AsMama

Name

AsMama

Legal name

株式会社AsMama

Website

https://asmama.jp

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AsMama is a Japan-based social venture combining mobile mutual-aid apps (Kosodate Share, My Commu, LocaPi), a 1,500+ certified Share Concierge community-leader network, and event production to deliver childcare-sharing and community-activation services to municipalities, real estate developers, and consumer brands.

Ownership category

akta.pro rank

Product category

Community Platforms and Services

NAICS

Services to Buildings and Dwellings (5617)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Local Services & Experiences Generalist Marketplaces (CRAFAAAD)

akta.pro secondary industry

Master-Planned Community & POA Management (BPAJAHAD)

Keywords

• Community mutual aid platforms
• Childcare sharing apps
• Regional revitalization services
• B2B community activation
• Neighborhood sharing economy

Headquarters

HQ city

Yokohama

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Community Marketing Services: B2B services where municipalities, real estate developers, and businesses pay for community creation and activation. The company designs and operates local community platforms and events to help clients achieve regional revitalization, housing sales, or marketing objectives.
2. B2B Event Production: Large-scale event production (SHARE! FES) and seminar services where corporate sponsors and exhibitors pay for booth space and marketing access to parent/family demographics.
3. Platform (Free for End Users): The consumer apps (Kosodate Share, My Commu) are free for users with no registration or transaction fees. Revenue is generated indirectly through B2B partnerships rather than direct platform fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

AsMama designs and operates neighborhood-level mutual-aid communities across Japan through three mobile apps (Kosodate Share for P2P childcare, My Commu for local-area community, LocaPi for item lending) and a nationwide network of 1,500+ certified Share Concierge community leaders. The company sells two main services to municipalities, real estate developers, and consumer brands: a Community Creation Business that deploys customized My Commu apps and runs activation events for regional revitalization, and a Community Utilization Business that delivers event-based marketing services (SHARE! FES, SHARE! Seminars, local meetups) to corporate clients.

Product overview

AsMama operates a portfolio of mobile applications and event services focused on regional mutual-aid community creation. Its core apps — マイ佟 (My Commu), 子育てシェア (Kosodate Share), and ロキャピ (LocaPi) — function as a platform suite enabling local residents to share childcare, lend/borrow items, exchange lifestyle information, and organize community activities, all connected through a nationwide network of over 1,500 AsMama-certified Share Concierges. Complementing the digital platform, AsMama delivers an extensive event program including large-scale SHARE! FES festivals (1,500–2,000 attendees), SHARE! Seminars with integrated childcare, regular facility-based events, and local community meetups (approximately 2,000 events/year). The company also developed and maintains its own apps internally, supporting both iOS and Android.

Differentiator

Problem solved

Functional benefit

Brands

• 子育てシェア (Kosodate Share): Peer-to-peer childcare mutual aid app enabling neighbors to share child pick-up, childcare, items, and activities.
• マイコミ (My Commu)
• シェア・コンシェルジュ (Share Concierge)
• ロキャピ (LocaPi)

Products and services

• マイコミュ (My Commu) Region-specific mutual-aid community app deployed in partnership with municipalities and companies, enabling local residents to share childcare and lifestyle information, participate in community events, arrange childcare / errand sharing, borrow / lend items, and connect with local businesses and community leaders. Includes token / point feature (added September 2025) redeemable at community events.
• 子育てシェア (Kosodate Share) Neighborhood child-minding and childcare-hailing app connecting acquaintances for ride-sharing and childcare mutual aid. Includes built-in insurance coverage and a three-tier Share Friend level system that allows users to gradually progress from lending/borrowing items up to in-person childcare arrangements.
• ロキャピ (LocaPi) Hand-delivery peer-to-peer lending app enabling neighbors to borrow and lend personal items, supporting local circular economy and community-based social connections.
• SHARE! フェス (SHARE! FES) Large-scale family-oriented events (1,500–2,000 attendees) held at shopping centers nationwide, combining corporate exhibition booths, childcare, stage programs, and community-building activities. Sold to corporate sponsors and exhibitors for marketing access to parent / family demographics.
• SHARE! セミナー (SHARE! Seminar) — 託児付きセミナー Childcare-inclusive seminars where parents learn lifestyle, parenting, or professional topics while AsMama-certified Share Concierges provide supervised childcare in a separate room, followed by networking time for attendees. Provided to corporate clients as a customer-acquisition channel.
• 施設イベント (Facility Events) Regular 60-minute workshops held at partner commercial facilities (e.g., MARK IS, Queen's Square), designed to create recurring peer connections among local parents through seasonal activities, birthday celebrations, and parenting consultations, led by Share Concierges.
• 地域交流会 (Local Meetups) Small-group community gatherings organized by Share Concierges across Japan (approximately 2,000 events per year), offering casual conversation, workshops, and parent-child activities to foster neighborhood relationships.
• Community Creation / Community Utilization B2B Services Turnkey community-activation services combining customized My Commu app deployment, Share Concierge training, and event programming for municipalities, real estate developers, and commercial facilities — covering regional revitalization, residential community soft services, and local fan-community formation.

