Creditinfo Iceland

What Creditinfo Iceland does

Creditinfo Iceland (legal entity: Creditinfo Lánstraust hf., Icelandic national ID 710197-2109) is the dominant financial and business information services provider in Iceland, operating since 1997 as a subsidiary of the international Creditinfo Group. The company maintains the largest collection of business and credit information in Iceland, aggregating data from government registries (National Registry, Tax Authority/Skatturinn, Housing and Construction Authority/HMS, Vehicle Registry, Nasdaq Iceland), payment behavior from approximately 12,000 payers (30,000 monthly invoice records), default judgments from courts and sheriff offices, and customer-submitted data, all refreshed daily.

Its product portfolio spans three layers: (1) data and registry products including the Vanskilaskrá (VOG) default register, individual credit scoring (A1-E3 scale) and corporate credit scoring, property valuation, company and property searches, annual reports, and a debt position system; (2) compliance and due diligence solutions including KYC/AML (Áreiðanleikamat), PEP screening, and ESG/sustainability information (Sjálfbærni, Vera) built around CSRD-driven disclosure requirements; and (3) decision automation and monitoring tools including Smart Decision (Snjallákvörðun) for automated loan, account, and supplier decisions, plus Company Watch, Customer Watch, and Media Watch (Fjölmiðlavaktin). Technology inputs include proprietary credit scoring models (most recently retrained in April 2025), a configurable rule engine for automated decisioning, PSD2-based bank account data ingestion (with individual consent), and ISO 27001:2022-certified information security infrastructure.

Creditinfo earns revenue through monthly/annual subscriptions for monitoring and database access (e.g., 12,900-15,690 ISK/month for company and customer monitoring), per-inquiry fees for individual credit reports and data lookups (660-3,980 ISK range), usage-based API/web services pricing for enterprise integrations, and one-time fees for the Framúrskarandi (Exemplary Companies) certification and sustainability badge licenses. Go-to-market combines direct B2B sales (account managers for financial institutions and large enterprises), a self-serve consumer and SMB portal (Mitt Creditinfo), and an API-first layer that integrates Creditinfo data directly into client systems. The company holds a regulatory license from Persónuvernd (Icelandic Data Protection Authority) under Article 15 of the Data Protection Act, employs approximately 40 people in Iceland (part of the 400+ global Creditinfo Group workforce), and is led by CEO Hrefna Ösp Sigfinnsdóttir.

Name

Creditinfo Iceland

Legal name

Creditinfo Lánstraust hf.

Website

https://creditinfo.is

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Creditinfo Iceland is Iceland's dominant financial and business information services provider, operating the country's largest credit database since 1997. It offers credit scoring, default registry, KYC/AML, property valuation, ESG data, and automated decisioning to banks, businesses, and consumers via subscriptions, per-inquiry fees, and API services.

Ownership category

akta.pro rank

Product category

Credit Information & Business Intelligence Services

NAICS

Credit Bureaus (561450), Credit Bureaus (56145), Activities Related to Credit Intermediation (5223)

SIC

Services-Consumer Credit Reporting, Collection Agencies (7320)

akta.pro primary industry

Credit Bureaus & Consumer Credit Reporting Agencies (FSAKAKAA)

akta.pro secondary industries

Consumer Credit Decisioning & Underwriting Platforms (FSAKAKAG), Credit & Underwriting Data Services (alt data feeds, affordability, bureau augmentation) (FSAGACAH), Alternative / Non-Traditional Credit Data Providers (FSAKAKAB), Credit Education, Monitoring & Consumer Credit Management Tools (FSAKAKAJ)

Keywords

• Credit information services
• Business intelligence platforms
• KYC AML compliance
• Credit scoring software
• Automated decisioning systems

