Bill Gray’s Regional Iceplex
Bill Gray's Regional Iceplex (Tim Hortons Iceplex) operates a 176,000-square-foot, four-rink ice sports complex on the Monroe Community College campus in Rochester, NY, serving 1.5 million annual visitors through public skating, hockey leagues, learn-to-skate programs, tournaments, and on-site fitness, F&B, and golf simulator partners.
- Company typePrivate
- Founded2013
- HeadquartersRochester, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Bill Gray’s Regional Iceplex does
Bill Gray's Regional Iceplex, also operated under the Tim Hortons Iceplex branding, is a privately held, multi-rink ice sports and entertainment facility located on the Monroe Community College campus in Rochester, New York. The 176,000-square-foot complex features four NHL-size rinks, including the 1,750-seat Chick-fil-A Arena, and serves roughly 1.5 million annual visitors across a seven-county region. Its core offering is a layered portfolio of ice-based programming: public skating sessions, learn-to-skate and learn-to-play-hockey curricula (Hockey 101/201, I-League, Never Ever League), youth and adult hockey leagues, summer hockey camps, figure skating instruction, and tournament hosting (Guardian's Cup, Spring Fling KidsFest). Tenant teams from Nazareth College, Bishop Kearney Girls Hockey, Rochester Coalition Hockey, Rochester Edge, Rochester Ice Cats, St. John Fisher Club Hockey, and NewEdge Hockey Development Academy anchor the facility's year-round ice demand.
The business model is diversified across multiple revenue streams. Recurring and transactional revenue is generated through ice rentals, league and program registrations, drop-in sessions (stick & puck, adult skate & shoot), and tournament fees, with ticketing handled via Simpletix and league management via LeagueApps. Adjacent on-site partners—Lattimore Fitness, Lattimore Physical Therapy, Chef's Bar & Grill, Chef's Express (with Tim Hortons beverages), and ScorZone Golf Center & Lounge—provide fitness, rehabilitation, food and beverage, and entertainment revenue that complement the ice programming. Sponsorship and advertising packages, including naming rights with Tim Hortons and Chick-fil-A, monetize the facility's visitor base, while events and catering serve groups of 10 to 5,000 guests. The Ultimate Assist financial aid program broadens the accessible customer base.
The facility's technology footprint is primarily operational rather than proprietary: LiveBarn streaming for live and on-demand game broadcast, a Visit Rochester visitor center for tourism integration, and standard digital marketing channels (website, email newsletter, social). Distribution is regionally focused on the Rochester metro and seven-county area, with no disclosed geographic expansion plans. The entity is privately operated, with no disclosed funding rounds, ownership structure, or executive leadership in the source data.
Bill Gray’s Regional Iceplex firmographics
Firmographics- Name
- Bill Gray’s Regional Iceplex
- Legal name
- Tim Hortons Iceplex
- Website
- https://billgraysiceplex.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bill Gray's Regional Iceplex (Tim Hortons Iceplex) operates a 176,000-square-foot, four-rink ice sports complex on the Monroe Community College campus in Rochester, NY, serving 1.5 million annual visitors through public skating, hockey leagues, learn-to-skate programs, tournaments, and on-site fitness, F&B, and golf simulator partners.
- Ownership category
- akta.pro rank
Bill Gray’s Regional Iceplex industry classification
Industry- Product category
- Ice Sports Facility and Recreation Services
- NAICS
- Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Ice Rinks & Winter Sports Facilities (MPAKAEAG)
- akta.pro secondary industries
- Arenas & Indoor Sports Centers (MPAKAEAB), Multi-Sport Complexes & Community Sports Parks (MPAKAEAH)
Keywords
Where Bill Gray’s Regional Iceplex is headquartered
LocationHeadquarters
- HQ city
- Rochester
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Bill Gray’s Regional Iceplex business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Ice Rentals and Programs: Revenue from public ice skating sessions, learn-to-skate programs, hockey leagues (youth and adult), hockey camps, stick and puck sessions, and figure skating programs
- Food and Beverage: On-site dining through Chef's Bar & Grill (full-service restaurant and bar) and Chef's Express (grab-and-go cafe with Tim Hortons beverages)
- Fitness and Physical Therapy: Lattimore Fitness membership and training services, Lattimore Physical Therapy services on-site
- Sponsorships and Advertising: Partnership opportunities for brands to advertise to over 1.5 million annual visitors with customized advertising packages
- Events and Catering: Birthday parties, group outings, meetings and events hosting (10-5,000 guests), team catering services
- Tournament Hosting: Revenue from hosting regional and national tournaments including Guardian's Cup, Spring Fling KidsFest, and various youth hockey tournaments
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Bill Gray’s Regional Iceplex product offering
Product offeringCore offering
Bill Gray's Regional Iceplex operates a 176,000-square-foot, four-rink ice sports complex on the Monroe Community College campus in Rochester, NY, offering public skating, learn-to-skate and figure skating lessons, structured hockey development programs, youth and adult hockey leagues, summer hockey camps, and tournament hosting. The facility bundles complementary services under one roof, including golf simulation (ScorZone), food and beverage (Chef's Bar & Grill, Chef's Express with Tim Hortons beverages), fitness (Lattimore Fitness), physical therapy (Lattimore PT), LiveBarn game streaming, financial aid (The Ultimate Assist), and event hosting for 10–5,000 guests.
