Naras Makina

What Naras Makina does

Naras Makina Anonim Şirketi is a Turkish agricultural machinery joint venture founded in 2018 in Bornova, İzmir, by four established agricultural sector companies — TETA TEKNIK TARIM, PAKSAN, KÖYMAK, and TARIM 4.0 TEKNOLOJİ VE ETİ DERNEĞİ (Agriculture 4.0 Technology and Impact Association). The company operates as a one-stop supplier for the full agricultural cycle, offering eight product categories: soil preparation equipment (ploughs, cultivators, rotary tillers, disc harrows), fertilization and seeding machines (mechanical and pneumatic seeders), spraying equipment (mounted, trailed, and orchard sprayers), harvest and threshing machinery (silage machines, mowers, balers, rakes), trailers, spare parts for global tractor brands, and animal husbandry equipment (stable equipment, milking systems, feed mixing, fertilizer management). In 2023 the company launched a proprietary Smart Equipment line including smart sprayers, seeders, fertilizer applicators, a smart weed hunter, smart bale locator, the NARAS Automatic Steering system, and Lakto Wash, extending its portfolio into GPS-guided and sensor-enabled machinery.

Beyond its own-brand machinery, Naras Makina is an authorized Turkish distributor of Trimble precision farming technology, including EzPilot Pro, EzPilot, and Auto Pilot steering systems; GFX-750, GFX-350, and EzGuide 250 displays; NAV900 and NAV500 GNSS receivers; Field-IQ ISOBUS equipment control; WeedSeeker and GreenSeeker sensors; and the Farmer Core cloud platform with AutoSync. The company also operates a Farmer Coaching service line providing farm design, project management, dairy and meat livestock consultancy, milking parlor performance measurement, and VIP advisory services, drawing on more than 40 years of animal husbandry experience from its partner network. Go-to-market is enterprise field sales combined with channel partnerships, supported by an exhibition and warehouse center in Kahramankazan, Ankara, a 6-language website (Turkish, English, French, Russian, Spanish, Arabic), and participation in events such as the Agriculture and Technology Summit. Revenue is generated primarily through one-time hardware sales (machinery, Trimble equipment, spare parts) with a smaller professional services stream from consulting and turnkey farm projects. Pricing is quote-based, denominated in TRY/USD/EUR, with standard 12-month warranty terms and up to 2-year warranty available.

Name

Naras Makina

Legal name

NARAS Makina Anonim Şirketi

Website

https://narasmakina.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Naras Makina is a Turkish agricultural machinery joint venture that supplies a full-cycle product portfolio — soil preparation, seeding, spraying, harvest, trailers, animal husbandry equipment, and Trimble precision farming technology — to farmers, corporate B2B buyers, and livestock operators, supplemented by farmer coaching and turnkey farm services.

Ownership category

akta.pro rank

Product category

Agricultural Machinery

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Farm and Garden Machinery and Equipment Merchant Wholesalers (42382)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro industry

PRIMARYIMAHACAH

Precision Agriculture & Farm Technology Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

SECONDARYIMAHACAB

Tillage, Seeding & Planting Equipment

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

SECONDARYIMAHACAC

Crop Protection & Application Equipment (Sprayers/Spreaders)

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

SECONDARYAFABAMAD

Farm Management Information Systems (FMIS) & Digital Recordkeeping

Agriculture & Food Production/Agricultural Inputs & Agrochemicals/Precision Agriculture Solutions (Sensors & Data Analytics)

SECONDARYIMAHACAA

Tractors & Power Units

Industrials, Manufacturing & Construction/Industrial Machinery & Heavy Equipment/Agricultural Machinery & Equipment

Keywords

• Agricultural machinery
• Precision farming technology
• Smart farming equipment
• Soil preparation equipment
• Animal husbandry equipment

