What CWM Automation does

CWM Automation is a UK-based designer and manufacturer of automated filling machinery, end-of-line packaging equipment, and bespoke turnkey automation systems. Founded in 2006 and headquartered in a 36,500 sq./ft. factory in Gainsborough, Lincolnshire, the company serves eight primary verticals: dairy, beverages, convenience foods, bakery, pet food, household, pharmaceuticals, and produce/agriculture. Core product families include rotary filling machines (50R through 300R, up to 300 cups/minute), linear filling machines (50L through 400L, up to 400 cups/minute), the CWM 240i (an iTRAK-based platform delivering 240 pots/minute on a four-lane machine, roughly 75% above equivalent linear throughput), and specialized lines for cups, bottles, buckets, glass jars, sachets, and cans, together with pick-and-place, palletising, and case erector/sealer end-of-line equipment and integrated PLC/HMI/SCADA controls.

The company is a wholly-owned subsidiary of Hexadex Limited, a privately-held engineering group of approximately 1,000 employees across 14 manufacturing locations in 7 countries, following Hexadex's 2018 acquisition of CWM. CWM operates as an enterprise field-sales motion, engaging customers through direct quote-based consultative selling with 24-hour acknowledgement SLAs, and attends trade shows such as Anuga FoodTec and Pack Expo to generate leads. Revenue is generated primarily through capex sales of custom-configured filling lines, complemented by a recurring service stream of spares, maintenance contracts, electronic/motor repairs, bespoke training, and a machine rental scheme on select rotary models.

CWM holds Rockwell Automation Gold OEM Partner status (since 2021) and SAFE Contractor accreditation (since 2010), and is a member of the PPMA trade association. Named customers include Langage Farm (dairy), Troy Foods (bakery/convenience), Beaphar (pet food), Temperance Distilling (beverages), and Major International (household) — relationships spanning more than a decade in some cases. The company employed approximately 29 staff across design, controls, production, service, and administration.

Name

CWM Automation

Legal name

CWM Automation Ltd

Website

https://cwm-automation.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

CWM Automation is a UK-based manufacturer of automated filling machinery, end-of-line packaging equipment, and bespoke turnkey automation systems, serving dairy, beverage, convenience food, bakery, pet food, household, pharmaceutical, and produce manufacturers through enterprise sales, rental options, and aftermarket service.

Ownership category

akta.pro rank

Product category

Industrial Filling and Packaging Machinery

NAICS

Other General Purpose Machinery Manufacturing (3339), Commercial and Service Industry Machinery Manufacturing (33331)

SIC

Special Industry Machinery (No Metalworking Machinery) (3550), Special Industry Machinery, Nec (3559)

akta.pro primary industry

Filling & Dosing Machines (Liquid/Powder/Solid) (IMAHAOAF)

akta.pro secondary industries

End-of-Line Integration & Packaging Line Systems (IMAHAOAN), Capping, Sealing & Closing Machines (IMAHAOAG)

Keywords

• Automated filling machinery
• Packaging machinery manufacturing
• End of line automation
• Bespoke industrial automation
• Food processing equipment

Headquarters

HQ city

Gainsborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Filling Machinery Sales: Design, manufacture and sale of automated filling machinery including rotary, linear, cup, bottle, and bucket filling machines. Machines are sold as capital equipment with custom configurations for specific customer requirements.
2. After-Sales Service & Spares: Ongoing revenue from spare parts supply, servicing, health checks, repairs, and maintenance contracts. The company operates a machine shop for manufacturing CWM-designed parts and offers recommended spares packs tailored to each customer's machine.
3. Machine Rental: Rental agreements on rotary machines (50R, 100R, 150R) providing regular fixed payments with minimum 3-month terms and option to purchase upon completion. Removes requirement for large upfront capital investment.
4. Bespoke Automation Projects: Custom turnkey solutions manufacturing fully bespoke equipment that performs multiple functions, as well as ancillary equipment that integrates with existing machinery.
5. Training Services: Comprehensive operator and engineering training programs, fully bespoke based on staff, production and engineering requirements covering setup, maintenance, fault finding and preventative maintenance.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

CWM Automation designs, manufactures, and services automated filling machinery (rotary, linear, cup, bottle, bucket, sachet, can, glass jar) and end-of-line solutions (pick & place, palletising, case erectors/sealers), along with bespoke turnkey automation projects. Machines are built around servo-driven technology and PLC-based controls, primarily for the food, beverage, dairy, pharmaceutical, pet food, and household product industries. The company also offers after-sales spares, service contracts, training, electronic repairs, and machine rentals.

