87870

What 87870 does

87870 (87870虚拟现实网) is a Beijing-based private media company founded in 2014 that operates as a vertical content platform dedicated to the China VR/AR industry. The platform aggregates and publishes 24/7 industry news, hardware and content reviews, gaming coverage, financing intelligence, and offline event information, organized into recurring sections including industry reports, a VR encyclopedia (VR百科), and a LIBRARY of industry players. Its editorial coverage spans eight VR+ vertical application areas — medical, real estate, tourism, shopping, training, sports, office, and marketing — alongside the broader pivot toward AI smart-glasses and MR convergence that has defined the sector in 2025-2026.

The underlying product is a unified media platform (87870.com plus iOS/Android app) distributed across multiple Chinese content surfaces including WeChat public account, Weibo, and Bilibili, with no disclosed proprietary technology stack beyond standard web/app publishing infrastructure. There are no APIs, SDKs, or integrations disclosed, and no AI/ML capabilities are built into the product. The content library and recurring research outputs (monthly market analysis reports, mid-year industry summaries, and bi-annual financing roundups such as the June 2024 XR investment overview covering 13 deals totaling RMB 507 million) constitute the company's primary information assets.

The business model is not publicly disclosed in the source data, with no pricing, advertising rate cards, or revenue mechanics available. The platform serves a horizontal audience of VR/AR industry participants — hardware vendors, content developers, and industry investors — suggesting a likely mix of advertising, sponsored content, industry-report sales, and event monetization. The company is privately held with no disclosed institutional investors, funding rounds, or parent company, and operates with a small team (11-50 employees) under CEO Bolin Lan (蓝柏林), who is also a visible editorial contributor to the platform.

Name

87870

Legal name

87870虚拟现实网

Website

https://87870.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

87870 (87870虚拟现实网) is a Beijing-based vertical media platform founded in 2014 that publishes 24/7 news, reviews, and industry research on the China VR/AR and AI smart-glasses ecosystem for hardware vendors, content developers, and industry investors.

Ownership category

akta.pro rank

Product category

VR/AR Industry Media

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)

akta.pro primary industry

VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• VR AR industry media
• Virtual reality news platform
• XR hardware reviews
• VR industry intelligence
• AR content aggregation

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Distribution channels3 records

Marketing channels5 records

Core offering

87870 is a Chinese-language digital media platform dedicated to the VR/AR industry, providing 7x24 industry news and reports, VR hardware and content reviews, an industry information content library, periodic industry reports, a VR encyclopedia, and offline VR/AR industry event resource integration. Distribution is through its own website (87870.com), iOS/Android mobile app, and Chinese social media channels including WeChat, Weibo, and Bilibili.

Product overview

87870虚拟现实网 is a single unified media platform for the VR/AR industry, not a multi-product portfolio. The platform operates as a content aggregation and news portal covering hardware, games, reviews, financing, and VR+ vertical applications (VR+医疗, VR+地产, VR+旅游, VR+购物, VR+培训, VR+体育, VR+办公, VR+营销). The site also features an industry report section (行业报告) and a VR encyclopedia (VR百科) as supplementary content modules, all under the same 87870 brand.

Differentiator

Problem solved

Functional benefit

Products and services

• 87870 Virtual Reality Network (87870虚拟现实网) - Industry Media Platform Chinese VR/AR industry media platform providing 7x24 industry news and reports, VR hardware and content reviews, industry information content library, and offline VR/AR event resource integration; covers hardware, games, reviews, financing, and VR+ vertical applications (VR+ medical, real estate, tourism, shopping, training, sports, office, marketing).
• 87870 Mobile App (iOS and Android) Companion mobile application for iOS and Android offering on-the-go access to 87870's VR/AR industry news, hardware reviews, and content coverage.
• 87870 VR/AR Industry Reports (87870行业报告) Periodic industry research reports on the VR/AR market, including monthly market analyses, mid-year review of the VR/AR industry, and periodic VR/AR industry financing overview reports (e.g., June 2024 XR industry financing overview covering 13 companies).
• 87870 VR Encyclopedia (VR百科) Reference encyclopedia section on the 87870 platform covering VR/AR/XR terminology, key products (e.g., VIVE XR Elite, Meta Quest Pro, PICO 4, Half-Life: Alyx), industry events (WWDC, Gamescom, Google I/O), and key industry figures (Mark Zuckerberg, Rony Abovitz, Zhao Qinping).

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• VRFocus: Global VR/AR industry news outlet covering hardware, games, and industry developments — directly comparable to 87870's news, review, and event coverage function across the VR/AR ecosystem.
• UploadVR: Leading English-language VR/AR industry media outlet providing news, reviews, and analysis — directly comparable business model to 87870, though serving a global/international audience rather than China specifically.
• Road to VR: Established English-language VR/AR news and review platform — similar editorial and audience model to 87870, providing news, hardware reviews, and industry analysis for the VR ecosystem.
• ARinChina (增强现实中国): Chinese AR industry portal providing news, company directory, and industry resources — comparable to 87870 as a Chinese-language AR/VR media and information platform.
• 93913 (VR/AR Media): Chinese VR/AR industry media site offering news, hardware reviews, and industry event coverage, targeting the same audience of VR/AR professionals and enthusiasts as 87870.
• VR陀螺 (vrtuoluo): A major Chinese-language VR/AR industry media platform covering hardware, content, gaming, and investment — the most direct comparable to 87870 in the Chinese market, with similar editorial scope and audience.
• 映维网 (Yingwei.com): Long-standing Chinese VR/AR industry portal providing news, reviews, and industry analysis — directly comparable to 87870 as a Chinese-language VR/AR information hub with similar content verticals.

Broad incumbents

• 钛媒体 (TMTPost): Established Chinese technology and business media platform covering emerging tech verticals including VR/AR — comparable to 87870 as a Chinese-language tech media outlet but with broader industry coverage and larger scale.
• 36氪 (36Kr): Major Chinese tech/startup media platform with broad coverage of emerging technology including VR/AR — comparable to 87870's information-platform business model but at significantly larger scale and broader technology scope.
• 智东西 (Zhidongxi): Chinese AI/emerging technology media platform with significant VR/AR and smart hardware coverage — comparable to 87870's vertical media approach but operating at larger scale across multiple tech verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/vr87870

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 87870