Headquarters

HQ city

Bornova

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Agricultural Machinery Sales: Sale of agricultural equipment including soil preparation (ploughs, cultivators, rotary tillers, disc harrows), fertilization and seeding machines, spraying equipment (mounted, trailed, orchard sprayers), harvest and threshing machines (silage, mowers, balers, rakes), trailers, spare parts, and animal husbandry equipment. Primarily one-time hardware sales with product and installation services.
2. Precision Farming Technology Distribution: Distribution of Trimble precision farming solutions including automatic steering systems, displays, signal receivers, and Field-IQ ISOBUS control equipment. Revenue from sale and installation of these technology products.
3. Farmer Coaching and Turnkey Farm Services: Consultancy services for farm design, project management, dairy farming, meat livestock farming, milking parlor performance, and VIP consultancy. Turnkey farm establishment services drawing on 40+ years of animal husbandry experience.
4. Spare Parts and After-Sales: Wide range of tractor spare parts and agricultural machine spare parts for global tractor brands, providing ongoing revenue from the installed equipment base.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Naras Makina manufactures and distributes agricultural machinery across the full production cycle — soil preparation equipment (ploughs, rotary tillers, cultivators, disc harrows), fertilization and seeding machines, spraying equipment, harvest and threshing machines (silage machines, mowers, balers), trailers, spare parts for global tractor brands, and animal husbandry equipment (milking systems, feed mixers, stable and fertilizer management). The company also distributes Trimble precision farming technology (GPS auto-steering systems, GNSS receivers, ISOBUS controls, displays, cloud farm management software) and sells a proprietary Smart Equipment line. Farmer Coaching / turnkey farm consultancy services complement the hardware portfolio.

