AutoIn Gruppen

What AutoIn Gruppen does

AutoIn Gruppen is a Norwegian privately held, family-owned automotive services group founded in 1984 and headquartered in Oslo. The company operates a portfolio of B2B service businesses serving insurance companies, car retailers, rental firms, vehicle importers, and auction platforms across Norway. Its three operating subsidiaries are AutoIn Bilskade AS (the leading independent damage and paint repair chain in the greater Oslo region), AutoFrakt AS (car logistics and transportation services operating a modern fleet of car logistics trucks domestically and internationally via partner networks), and Rømcke Eiendom AS (a strategic real estate holding entity). The group is controlled through Rømcke Holding AS, and additional service offerings include full-featured Preparation & Damage Inspection (PDI) services delivered to retail, rental, import, and auction partners.

In 2021 the company in-housed technology expertise and launched Autoflow.no, a proprietary digital platform providing fully digital PDI workflows, streamlined administration, and operational insight for partners. The digital platform is positioned as a self-serve channel for vehicle preparation and damage inspection, supporting both internal efficiency and partner-facing documentation. The group is geographically anchored in the greater Oslo area with strategic expansions underway into Asker (an upcoming PDI and Logistics center near Drammen harbour), Fredrikstad (Eastern Norway operations), and Åros (logistics operations), indicating a deliberate geographic broadening of its Norwegian footprint.

AutoIn Gruppen's business model is service-based B2B, generating revenue through professional service fees for damage repair, paint services, car logistics, and PDI operations. Pricing is quote-based and not publicly disclosed. As of 2021, the group reported 170 million NOK in revenue and 85 employees, with AutoIn Bilskade AS delivering 30% year-over-year growth for three consecutive years. Revenue is supported by long-term partnerships with all leading Norwegian insurance companies, providing a stable anchor base, while multiple other B2B segments diversify exposure across the automotive value chain.

Name

AutoIn Gruppen

Legal name

AutoIn Gruppen

Website

https://autoingruppen.no

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

AutoIn Gruppen is a Norwegian family-owned automotive services group operating AutoIn Bilskade (damage and paint repair), AutoFrakt (car logistics), and the Autoflow.no digital PDI platform, serving insurance companies, car retailers, rental firms, importers, and auction partners across Norway.

Ownership category

akta.pro rank

Product category

Automotive Repair and Logistics Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

Keywords

• Automotive repair services
• Vehicle damage repair
• Car logistics services
• Pre-delivery inspection
• Paint repair chain

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Damage & Paint Repair Services: AutoIn Bilskade AS provides damage and paint repair services as the leading independent chain in greater Oslo region, generating revenue through service fees for vehicle repair and painting.
2. Car Logistics Services: AutoFrakt AS provides car logistics services within Norway and internationally through partner networks, charging for transportation and logistics services.
3. PDI (Pre-delivery Inspection) Services: Preparation and Damage Inspection services provided to partners in car retail, rental, import, and auction markets through AutoFrakt AS.
4. Real Estate Holdings: The group owns strategic real estate for its operations and has accumulated industry estates over the years, providing operational infrastructure.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AutoIn Gruppen is a Norwegian privately held automotive group providing complete car damage solutions through three core lines: damage and paint repair (AutoIn Bilskade AS), car logistics and transport (AutoFrakt AS), and Preparation & Damage Inspection (PDI) services. The group also offers Autoflow.no, an in-house developed fully digital system for PDI workflows, and operates a strategic real estate portfolio through Rømcke Eiendom AS.

Product overview

AutoIn Gruppen is a Norwegian privately held company operating a platform of automotive industry businesses. The portfolio consists of three core service lines: AutoIn Bilskade AS (damage and paint repair), AutoFrakt AS (car logistics and transport), and the PDI Concept (preparation and damage inspection services). The group also offers a digital solution called Autoflow.no, which provides a fully digital system for PDI services. Real estate operations are managed through subsidiary Rømcke Eiendom AS. The businesses are centered around the greater Oslo area with strategic expansion underway.

