What Jade-Pack does

Jade-Pack GmbH is a German manufacturer of fiber-based paper and board laminates for sustainable packaging and industrial applications. Founded in 2002 and headquartered in Varel, Lower Saxony, the company develops and produces coated and laminated paper/board under the JadeProtec® brand family, spanning nine product lines including food-contact packaging (JadeProtec® light, Food, Eco Barrier, OvenSafe, Multishield PP, Multishield S), anti-slip interlayers (Antiskid, Antiskid S), and industrial-grade laminates (Multishield PP Industry for glass and automotive). Core technology centers on fiber-based laminates that achieve technical barrier function against moisture, gases, and fats with minimal or zero polymer content, using ultra-thin films down to 4 microns and water-based dispersion coatings; the company's RBK roll-coating line is described as one of the most innovative coating machines for paper and cardboard in Europe.

The company operates a direct B2B sales model with dedicated sales representatives for packaging (Frank Schindzielarz) and industrial (Stefan Schwarz) segments, supported by project-oriented custom product development. Pricing is not publicly disclosed and is quote-based on specifications, quantities, and contracts. Customer verticals span food manufacturers, consumer-goods companies, cartonboard converters, automotive suppliers (for plastic sealings), and the glass industry (for dividers/interlayers), with an international footprint concentrated in Europe/EMEA.

Jade-Pack is a subsidiary within the HZI-Gruppe network of ~1,000 employees and 950,000+ tonnes of integrated production capacity, and operates as the downstream coating/lamination arm of sister company Papier- und Kartonfabrik Varel (PKV), a 850,000+ tonne/year paper mill located on the same site for short-route raw material supply. The company is FSSC 22000 (food safety) and ISO 9001:2015 (TÜV Nord) certified, holds the JadeProtec® trademark, and explicitly positions JadeProtec® Eco Barrier as compliant with the EU Single Use Plastics Directive (SUPD). With 45–55 employees and ~40,000 tonnes of annual processing capacity on a 5,000 m² production footprint, the company is a mid-sized, privately held industrial specialty manufacturer rather than a software or asset-light business.

Name

Jade-Pack

Legal name

Jade-Pack GmbH

Website

https://jade-pack.de

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Jade-Pack GmbH is a German specialty manufacturer of fiber-based paper and board laminates for sustainable food packaging and industrial applications, operating the JadeProtec® product family from Varel under the HZI-Gruppe and selling directly to European food, consumer goods, automotive, and glass customers.

Ownership category

akta.pro rank

Product category

Sustainable Paper and Board Packaging Materials

NAICS

Paper Manufacturing (322), Paper Bag and Coated and Treated Paper Manufacturing (322220)

SIC

Plastics, Foil & Coated Paper Bags (2673)

akta.pro primary industry

Flexible Paper Packaging & Wraps (kraft wrap, pouches, laminations) (IMAMAHAF)

akta.pro secondary industries

Protective Paper Packaging (Honeycomb, Paper Cushioning, Paper Wrap) (IMALACAH), Paper-Based Protective Packaging (Kraft Paper, Honeycomb, Molded Pulp) (IMALAFAC)

Keywords

• Sustainable packaging materials
• Fiber-based laminates
• Coated paperboard
• Anti-slip papers
• Food packaging boards

Headquarters

HQ city

Varel

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Paper/Cardboard Product Sales: Manufacture and sale of fiber-based laminates, coated paper and cardboard for food packaging and industrial applications. Products sold as rolls or sheets in various grammages. Revenue generated through direct sales to carton converters, food manufacturers, and industrial companies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Jade-Pack develops and produces fiber-based laminates, coated paper and cardboard products sold under the JadeProtec® brand family for sustainable packaging and industrial applications. Products include lightweight cardboard laminates, oven-safe thermoformable boards, anti-slip papers, and barrier-coated boards with minimal polymer content. The company sells these roll and sheet materials directly to international food manufacturers, consumer goods companies, cartonboard converters, and industrial firms (automotive, glass).

Product overview

Jade-Pack develops and produces fiber-based raw materials for sustainable packaging under the JadeProtec® brand family. The product portfolio includes nine distinct product lines: JadeProtec® light (lightweight cardboard for produce/fast food packaging), JadeProtec® Food (grease/water-repellent packaging), JadeProtec® OvenSafe (oven-safe thermoformable board), JadeProtec® Multishield PP (film-laminated board for food packaging), JadeProtec® Multishield PP Industry (industrial-grade laminates for glass/automotive), JadeProtec® Multishield S (all-purpose barrier laminate), JadeProtec® Eco Barrier (SUPD-compliant coatings), JadeProtec® Antiskid (anti-slip interlayers), and JadeProtec® Antiskid S (waterproof anti-slip paper). All products feature high recycling content, minimal polymer use, and are designed to replace conventional PE/PET packaging.