Quantifiable outcome

• 2,000+ exchange events and projects annually nationwide
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Hitachi Property & Service (日立プロパティアンドサービス) / Kajima (鹿島建設)coreStrategic or Co-development PartnerCollaborative community development project at HILLSIDE FOREST Yokohama Totuka residential development.
• UR Urban Renaissance Foundation (都市再生機構)coreStrategic or Co-development PartnerLong-standing partnership for community creation in UR rental housing. Multiple projects including Machisuki Fujinokidai (2016-2020), Kounandai BIRDS project (2022).
• Kayak (カヤック)minorStrategic or Co-development PartnerCollaborated in January 2023 to hold an interesting community event using Rokkapi and Machino Coin for local residents borrowing personal items.
• Odaiku SC Development (小田急SCディベロップメント)minorChannel Partner/ Reseller/ DistributorPartnership for local exchange x circular society x regional economic activation using Lokkapi at commercial facilities from December 2022.
• Nikkei HD / Dad's Way / AsMama (日京HD、ダッドウェイ)minorStrategic or Co-development PartnerThree-company collaboration from October 2023 to address information/experience gaps for parenting households in Yokohama.
• Hakone Town (箱根町)coreStrategic or Co-development PartnerMunicipal partnership since December 2022 for childcare/lifestyle sharing community development. Active with 50+ local business partners including hot spring inns, restaurants, cafes, and tourist attractions offering My Commu user benefits.
• Sakai Town, Ibaraki (茨城県境町)coreStrategic or Co-development PartnerMunicipal partnership since October 2023 for childcare mutual aid community. Multiple local business partners including restaurants, clinics, sports clubs, welfare services.
• Uenohara City, Yamanashi (山梨県上野原市)coreStrategic or Co-development PartnerMunicipal partnership since November 2024 for resident-led mutual aid community creation. Partnership with local businesses including restaurants, fitness studios, beauty salons, and traditional shops.
• Toba City, Mie (三重県鳥羽市)coreStrategic or Co-development PartnerRegional connectivity promotion partnership started August 2023 with Toba City Sharing Town Kurasen toba community in My Commu app.
• Nagasaki Prefecture Shimabara (長崎県島原市)minorStrategic or Co-development PartnerChildcare support partnership agreement signed in 2018.
• Hakuryu (はくばく)minorChannel Partner/ Reseller/ DistributorLocal partner in Yamanashi Chuo City/Fujikawa for My Commu community implementation.
• ETIC ( NPO法人ETIC.)minorOthersSelected for nationwide Social Entrepreneurship Academy (社会起業塾) in 2010.

Scale indicators4 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• Nextdoor: Global hyperlocal community social network connecting neighbors for information exchange, recommendations and local events. Closest global analogue to AsMama's My Commu concept, though operating as a broader community platform rather than focusing on parenting/childcare vertical.
• LIFULL: Japanese operator of major real estate portal (LIFULL HOME'S) with growing community and senior-care verticals. Comparable to AsMama in serving Japanese residential developers with community activation and resident engagement, though as a much larger diversified platform player.
• Poppin (Poppins Corporation): Japanese operator of nursery schools, in-house childcare and after-school programs serving dual-income families and enterprises. Comparable to AsMama in addressing Japan's working-parent childcare gap, with a fixed-facility model rather than AsMama's P2P community approach.

Direct peers

• Meetup: Global marketplace and platform for local interest-based events and gatherings. Comparable to AsMama's event-driven GTM motion, particularly SHARE! FES and local meetups at 2,000+/year, with a more generalist horizontal positioning.
• Kidsline: Japanese online childcare-matching service connecting parents with babysitters through a subscription platform. Comparable to AsMama in serving the same parenting/caregiver sharing economy in Japan, with a more transactional and consumer-paid business model.
• Famico (formerly AnyTime): Japanese P2P childcare sharing platform connecting neighbors for childcare, errands and lifestyle mutual aid. Most direct functional peer to AsMama's Kosodate Share app, differentiated by a more transaction-fee-driven model rather than AsMama's B2B partnership monetization.

Regional players

• Akarui Machizukuri Kyokai (Bright Town-Making Association): Japanese civic/community-development intermediary focused on neighborhood revitalization and resident-led community activities. Comparable to AsMama's municipal B2B community-activation work in towns like Hakone, Sakai and Uenohara, with more emphasis on grassroots in-person programs and less on digital platform layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AsMama_tweet
• Facebookfacebook.com/AsMama.Inc
• Instagraminstagram.com/asmama_kosodate_share

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AsMama