What Grand Designs does

Grand Designs Co., Ltd. (株式会社グランド・デザインズ) is a privately held Japanese sales consulting firm founded in 2005 by Atsushi Fujimoto (藤本篤志) and headquartered in Toyosu, Koto Ward, Tokyo. Operating under the brand name 営業レボリューション (Sales Revolution), the firm addresses a single core problem: replacing intuition-driven, individual-dependent sales organizations with systematic, process-driven sales management. Its service portfolio spans sales consulting engagements, sales bible creation (営業バイブルの作成), training and lectures, private lessons, sales advisor retainers (営業顧問の活用), and sales consultant certification training (営業コンサルタントの養成). The primary customer segment is Japanese corporate sales departments seeking organizational reform rather than individual sales training.

The firm's only productized technology asset is 営業ミエルマップ (Eigyou Mieru Map), a sales progress visualization system launched in 2014 that displays customer-level sales status on a map interface with clickable markers revealing SFA-like card-type databases. The technology is proprietary and functions as a lightweight SFA alternative aimed at smaller Japanese sales teams. The firm also generates ancillary revenue through publishing: founder Atsushi Fujimoto has authored 25 books (with the 25th, '営業の新PDCA大全', released August 31, 2021) through major publishers including Nikkei BP and Diamond-sha, and maintains a long-running monthly column in 自動車販売 (Jidoshahanbai) magazine since 2008. The firm has received media coverage in over 100 major Japanese outlets since 2006.

Grand Designs is a founder-controlled, independent private company with no parent entity, no subsidiaries, no disclosed funding rounds, and no evidence of institutional investment. Operations are single-country and concentrated in the Kanto region of Japan. Pricing is quote-based and not publicly disclosed. Revenue is not disclosed and headcount is unspecified. The business model is a hybrid of professional services (consulting, seminars, training), recurring SaaS-like revenue from 営業ミエルマップ access, and licensing/royalty income from authorship and speaking.

Name

Grand Designs

Legal name

株式会社グランド･デザインズ

Website

https://eigyorevolution.com

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Grand Designs Co., Ltd. is a privately held Japanese sales consulting firm founded in 2005 and headquartered in Tokyo, serving Japanese corporate sales departments. It offers sales consulting, training, sales bible creation, advisor retainers, and a proprietary SFA-like visualization system called 営業ミエルマップ.

Ownership category

akta.pro rank

Headquarters

HQ city

Chuo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Sales Consulting Services: Provides handcrafted sales consulting services, leveraging high-quality current-state analysis to drive sales reform (営業レボリューション). Services include sales advisory (営業顧問の活用), sales consulting, training and lectures, creation of sales bibles (営業バイブルの作成), private lessons, and cultivation of sales consultants.
2. Sales Management System — 営業ミエルマップ: Sale of access/deployment of the proprietary sales progress visualization system '営業ミエルマップ'. Customers can request presentations and implementation support.
3. Publishing / Authorship Revenue: The representative author has published at least 25 books on sales management, workplace evaluation, and business topics through major publishers including 日経BP (Nikkei BP) and ダイヤモンド社 (Diamond-sha). Book royalties and speaking fees contribute to revenue.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Grand Designs is a Japanese sales consulting firm that helps corporate sales departments reform their organizations from intuition-driven individual-rep models into systematic, process-driven operations. It delivers handcrafted sales consulting engagements, creates customized sales bibles, runs training lectures and seminars, offers sales advisor utilization and private lessons, trains sales consultants, and sells access to its proprietary "Sales Miel Map" (営業ミエルマップ) sales progress visualization system.

Product overview

株式会社グランド･デザインズ operates as a sales consulting firm offering a portfolio of services centered on sales reform (営業レボリューション). The core product is 営業ミエルマップ, a sales progress visualization system that maps customer sales status and provides SFA-like database functionality. Supporting services include sales consulting, sales bible creation, training programs, lectures, private lessons, sales advisor services, and sales consultant certification training. The company also publishes books on sales management and workplace evaluation, with 25 published works as of 2021. The company is led by President Fujimoto Atsushi and is headquartered in Tokyo.

Differentiator

Problem solved

Functional benefit

Brands

• 営業ミエルマップ: Sales progress visualization system - a sales management system that displays customer-wise sales progress on a map with clickable markers showing card-type database information similar to SFA (Sales Force Automation).