Differentiator

Problem solved

Functional benefit

Brands

• JadeProtec®: Product brand for fiber-based packaging materials including JadeProtec® light, JadeProtec® Eco Barrier, JadeProtec® Multishield PP, JadeProtec® Multishield S, JadeProtec® OvenSafe, JadeProtec® Food, JadeProtec® Antiskid, and JadeProtec® Antiskid S

Products and services

• JadeProtec® light Multi-layer cardboard laminate with low basis weight for packaging fruit, vegetables, fast food, and dry/fatty foods. Plastic-free, environmentally friendly, available with brown, white, or black top layer. Sold to food manufacturers and packaging converters.
• JadeProtec® OvenSafe Oven-safe, thermoformable cardboard laminate for replacing conventional PET dishes and trays. Suitable for ready meals and fast food, heat resistant up to 220°C for 90 minutes. Sold to food manufacturers.
• JadeProtec® Antiskid Slip-resistant coated paper or cardboard with slip angle ≥55° (TAPPI T-815) for protection and stabilization of palletized goods. FSSC 22000 certified, recyclable, food-safe. Sold to industrial customers across multiple sectors.
• JadeProtec® Antiskid S Waterproof, slip-resistant coated paper with slip angle ≥55° and moisture barrier. For protection and stabilization of palletized goods, certified for direct food contact.
• JadeProtec® Multishield PP Fiber-based laminate with moisture and grease barrier for food packaging applications. Minimal use of ultra-thin PP/PET film (4 μm) with up to 99% secondary fiber content. Sold to food packaging customers.
• JadeProtec® Multishield PP Industry Board laminated with ultra-thin PP/PET layer for highest demands on fiber-free surfaces and zero abrasion. Qualified for glass industry (dividers and interlayers) and automotive plastic sealings production. Temperature resistant from -20°C to +160°C.
• JadeProtec® Multishield S Highly efficient composite with excellent migration barrier against moisture, gases, and greases. Features invisible barrier layer, recyclable with minimal polymer content, fiber content up to 99%. Sold to packaging manufacturers across industries.
• JadeProtec® Food Lightweight cardboard composite, grease and water repellent for packaging fruit, vegetables, fast food, and dry/fatty foods. Plastic-free, environmentally friendly, food-safe. Sold to food manufacturers.
• JadeProtec® Eco Barrier SUPD-compliant coating for take-away and to-go products. Excellent barrier properties, grease and water repellent, compliant with EU Single Use Plastics Directive. Sold to food service and take-away packaging manufacturers.

Quantifiable outcome

• Polymer content reduced to under 5% in most products
• +5 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• HZI-GruppecoreStrategic or Co-development PartnerParent group of companies contributing to sustainable packaging solutions. Provides production of raw materials (corrugated base paper, solid board), innovative refinements through coating and lamination, and packaging solutions. With nearly 1,000 employees, 950,000+ t production capacity and 75,000 t processing capacity, offers customers outstanding product quality and high supply security.
• Papier- und Kartonfabrik Varel (PKV)coreStrategic or Co-development PartnerSister company and primary raw material supplier. Medium-sized family business with ~540 employees producing cartonboard and corrugated base papers on basis of recovered paper using environmentally friendly technologies. Annual production capacity over 850,000 tonnes on four modern production lines. Jade-Pack's location chosen for short-route raw material supply.
• FIRST PRIVACY GmbHminorImplementation/ SI/ Consulting PartnerExternal ombudsman for group-wide complaints procedure, handling anonymous reporting of complaints or violations related to human rights and environmental obligations.
• AUDIT-NRW GmbHminorImplementation/ SI/ Consulting PartnerData protection officer and IT security consultant appointed by the company.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Mayr-Melnhof Karton: Austrian cartonboard and folding-boxes producer supplying coated cartonboard to European converters — adjacent upstream overlap with Jade-Pack's board-based laminate substrates.
• Billerud: Swedish specialty paper and packaging materials company with strong position in food-contact board and sustainable packaging substrates — competes in the same fiber-based barrier paper and laminate space as Jade-Pack.
• Mondi Group: Global integrated paper and packaging group producing containerboard, kraft paper, and specialty barrier papers (e.g., Mondi BarrierPaper) — competes with Jade-Pack in sustainable food-contact and industrial paper laminates at far greater scale.
• Stora Enso: Major European renewable packaging materials producer with a broad portfolio including food-service board, barrier papers, and biomaterials — overlaps with Jade-Pack in fiber-based food packaging substrates and industrial laminates.
• Smurfit Kappa: World-leading containerboard and corrugated packaging producer with growing sustainable-packaging offerings — competes with Jade-Pack in fiber-based packaging materials sold to converters and brand owners across Europe.
• Sappi Europe: European coated specialty paper and packaging board producer with food-contact, label, and barrier paper grades — competes with Jade-Pack in functional/specialty paper-based packaging substrates.
• Sealed Air: Global protective and food packaging company including paper-based void-fill and surface protection products — adjacent competitor to Jade-Pack's Antiskid pallet stabilization line.

Regional players

• Heinzel Group: Austrian family-owned pulp, paper, and packaging group with European mills producing containerboard and specialty papers — comparable regional fiber-based packaging substrate supplier to Jade-Pack.

Direct peers

• Walki Group: Finnish-headquartered specialty producer of fiber-based laminates and sustainable packaging materials, including barrier papers and multi-layer laminates — the closest functional analog to Jade-Pack's JadeProtec® family, serving food and industrial customers in Europe.

Others

• Propak Holdings (a Sika Group): Specialty film and laminate converter serving industrial and packaging markets — comparable in coated/laminated substrate expertise, though broader in chemistry than Jade-Pack's fiber-focused portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jadepackgmbh
• LinkedInlinkedin.com/company/jade-pack-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jade-Pack