Differentiator

Problem solved

Functional benefit

Brands

• AutoFlow.no: Digital system for Pre-Delivery Inspection (PDI) services

Products and services

• AutoIn Bilskade AS Leading independent Damage & Paint-repair chain in the greater Oslo region and the fastest growing provider in Norway, offering vehicle damage assessment and repair services to insurance company partners and other B2B customers.
• AutoFrakt AS Car logistics company providing transport services in Norway and internationally through a network of partners, operating a fleet of modern car logistics trucks.
• Autoflow.no Completely digital system for PDI (Pre-Delivery Inspection) services, providing fully digital customer journeys, streamlined administration, and operational insight for vehicle preparation and damage inspection workflows.
• PDI Concept (Preparation & Damage Inspection) Full-featured Preparation & Damage Inspection (PDI) services provided to partners in car retail, rental, import and auction markets.

Quantifiable outcome

• 30% year-over-year growth for AutoIn Bilskade for 3 consecutive years through 2021
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• All Leading Insurance Companies (Norway)coreStrategic or Co-development PartnerAutoIn Gruppen serves as a trusted long-term partner to all leading insurance companies in Norway, working together to provide the best customer and end customer journey for vehicle damage solutions. The partnership involves damage assessment, repair services, and claims processing collaboration.
• Car Retail PartnerscoreStrategic or Co-development PartnerPartnership with car retailers for PDI services, car logistics, and vehicle preparation. Partners use AutoFrakt's preparation and damage inspection services for their vehicle inventory.
• Rental CompaniescoreStrategic or Co-development PartnerRental companies partner with AutoIn Gruppen for fleet preparation, PDI services, and logistics coordination to ensure vehicles are ready for rental operations.
• Import Market PartnerscoreStrategic or Co-development PartnerAutomotive import companies partner with AutoFrakt for import processing, PDI services, and logistics coordination for imported vehicles entering the Norwegian market.
• Auction Market PartnerscoreStrategic or Co-development PartnerAuction platforms partner for vehicle inspection, preparation, and logistics services. AutoFrakt provides PDI services ensuring vehicles meet auction standards.
• International Logistics Network PartnersminorChannel Partner/ Reseller/ DistributorAutoFrakt AS collaborates with a network of partners for international logistics services, enabling car transportation in and out of Norway beyond domestic capabilities.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Hedin Mobility Group: Large European mobility group with Nordic operations across dealerships, aftermarket services, and fleet management. Comparable as a broader incumbent offering vehicle services across multiple Nordic markets, including collision and aftermarket support.
• Belron (Carglass): Global leader in vehicle glass repair and replacement, with significant Nordic presence. Comparable as a large-scale vehicle damage repair network working with insurance partners at scale.

Direct peers

• Bilia AB: Swedish-listed automotive dealer and service chain operating across the Nordics. Directly comparable as a multi-brand vehicle service and repair group with similar relationships with insurance partners and OEMs (Volvo, BMW, etc.).
• Mekonomen Group: Nordic automotive spare parts and service chain with significant presence in Norway. Comparable as a multi-brand aftermarket service operator serving fleet, insurance, and retail customers in overlapping Nordic geographies.
• MECA Norway: Norwegian automotive parts and workshop chain. Comparable as a domestic player providing parts supply and service infrastructure to Norwegian automotive workshops and partners.
• Møller Bil: Norwegian automotive dealer group representing Volkswagen, Audi, and Skoda. Comparable as a Norway-based automotive services operator providing PDI, repair, and logistics-adjacent services to retail and fleet customers.
• Bertel O. Steen: Norwegian automotive dealer and service group with strong relationships with OEMs (Mercedes-Benz, Peugeot). Comparable as a Norway-based automotive services operator serving retail, fleet, and insurance-related repair demand.

Others

• DSV A/S: Global logistics and freight forwarding company. Comparable only in the AutoFrakt logistics sub-business; not a direct collision repair peer but illustrates the competitive landscape for car transportation services.
• If Insurance (Norway): Leading Nordic insurance company and a key AutoIn customer. Relevant as an ecosystem participant that shapes demand for collision repair services and could internalize repair capacity in the future.

Regional players

• Caliber Collision: Largest US collision repair chain, operating as an insurance-partnered multi-site service business. Comparable in business model and insurance-partner orientation, though operating in a different geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/autoin-gruppen

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AutoIn Gruppen