Headquarters

HQ city

Reykjavík

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Subscription Services: Monthly/annual subscription fees for access to business information databases, monitoring services, and company data. Subscribers include financial institutions, businesses, and government entities.
2. Per-Inquiry/Transaction Fees: One-time fees for individual credit reports, company information lookups, property valuations, and document searches. Prices range from 0-3,980 ISK depending on product type.
3. API/Web Services: Usage-based pricing for API access to credit information, business data, and real-time decision-making services for enterprise clients.
4. Certification Products: Sale of 'Framúrskarandi' (Exemplary Companies) certification and related products including company lists and benchmarking reports.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Creditinfo Iceland (Creditinfo Lánstraust hf.) operates the largest business and credit information database in Iceland, delivering credit scoring for individuals and companies, a national default register (Vanskilaskrá/VOG), KYC/AML and PEP screening, company and property data, and rule-based automated decisioning (Snjallákvörðun) to financial institutions, businesses, debt collectors, insurance companies, and government entities. Data and decisioning are exposed through subscription products, the Mitt Creditinfo self-serve portal, and a web services/API layer.

Product overview

Creditinfo Iceland operates as a comprehensive financial and business information services platform built around a core credit information database — the largest of its kind in Iceland. The portfolio consists of three interconnected layers: (1) Data products and registries — including the Default Register (Vanskilaskrá/VOG), Corporate and Individual Credit Scoring (Lánshæfismat fyrirtækja / einstaklinga), Property Valuation (Verðmat fasteigna), National and Company Registry (þjóð- og fyrirtækjaskrá), Annual Reports (Ársreikningar), Property Search (Eignaleit), Claims Database (Tjónagrunnur), and Debt Position System (Skuldastöðukerfi); (2) Compliance and due diligence solutions — including KYC/AML (Áreiðanleikamat), PEP screening (Stjórnmálaleg tengsl), and Sustainability/ESG (Sjálfbærni including Vera); and (3) Decision automation and monitoring tools — including Smart Decision (Snjallákvörðun) for automated loan and supplier decisions, Company Watch (Fyrirtækjavaktin) and Customer Watch (Viðskiptamannavakt) for ongoing monitoring, and Media Watch (Fjölmiðlavaktin) for reputation monitoring. Data is accessible via the Mitt Creditinfo customer portal for individuals and businesses, and programmatically via Vefþjónustur (Web Services/API). The company also runs the Framúrskarandi fyrirtæki (Excellent Companies) annual certification program.

Differentiator

Problem solved

Functional benefit

Brands

• Mitt Creditinfo: Service portal for individuals and business representatives to access credit information, monitoring, and notifications.
• Framúrskarandi fyrirtæki