Product overview

NARAS Makina is a Turkish agricultural machinery brand established in 2018 as a joint venture partnership of four leading agricultural equipment manufacturers (TETA TEKNIK TARIM, PAKSAN, KOYMAK, and TARIM 4.0). The company operates as a one-stop solution provider for agricultural machinery, offering a comprehensive portfolio organized across eight main product categories: Soil Preparation (ploughs, tillers, cultivators, harrows including Standard Eccentric Plough, Reversible Mouldboard Plough, Rotary Tiller, Offset Disc Harrow), Fertilization and Seeding (seeders, planters including Mechanical Grain Seeder, Precision Pneumatic Seeder, Universal Combined Seeder), Spraying (mounted, trailed, and orchard sprayers including Orchard Sprayer, Orchad Turbo Atomizer), Harvest and Threshing (silage machines, mowers, rakes, balers including Silage Machines, Small Square Baler), Trailers (multi-purpose and fertilizer trailers), Spare Parts (global tractor and agricultural machine parts), Animal Husbandry Machinery (stable equipment, milking systems, feed mixing, fertilizer management), and Trimble Precision Farming Technology (GPS steering systems, displays, signal receivers, Field-IQ controls, Farmer Core software). The portfolio also includes a Smart Equipment line featuring smart sprayers, seeders, fertilizer applicators, weed hunters, and automatic steering systems. Additionally, the company offers Farmer Coaching services for farm design, dairy/livestock consultancy, and milking parlor assessment. The company distributes Trimble precision agriculture technology including EzPilot, Auto Pilot steering systems, GFX displays, NAV receivers, and WeedSeeker/GreenSeeker sensors.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Eccentric Plough Agricultural plough designed for soil turning and preparation for planting.
• Spring-Loaded Tine Plough Plough with spring-loaded tines for tillage operations.
• Spring-Loaded Tine Chisel Chisel implement with spring-loaded tines for deep soil loosening.
• Reversible Mouldboard Plough Reversible plough for continuous plowing in one direction.
• Profile Frame Plough Plough with profile frame construction for durability and precision tillage.
• Rotary Tiller Rotary tiller for soil cultivation and seedbed preparation.
• Vertical Rotary Tiller Vertical axis rotary tiller for intensive soil working.
• Spring-Loaded Tine Cultivator Cultivator with spring-loaded tines for weed control and soil aeration.
• Offset Disc Harrow Disc harrow with offset configuration for soil cutting and mixing.
• Mechanical Grain Seeder (With/Without Fertilizer – Trailed or Mounted Type) Mechanical seeder for grain planting with optional fertilizer attachment, available in trailed or mounted configurations.
• Mechanical Universal Combined Seeder (Eco) Economical universal combined seeder for multi-crop planting with fertilizer capability.
• Mechanical Universal Combined Seeding Machine (With/Without Fertilizer – Trailed or Mounted Type) Versatile universal seeder for combined seeding and fertilizing operations.
• Precision Pneumatic Seeder (With Fertilizer – Micro Fertilizer – Telescopic Type) High-precision pneumatic seeder with micro-fertilizer capability and telescopic frame.
• Pneumatic Seeding (For Onion – With Fertilizer) Pneumatic seeder specifically designed for onion planting with fertilizer application.
• Mechanical Seeder For Hoe Motor Mechanical seeder designed for hoe motor applications.
• Mounted Sprayers Tractor-mounted sprayers for field pesticide and fertilizer application.
• Trailed Sprayers Trailed sprayer units for larger agricultural operations.
• Orchard Sprayer Sprayer designed for orchard and vineyard applications.
• Orchad Sprayer Garden and orchard sprayer for precision application.
• Orchad Turbo Atomizer Turbo atomizer sprayer for intensive orchard spraying.
• Silage Machines Machines for producing silage from grass and corn crops.
• Mounted Rotary Drum Mower Rotary drum mower for efficient grass and forage cutting.
• Geared Grass Rake Mechanically geared rake for gathering and collecting grass.
• Small Square Baler Balers producing compact square bales for hay and straw.
• Trailer Multi-purpose agricultural trailer with hydraulic brake and unloading system for farm transportation.
• Solid Fertilizer Trailer Specialized trailer for transporting and spreading solid fertilizers.
• Global Tractor Brands Spare Parts Spare parts inventory covering major global tractor brands.
• Agricultural Machine Spare Parts Replacement parts for various agricultural machinery equipment.
• Stable Equipment Equipment for livestock stable management and housing.
• Fertilizer Management Equipment Equipment for managing animal waste and fertilizer from livestock operations.
• Milking Equipment Equipment for mechanical milking operations in dairy farms.
• Milking Systems Complete milking system solutions for dairy operations.
• Feed Mixing Feed mixing machines for preparing balanced animal feed rations.
• Trimble EzPilot Pro Advanced automatic steering system for tractors with precision GPS guidance.
• Trimble EzPilot Automatic steering system for tractor guidance applications.
• Trimble Auto Pilot High-precision autopilot steering system for agricultural vehicles.
• Trimble GFX-750 Display Android-based display screen for field monitoring and guidance.
• Trimble GFX-350 Display Compact display system for precision farming operations.
• Trimble EzGuide 250 Guidance display for basic precision farming applications.
• Trimble NAV900 Advanced GNSS receiver for satellite signal reception and RTK positioning.
• Trimble NAV500 Signal receiver for precision agriculture guidance systems.
• Trimble Field-IQ ISOBUS ISOBUS equipment control system for managing crop input applications.
• Trimble WeedSeeker Spot spraying technology for targeted weed control.
• Trimble GreenSeeker Optical sensor system for crop health monitoring and variable rate application.
• Trimble Farmer Core Farm management software platform integrating machine data and field operations.
• Smart Orchard Sprayer Agritech Smart spraying technology for orchard applications with precision control.
• Smart Bale Locater Agritech GPS-based tracking system for locating bales across fields.
• Smart Fertilizer Agritech Smart fertilizer spreading machine with precision application technology.
• Smart Sprayer Agritech Smart spraying technology for field applications with automated controls.
• Smart Seeder Agritech Smart seeding technology with precision planting capabilities.
• Smart Weed Hunter Agritech Smart weed detection and removal technology for precision agriculture.
• NARAS Automatic Steering Automatic tractor steering system for precision field operations.
• LAKTO WASH Washing system for dairy and livestock equipment.
• Farm Design and Project Management Professional consulting service for farm layout planning and project execution.
• Dairy Farming, Farm Consultancy (Beef, Sheep and Goat) Expert advisory services for dairy and livestock farm operations.
• Meat Livestock Farming Consultancy (Beef, Sheep and Goat) Specialized consulting for meat livestock production operations.
• Milking Parlor Performance Measurement And Inspection Performance assessment and inspection services for milking parlor operations.
• VIP Consultancy Services Premium personalized consulting services for high-level agricultural operations.

Quantifiable outcome

• 351M in sales generated
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Six partnerships are on record, tiered core and minor.

