Traditional Hot, Baptiste, Flow, Core, Fit Flow, Yang Yin, Hips & Hamstrings, Yin, Restorative, and HIIT. Complementing the yoga classes is a full-service wellness center providing Massage Therapy (including Essential Oils, Cupping, Hot Stone, Prenatal, Orthopaedic, Craniosacral, and Lymphatic Drainage), Acupuncture (Traditional and Facial Rejuvenation), Nutrition Consulting, and Reiki Therapy. The studio also offers professional development through Yoga Teacher Training programs (200hr, 20hr Power, 20hr Yin, 15hr Traditional Hot Yoga), Private Classes, Registered Programs, and Workshops. Class passes, memberships (including Intro Special, Auto-Pay, and Annual options), and gift cards provide flexible access to all services across the three locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Yoga Classes Group yoga classes delivered in studios heated to 38°C with 40% humidity using Far Infrared Radiant (FIR) systems. Includes Baptiste, Core, Fit Flow, Flow, Hips & Hamstrings, Traditional Hot, and Yang Yin formats, available to members and class-pass holders at all three Calgary studios.
• Warm and Non-Heated Yoga Classes Non-heated yoga classes at 20–28°C and warm classes at 28–37°C delivered in the Metta room at McKenzie Towne, including HIIT, Yogi's Explore, Restorative, and Yin formats, for members and drop-in customers seeking lower-temperature practice.
• Private Yoga Classes Personalized one-on-one or small-group yoga sessions tailored to individual goals, available at all three Breathe Hot Yoga studios in heated or non-heated formats, at a base rate of $129 for 60 minutes plus $15 per additional student.
• Registered Massage Therapy Wellness services performed by Registered Massage Therapists at McKenzie Towne and Britannia, including Essential Oils Massage, Myofascial Cupping, Hot Stone Massage, Prenatal Massage, Orthopaedic Massage Therapy, Reflexology, Cranial Sacral Therapy, and Lymphatic Drainage Massage, addressing pain, injury recovery, and relaxation.
• Acupuncture Services Traditional acupuncture using filiform needles at specific body points for pain relief and healing, plus Facial Rejuvenation Acupuncture incorporating Gua Sha tools, LED light therapy, and jade rollers for cosmetic and well-being outcomes.
• Reiki Therapy Japanese energy healing practice delivered in 60-minute sessions ($95) at McKenzie Towne and Britannia, working with the body's meridian and energy systems to support physical, emotional, mental, and spiritual well-being, with a 24-hour cancellation policy.
• Nutrition Consulting Personalized nutrition program with a Discovery Call (conducted via Zoom), Reset Plan (3 months), Thrive Plan (6 months), and add-ons including Customized Meal Plans, GI-MAP Functional Testing, and DUTCH Hormone Testing, plus a 30% discount on unlimited yoga for nutrition clients.
• 200-Hour Yoga Teacher Training Yoga Alliance certified 200-hour teacher training covering anatomy, physiology, asana, yoga philosophy, chakras, teaching methodology, and business ethics, priced at $3,250–$3,550, taught by lead teachers Amanda Kelly, Paige Clapperton, Kenny Vermette, Sara Gerow, and Sara Glessing.
• 20-Hour Yin Yoga Teacher Training 20-hour Yin Yoga teacher training exploring foundations of Yin Yoga, skeletal variations, fascia, teaching skills, posture breakdown, and sequencing ($399–$459), led by Amanda Kelly for continuing-education credits.
• 20-Hour Power Yoga Teacher Training 20-hour Yoga Alliance certified power yoga training covering the Five Pillars (vinyasa, breath, heat, gaze, core), sequencing, energetics, philosophy, and teaching skills ($360–$399), led by Paige Clapperton.
• 15-Hour Traditional Hot Yoga Posture Lab 15-hour weekend intensive into the classic 26+2 Traditional Hot Yoga series, covering history, lineage, philosophy, posture analysis, and full guided classes ($269–$299), led by Sara Gerow and Julie Hanson.
• Registered Programs (Prenatal, Parent & Baby, Kids, Chronic Pain) Fixed-cohort group programs including Summer Prenatal Yang Yin, Chronic Pain Management & Therapy, Parent & Baby Yoga, and Kids 6-11 yoga classes, sold as series rather than drop-in memberships.
• Workshops and Special Events Periodic special workshops and events offering unique yoga learning experiences and specialized training beyond the regular class schedule.
• Gift Cards Gift cards redeemable for yoga classes, workshops, massage, reiki, acupuncture services, and merchandise, available for purchase online via MindBody and in-studio at all three locations.
• Yoga Merchandise and Add-Ons Retail sale of yoga mats, towels, props, water bottles, mat sanitizer spray, and other wellness accessories, supplementing class and membership revenue.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• MindBodyOnlinecoreTechnology or IntegrationMindBodyOnline is used for web scheduling, registration, order processing, and online payments. This platform serves as the primary booking system for yoga classes and wellness appointments.
• Moneris SolutionscoreTechnology or IntegrationMoneris Solutions provides payment processing services for online transactions. Handles credit card processing for online orders.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Modo Yoga: Canadian-origin hot yoga studio chain with multiple locations and a similar membership-based model. Directly comparable on hot yoga modality, geographic market (Canada), and teacher training programs.
• Sweat Yoga Calgary: Calgary-based hot yoga studio operating in the same local market with similar class formats and pricing models. Directly competitive on geography, modality, and customer segment.
• Hotbox Yoga: Multi-location hot yoga studio with comparable class formats, membership tiers, and infrared heating. Operates as a directly competing hot yoga chain in adjacent Canadian markets.
• Yoga Tree Studios: Calgary-area yoga studio with multiple locations offering various yoga styles. Directly competes in the same local market with similar class-based membership models.
• YYC Hot Yoga: Calgary hot yoga studio operating in the same geographic market. Comparable on modality, pricing structure, and direct-to-consumer wellness positioning.

Broad incumbents

• CorePower Yoga: Large US-based hot yoga chain operating hundreds of studios with membership and teacher training programs. Comparable on heated yoga modality and multi-service offering, but at much larger scale.
• Equinox: Premium multi-service fitness and wellness brand offering yoga, spa, and recovery services. Comparable on integrated yoga + wellness positioning but at luxury tier and much larger scale.

Others

• Yoga Alliance: Industry credentialing body whose 200-hour certification standard Breathe's teacher training programs follow. Relevant as ecosystem enabler rather than direct competitor.

Emerging players

• Hand & Stone Massage and Facial Spa: Multi-location massage and wellness services franchise. Comparable on the wellness service offering (massage, facials) Breathe provides, though their core is not yoga.
• Massage Heights: Membership-based therapeutic massage franchise with comparable recurring revenue model and wellness positioning. Overlaps with Breathe's massage therapy service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/breathehotyoga
• Facebookfacebook.com/breathehotyoga
• LinkedInlinkedin.com/company/breathe-hot-yoga-yyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Breathe Hot Yoga