What DA does

DA Coaching GmbH is a Berlin-based, privately held career coaching provider founded in 2002 that delivers modular job-coaching and labor-market integration services primarily to unemployed individuals in Germany. The company operates seven interconnected programs — Quick-Linked, Jobcoaching (ProPlus), Jobperspektive, Work-Life-Pro, Gründercoaching, Ganzheitliche Betreuung (Sozialcoaching), and Online Coaching — differentiated by intensity (14 to 96 coaching units) and target outcome (rapid re-employment, long-term integration, stabilization, or business formation). Service delivery is grounded in a systemic, solution-oriented coaching methodology and, in the Quick-Linked program, augmented by AI-supported competency and motivation analysis via the licensed Linc Personality Profiler.

The business model is a government-subsidized professional services model: clients access programs through AVGS (Aktivierungs- und Vermittlungsgutschein) vouchers issued by the Agentur für Arbeit under SGB III §45 or by Jobcenters under SGB II §16k, making the German public sector the effective payer. DA holds AZAV Trägerzulassung (provider number 962/19807) and DEKRA certification and is registered on the Bundesagentur für Arbeit's Kursnet database, which functions as the primary referral channel. Distribution is direct: in-person coaching at two Berlin locations (Friedrichshain and Mitte) plus nationwide remote coaching via a data-protection-compliant web platform. The company employs 11-50 staff led by Managing Director Norman Walter, with no disclosed external investors, parent entities, or M&A activity.

Name

DA

Legal name

DA Coaching GmbH

Website

https://da-coaching.de

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DA Coaching GmbH is a Berlin-based, AZAV-certified career coaching provider offering modular AVGS-funded job coaching, career transition, and stabilization programs to unemployed individuals in Germany, leveraging 20 years of operating experience.

Ownership category

akta.pro rank

Product category

Career Coaching and Employment Integration Services

NAICS

Employment Placement Agencies (561311), Employment Placement Agencies and Executive Search Services (56131), Employment Services (5613)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Job Placement, Matching & Career Navigation Services (EDAAAOAL)

akta.pro secondary industries

Workforce Support Services & Case Management (Coaching, Wraparound) (EDAAAOAK), Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers) (EDAAAKAD)

Keywords

• Job coaching services
• Career coaching
• AVGS funded coaching
• Employment integration
• Personality development training

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. AVGS-Funded Coaching Services: Coaching services are primarily funded through government-issued activation and placement vouchers (AVGS) from the German Employment Agency (Agentur für Arbeit) and Jobcenters. Individuals receiving ALG I or ALG II unemployment benefits can obtain AVGS coupons to cover coaching costs. This represents a social-funded model where the government acts as the primary payer on behalf of end consumers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DA Coaching GmbH delivers modular, AVGS-funded job, career, integration, and stabilization coaching programs for unemployed and career-changing individuals in Germany. Services are provided in-person at two Berlin locations and nationwide online, supported by AI-based competency analysis. Programs are certified under AZAV with the German Employment Agency (Agentur für Arbeit) and Jobcenters as the funding bodies.

