Lacey Collision Center

What Lacey Collision Center does

Lacey Collision Center is a multi-service auto collision repair facility operating from a 30,000-square-foot shop at 1215 Carpenter Road SE in Lacey, Washington, and serving vehicle owners across Thurston, Mason, and Lewis Counties. The company provides an end-to-end repair offering that includes collision repair and refinishing, mechanical repair, paint and refinish (using PPG basecoat clearcoat with digital color matching), glass replacement, and on-site ADAS calibration for blind spot monitors, forward-facing cameras, lane keeping assist, and other driver-assist sensors. It is differentiated by its capability to repair motorhomes and RVs — a service not commonly offered by standard auto body shops — and operates from a large facility equipped with computerized alignment and frame machines used to document damage and supply photo evidence to insurance providers.

The company is one of four affiliated collision repair facilities in the region (alongside Capital Collision Center, Chehalis Collision Center, and Extreme Collision Center), indicating common ownership or management across the network. Lacey Collision Center is pre-approved with all major insurance companies, is a member of the Ford Certified Collision Network and Subaru Certified Collision Centers, and offers a lifetime workmanship warranty. Customer-facing amenities include 24/7 collision towing through Nisqually Towing, rental car coordination through Enterprise Rent-A-Car, free shuttle service in the South Sound area, and in-house financing including 90 days same as cash. The firm is privately held with Jeff Durkin serving as Manager, has no disclosed external investment, and operates with a headcount in the 11–50 range.

Name

Lacey Collision Center

Legal name

Lacey Collision Center Inc.

Website

https://laceycollisioncenter.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lacey Collision Center is a multi-service auto collision repair facility in Lacey, Washington, serving individual vehicle owners across Thurston, Mason, and Lewis Counties with collision repair, paint, mechanical, glass, and ADAS calibration services.

Ownership category

akta.pro rank

Product category

Auto Collision Repair Services

NAICS

Automotive Body, Paint, Interior, and Glass Repair (81112), Automotive Glass Replacement Shops (811122), Automotive Mechanical and Electrical Repair and Maintenance (81111)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

Auto Body Collision Repair (Cars & Light Trucks) (TLAKAEAA)

akta.pro secondary industries

ADAS Sensor Calibration (Post-Collision) (TLAKAEAI), Commercial Vehicle Collision Repair (Trucks, Buses, Vans) (TLAKAEAB)

Keywords

• Auto collision repair
• Automotive paint refinish
• ADAS calibration services
• Auto glass replacement
• Mechanical repair services

Headquarters

HQ city

Lacey

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Collision Repair Services: Core revenue stream from repairing vehicles after accidents including windshields, frames, alignment, suspension, bumpers, fiberglass, and aluminum. Revenue is transaction-based per repair job.
2. Paint & Refinish Services: Provides painting solutions for vehicles using PPG paint with digital color matching. Lifetime warranty on paint when applied over original factory finishes.
3. Mechanical Repair Services: Onsite mechanical shop supporting collision repairs including ADAS calibrations, auto alignment, suspension repair, wheel/tire replacement, A/C repairs, engine work, timing belts, and transmissions.
4. Glass Replacement Services: Sublet glass repair and replacement services for chips and cracked windshields, working with trained contractors for full auto glass replacement when needed.
5. Rental Car Assistance: Partners with Enterprise Rent-A-Car to provide rental vehicles to customers while their cars are being repaired. Revenue may include referral arrangements.
6. Financing Services: Offers in-house financing options including 90 days same as cash, providing flexible payment arrangements for customers to reduce financial stress.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Lacey Collision Center is an auto body collision repair facility serving the Thurston, Mason, and Lewis County areas of Washington State. The shop provides collision repair, paint and refinish, mechanical repair, ADAS calibration, and glass replacement for cars, trucks, and motorhomes, supported by direct insurance claim handling and financing options including 90 days same as cash.