Product overview
Tim Hortons Iceplex is a single physical facility—a 176,000-square-foot multi-purpose sports arena complex on the Monroe Community College campus in Rochester, NY. The facility is organized around four NHL-size ice rinks (including the 1,750-seat Chick-fil-A Arena), serving as the region's central hub for ice sports, fitness, and community events. The core product is the ice arena itself, offering a comprehensive suite of programs and services: public ice skating and Learn to Skate programs for beginners; structured hockey instruction through Hockey 101/201, I-League, and the Never Ever League; competitive youth and adult hockey leagues; summer hockey camps; and special events like the Guardian's Cup tournament and Spring Fling KidsFest. Beyond the ice, the facility integrates complementary services under one roof: ScorZone Golf Center & Lounge (golf simulators), Chef's Bar & Grill and Chef's Express (food service), Lattimore Fitness and Physical Therapy (health services), LiveBarn game streaming, The Ultimate Assist financial aid program, and a Visitor Center. The overall portfolio functions as a multi-activity sports and entertainment complex rather than a unified software product.
Differentiator
Problem solved
Functional benefit
Brands
- Chick-fil-A Arena: Main arena within the facility featuring NHL-size ice and seating for 1,750 spectators.
- Never Ever League
- Guardian's Cup
- Spring Fling KidsFest
- ScorZone Golf Center & Lounge
- Chef's Bar & Grill
- Chef's Express
- Iceplex Adult Hockey League
Products and services
- Public Ice Skating Open public skating sessions available for recreational use by individuals and families, ticketed through Simpletix.
- Learn to Skate Program Beginner instructional program teaching fundamental ice skating skills for hockey, figure skating, or recreational skating.
- Learn to Play Hockey Programs Structured hockey instruction including Hockey 101 (8-week beginner program), Hockey 201, and I-League for progressive skill development.
- Never Ever League Adult beginner hockey program for adults who have never played hockey, offering equipment loans and structured learning, described as the most successful program of its kind.
- Learn to Figure Skate Figure skating instruction for beginners learning fundamental figure skating skills.
- Stick & Puck Open ice sessions for hockey practice, allowing players to work on stick handling and shooting skills; ticketed through Simpletix.
- Adult Skate & Shoot Adult-focused skating and shooting practice sessions for skill development.
- Youth Spring Hockey League Competitive youth hockey league offering spring season play for young athletes.
- Iceplex Adult Hockey League Year-round adult hockey leagues for recreational and competitive adult players.
- Summer Hockey Camps Seasonal hockey camps during summer months for youth development and skill building.
- Birthday Parties Celebration packages for children's birthday parties hosted at the Iceplex, with customized pricing via inquiry.
- Group Outings
Companies that use Bill Gray’s Regional Iceplex
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles5 records
Bill Gray’s Regional Iceplex technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Bill Gray’s Regional Iceplex partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Lattimore Physical TherapycoreOn-site physical therapy center, one of 35 in the Lattimore Physical Therapy Network, providing rehabilitation services to athletes and facility visitors
- Lattimore FitnesscoreCustomized training for long-term health, wellness, and performance for all fitness levels, integrated into the facility
- Chef's Bar & GrillcoreQuick service restaurant and bar featuring a wide array of food and beverage options, located on-site
- Chef's ExpresscoreGrab-and-go cafe featuring Chef's food and Tim Hortons beverages
- ScorZone Golf Center & LoungecoreGolf center featuring 3 simulator bays, a putting green and lounge space for year-round golf entertainment
- Visit RochesterminorVisitor Center providing comprehensive information and assistance for out-of-town guests, operated in partnership with Rochester tourism
- NewEdge Hockey Development AcademycoreRegion's top hockey development program operating at the facility, providing training and development pathways
- Monroe Community CollegecoreCampus location for the 176,000-square-foot facility, providing educational institution partnership and community integration
- Chick-fil-AminorNaming rights sponsor for Chick-fil-A Arena (1,750-seat main rink), visible in facility branding and marketing
- Tim HortonsminorBrand naming partner for Tim Hortons Iceplex; Tim Hortons beverages served at Chef's Express cafe
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bill Gray’s Regional Iceplex competitors and assessment
Company assessmentDirect peers
- Arctic Ice Arena: Multi-rink community ice facility offering public skating, youth and adult hockey, figure skating, and learn-to-skate programs. Comparable as a community-focused multi-rink iceplex with a similar programming mix and recreational customer base.