• TETA TEKNIK TARIMcoreStrategic or Co-development Partner · 1 January 2018TETA TEKNIK TARIM is one of the 4 founding partner companies of the NARAS brand joint venture established in 2018. The company is described as a pioneer, manufacturer, and exporter in the agricultural sector, contributing to the Agricultural Machinery Joint Venture project.
• PAKSANcoreStrategic or Co-development Partner · 1 January 2018PAKSAN is one of the 4 founding partner companies of the NARAS brand joint venture established in 2018. The company is described as a pioneer, manufacturer, and exporter in the agricultural sector, contributing to the Agricultural Machinery Joint Venture project.
• KÖYMAKcoreStrategic or Co-development Partner · 1 January 2018KÖYMAK is one of the 4 founding partner companies of the NARAS brand joint venture established in 2018. The company is described as a pioneer, manufacturer, and exporter in the agricultural sector, contributing to the Agricultural Machinery Joint Venture project.
• TARIM 4.0 TEKNOLOJİ VE ETİ DERNEĞİ (Agriculture 4.0 Technology and Impact Association)coreStrategic or Co-development Partner · 1 January 2018TARIM 4.0 TEKNOLOJİ VE ETİ DERNEĞİ is one of the 4 founding partner companies/associations of the NARAS brand joint venture established in 2018. The association focuses on Agriculture 4.0 technology and innovation in the agricultural sector.
• TrimblecoreChannel Partner/ Reseller/ DistributorTrimble is NARAS's key technology partner for precision farming solutions. NARAS distributes Trimble products including automatic steering systems (EzPilot Pro, EzPilot, Auto Pilot), display systems (GFX-750, GFX-350, EzGuide 250), signal receivers (NAV900, NAV500), Field-IQ ISOBUS equipment control, and Farmer Core software. Trimble enables satellite-guided precision farming for Turkish farmers.
• DOĞANLAR TARIMminorStrategic or Co-development PartnerDOĞANLAR TARIM is listed as a partner in the Arabic version of the website alongside KÖYMAK. May be a subsidiary or related entity within the broader agricultural machinery partnership network.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Lemken: German specialist in tillage, seeding, and crop protection (spraying) equipment. Directly comparable to NARAS's soil preparation, fertilization/seeding, and mounted/trailed sprayer categories.
• Hattat Tarım: Turkish manufacturer of tractors and agricultural machinery with a broad implements portfolio. Directly comparable to NARAS's tillage, seeding, and crop protection equipment lines and competing in the same domestic B2B and farmer channels.
• Pöttinger: Austrian manufacturer of tillage, seeding, and hay/forage machinery with strong presence in European and emerging markets. Overlaps directly with NARAS's ploughs, seeders, mowers, balers, and rakes product lines.
• Türk Traktör: Turkey's largest tractor and agricultural equipment manufacturer, a CNH Industrial joint venture. Comparable to NARAS as a domestic Turkish one-stop provider of farm machinery, though focused more on tractors and powertrains versus NARAS's implements-plus-precision-ag breadth.
• Erkunt Traktör: Turkish tractor and farm equipment OEM with implements range covering tillage, seeding, and spraying. Competes with NARAS for the same Turkish farmer customer across the soil-preparation-to-harvest cycle.
• Kuhn Group: French manufacturer of tillage, seeding, fertilization, spraying, and hay/forage implements globally. Highly comparable to NARAS's full-line machinery portfolio and its one-stop positioning for arable and livestock farmers.

Broad incumbents

• John Deere (agriculture): Global agricultural OEM with full machinery and precision-ag stack (AutoTrac, JD Operations Center). Competes with NARAS in Turkey primarily in large-farmer and enterprise segments and sets the benchmark for integrated smart-equipment roadmaps.
• CNH Industrial (Case IH / New Holland Agriculture): Global full-line agricultural equipment manufacturer whose brands compete broadly with NARAS's machinery portfolio across tillage, seeding, spraying, and hay/forage. Relevant as a multi-brand incumbent benchmark in NARAS's home market via Türk Traktör.
• AGCO Corporation: Global agricultural OEM (Massey Ferguson, Fendt, Valtra) covering tractors, combines, and implements. Comparable to NARAS as a broad-line competitor, though at vastly larger scale and with proprietary precision-ag platforms.
• Kubota: Japanese manufacturer of tractors and farm machinery expanding its implements and precision-ag portfolio. Comparable to NARAS for compact and mid-range tractor-implement combinations and for emerging-market distribution reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/narasmakina
• Facebookfacebook.com/narasmakine
• LinkedInlinkedin.com/company/narasmakina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Naras Makina