Product overview

CWM Automation is a UK-based manufacturer offering a comprehensive portfolio of filling machinery and automation solutions. The core product line consists of filling and lidding machines (cups, bottles, buckets, cans, sachets), complemented by end of line solutions (pick & place, palletising, case erectors/sealers) and bespoke turnkey automation. Key product families include Rotary Filling Machinery (50R-300R models), Linear Filling Machinery (50L-400L models), the innovative 240i (using iTRAK technology for up to 240 pots/min), and specialized sub-categories for cup, bottle, bucket, glass jar, sachet, and can filling. The company also provides substantial after-sales services including spares, servicing contracts, repairs, training, rental options, and a robot test cell facility. Full turnkey solutions integrate OEM equipment (check weighers, metal detectors, coders, labellers) alongside their proprietary machinery.

Differentiator

Problem solved

Functional benefit

Products and services

• Filling and Lidding Machinery Core range of automated filling and lidding machines designed for precision and speed across cups, pots, bottles, buckets, sachets, and cans, sold to food, beverage, dairy, and household product manufacturers.
• Rotary Filling Machinery High-throughput rotary filling machines available in five models (CWM 50R, 100R, 150R, 200R, 300R) with throughputs from 50 to 300 cups/minute and product changeovers achievable in under 10 minutes, targeted at high-volume manufacturers.
• Linear Filling Machinery High-speed linear filling machines available in five models (CWM 50L, 100L, 200L, 300L, 400L) with throughputs from 50 to 400 cups/minute, suitable for larger packaging types where flexibility is required.
• CWM 240i Filling Machine Innovative filling machine built on Rockwell Automation's iTRAK independent cart technology, delivering continuous motion and dwelling on the same frame bed, achieving up to 240 pots per minute on a 4-lane configuration (about 75% higher than equivalent linear machines) with minimal platens for swift changeovers.
• Cup Filling Machinery Cup filling solutions built to 3A and EHEDG hygiene standards, providing precision and speed for dairy, beverage, and convenience food producers.
• Bottle Filling Lines Fully automatic bottle filling and capping lines with adjustable filling heads, configurable conveyor specifications, optional cap unscrambler feeds, and ATEX-compliant variants for potentially explosive environments such as spirits and solvents.
• Bucket and Pail Filling Machines High-capacity pail and bucket filling machines that dispense, fill, heat seal and lid at up to 40 buckets per minute for various bucket sizes (1kg, 2.5kg, 5kg, 10kg), used primarily by household product manufacturers.
• End of Line Solutions End of line packing systems including case erectors, case sealers, automatic palletising, and pick-and-place systems using multi-axis servo drives or robotic arms, providing complete flexibility and accuracy downstream of filling.
• Bespoke Automation Custom turnkey automation solutions that perform multiple functions, tailored to customers' exact production requirements and integrating ancillary equipment with existing machinery.
• Quality Controls and Electrical Systems Complete control system design, electrical design and engineering services including PLC and HMI software (Allen Bradley, Mitsubishi, Omron, Telemechanique, GE), SCADA, servo system design, and electrical panel building.
• Spares and Service After-sales spares, servicing, repairs, and support including routine health checks, compliance testing, breakdown support, fault diagnosis, and service maintenance contracts for installed CWM machinery.
• Operator and Engineering Training Comprehensive training programs tailored to staff, production and engineering requirements, covering machinery setup, downtime reduction, part changeovers, fault finding, and preventative maintenance.
• Rental Machinery Rental agreements on CWM 50R, 100R, and 150R rotary filling machines with a minimum 3-month term and option to purchase upon completion, providing fixed regular payments and reducing upfront capital requirements.
• CWM 500L Mini Pork Pie Line Specialised pie line for meat, fruit, and pork pies with capacity up to 20,000 pies per hour, integrating pastry billeting, foil tray de-nesters, crimping heads, meat/sauce depositors, pastry sheeters, and flour sprinklers for bakery manufacturers.