Products and services

• Lánshæfismat fyrirtækja (Corporate Credit Scoring) Credit scoring service for Icelandic companies predicting probability of default, built on the largest business information database in Iceland and combining payment behavior, company connections, query history from collection entities, and financial metrics. Used by lenders and businesses for credit decisions.
• Lánshæfismat einstaklinga (Individual Credit Scoring) Individual credit scoring service assessing probability of default on a scale from A1 (best) to E3 (worst), based on payment behavior, default history, age, residence, and company connections, with optional PSD2-based bank data enrichment subject to user consent. Used by lenders and accessed by individuals via Mitt Creditinfo.
• Áreiðanleikamat (KYC / Customer Due Diligence) Customer due diligence product for regulated entities under AML/CFT law, aggregating data from company registries, the National Registry, courts, media, Creditinfo databases, and international sanctions lists into a structured compliance report. Used by AML-obligated entities such as PwC Iceland.
• Stjórnmálaleg tengsl (PEP Screening) Screening and monitoring solution for identifying politically exposed persons, their family members, and close associates as defined under AML/CFT legislation. Used by regulated entities for customer onboarding and ongoing monitoring.
• Snjallákvörðun (Smart Decision) Automated decision-making platform letting enterprises define custom rule sets to evaluate counterparties in loan applications, account transactions, and supplier assessments, with near-instant decisions, full audit traceability, and delivery via portal and web services.
• Fyrirtækjavaktin (Company Watch) Monitoring service that tracks changes in company status, ownership, management, and financial health, sending alerts to subscribers when monitored companies undergo relevant changes for B2B decisions.
• Viðskiptamannavakt (Customer Watch) Monitoring service that tracks changes in customer creditworthiness and financial status over time, alerting subscribers when monitored customers' credit profiles change to support proactive portfolio risk management.
• Vanskilaskrá (VOG Default Register) National default register recording delinquencies that have persisted beyond 40 days or where collection proceedings have been initiated, accessible to authorized subscribers and notified to registered individuals before entry.
• Verðmat fasteigna (Property Valuation) Property valuation service providing estimated market values for Icelandic real estate, combining official HMS (Housing and Building Authority) registry data with market trend data for property portfolio analysis by investors and mortgage providers.
• Eignaleit (Property Search) Property and asset search service providing information on real estate ownership, vehicle ownership, and work equipment ownership, including property valuations, history, vehicle, and equipment records sourced from Fasteignaskrá, Ökutækjaskrá, and Vinnuvélaskrá.
• Þjóð- og fyrirtækjaskrá (National and Company Registry) Registry information service providing access to current and historical company registrations, shareholder information, beneficial ownership, annual accounts, and changes in company registrations, sourced from Fyrirtækja- og félagaskrá, Þjóðskrá, and Nasdaq Iceland with daily updates.
• Ársreikningar (Annual Reports) Financial reporting data service providing scanned and digitized annual accounts of Icelandic companies with key ratio analysis and industry benchmarking, used to assess and compare company financial performance.
• Fjölmiðlavaktin (Media Watch) Media monitoring service that tracks news coverage and media mentions of companies, alerting subscribers to new coverage and supporting reputation risk assessment, including a quarterly Fjölmiðlaskýrsla media report summarizing three months of coverage.
• Fjölmiðlaupplýsingar (Media Information) Structured data service on media coverage, court cases, and public records related to companies, used for reputation due diligence and risk assessment in business relationships.
• Tjónagrunnur (Claims Database) Shared registration and lookup database for insurance claims operated by Icelandic insurance companies, recording non-life insurance claims notified to member insurers, used for claims history checks.
• Skuldastöðukerfi (Debt Position System) Debt position information system in which participating Icelandic banks and financial institutions report and query outstanding loan and financial obligation data, providing a consolidated view of a borrower's total debt position for creditworthiness assessment.
• Innheimtukerfið (Collection System) Collection case management system for legal debt collection, covering all legal collection actions with calculation of principal, costs, interest, payments, and delivery statements for financial institutions and collection agencies.
• Greiðslumat (Payment Assessment) Payment capacity assessment system used by lenders to evaluate prospective borrowers' monthly repayment ability based on income, existing obligations, and expenses, required by Icelandic consumer credit law for loans above defined thresholds.
• Sjálfbærni (Sustainability / ESG Solutions) Sustainability information solutions including confirmation that a company's key ESG data (greenhouse gas emissions, gender ratios, sustainability reports) is on record, ESG query services (4,690 ISK per query), and a sustainability badge for marketing use, supporting ESG due diligence in line with CSRD requirements.
• Eignarhald og tengsl (Ownership and Connections) Ownership and corporate connection data service providing beneficial owners, ultimate beneficial owners (UBOs), and links between company executives and other enterprises, used to assess the impact of related-party connections on credit risk.
• Viðskiptabrú (Business Bridge) Data integration and decision support solution that connects Creditinfo data with customer application processes, enabling automated information retrieval and evaluation for credit decisions, billed per application (1,060 ISK per application).
• Vefþjónustur (Web Services / API) Programmatic data access layer enabling subscribers to integrate Creditinfo data and registry information into their own systems via API, providing access to National and Company Registry, property search, annual reports, and credit information through standardized web service endpoints.
• Ráðgjöf (Consulting) Advisory and consulting services from Creditinfo specialists, including setup and consulting for Snjallákvörðun (Smart Decision) implementations, data analysis, and risk assessment advisory services.
• Mitt Creditinfo (Customer Portal) Self-serve customer portal for individuals and company representatives, providing access to credit score, debt status, company connections, sustainability data confirmation, query history, and consent management for enhanced credit scoring and PSD2 bank-data sharing.
• Framúrskarandi fyrirtæki (Excellent Companies Certification) Annual certification program recognizing Icelandic companies with outstanding operational performance based on financial health, payment behavior, and operational metrics, including a certification package (135,000 ISK excluding VAT) with framed certificate, logo license, benchmarking report, and company list; the 2025 list includes 1,155 companies.

