ADMARP - Association Of Digital Marketing Professionals, Nigeria

What ADMARP - Association Of Digital Marketing Professionals, Nigeria does

ADMARP (Association of Digital Marketing Professionals) is a Lagos, Nigeria-based non-profit professional membership body founded in January 2018 to represent and certify digital marketing practitioners in Nigeria. The organization offers four tiered membership products — Associate (under three years' experience), Professional (over three years with recognized qualification), Corporate, and Training/Educational Organization — that confer professional designations (AAM and APM), access to a resource library, and inclusion in member/corporate directories.

The organization's core technology is a self-serve web platform at app.admarp.com that delivers a members directory, corporate directory, and job board, alongside a Slack-hosted community positioned as Nigeria's largest digital marketing community. ADMARP also operates a content hub (blog covering AI in marketing, CRM, product marketing, influencer marketing, and African digital economy analysis), an annual flagship event (ADMARP Day, inaugurated November 9, 2023), and email/newsletter distribution channels.

Revenue is generated primarily through recurring annual membership and partner fees. The only disclosed price point is the Training/Educational Organization partnership at N100,000 per year, auto-renewed and bundling directory listing, student acquisition exclusivity, referrals, RFP access, logo usage, industry reports, and networking. Individual membership pricing is not publicly disclosed. Corporate partners and event sponsorships supplement subscription revenue. ADMARP is governed by a member-elected Executive Council (newly constituted for the 2026 Administrative Year effective January 1, 2026) led by President Stanislaus Martins (Regional Director, Meta for Africa / Ad Dynamo by Aleph) and VP Growth and Membership Nelson Oshodi.

Name

ADMARP - Association Of Digital Marketing Professionals, Nigeria

Legal name

Association of Digital Marketing Professionals (ADMARP)

Website

https://admarp.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

ADMARP is a Lagos-based non-profit professional membership association founded in 2018 that represents, certifies, and networks Nigeria's digital marketing practitioners through tiered memberships, a Slack community, job board, and an annual flagship event called ADMARP Day.

Ownership category

akta.pro rank

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology

Revenue model

1. Membership Fees: Annual subscription fees from individual members (Associate, Professional tiers) and corporate/organizational members. Training/Educational Organization partners renew at N100,000 yearly.
2. Training/Educational Organization Partnerships: Annual partner certificates for training institutes and educational bodies offering digital marketing qualifications. Fee: N100,000 annually, automatically renewed.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

ADMARP is a registered non-profit professional body that offers tiered membership programs (Associate, Professional, Corporate, and Training/Educational Organization) for digital marketing practitioners in Nigeria. It provides members with professional designations (AAM and APM), access to a Slack-based professional community, a job board, an online members and corporate directory, and a library of digital marketing resources and industry reports. The organization also runs industry events such as the annual ADMARP Day conference.

Product overview

ADMARP (Association of Digital Marketing Professionals, Nigeria) operates as a professional membership association rather than a traditional SaaS product company. Its core offerings center on professional development and community for digital marketers through a membership program with tiered levels (Associate, Professional, Corporate, and Training/Educational Organization), complemented by a Slack-based professional community, job board, blog/content hub, resources/research library, and members/corporate directories. The organization serves as the go-to hub for digital marketing professionals in Nigeria, providing industry recognition, networking opportunities, and access to exclusive resources and job opportunities.

Differentiator

Problem solved

Functional benefit

Products and services

• Associate Membership
• Professional Membership
• Corporate Membership
• Training/Educational Organization Partnership

Quantifiable outcome

• Nigeria's largest digital marketing community on Slack
• +1 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 02 Academy LagoscoreStrategic or Co-development Partner · 1 November 2023Strategic partnership between Dochase Adx and 02 Academy Lagos championed by ADMARP to drive digital literacy in Nigeria. The collaboration aims to close the employability gap, localize technology, and position young creatives to compete globally through training in digital skills, marketing technology, automation, AI, and data analytics.
• MastercardminorGTM or Marketing Partner · 1 August 2023Mastercard partnered with Dochase Adx to provide 5% discount to businesses, brands, and SMEs to fund their digital advertising efforts in Africa. This partnership, featured on ADMARP platform, supports SME access to digital advertising.
• Dochase AdxcoreChannel Partner/ Reseller/ DistributorDochase Adx, Africa's leading digital advertising company, is a corporate partner of ADMARP. They participate in ADMARP Day events and collaborate on digital literacy initiatives. Dochase Adx partnered with ADMARP to offer 5% discount to businesses for digital advertising funding.
• EskimicoreChannel Partner/ Reseller/ DistributorEskimi is a corporate partner of ADMARP and participated in ADMARP Day 2023 brand exhibitions, showcasing their programmatic platform offerings to the digital marketing community.
• AppsflyerminorChannel Partner/ Reseller/ DistributorAppsflyer participated in ADMARP Day 2023 brand exhibitions as a corporate member, showcasing their mobile attribution and analytics solutions.
• AdformminorChannel Partner/ Reseller/ DistributorAdform participated in ADMARP Day 2023 brand exhibitions as a corporate member, showcasing their programmatic advertising platform.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Digital Marketing Institute: DMI is a digital marketing certification body offering professional credentials and accrediting training partners—directly comparable to ADMARP's Training/Educational Organization partnership program that certifies digital marketing training institutes.
• Mobile Marketing Association: MMA is a global industry association focused on mobile marketing, offering corporate memberships, research reports, and events—comparable to ADMARP's combination of corporate memberships, industry reports, and ADMARP Day events.
• Chartered Institute of Marketing: CIM is a long-standing professional marketing body offering Chartered Marketer status and qualifications, paralleling ADMARP's mission to confer professional designations (AAM/APM) and accredit training organizations in digital marketing.
• American Marketing Association: The American Marketing Association is a global professional society for marketers, offering membership tiers, professional certification, content publishing, and local chapter events—closely mirroring ADMARP's model of individual and corporate memberships with professional designations.
• Public Relations and Communications Association: PRCA is a global professional body for PR and communications practitioners offering memberships, training accreditation, and events—a comparable model to ADMARP, including the training organization accreditation feature.
• Interactive Advertising Bureau: IAB is the global trade association for digital advertising and marketing, with local chapters, member directories, and corporate partnership programs—structurally aligned with ADMARP's corporate directory and adtech partnerships (Dochase Adx, Eskimi, Appsflyer, Adform).

Broad incumbents

• LinkedIn (Marketing Community / LinkedIn Learning): LinkedIn competes for the same digital marketing professional audience through its content publishing, professional groups, and learning/certification programs—representing the dominant free alternative for the same target member base.

Regional players

• Nigerian Institute of Public Relations: NIPR is the chartered professional body for PR practitioners in Nigeria offering designations and events—a comparable Nigerian professional membership association, but in the adjacent PR discipline.
• Nigeria Computer Society: NCS is a Nigerian professional association for computing/IT practitioners offering membership tiers, designations, and conferences—a domestic parallel showing how Nigeria-based technology professional bodies operate.
• Marketing Association of South Africa: MASA is the regional counterpart serving South African marketing professionals with membership and industry advocacy—a comparable peer in another African market, useful as a benchmark for ADMARP's expansion potential.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/AdmarpNG
• Facebookfacebook.com/admarpng
• LinkedInlinkedin.com/company/admarpng

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADMARP - Association Of Digital Marketing Professionals, Nigeria