Quantifiable outcome

• 100,000 units/week production for major supermarkets
• +4 more outcomes

Named customers5 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Rockwell AutomationcoreTechnology or Integration · 1 January 2017Official OEM partners since 2017, becoming Gold OEM Partner in 2021. Partnership provides access to Allen Bradley PLC, Servo and HMI products including Kinetix 5700/5500 servo drives, Controllogix and Compactlogix PLCs, and PanelView HMIs. Collaboration led to development of CWM 240i machine using iTRAK technology.
• PPMA (Processing and Packaging Machinery Association)minorOthersCWM is a member of PPMA, an established trade association for producers of processing and packaging machinery.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Filamatic: Filamatic is a US liquid filling machinery manufacturer of automatic and semi-automatic fillers across pharma, personal care, food, and chemical verticals. CWM's bottle and ATEX-compliant filling lines target overlapping bottle-filling applications, making Filamatic a comparable direct peer for liquid filling solutions.
• Ronchi Mario S.p.A. Ronchi Mario builds filling machinery (rotary and linear) for liquid, viscous, and powder products in food, beverage, personal care, and chemical markets. CWM's CWM 240i, rotary, and linear filling machines directly compete for similar filling-line tenders in dairy, beverages, and household products.
• APACKS: APACKS builds filling and capping equipment (bottle, jar, can, pail) for food, beverage, personal care, and chemical manufacturers. CWM's bottle, jar, and bucket filling machines overlap directly with APACKS' core filling equipment business, particularly in mid-volume food/beverage and household product customers.
• E-PAK Machinery: E-PAK Machinery designs and builds filling machinery (rotary, linear, gravity, pressure) for liquids in food, beverage, pharma, cosmetic, and chemical markets. CWM's bottle and rotary filling machines overlap directly with E-PAK's core filling-line offerings for similar mid-market customers.
• Serac Group: Serac specialises in rotary and linear filling machines for liquid and viscous products across dairy, beverages, edible oils, and home care. CWM's rotary 50R–300R and linear 50L–400L filling machines directly overlap with Serac's core product range and end customers in bottled/jarred products.

Broad incumbents

• ProMach: ProMach is a major US-headquartered packaging machinery conglomerate operating dozens of product brands across filling, capping, labeling, and end-of-line. CWM competes for similar filling/bottling/packaging line projects with similar end markets (food, beverage, personal care) but at significantly larger scale, making ProMach a direct competitor on larger accounts while being a broad incumbent overall.
• Coesia: Coesia is an Italian-owned group of industrial packaging machinery companies spanning filling, capping, labeling, and end-of-line. CWM's multi-format filling (cup, bottle, bucket, sachet, can) and end-of-line solutions compete with several Coesia brands in similar food, beverage, and personal care verticals.
• GEA Group: GEA is a global industrial group supplying processing and packaging equipment for food, dairy, beverages, and pharma. CWM's filling and end-of-line equipment overlaps with GEA's filling/sealing and downstream packaging offerings, particularly in dairy, convenience foods, and beverages, making GEA a broad incumbent competitor.
• Krones AG: Krones is a global leader in beverage and food filling/packaging equipment, with rotary, linear, and aseptic filling technologies. CWM's rotary and linear filling machines serve overlapping food/beverage end customers; Krones is the dominant broad incumbent against which CWM positions on flexibility and bespoke service.
• Tetra Pak: Tetra Pak specialises in food and dairy processing and packaging equipment, including filling machines for cartons, cups, and pouches. CWM's dairy and convenience food filling lines (cup, bottle, jar) compete for similar dairy/food manufacturer CAPEX spend; Tetra Pak is a broad incumbent with integrated processing + filling solutions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CWM Automation