Quantifiable outcome

• Over 2,000 business inquiries processed daily
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KuratechcoreStrategic or Co-development Partner · 9 February 2026Partnership signed February 9, 2026 providing Kuratech's bankruptcy trustee software access to Creditinfo's databases and business information. Kuratech uses AI and data analytics to help trustees analyze financial information and detect suspicious transactions during bankruptcy proceedings. The partnership also supports Kuratech's international expansion with access to comparable data in multiple countries.
• LucinitycoreTechnology or Integration · 6 May 2025Partnership announced May 6, 2025 making Creditinfo data and solutions accessible through Lucinity's AML (anti-money laundering) platform. The integration enables financial institutions to automate compliance checks using Creditinfo data directly in Lucinity's interface, reducing manual data gathering for compliance officers.
• Festa - Center for SustainabilityminorStrategic or Co-development Partner · 30 January 2025Ongoing partnership with Festa for sustainability verification and the annual sustainability incentive awards as part of the Framúrskarandi recognition program.
• Public Registries (Þjóðskrá, Skatturinn, HMS, Samgöngustofa)coreOthersIntegration partnerships with government registries including the National Registry, Tax Authority, Housing and Construction Authority, and Road Traffic Directorate for accessing public data.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TransUnion: Global credit and information services company providing credit reports, scores, and risk/decisioning solutions. Operates as a broad incumbent in the same category as Creditinfo Iceland, though Creditinfo is a domestic specialist while TransUnion is a multinational.
• Experian: One of the three global consumer credit bureaus. Overlaps with Creditinfo Iceland in credit reporting, scoring, and decisioning products, but operates at vastly greater scale and with a much broader product portfolio, making it a broad incumbent rather than a head-to-head competitor in Iceland.
• Refinitiv (LSEG): London Stock Exchange Group's data and analytics arm, including World-Check for KYC/AML. Comparable to Creditinfo Iceland's Áreiðanleikamat (KYC) and PEP screening products, but with global data coverage and a much broader customer base in regulated financial services.
• Equifax: Global credit bureau offering consumer and commercial credit information, scoring, and monitoring. Comparable in product category but much larger and more diversified geographically, serving as a broad incumbent against which Creditinfo Iceland's local depth must be defended.
• Bureau van Dijk (Moody's): Moody's-owned provider of global company information and Orbis database. Overlaps with Creditinfo Iceland on company registry data, ownership/UBO information, and corporate intelligence, but at multinational scale and typically serving larger enterprise customers.
• Bisnode (now Dun & Bradstreet): European business information provider (Bisnode, acquired by Dun & Bradstreet) that historically operated country-level credit and company information services in the Nordics and beyond. Comparable as a regional/specialist business information incumbent that has been absorbed by a global data provider.

Direct peers

• Creditsafe: Global business credit reporting and company information provider. Highly comparable in business model — subscription and per-inquiry credit reports, company monitoring, and decision support APIs aimed at SMEs and financial institutions — though it operates at a much larger, multi-country scale.
• CRIF: Italy-headquartered credit bureau and business information group operating across Europe, the Americas and emerging markets. Direct comparable in core credit bureau services, decisioning platforms, and KYC/AML offerings, and serves as the closest peer in terms of full-stack credit + business information coverage.

Others

• Qlik (Attunity): Data integration and analytics platform. Adjacent rather than directly competitive: like Creditinfo Iceland's API/web services layer, Qlik enables enterprises to integrate and act on data, but it does not provide credit bureau content itself.

Regional players

• UC (Sweden): Sweden's leading credit information and business intelligence company, part of the Enento Group. Direct functional peer in the Nordic region — same mix of consumer/business credit reporting, monitoring, and decisioning — but focused on the Swedish market rather than Iceland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/creditinfo-iceland

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creditinfo Iceland