What Hurco Cos does

Hurco Companies is a publicly traded CNC machine tool manufacturer founded in 1968 and headquartered in Indianapolis, Indiana. The company designs, builds, and supports more than 150 CNC machine models — including 3-axis and 5-axis machining centers, turning centers, and routers — alongside its proprietary WinMax and Ultimax computer controls. Its core technologies include patented 5-axis simultaneous trunnion positioning drives, UltiMotion high-speed machining firmware, and the patent-pending ChatCNC AI conversational programming assistant, with additional AI-driven feature recognition, predictive maintenance, and adaptive machining capabilities. Around half of new machine sales go to repeat customers, with the customer base concentrated in mid-market job shops, contract manufacturers, and tooling-and-die suppliers serving aerospace, automotive, medical, and energy end markets. Hurco generates revenue through direct sales to larger manufacturers and through a global exclusive/semi-exclusive distributor network that handles installation, training, and aftermarket service. The company operates globally with North America, Europe, and Asia/Pacific as its three geographic reporting segments, and at fiscal year-end 2025 held $48.7M in cash against trailing annual revenue of approximately $178.5M. Strategic focus has shifted toward automation, robotics integration (Kawasaki Robotics, Universal Robots), AI-augmented controls, and distribution-channel reinforcement to combat order softness and address skilled-labor scarcity in the job-shop segment.

Name

Hurco Cos

Legal name

Hurco Companies, Inc.

Website

https://hurco.com

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

101–250 employees

Short description

Hurco Companies (NASDAQ: HURC) is an Indianapolis-based manufacturer of CNC machining centers, turning centers, and routers — with proprietary WinMax/Ultimax controls — serving mid-market job shops, contract manufacturers, and tooling suppliers across aerospace, automotive, and medical end markets via direct sales and a global distributor network.

Ownership category

akta.pro rank

Product category

CNC Machine Tools

NAICS

Machine Tool Manufacturing (333517)

SIC

Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

CNC Machine Tools (Turning, Milling, Machining Centers) (IMAHADAA)

akta.pro secondary industries

Motion & Machine Control (CNC, Robotics Controllers, Servo/Motion Controllers) (IMAGABAG), Motion Control Controllers & CNC/Robot Drives (Motion Controllers, Multi-axis) (IMAGACAH), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH)

Keywords

• CNC machining centers
• CNC turning centers
• CNC control software
• Machine tool manufacturing
• 5-axis machining

Headquarters

HQ city

Indianapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. CNC Machine Tool Sales: Hurco designs, manufactures, and sells CNC machining centers and turning centers. Revenue generated from the sale of machine tools ranging from 3-axis to 5-axis machining centers, double column machines, boring mills, and turning centers. Machines are sold through distributor network with quote-based pricing.
2. Training Services: Hurco offers paid training programs at company headquarters in Indianapolis including Mill Programming ($750/person for 3-day course), Lathe Programming ($250/person/day), 5-Axis Programming ($500/person for 2-day course), Operator Training ($250/day), and custom/on-site training options.
3. Parts and Supplies: Hurco sells replacement parts, components, and supplies for machine maintenance. Parts include spindle warranties (1-year) and standard parts warranty (90 days). Parts must be purchased from and installed by Hurco Full-Service Distributor for warranty protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hurco Companies designs, manufactures, and sells computerized numerical control (CNC) machine tools — including vertical machining centers, 5-axis machining centers, horizontal boring mills, double-column machining centers, and turning centers — integrated with its proprietary WinMax and UltiMax CNC control software. The machines serve industrial manufacturers, job shops, contract manufacturers, tool and die makers, mold makers, and producers in aerospace, defense, energy, automotive, and motorsports. Revenue is generated through machine sales, control-software licensing, and aftermarket parts, service, and training.

