FATTA

What FATTA does

FATTA is a Swedish non-profit membership association (ideell förening) founded on 9 September 2013 in Stockholm, working to end sexual violence and promote consent in both practice and legislation. It was created by the organizations Femtastic and Make Equal following the acquittal of three men in the Umeå "bottle rape" case, and was formally incorporated in October 2014. The organization operates with 1-10 paid staff and approximately 25 volunteer activists organized into five specialist groups (Fattapodden, föreläsning, Fatta lagen, kommunikation, merch), supported by over 1,500 paying members (as of 2020) who hold voting rights at the annual meeting.

FATTA's "technology" is a portfolio of human-authored educational methodology materials and live services rather than software. Core products include Samtyckeskorten — freely downloadable consent-exercise cards for grades 1-6 developed with teachers and tested in classrooms — and "Sex steg till en samtyckeskultur" (Six Steps to a Consent Culture), a six-step method material used in workplaces, schools, and informal settings. The organization delivers paid lectures and workshops through its "Anlita Fatta" program (Fatta opinion, Fatta jobbet, Fatta skola pedagog/elev) and produces the Fattapodden podcast distributed on Spotify, Apple Podcasts, and SoundCloud. Distribution runs through a direct-booking website, a Shopify webshop for merchandise and the "Fatta-asken" pedagogical box, and self-serve PDF downloads.

FATTA's revenue is generated from five streams: tiered annual membership fees (Gnista 150 SEK, Flamma 250 SEK, Eldsjäl 500 SEK) paid via Swish; merchandise sales; paid corporate and school lectures; project-based government grants from Jämställdhetsmyndäckheten and MUCF; and donations via Swish, Team Together's e-commerce donation network, and royalty donations from the founding song "Fatta" by Cleo, Syster Sol, Kristin Amparo, and Nasteho Osman. The organization is the leading civil-society contributor to Sweden's 2018 consent law and to the inclusion of consent in the national school curriculum from autumn 2022, positioning it as the primary interlocutor between Swedish civil society and government on consent policy.

Name

FATTA

Legal name

Fatta!

Website

https://fatta.nu

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

FATTA is a Swedish non-profit membership association founded in 2013 that develops consent-education methodology materials and delivers lectures, workshops, and a podcast to schools, workplaces, and the Swedish public. It drove the 2018 Swedish consent law and the 2022 inclusion of consent in the national school curriculum.

Ownership category

akta.pro rank

Product category

Advocacy and Educational Services

NAICS

Social Advocacy Organizations (8133), Business Associations (813910)

akta.pro primary industry

Accessibility, Universal Design for Learning (UDL) & Inclusive Content Services (EDAGAKAJ)

akta.pro secondary industries

Special Education & Accessibility-Optimized Media (UDL, AAC, Captioning) (EDAGALAH), Open Accessibility & Inclusive OER (UDL, alt formats) (EDAGAJAJ), Podcast Transcription, Captioning & Accessibility Services (MPACADAK), Accessible Media Production (Alt Formats, Captioning, Audio Description) (EDALAGAC)

Keywords

• Consent culture education
• Sexual violence prevention
• Nonprofit advocacy services
• Consent methodology materials
• Workplace consent training

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Annual membership fees paid via Swish in three tiers: Gnista (150 kr), Flamma (250 kr), Eldsjäl (500 kr). Members gain voting rights at the annual meeting and are part of the organization's governance.
2. Merchandise sales: Sale of branded merchandise including clothing, jewelry, and the 'Fatta-asken' (Fatta box) through an online webshop (Shopify). Jewelry is produced in collaboration with Feministsmeden.
3. Lecture and workshop fees: FATTA offers paid lectures and workshops under the 'Anlita Fatta' program to companies, organizations, and schools. Offerings include 'Fatta opinion' (30 min), 'Fatta jobbet' (90 min), 'Fatta skola pedagog', and 'Fatta skola elev'. Pricing not publicly disclosed.
4. Government project grants: FATTA receives project-based funding from government agencies. Fatta skolan (2023-2024) is funded by Jämställdhetsmyndigheten. Fatta Samtycke (2016-2019) was funded by MUCF. Fatta Jobbet (2019) was funded by Jämställdhetsmyndigheten.
5. Donations and Swish contributions: One-time and recurring donations accepted via Swish (123-3049582), monthly giving program, birthday fundraising on Facebook, and e-commerce donations through Team Together partnership (250+ online stores).
6. Music royalty donations: The founding song 'Fatta' by Cleo, Syster Sol, Kristin Amparo, and Nasteho Osman generates Spotify streams. Artists donate all revenue from the song to FATTA's operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

FATTA is a Swedish nonprofit membership association that develops and delivers consent culture education through methodology materials, lectures, and workshops for schools, workplaces, and organizations. The organization also advocates for legislative change on sexual violence and runs the Fattapodden podcast to promote consent education and awareness across Sweden.

Product overview

FATTA is a non-profit membership organization working against sexual violence and for consent in practice and legislation. The organization's product portfolio centers on educational methodology materials and training services. Core products include Samtyckeskorten (consent cards for grades 1-6), Sex steg till en samtyckeskultur (six-step consent culture method material), and the Fattapodden podcast. Services include Fatta opinion (inspirational lectures), Fatta jobbet (workplace training), and Fatta skola (school programs for both educators and students). The offering is complemented by FATTA-asken (educational toolkit), activist groups including Fatta lagen (legal monitoring), and a membership program with three tiers (Gnista, Flamma, Eldsjäl). The Fatta skolan project (2023-2024) develops method materials for lower and middle school (ages 7-12), funded by Jämställdhetsmyndigheten.

