CFFI

What CFFI does

C&F Financial Corporation (NASDAQ: CFFI) is a Virginia-based bank holding company founded in 1927, operating two main divisions: a traditional community banking subsidiary (Citizens and Farmers Bank, or C&F Bank) and an indirect consumer lending subsidiary (C&F Finance Company) headquartered in Henrico, Virginia. The company serves individual consumers seeking financing for automobiles, marine vessels, and recreational vehicles, originating these loans indirectly through partnerships with dealers across multiple states.

C&F Finance Company is the primary consumer-facing lending product and revenue driver for the holding company, generating interest income through indirect loans for auto, marine, and RV purchases. The supporting technology stack is a conventional third-party-integrated web and mobile platform: Paymentus for payment processing and eStatements, MyInsuranceInfo for insurance verification, NADA/JD Power, Kelley Blue Book, and Edmunds for vehicle valuation tools, a SecureBankSolutions live chat widget for customer support, and a MoneySKILL LMS for consumer financial education. The C&F Mobile App on iOS and Android provides self-service payment and account management functionality for borrowers.

The business model is interest-income driven through indirect lending, with customer acquisition executed predominantly via dealer referral networks (mid-funnel channel) supplemented by direct digital channels (website and mobile app) for payment servicing and account management (bottom-of-funnel), and community engagement programs including the C&F Gives Back initiative and AFSA membership (top-of-funnel). Revenue is sensitive to interest rate levels, consumer credit demand, and dealer network throughput; the company recently reported Q3 and nine-month 2025 results citing loan and deposit growth driven by Southwest Virginia expansion and higher interest income.

Name

CFFI

Legal name

C&F Financial Corporation

Website

https://cffinance.com

Company type

Public

Founded year

1927

Operating status

Operating

Headcount range

501–1,000 employees

Short description

C&F Financial Corporation is a Virginia-based bank holding company operating Citizens and Farmers Bank (community banking) and C&F Finance Company (indirect auto, marine, and RV lending through dealer networks across multiple states), serving individual vehicle buyers.

Ownership category

akta.pro rank

Product category

Consumer Indirect Lending (Auto, Marine, and RV)

NAICS

Commercial Banking (522110), Sales Financing (522220)

SIC

State Commercial Banks (6022), Personal Credit Institutions (6141)

akta.pro primary industry

Fleet & Commercial Vehicle Finance (FSAKADAE)

Keywords

• Indirect auto lending
• Consumer vehicle financing
• Marine and RV loans
• Community banking services
• Indirect dealer financing

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Indirect Lending - Auto, Marine, and RV Loans: C&F Finance Company generates revenue through interest income on indirect loans for automobiles, marine vessels, and recreational vehicles. Loans are originated through dealer partnerships, with the company providing financing to end consumers who purchase through those dealers. Revenue is driven by loan growth, higher interest income, and expansion into new geographic markets.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

C&F Finance Company, headquartered in Henrico, Virginia, provides indirect lending for automobiles, marine vessels, and recreational vehicles across multiple states through partnerships with auto, marine, and RV dealers. As a division of Citizens and Farmers Bank (C&F Bank), the company originates loans for end consumers purchasing vehicles through its dealer network, supported by online and mobile account servicing channels. C&F Financial Corporation (NASDAQ: CFFI) is the publicly traded bank holding company for C&F Bank and the C&F Finance Company indirect lending operation.

Product overview

CFFI (C&F Financial Corporation) operates as a financial services holding company traded on NASDAQ, with its primary subsidiary Citizens and Farmers Bank (C&F Bank). The company operates two main divisions: traditional banking services through C&F Bank, and indirect lending through C&F Finance Company. C&F Finance Company is the core consumer-facing product, specializing in indirect auto, marine, and RV lending across multiple states. The product portfolio includes a mobile app for payments and account management, online payment processing tools, auto buying tools (payment calculator, NADA, Kelly Blue Book, Edmunds integrations), insurance update services, eStatements, and the MoneySKILL financial education platform. These products work together to provide a comprehensive indirect lending experience from loan application through account management.

Differentiator

Problem solved

Functional benefit

Products and services

• C&F Finance Company Indirect Lending (Auto, Marine, and RV Loans) Indirect lending product financing automobiles, boats, and recreational vehicles for individual consumers; loans are originated through dealer partnerships across multiple states and serviced through online, mobile, and branch channels.
• Citizens and Farmers Bank (C&F Bank) Community Banking Full-service community banking offering through the Citizens and Farmers Bank subsidiary of C&F Financial Corporation, serving consumers and small businesses via branch locations and supporting C&F Finance Company's lending operations.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Synchrony Financial: Large consumer finance company with private-label credit and installment lending. Broad incumbent with overlapping consumer-credit products.
• Capital One: Diversified bank with a major auto finance business that competes for the same dealer relationships. Broad incumbent in consumer vehicle finance.
• Atlantic Union Bankshares: Virginia-headquartered regional bank holding company with consumer and commercial lending. Larger and more diversified than C&F, but operates in overlapping Virginia markets.
• Ally Financial: Large national auto-finance leader and online bank. Overlaps with C&F Finance Company's indirect auto lending business but operates at vastly greater scale and across all 50 states.

Direct peers

• First National Corporation: Virginia community bank holding company with similar community-banking focus and scale. Directly comparable geographic and operational profile.
• Eastern Bankshares: New England-based community bank holding company of comparable size and franchise model. Comparable as a publicly traded community bank peer.
• Virginia National Bankshares: Small Virginia-based community bank holding company operating in overlapping geographic markets. Closely comparable as a same-state regional bank peer.
• TowneBank: Virginia-headquartered community bank holding company of comparable size, with similar deposit-gathering franchise and diversified lending across consumer and commercial segments. Directly comparable as a regional Virginia banking peer.
• Sandy Spring Bancorp: Mid-Atlantic community bank holding company with a mix of commercial and consumer lending including indirect auto exposure. Comparable scale and business model to C&F Financial Corp.

Emerging players

• OneMain Holdings: Public consumer finance company focused on personal loans and branch-based lending. Comparable in providing non-prime consumer credit, though with a different product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CFFI