Publikum Kommunikation

What Publikum Kommunikation does

Publikum Kommunikation is a Copenhagen-based B2B communication agency founded in 2006 that delivers content marketing, PR, event management, campaigns, web communication, magazine and print production, media consulting, and strategic/crisis communication to Danish government ministries, NGOs, and corporate clients. The firm's stated differentiator is the ability to communicate complex topics — notably climate, energy, development cooperation, and food/wine — to broad audiences, often delivered as turnkey solutions drawing on a network of vetted suppliers for graphics, programming, journalism, and event production. Its core technology footprint is service-led rather than product-led: offerings span editorial content, websites, magazines, events, and campaigns, supplemented by an owned climate news property, Klimaupdate.dk.

The business model is professional services revenue earned on a project-based and retainer basis. Client acquisition is relationship-driven via direct sales, public-sector tenders, and referrals, with the firm operating as exclusive Danish bureau for Italian wine media Gambero Rosso since 2008 and as a long-standing communication partner to ministries including the Danish Ministry of Climate and Energy, the Environmental Protection Agency, the Energy Agency, and Danida. The firm has also executed large multi-stakeholder coalition campaigns, notably the award-winning '1 ton mindre' climate campaign (134 partners, 99,000 climate promises) and 'Verdens Bedste Nyheder' development campaign (80 NGOs, 58 corporate partners including Lego, Arla, SAS, Danske Bank).

Operations are headquartered at Valkendorfsgade 30 in central Copenhagen, Denmark. Headcount is reported at 1-10 employees, the company is privately held with no disclosed external investors or subsidiaries, and no funding rounds or M&A activity appear in the input data. Recognition includes Gazelle-virksomhed status (2015), IAA-pris, Best Practice-pris, and a Danish Design Award, with most documented campaign activity concentrated in the 2007-2016 period and limited signals of more recent expansion.

Name

Publikum Kommunikation

Legal name

Publikum Kommunikation

Website

http://www.publikum.biz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Publikum Kommunikation is a Copenhagen-based communication agency founded in 2006 delivering content marketing, PR, event management, campaigns, web communication, and strategic consulting to Danish government ministries, NGOs, and corporate clients across energy, development, and consumer sectors.

Ownership category

akta.pro rank

Product category

Communications & PR Services

NAICS

Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), Nonprofit & Cause Communications (BPAFADAK)

Keywords

• Public relations services
• Content marketing agency
• Communication campaign management
• Media consulting services
• Event management services

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication and Marketing Services: Professional services revenue from strategic communication consulting, content creation, PR services, event management, campaign development and execution, web content, magazine publishing, and media advisory services. Revenue is project-based and recurring client engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Publikum Kommunikation is a Danish B2B communication agency that delivers strategic content marketing, PR, event management, campaign execution, web communication, and magazine/print production for government ministries, NGOs, and corporate clients. The agency specializes in making complex topics (climate, energy, development, food and wine) accessible to broad audiences, often providing turnkey solutions through a coordinated network of vetted suppliers. They also operate the Klimaupdate.dk climate news site as their own media property.

Product overview

Publikum Kommunikation is a Danish communication agency offering a comprehensive suite of services including content marketing, PR, events, campaigns, web communication, magazine and print production, media consulting, and strategic/crisis communication. The agency specializes in communicating complex topics to broad audiences and delivers turnkey solutions through a network of suppliers. The company operates its own media property, Klimaupdate.dk, a daily climate news site, and has core expertise in content marketing, PR, web communication, events, magazines, all types of text, strategic consulting, educational materials, and campaign management.