Product overview

Hurco Cos is a CNC machine tool manufacturer headquartered in Indianapolis, Indiana, offering a comprehensive portfolio of computer numerically controlled machining centers and turning centers. The product lineup spans five machine categories: 3-axis vertical machining centers (VM, VMX, BX Series), 5-axis machining centers (SRT/SW trunnion, VC integrated, U Series), boring mills (HBMX Series), double column machining centers (DCX Series), and turning centers (TM general purpose, TMX high-performance, TMXMYS mill-turn, TMM slant-bed, TMMY with Y-axis, TMXMY with Y-axis and live tooling, and TM8MYi affordable multi-axis). All machines are unified by Hurco's proprietary WinMax control system, which offers both conversational programming (invented in 1976) and full NC/G-code capability, enabling machinists to use the same control across the entire product range. Key technology differentiators include UltiMotion motion control software, the AI-powered ChatCNC conversational assistant, and the WinMax AI features including Intelligent Toolpath Optimization, Predictive Maintenance Alerts, and Adaptive Machining. Hurco's ProCobot automation brand (including Profeeder-X) and its Kawasaki Robotics collaboration provide machine tending cells for lights-out manufacturing. The portfolio is complemented by the WinMax Desktop Trial for software evaluation.

Differentiator

Problem solved

Functional benefit

Brands

• ProCobots: Hurco's automation solution for CNC machine tending
• WinMax
• ChatCNC
• UltiMotion
• AdaptiPath
• Takumi

Products and services

• VM Series Vertical Machining Centers 3-axis vertical CNC machining centers for general-purpose milling, drilling, and tapping operations in job shops and contract manufacturing environments. Targeted at small-to-medium manufacturers requiring ease-of-use conversational programming via WinMax/UltiMax controls.
• VMX Series 5-Axis Machining Centers 5-axis CNC machining centers designed for complex multi-sided parts, contouring, and high-tolerance work in aerospace, defense, mold, and tool-and-die applications. Built around Hurco's WinMax control for simplified 5-axis programming.
• HBMX Horizontal Boring Mills Horizontal boring mills for large-part machining, heavy-duty milling, and boring operations in industrial and energy-related manufacturing. Targeted at heavy industrial and energy sector manufacturers.
• DCX / MXD Double-Column Machining Centers Double-column CNC machining centers for large workpieces, molds, dies, and aerospace structural components requiring rigidity and broad X-Y travel. Serve mold, die, and large-part manufacturers.
• MX Series Machining Centers Mid- to large-format CNC machining centers for higher-volume production and large-part machining, integrating Hurco's WinMax control. Targeted at production manufacturers needing larger work envelopes.
• PRO Machining Centers PRO Series CNC machining centers — long-running product family of vertical machining centers for general production environments.
• TM Turning Centers CNC turning centers for general-purpose lathe work, including turning, facing, and boring of shaft and chuck-type parts. Serve job shops and production turning environments.
• TMM Turning Centers Extended-format CNC turning centers for larger-diameter or longer-shaft workpieces, complementing the TM turning line. Targeted at manufacturers needing greater capacity than standard turning centers.
• SL Turning Centers SL Series CNC turning centers for production lathe operations, integrated with WinMax control for conversational turning programming.
• WinMax CNC Control Proprietary CNC control software platform with conversational programming, 5-axis capabilities, UltiMotion motion control, ChatCNC AI assistant, Adaptive Toolpath, and High-Dynamic Contouring. Sold as an embedded control on Hurco machines.
• Hurco Service and Parts Aftermarket service, repair, and replacement parts for Hurco CNC machines, provided through direct channels and authorized service partners.
• Hurco Training Operator and programmer training services for Hurco CNC machines and WinMax control, typically delivered to customers purchasing machines or upgrading controls.

Quantifiable outcome

• Reduce operator onboarding time from months to 1-1.5 weeks
• +6 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability12 records