Products and services

• Sales Consulting (営業コンサルティング) Handcrafted sales consulting engagements specializing in sales reform (営業レボリューション / Sales Revolution) for Japanese corporate sales departments. Includes high-quality situation analysis and customized sales-reform solutions. Targeted at companies seeking to transform intuition-based sales into systematic operations.
• Sales Bible Creation (営業バイブルの作成) Creation of customized sales bibles that systematize and standardize client sales knowledge, processes, and methodologies. Designed for Japanese corporate sales departments transitioning from intuition-based to knowledge-based ("知識武装") sales.
• Training & Lectures (研修・講演) Training programs and lectures on sales techniques and Sales Revolution (営業レボリューション) methodologies. Sessions can be split across multiple formats; pricing varies by venue, duration, and number of participants.
• Sales Advisor Utilization (営業顧問の活用) Utilization of Grand Designs' sales advisors to provide ongoing sales guidance and embedded advisory expertise for client companies' sales departments.
• Private Lessons (プライベートレッスン) Individual one-on-one private lesson programs providing personalized sales training tailored to individual salespeople or sales managers.
• Sales Consultant Training (営業コンサルタントの養成) Training program designed to develop and certify sales consultants in the Sales Revolution (営業レボリューション) methodology, building a pipeline of practitioners skilled in the firm's approach.
• Sales Department Strengthening Seminar (営業部強化セミナー) A 90-120 minute seminar program that teaches sales-department strengthening methods, common sales assumptions to abandon, and success rules for sales-department reform. Built on 10 years of accumulated sales consulting experience.
• Sales Miel Map (営業ミエルマップ) — Sales Progress Visualization System A proprietary sales progress visualization system that displays customer-level sales status on a map interface using color-coded markers. Clicking a marker opens a card-type database for data entry and modification, with SFA-like (Sales Force Automation) functionality. Enables individual sales reps to manage their own progress while giving sales managers and executives real-time visibility into team- and branch-level progress.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Sandler Training: Global sales-training and sales-methodology franchise with a Japanese operation. Comparable to Grand Designs on the sales-training, methodology, and consulting-engagement model for B2B sales teams.
• Salesforce: Global CRM/SFA incumbent with significant Japanese enterprise penetration. Comparable to the Miel Map component of Grand Designs' offering as a benchmark for what mainstream SFA functionality looks like at scale.
• Korn Ferry (Miller Heiman / AchieveGlobal): Global organizational consulting firm operating Miller Heiman sales methodology and assessment programs. Comparable to Grand Designs on methodology-led sales transformation and training for enterprise sales organizations.
• リクルートマネジメントソリューションズ (Recruit Management Solutions): Subsidiary of Recruit Holdings providing HR consulting, training, and organizational assessment to Japanese corporates. Comparable to Grand Designs on the training/consulting side of sales-reform engagements.
• グロービス (GLOBIS): Major Japanese business education and consulting group offering executive education, content publishing, and management consulting. Comparable to Grand Designs in combining business-book publishing, training, and corporate consulting in the Japanese market.
• リンクアンドモチベーション (Link and Motivation): Established Japanese HR/organizational consulting firm with adjacent sales-engagement and motivation programs. Larger incumbent operating across multiple HR and organizational-change niches; overlaps with Grand Designs on sales-team transformation work.
• Dale Carnegie Training Japan: Global sales, leadership, and communication training franchise with a long-established Japan presence. Comparable to Grand Designs in offering structured sales/leadership training, lectures, and corporate programs to Japanese enterprises.

Emerging players

• Sansan: Japan-based provider of business-card management and SFA/CRM solutions used widely by Japanese sales teams. Comparable to the Miel Map offering in the SFA/sales-process-management technology category, though operating at materially larger scale.

Direct peers

• フィールドマネージメント・ヒューマンリソース: Japanese sales-reform and sales-management consulting firm with methodology-driven sales transformation programs. Direct competitor to Grand Designs in helping Japanese corporates move from intuition-driven to systematized sales.
• セレブレイン (CELEBRAIN): Japanese sales-focused consulting firm offering sales-reform, training, and organizational development services. Directly comparable to Grand Designs in target market (Japanese corporate sales departments) and service portfolio (consulting, training, and methodology development).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Designs