Aaron Wise
Aaron Wise Limited operates four serviced apartment properties in Cardiff, Wales, offering seven apartment types from studios to two-bedroom units with smart technology and self check-in, serving leisure and business travellers visiting the city.
- Company typePrivate
- Founded2015
- HeadquartersCardiff, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Aaron Wise does
Aaron Wise Limited is a Cardiff-based private limited company founded in 2015 by Eren Bilge and Thomas Jackson, operating four serviced apartment properties on Fitzhamon Embankment (17, 51, 57) and Plantagenet Street (62) in Cardiff, Wales. The company offers seven apartment variants — Standard Studio, Deluxe Studio, Junior One Bedroom, Deluxe One Bedroom, Duplex One Bedroom, Garden Apartment, and Deluxe Two Bedroom — with nightly rates from $60 to $250. Apartments feature smart TVs, high-speed Wi-Fi, fully equipped kitchens, air conditioning (at 51 Fitzhamon), and pin-coded self check-in systems that enable 24/7 access without front-desk staffing.
The business operates a direct-to-consumer model, with bookings accepted through aaronwise.co.uk (same-day reservations until 4pm) and by phone during office hours (9am-5pm). Customers are leisure and business travellers visiting Cardiff, with demand anchored by Principality Stadium events, Cardiff Castle, and city-centre tourism. Ancillary revenue is generated through luggage storage (£5), extra cleaning (£30), food and games packages, and concierge services. Operational support is delivered through a sister brand, Wisestay, at 45-47 Fitzhamon Embankment, which handles guest experience and luggage storage.
The company employs approximately 14 people across facilities management, housekeeping, night operations, maintenance, laundry, and guest relations. The technology stack is built on standard smart-home infrastructure (Smart TVs, pin-coded entry, property-specific Wi-Fi networks) rather than proprietary AI or platform systems. Marketing is conducted through the company website, Instagram (@aaronwiseapartments, ~2,499 Facebook followers), seasonal promotional campaigns, and event-driven competitions tied to Cardiff rugby and concert weekends.
Aaron Wise firmographics
Firmographics- Name
- Aaron Wise
- Legal name
- Aaron Wise Limited
- Website
- https://aaronwise.co.uk
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aaron Wise Limited operates four serviced apartment properties in Cardiff, Wales, offering seven apartment types from studios to two-bedroom units with smart technology and self check-in, serving leisure and business travellers visiting the city.
- Ownership category
- akta.pro rank
Aaron Wise industry classification
Industry- Product category
- Serviced Apartments
- NAICS
- Other Traveler Accommodation (72119), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Furnished Corporate Apartments (Urban, Mid-Rise) (THAMAHAG)
Keywords
Where Aaron Wise is headquartered
LocationHeadquarters
- HQ city
- Cardiff
- HQ country
- United Kingdom
- HQ region
- Europe
Offices5 records
Markets served
Aaron Wise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Nightly and Short-Term Serviced Apartment Rentals: The company operates four properties on Fitzhamon Embankment and Plantagenet Street in Cardiff, offering nightly and short-term rentals across six apartment types: Standard Studio, Deluxe Studio, Junior One Bedroom, Deluxe One Bedroom, Deluxe Two Bedroom, and Garden Apartment. Pricing ranges from $60 per night for a Standard Studio to $250 per night for a Deluxe Two Bedroom Apartment. Additional revenue is generated through extras such as luggage storage, early check-in, late check-out, food packages, and games packages.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Studio - Available at 62 Plantagenet |
| Unit Pricing | Pay-as-you-go | Deluxe Studio - Available at 62 Plantagenet, 51 Fitzhamon |
| Unit Pricing | Pay-as-you-go | Junior One Bedroom Apartment - Available at 57 Fitzhamon |
| Unit Pricing | Pay-as-you-go | Duplex One Bedroom Apartment |
| Unit Pricing | Pay-as-you-go | Garden Apartment - Available at 17 Fitzhamon |
| Unit Pricing | Pay-as-you-go | Deluxe Two Bedroom Apartment - Available at 17, 51, 57 Fitzhamon |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aaron Wise product offering
Product offeringCore offering
Aaron Wise operates four serviced apartment properties in Cardiff, Wales, offering nightly and short-term rentals across seven apartment types: Standard Studio, Deluxe Studio, Junior One Bedroom, Deluxe One Bedroom, Duplex One Bedroom, Garden Apartment, and Deluxe Two Bedroom. Apartments range from $60 per night (Standard Studio) to $250 per night (Deluxe Two Bedroom), with amenities including fully equipped kitchens, Smart TVs, high-speed Wi-Fi, and self check-in via 4-digit pin codes. The company serves both leisure and business travelers seeking self-catering accommodation near Cardiff city centre and the Principality Stadium.
Product overview
Aaron Wise is a luxury serviced apartment company operating four properties in Cardiff, Wales (17, 51, and 57 Fitzhamon Embankment, and 62 Plantagenet Street). The company offers a portfolio of seven distinct apartment types: Standard Studios and Deluxe Studios at select locations, Junior One Bedroom, Deluxe One Bedroom, Deluxe Two Bedroom, Garden, and Duplex One Bedroom apartments. The apartments range from budget-friendly studios starting at $60/night to premium two-bedroom apartments at $250/night, with amenities including Smart TVs, Wi-Fi, fully equipped kitchens, air conditioning (at 51 Fitzhamon), and concierge services. Founded in 2015, the company emphasizes smart living, modern design, and hospitality for both business and leisure travelers.