Differentiator

Problem solved

Functional benefit

Products and services

• Fatta opinion Inspirational lecture covering FATTA's background, message, and working methods, designed for companies, organizations, and schools seeking to understand consent culture. 30 minutes plus interactive dialogue.
• Fatta jobbet Workplace lecture with interactive workshop elements diving into sexual violence and consent law and practice, including the Sex steg till en samtyckeskultur methodology. Duration: 90 minutes.
• Fatta skola - pedagog Lecture and workshop for educators providing a legal overview of the consent law and changes in the curriculum, plus FATTA's pedagogical tools (Sex steg till samtycke and FATTA-asken).
• Fatta skola - elev Lecture with interactive workshops for students covering sexual violence, consent, sexuality, relationships, and consent culture creation. Duration: approximately 90 minutes.
• Membership (Gnista, Flamma, Eldsjäl) Three-tier annual membership program: Gnista (150 kr), Flamma (250 kr), Eldsjäl (500 kr), supporting FATTA's work for consent culture with voting rights at annual meeting.
• FATTA-asken Pedagogical tool for the classroom, part of the Fatta skola offering for educators. Available through the FATTA webshop.

Quantifiable outcome

• The consent law (2018) resulted in a 75% increase in convictions for sexual offenses without compromising the legal rights of the accused
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Feministsmeden (Nathalie Wåhlin)minorStrategic or Co-development Partner · 1 January 2019Nathalie Wåhlin (Feministsmeden) produces FATTA's jewelry collection in recycled silver. The 3-in-1 jewelry pieces feature the words 'Fatta' and 'samtycke' (consent). All revenues go to FATTA's operations.
• StudiefrämjandetcoreStrategic or Co-development Partner · 1 April 2016Collaborated with FATTA on the Fatta Samtycke project to develop and test consent culture methodology. Studiefrämjandet provided organizational support and infrastructure for the three-year project.
• Femtastic and Make EqualcoreStrategic or Co-development Partner · 9 September 2013Following the 2013 Umeå 'bottle rape' acquittal, the organizations Femtastic and Make Equal joined forces to create the FATTA campaign. This founding partnership launched the movement that later became the FATTA association.
• Team TogetherminorGTM or Marketing PartnerE-commerce donation partnership with 250+ online stores. When users shop through Team Together's platform designating FATTA as beneficiary, the stores donate a portion of sales to FATTA at no cost to the shopper.
• Cleo, Syster Sol, Kristin Amparo, Nasteho OsmancoreStrategic or Co-development PartnerArtists who created the founding song 'Fatta' based on 150+ anonymous stories of sexual abuse submitted in response to a campaign call. The artists continue to donate all Spotify revenue from the song to FATTA's operations.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kvinnofronten: Swedish feminist activist organization. Comparable as a Swedish grassroots advocacy movement focused on women's rights and sexual violence, sharing activist-base and protest-style organizing DNA with FATTA.
• Terrafem: Swedish women's rights organization providing support and advocacy for women exposed to violence. Comparable as a Swedish non-profit working on sexual violence with overlapping member, donor, and policy-advocacy audiences.
• Studiefrämjandet: Swedish adult-education association and FATTA's documented collaborator on the Fatta Samtycke project. Comparable because both deliver methodology-driven educational programs nationwide in Sweden and share study-circle and folkbildning infrastructure.
• Unizon: Swedish NGO federation working to combat men's violence against women. Comparable because it operates in the same Swedish sexual-violence prevention space, serves similar municipalities and workplaces, and competes for the same Jämställdhetsmyndigheten funding pool.
• RFSU (Riksförbundet för sexuell upplysning): Swedish Association for Sexuality Education — the country's largest established sexual-education and sexual-rights organization. Comparable because both deliver sexual-education methodology, advocacy, and public-facing campaigns in Sweden, and compete for the same teacher, workplace, and government audiences.
• Make Equal: Swedish gender-equality organization and FATTA's founding partner. Directly comparable as a Swedish advocacy NGO working on gender equality and sexual violence prevention, sharing origin, network, and member-base overlap.

Emerging players

• RAINN (Rape, Abuse & Incest National Network): Largest US anti-sexual-violence organization, combining advocacy, education, and survivor support. Comparable as an internationally recognized sexual-violence prevention and education NGO whose structure and methodology FATTA's curriculum-led Swedish model could be benchmarked against.
• BRIS (Barnens rätt i samhället): Swedish children's rights organization offering support and advocacy for children. Comparable as a Swedish NGO addressing child safety and education policy, including sexual violence prevention for minors — an adjacent segment where FATTA's school methodology could expand.

Broad incumbents

• Rädda Barnen (Save the Children Sweden): Large established Swedish NGO focused on children's rights and protection from violence. Comparable as a Swedish NGO addressing child sexual violence and education, with overlapping school and government audiences, but operating at materially larger scale and scope.
• Amnesty International Sverige: Swedish branch of a global human-rights organization engaged in advocacy and legislative campaigns. Comparable as a Swedish advocacy NGO running public campaigns, membership models, and government-facing policy work, though at much broader thematic scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/fatta.nu
• LinkedInlinkedin.com/company/fattanu
• Instagraminstagram.com/fattanu

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about FATTA