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Integra Machine ToolcoreChannel Partner/ Reseller/ Distributor · 21 August 2025Distribution and service partnership covering Illinois and Wisconsin for Hurco CNC machines (mills and lathes) and Takumi machines (Illinois only). Integra provides sales, service, support, and applications development to customers within assigned territory.
• Kawasaki RoboticscoreStrategic or Co-development Partner · 1 September 2024Strategic collaboration announced at IMTS 2024 for industrial-grade robotic machine tending solutions. First offering is a 6-axis Kawasaki PC 25 robot integrated with VC500i 5-axis machining centre for automated manufacturing. Targets labor shortages in high-mix, low-volume manufacturing environments. Collaboration combines Hurco's CNC expertise with Kawasaki's robotics capabilities.
• RoedersminorChannel Partner/ Reseller/ Distributor · 1 September 2024Distribution agreement spanning more than 20 years for Roeders premium-line machines in the UK market. Hurco Europe debuted Roeders RPT450DS EcoSpray at MACH 2026.
• Universal RobotscoreStrategic or Co-development PartnerCollaboration on automation solutions featured at IMTS 2024 alongside Kawasaki Robotics partnership. Hurco showcasing ProCobots automation integration with Universal Robots at trade events.
• CAD/CAM Software ProviderscoreTechnology or IntegrationHurco maintains collaborative relationships with major CAD/CAM providers including Mastercam, Fusion 360, and Cloud NC to ensure compatibility, flexibility, and reliable performance across workflows. The WinMax control supports industry-standard ISO/EIA codes and works with all major post-processors.
• Ed Carpenter RacingminorGTM or Marketing PartnerMotorsports sponsorship where Hurco provides CNC machines to Ed Carpenter Racing IndyCar team. In return, Hurco logo appears on team cars and uniforms with special access for customer events during IndyCar season.
• John Force RacingminorGTM or Marketing PartnerLong-standing sponsorship of NHRA Funny Car team. Hurco logo displayed on race vehicles with Force American Made machine shop operating 17 CNC machines including recent Hurco additions.
• Innovators WestminorGTM or Marketing PartnerSponsorship of Salina, Kansas race team famous for harmonic balancers and vibration dampeners. Hurco logo on team vehicles.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Methods Machine Tools: Methods Machine Tools is a U.S. regional distributor and integrator of CNC machine tools including Nakamura-Tome, Yasda, and other premium brands. Comparable to Hurco in serving the North American job-shop market but operates as a distributor/integrator rather than OEM manufacturer.
• Hurco Europe (Takumi distributor): Hurco Europe is Hurco's regional European subsidiary and Takumi distributor. While part of the same company, it competes with Hurco-distributed brands in some territories and represents comparable mid-market CNC offerings in European job-shop and contract-manufacturing segments.

Broad incumbents

• Mazak Corporation: Mazak is a leading Japanese-owned CNC machine tool manufacturer with broad product lines across mills, lathes, and multi-tasking machines, serving job shops and production manufacturers. Competes with Hurco in 5-axis machining and turning centers and represents the premium-tier alternative to Hurco's value positioning.
• GF Machining Solutions: GF Machining Solutions (Georg Fischer) is a broad-line CNC machine tool manufacturer offering milling, EDM, laser texturing, and automation solutions. Overlaps with Hurco in 5-axis machining and increasingly in automation/robotics integration for lights-out manufacturing environments.
• DMG MORI: DMG MORI is a global broad-line CNC machine tool incumbent offering milling, turning, and advanced 5-axis machining centers with CELOS control platform. Competes with Hurco in job-shop and production segments but operates at significantly larger scale with broader product portfolio and direct-sales presence in major markets.
• Makino Milling Machine Co. Makino is a broad-line CNC machining center manufacturer specializing in horizontal and vertical machining centers, 5-axis, and EDM equipment for aerospace and high-precision manufacturing. Overlaps with Hurco's 5-axis and large-format capabilities but targets higher-precision, higher-value customers.
• Okuma America Corporation: Okuma is a broad-line CNC machine tool manufacturer offering machining centers, lathes, and multi-tasking machines with the OSP control platform. Overlaps with Hurco's 5-axis and turning-center product lines and competes for the same job-shop and contract-manufacturer customers seeking productivity-oriented machines.

Direct peers

• Haas Automation: Haas Automation is a major direct competitor in CNC vertical machining centers and turning centers, selling a similar product portfolio (mills, lathes, 5-axis) to job shops and contract manufacturers worldwide. Both companies compete on ease-of-use, value, and the job-shop segment, making Haas the closest comparable peer.
• Doosan Machine Tools: Doosan Machine Tools (now DN Solutions) manufactures CNC turning centers, machining centers, and 5-axis machines targeted at job shops and mid-market manufacturers. Closely comparable to Hurco in product mix, customer segment, and price positioning, particularly in 5-axis and mill-turn categories.

Emerging players

• Tormach Inc. Tormach is an emerging CNC machine tool maker focused on small-format, affordable milling machines and lathes for small businesses, education, and prototyping markets. While smaller and more hobbyist-oriented than Hurco, Tormach competes at the entry-level end of Hurco's customer base with PathPilot control.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hurcousa
• Facebookfacebook.com/HurcoCompanies
• LinkedInlinkedin.com/company/82013
• Instagraminstagram.com/hurcocompanies
• Xx.com/hurcousa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurco Cos