- Sharks Ice: San Jose Sharks-affiliated ice facility offering public skating, youth and adult hockey leagues, and learn-to-skate programs. Comparable multi-rink community iceplex with NHL-affiliated programming and a similar full-pipeline youth hockey development model.
- The Rinks (Anaheim): Network of ice facilities operated by the Anaheim Ducks (NHL) offering public skating, learn-to-skate, youth hockey, and figure skating. Comparable as a multi-rink operator serving both casual and competitive hockey communities with similar programming breadth.
- IceWorks Skating Complex: Multi-rink ice sports facility in the New York metro area offering public skating, hockey leagues, learn-to-skate, figure skating, and tournament hosting. Direct peer due to comparable scale, multi-rink footprint, and similar programming mix in the same regional hockey market.
- Hollydell Ice Arena: Multi-rink ice facility in southern New Jersey operating public skating, youth and adult hockey leagues, learn-to-skate programs, and on-site training academies. Directly comparable as a multi-rink community iceplex with similar programming and customer mix.
- Chill On The Hill / Polar Ice House: Multi-rink ice sports facilities offering public skating, hockey leagues, and learn-to-skate programs across the Southeast U.S. Comparable as a multi-rink operator with a similar community iceplex programming model and customer demographic.
- Buffalo RiverWorks: Multi-sport entertainment complex in Buffalo, NY featuring ice rinks, hockey programming, events, dining, and recreation. Comparable regional multi-sport venue with adjacent F&B and entertainment offerings in the same Upstate New York market.
- Lake Placid Olympic Center: Multi-rink ice sports facility at the Lake Placid Olympic Site hosting public skating, hockey, figure skating, and major tournaments/events. Comparable as a multi-rink venue with strong tournament-hosting reputation in New York State.
- Pittsburgh Ice Arena: Long-established multi-rink ice facility in the Pittsburgh metro offering public skating, hockey leagues, learn-to-skate, and figure skating programming. Comparable regional multi-rink community iceplex with a similar youth and adult hockey customer base.
Regional players
- Northtown Center at Amherst: Publicly-operated multi-rink ice and recreation facility in the Buffalo, NY metro serving youth hockey, figure skating, and public skating. Comparable as a multi-rink regional iceplex, though publicly operated and serving a separate Upstate New York market from Rochester.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Bill Gray’s Regional Iceplex social profiles
Digital presenceBill Gray’s Regional Iceplex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bill Gray’s Regional Iceplex leadership team
Management profileNumber of profiles
Bill Gray’s Regional Iceplex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bill Gray’s Regional Iceplex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bill Gray’s Regional Iceplex
What does Bill Gray’s Regional Iceplex do?
Bill Gray's Regional Iceplex operates a 176,000-square-foot, four-rink ice sports complex on the Monroe Community College campus in Rochester, NY, offering public skating, learn-to-skate and figure skating lessons, structured hockey development programs, youth and adult hockey leagues, summer hockey camps, and tournament hosting. The facility bundles complementary services under one roof, including golf simulation (ScorZone), food and beverage (Chef's Bar & Grill, Chef's Express with Tim Hortons beverages), fitness (Lattimore Fitness), physical therapy (Lattimore PT), LiveBarn game streaming, financial aid (The Ultimate Assist), and event hosting for 10–5,000 guests.
Is Bill Gray’s Regional Iceplex a public or private company?
Bill Gray’s Regional Iceplex is a private company. It is classified as unknown and is currently operating.
When was Bill Gray’s Regional Iceplex founded?
Bill Gray’s Regional Iceplex was founded in 2013. It employs 11 to 50 people.
Where is Bill Gray’s Regional Iceplex based?
Bill Gray’s Regional Iceplex is headquartered in Rochester, United States, in the North America region.
How does Bill Gray’s Regional Iceplex make money?
Six revenue lines are on record. Ice Rentals and Programs are the primary driver. The others are food and Beverage, fitness and Physical Therapy, sponsorships and Advertising, events and Catering and tournament Hosting.
Who are Bill Gray’s Regional Iceplex's main competitors?
Direct peers on record are Arctic Ice Arena, Sharks Ice, The Rinks (Anaheim), IceWorks Skating Complex, Hollydell Ice Arena, Chill On The Hill / Polar Ice House, Buffalo RiverWorks, Lake Placid Olympic Center and Pittsburgh Ice Arena. Northtown Center at Amherst is listed as a regional player.
Does Bill Gray’s Regional Iceplex have an API?
No public API is recorded for Bill Gray’s Regional Iceplex.
What industry is Bill Gray’s Regional Iceplex in?
Bill Gray’s Regional Iceplex's product category is Ice Sports Facility and Recreation Services. Its primary akta.pro industry code is MPAKAEAG, Ice Rinks & Winter Sports Facilities, with a secondary code of MPAKAEAB, Arenas & Indoor Sports Centers. Its NAICS code is 71394 and its SIC code is 7997.