Product overview

Lacey Collision Center operates as a multi-service automotive collision repair facility offering a unified suite of interconnected services. The core offering consists of Collision Repair & Refinishing (which repairs vehicles and motorhomes across all makes and models), complemented by specialized services including Glass Replacement, Mechanical Repair (with dedicated onsite mechanic shop), Paint & Refinish (using PPG products with digital color-matching technology), and ADAS Calibration. Additional support services include vehicle Rentals (via Enterprise partnership) and Towing (via Nisqually Towing partnership). The company also provides Quick Estimate services by appointment and Insurance Assistance to streamline the claims process. All collision repair services come with a lifetime workmanship warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Collision Repair & Refinishing Full-service collision repair for vehicles and motorhomes across all makes, models, and sizes, restoring them to pre-loss condition with a lifetime warranty on all auto collision services.
• Glass Replacement Auto glass repair and full windshield replacement performed by trained professionals following damage evaluation.
• Mechanical Repair Onsite mechanical services supporting collision repair including ADAS calibrations, DTC scanning, auto alignment, suspension repair, wheel/tire replacement, A/C repairs, engine work, timing belts, and transmission work.
• Paint & Refinish Automotive painting for almost any shape, size, or type of vehicle, using PPG basecoat clearcoat with digital color match technology in paint bays that meet OEM requirements, with a lifetime warranty on paint finish.
• Advanced Driver Assistance Systems (ADAS) Calibration On-site calibration of advanced driver-assistance safety systems including blind spot monitors, forward-facing cameras, front radar, surround view cameras, lane keeping assist, millimeter wave radar, rear view cameras, and seat weight sensors.
• Quick Estimate Appointment-based estimation service where technicians discuss the loss event and perform a thorough damage assessment that goes beyond visible damage.
• Insurance Assistance Insurance claim facilitation including coordination with adjusters, computerized documentation of damages, and communication with insurance providers on behalf of customers.
• Rentals Transportation assistance during vehicle repair including complimentary shuttle service within the South Sound/Lacey WA area and rental car coordination through the Enterprise Rent-A-Car partnership.
• Towing Collision towing services coordinated through the partnership with Nisqually Towing, available 24/7 for accident recovery of vehicles, RVs, boats, and motorhomes in Lacey, WA.

Quantifiable outcome

• Lifetime warranty on workmanship for as long as customer owns the vehicle
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Ford Certified Collision NetworkcoreChannel Partner/ Reseller/ DistributorOfficial Ford Certified Collision Network member providing Ford-certified collision repairs using approved procedures and genuine Ford parts when needed. Displayed on company website as a certified partner.
• Subaru Certified Collision CenterscoreChannel Partner/ Reseller/ DistributorOfficial Subaru Certified Collision Center member providing Subaru-certified collision repairs using approved procedures. Displayed on company website as a certified partner.
• Nisqually TowingminorChannel Partner/ Reseller/ DistributorPartnership with Nisqually Towing for collision towing services. Nisqually provides 24/7 towing for accidents in Lacey, WA area including safe transport of RVs, boats, and motorhomes.
• Enterprise Rent-A-CarminorChannel Partner/ Reseller/ DistributorPartnership with Enterprise to offer affordable rental car services to customers during repair process. Customers can provide insurance claim number and have a car waiting for them.
• Capital Collision CenterminorOthersRelated collision repair facility under same ownership/group. Listed as a partner location on the Lacey Collision Center website.
• Chehalis Collision CenterminorOthersRelated collision repair facility under same ownership/group. Listed as a partner location on the Lacey Collision Center website.
• Extreme Collision CenterminorOthersRelated collision repair facility under same ownership/group. Listed as a partner location on the Lacey Collision Center website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Boyd Group: Parent company of CARSTAR, Gerber Collision & Glass, and Assured DriveCare—North America's largest collision repair consolidator. Relevant as the corporate parent of Lacey's most direct franchise peers and a major driver of industry consolidation pressure.
• ABRA Auto Body Repair: Regional and national collision repair chain offering full-service collision, paint, and refinishing under insurance DRP arrangements. Operates as a comparable MSO with similar service scope.
• Service King Collision: Large multi-site collision repair operator with national footprint and broad insurance DRP relationships. Closely comparable in service mix (collision repair, paint, glass) and reliance on insurer pre-approval.
• Crash Champions: National collision repair MSO with hundreds of locations across the U.S. Competes on the same DRP-driven insurance referral model, OEM certifications, and ADAS calibration, representing direct institutional pressure in regional markets.
• Gerber Collision & Glass: Major North American collision and glass repair MSO owned by Boyd Group. Operates with the same core services (collision, glass, paint) and insurance DRP model as Lacey, at significantly larger scale.
• Caliber Collision: Largest U.S. collision repair chain with thousands of locations nationwide. Operates at much larger scale with similar insurance DRP model, ADAS capabilities, and OEM partnerships, making it the dominant incumbent Lacey competes against for insurer referral programs.

Direct peers

• CARSTAR: North American franchise network of independent collision repair facilities. Similar business model—independent shop with insurance DRP approval, OEM partnerships, and multi-site local ownership—making it a structural analog to Lacey's four-facility network.
• Maaco: Franchise network specializing in auto paint and collision repair services. Comparable in independent franchise-style operations and insurance-driven customer flow, though with heavier emphasis on paint and refinishing.
• Fix Auto USA: Franchise collision repair network operating across multiple U.S. states. Strongly comparable model—independent franchisees with insurance DRP status, OEM partnerships, and standardized repair processes—competing for similar regional share.

Others

• Safelite Group: Largest U.S. automotive glass repair and replacement specialist. Comparable on the glass replacement service line and insurance-driven model, though primarily a glass-focused specialist rather than full-service collision operator.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/laceycollision
• Facebookfacebook.com/LaceyCollisionCenter
• LinkedInlinkedin.com/company/lacey-collision-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lacey Collision Center