Differentiator

Problem solved

Functional benefit

Products and services

• Content Marketing Services

Quantifiable outcome

• The '1 ton mindre' climate campaign achieved 99,000 registered climate promises from Danes
• +3 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• 2+1 IdébureauminorStrategic or Co-development Partner · 1 January 2010Collaborated on the 'Verdens Bedste Nyheder' development campaign, with 2+1 handling creative ideation and Publikum providing campaign execution.
• 58 Danish Companies (Verdens Bedste Nyheder)coreGTM or Marketing Partner · 1 January 2010Corporate partners including Kohberg, Tryg, home, Statoil, Arla, Tiger, SAS, Lego, Danske Bank, COOP supported the development campaign by spreading messages through customer magazines, stores, newsletters, and websites.
• 80 NGO Organizations (Verdens Bedste Nyheder)coreStrategic or Co-development Partner · 1 January 2010Coalition of Danish development NGOs led by NGO-forum, including Folkekirkens Nødhjælp, Ibis, Mellemfolkeligt Samvirke, Red Barnet, AIDS Fondet, Røde Kors executing the largest-ever Danish development campaign.
• Thompson International Marketing (Rome)coreGTM or Marketing Partner · 1 January 2008Italian partner bureau in Rome coordinating between Gambero Rosso headquarters and Publikum for the annual Danish Gambero Rosso wine events.
• Gambero RossocoreStrategic or Co-development Partner · 1 January 2008Italian media conglomerate and publisher of the world's most recognized wine bible 'Vini d'Italia'. Publikum serves as exclusive Danish bureau and event organizer since 2008, managing the annual Gambero Rosso Roadshow.
• Resenbro+ (advertising agency)coreStrategic or Co-development Partner · 1 January 2007Co-developed the '1 ton mindre' climate campaign together with Resenbro+ which won the Ministry of Environment's campaign tender. Resenbro+ handled advertising while Publikum handled strategy, coordination, events, and PR.
• 134 Corporate and Municipal Partners ('1 ton mindre' campaign)coreGTM or Marketing Partner · 1 January 2007Innovative cobranding partnerships with 134 companies and municipalities. Partners received cobranding rights with the Climate Ministry in exchange for campaign visibility. Included Silvan, Statoil, Coca-Cola, COOP, and many others.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Advice A/S: Danish full-service creative and communications agency serving major Danish brands and public-sector clients across PR, advertising, and digital. Directly comparable to Publikum in offering, scale, and Danish-market focus.
• Kunde & Co: Copenhagen-based branding and communications consultancy with deep public-sector and corporate mandates. Comparable to Publikum in combining brand strategy, content, and campaign execution for Nordic clients.
• Geelmuyden Kiese: Largest independent Nordic PR and public-affairs firm with strong public-sector, NGO, and corporate clients across Norway and the Nordics. Closest Scandinavian peer in terms of public-sector PR specialization.
• Rud Pedersen Public Affairs: Scandinavian public-affairs and communications consultancy serving governments, NGOs, and corporates across the Nordics. Comparable to Publikum's work with Danish ministries and development organizations.
• Molecule: Danish independent creative agency working across content, brand, and campaigns for public and private clients. Comparable boutique creative/communications peer in the Copenhagen market.

Regional players

• Kreab: Nordic and European public-affairs and communications firm headquartered in Stockholm, serving EU institutions, governments, and corporates. Comparable in public-sector communications depth though larger and broader-geography than Publikum.

Broad incumbents

• Edelman: Global PR and communications firm with extensive public-affairs, NGO, and corporate-mandate experience. Comparable service offering to Publikum but at vastly larger scale and global footprint.
• FleishmanHillard: Global communications agency with strong public-sector, NGO, and behavioral-change campaign capabilities. Comparable in public-affairs and campaign execution but operates at multinational scale.
• Hill+Knowlton: Global public-relations and public-affairs network with deep government and NGO experience. Overlaps with Publikum's public-sector campaign work but at much larger scale and geographic reach.

Emerging players

• Envision: Danish creative and content-marketing agency working on campaigns, brand content, and editorial projects. Comparable boutique peer in the Copenhagen market, particularly in content and editorial production.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publikum Kommunikation