Differentiator
Problem solved
Functional benefit
Products and services
- Standard Studio A cosy and inviting studio apartment with kitchenette, pin coded entry, safe deposit box, Smart TV, weekly cleaning, and Wi-Fi. Available at 62 Plantagenet Street, Cardiff, starting from $60/night. Suited for solo travelers and short-stay guests seeking affordable central Cardiff accommodation.
- Deluxe Studio An elegantly designed studio with spacious layout, modern furnishings, upscale amenities, Smart TV in lounge, and city views. Available at 62 Plantagenet and 51 Fitzhamon, starting from $90/night. Designed for travelers seeking upscale studio living with modern amenities.
- Junior One Bedroom Apartment A stylish one-bedroom apartment with well-appointed bedroom, cosy living area, fully equipped kitchen, and dining space. Available at 57 Fitzhamon from $100/night. Aimed at guests seeking a separate bedroom and full kitchen facilities during short stays.
- Deluxe One Bedroom Apartment A premium serviced apartment with fully-equipped kitchen, spacious living area, separate bedroom, modern bathroom, large Smart televisions, high-speed Wi-Fi, custom-built furniture, concierge service, and outdoor garden space. Available at 17 Fitzhamon, 51 Fitzhamon, and 57 Fitzhamon. Designed for business travelers and extended-stay guests seeking upscale one-bedroom accommodation.
- Deluxe Two Bedroom Apartment A spacious two-bedroom apartment suitable for families or groups, featuring modern decor, generous living area, fully equipped kitchen, and plush bedding. Available at 17 Fitzhamon, 51 Fitzhamon, and 57 Fitzhamon from $250/night. Targeted at families and larger groups visiting Cardiff with a maximum occupancy configuration.
- Garden Apartment A serene garden retreat apartment with lush greenery, spacious living area, private patio, and peaceful garden views. Available at 17 Fitzhamon from $220/night. Suited for guests seeking a quiet, nature-facing stay with outdoor space.
- Duplex One Bedroom Apartment A spacious duplex apartment with stylish living area on the lower level, fully equipped kitchen, and comfortable bedroom sanctuary on the upper level. Features modern furnishings and state-of-the-art amenities. Targeted at guests who prefer a two-level layout with separation between living and sleeping areas.
Quantifiable outcome
- Check-in available from 3pm with self check-in available any time after
- +2 more outcomes
Companies that use Aaron Wise
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Aaron Wise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Aaron Wise partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- WisestaycoreSister brand guesthouse located at 45-47 Fitzhamon Embankment, CF11 6AN. Operates the office (Wise Stay) that handles luggage storage (£5), guest experience management, and provides operational support for Aaron Wise apartments. Press the doorbell outside the yellow door for assistance during office hours.
- ParkopediaminorThird-party parking information resource recommended by Aaron Wise for guests seeking free parking options within Cardiff City Centre. Properties also have nearby pay-and-display parking at Fitzhamon Embankment (£12.60/day, free 18:00-08:00) and options at Sophia Gardens Car Park and NCP on Westgate Street.
- Cardiff Central Market vendorsminorCardiff Central Market is located nearby and Aaron Wise promotes it to guests as a source for fresh produce and ingredients for self-catering in their fully equipped apartments.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
Aaron Wise competitors and assessment
Company assessmentMarket position
Competitive moat2 records
Key risks1 record
Key highlights7 records
Customer concentration
Aaron Wise social profiles
Digital presenceAaron Wise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aaron Wise leadership team
Management profileNumber of profiles
Profiles12 records
Aaron Wise subsidiaries and ownership
Company hierarchySubsidiaries1 record
Aaron Wise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aaron Wise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aaron Wise
What does Aaron Wise do?
Aaron Wise operates four serviced apartment properties in Cardiff, Wales, offering nightly and short-term rentals across seven apartment types: Standard Studio, Deluxe Studio, Junior One Bedroom, Deluxe One Bedroom, Duplex One Bedroom, Garden Apartment, and Deluxe Two Bedroom. Apartments range from $60 per night (Standard Studio) to $250 per night (Deluxe Two Bedroom), with amenities including fully equipped kitchens, Smart TVs, high-speed Wi-Fi, and self check-in via 4-digit pin codes. The company serves both leisure and business travelers seeking self-catering accommodation near Cardiff city centre and the Principality Stadium.
Is Aaron Wise a public or private company?
Aaron Wise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aaron Wise founded?
Aaron Wise was founded in 2015. It employs 1 to 10 people.
Where is Aaron Wise based?
Aaron Wise is headquartered in Cardiff, United Kingdom, in the Europe region.
How does Aaron Wise make money?
One revenue line is on record: nightly and Short-Term Serviced Apartment Rentals.
Does Aaron Wise have an API?
No public API is recorded for Aaron Wise.
What industry is Aaron Wise in?
Aaron Wise's product category is Serviced Apartments. Its primary akta.pro industry code is THAMAHAG, Furnished Corporate Apartments (Urban, Mid-Rise). Its NAICS code is 72119 and its SIC code is 7000.