Product overview

DA Coaching GmbH operates as a modular coaching platform offering seven interconnected programs designed to support individuals at different stages of career development. The core portfolio includes Quick-Linked (entry-level job coaching with AI-supported assessment), Jobcoaching (comprehensive career support), Jobperspektive (labor market integration), Work-Life-Pro (resilience and stabilization), Gründercoaching (entrepreneurship preparation), and Ganzheitliche Betreuung (holistic social support). All programs are delivered in-person at Berlin locations or nationally via their online coaching platform, and are eligible for AVGS funding through German employment agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Quick-Linked A 5-week, 20-unit AVGS-funded entry-level coaching program that optimizes applicants' job search strategy through AI-supported competency analysis, document review and interview training, available in German and English.
• Jobcoaching An 8–10 week, 50-unit AVGS-funded career coaching program that provides in-depth career history analysis, goal setting, personalized application materials and interview preparation, delivered in multiple languages.
• Jobperspektive A 64–68 unit, 2–6 month AVGS-funded extended integration coaching program supporting stepwise entry to training and labor markets with professional development planning and stabilization during probation periods.
• Work-Life-Pro A 64–96 unit, 2–5 month AVGS-funded resilience and stabilization program that addresses barriers to employment including health, family, finances and housing, providing holistic life support alongside career coaching.
• Gründercoaching A 48-unit, 6–8 week AVGS-funded entrepreneur coaching program helping individuals develop business plans, market entry strategies and Tragfähigkeitsbescheinigung certificates required for further startup subsidies.
• Ganzheitliche Betreuung (Sozialcoaching) A 50-unit, up to 6-month AVGS-funded holistic social coaching service providing comprehensive life stabilization, crisis support and access to healthcare, counseling and social services for people with complex challenges.

Quantifiable outcome

• Programs certified and registered with German Employment Agency (Maßnahme-Nrn.: 962/228/24, 962/104/25, 962/232/23, 962/9008/25, etc.)

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• German Employment Agency (Agentur für Arbeit)coreStrategic or Co-development PartnerPrimary institutional partner providing AVGS funding authorization. The company is an authorized provider (Träger) under AZAV certification to deliver employment activation programs (Maßnahmen) funded through unemployment insurance (SGB III). Programs include Quick-Linked, Jobcoaching ProPlus, Jobperspektive, Work-Life-Pro, and Online Coaching offerings.
• Jobcenters (SGB II - Grundsicherung für Arbeitsuchende)coreStrategic or Co-development PartnerPartner for long-term unemployed support through § 16k SGB II funding. Provides authorization for holistic care programs (Ganzheitliche Betreuung) targeting Bürgergeld recipients with complex barriers to employment.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Grone Bildungszentren: National German vocational education and integration provider with AZAV certification offering job coaching, berufsbegleitende coaching, and integration programmes. Directly comparable to DA Coaching's Träger programmes serving ALG I/II recipients.
• Deutsche Angestellten-Akademie (DAA): One of Germany's largest AZAV-certified adult education and activation Träger, delivering AVGS-funded coaching, retraining, and integration programmes nationwide. Closely comparable to DA Coaching in regulatory model, programme catalogue, and federal voucher funding mechanism.
• Bildungswerk der Bayerischen Wirtschaft (bbw): Vocational education and coaching network providing AZAV-certified activation coaching and integration programmes for job seekers. Comparable in Träger status, SGB II/III funding access, and multi-segment service offerings.
• WBS Training: Nationwide private education and career coaching group with AZAV-certified programmes including AVGS activation coaching, career development, and digital skills. Directly comparable in funding model, programme structure, and target beneficiaries.
• COMCAVE College: German career coaching and IT training provider offering AVGS, AZAV-certified programmes for unemployed individuals and career changers. Matches DA Coaching's coaching-driven, government-funded activation model with an additional IT-upskilling focus.
• BBQ Berufliche Bildung: German vocational training and outplacement provider offering AVGS coaching, activation, and integration programmes. Matches DA Coaching on Träger status, customer base (Jobcenter/Agentur für Arbeit referrals), and modular coaching portfolio.
• Dr. Bock Training & Beratung: Mid-sized German coaching and outplacement firm offering AVGS-eligible individual coaching and career transition support. Highly comparable in systemic coaching methodology, individual-coaching format, and AVGS voucher delivery.

Broad incumbents

• TÜV Rheinland Akademie: Large incumbent certification and training group with an Akademie division delivering AZAV coaching, reskilling, and qualification programmes for working professionals and unemployed. Comparable in programme shape though broader and less coaching-pure than DA Coaching.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/da-deutsche-arbeitsvermittlung-gmbh
• Instagraminstagram.com/da_coaching

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DA