Vibra
- Company typePublic
- Founded1971
- HeadquartersCidade Nova, Brazil
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
Vibra firmographics
Firmographics- Name
- Vibra
- Legal name
- Vibra Energia S.A.
- Website
- https://vibraenergia.com.br
- Company type
- Public
- Founded year
- 1971
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Vibra industry classification
Industry- Product category
- Fuel Distribution
- NAICS
- Gasoline Stations (4571), Gasoline Stations with Convenience Stores (45711), Fuel Dealers (45721), Petroleum Lubricating Oil and Grease Manufacturing (324191)
- SIC
- Wholesale-Petroleum Bulk Stations & Terminals (5171), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)
- akta.pro primary industry
- Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)
- akta.pro secondary industries
- Aviation Fuel Marketing (Into-Plane, Airport Fueling) (EUALAIAH), Lubricants Distribution & Wholesale (Bulk, Packaged, B2B) (EUALAJAE), Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE), Alternative Transportation Fuels Retail (EV Charging, Hydrogen, CNG/LNG, Biofuels Blends) (EUALAIAI)
Keywords
Where Vibra is headquartered
LocationHeadquarters
- HQ city
- Cidade Nova
- HQ country
- Brazil
- HQ region
- Latin America
Offices6 records
Markets served
Vibra business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Fuel Distribution (Gasoline, Diesel, Ethanol): Core revenue stream from importing, storing, and distributing fuels including gasoline, diesel, and ethanol through the branded service station network and wholesale channels. Fuel retail margins reached BRL 310 per cubic meter in Q1 2026, up 60% QoQ. The company handles approximately 30% market share in Brazilian gasoline and diesel sales.
- Aviation Fuel (BR Aviation): Distribution of jet fuel (JET A, JET-PLUS) and aviation gasoline (AVGAS) through BR Aviation at 89 airports across Brazil. BR Aviation holds 60% of the Brazilian aviation fuel market and is the only company with aviation gasoline storage capacity in Cubatão, São Paulo.
- Lubrax Lubricants: Sale of lubricant products under the Lubrax brand through over 1,700 Lubrax+ franchise centers, automotive retailers, and industrial distributors. Lubrax is the market-leading lubricant brand in Brazil with international expansion underway in Argentina and across Latin America.
- Comerc Energia (Power Trading and Renewable Energy): Vibra concluded the full acquisition of Comerc Energia, adding 2.1 GW of renewable energy capacity. Comerc operates in Brazil's free energy market (Mercado Livre), offering energy trading, distributed generation, and energy efficiency solutions. EBITDA projection revised to BRL 1.05-1.15 billion in 2025.
- Convenience Retail (BR Mania): BR Mania convenience store franchise network with over 1,400 stores across all Brazilian states, generating approximately BRL 1.1 billion in revenue and offering over 100 private-label products. Franchise opportunity promoted via dedicated portal and minimum investment tiers.
- Sustainable Aviation Fuel (SAF): Distribution of ISCC CORSIA PLUS certified SAF produced from Brazilian soybeans through partnership with Bunge and Petrobras, commercialized at Galeão International Airport in Rio de Janeiro, sufficient for 1,600 flights on the Rio-São Paulo air bridge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Diesel subsidy rates under federal program |
| Unit Pricing | Pay-as-you-go | Storage and handling fees at Amazon region bases |
| One time/ perpetual license | Multi-year contract | BR Mania franchise investment tiers |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels8 records
Vibra product offering
Product offeringCore offering
Vibra is Brazil's largest fuel distributor, operating an exclusive network of over 8,000 BR/Petrobras-branded service stations distributing gasoline, diesel, and ethanol, plus producing and selling the Lubrax lubricant line (the market-leading lubricant brand in Brazil) through 1,700+ Lubrax+ centers. The company also distributes aviation fuel through BR Aviation at 89 airports, sells energy in Brazil's free market via its Comerc subsidiary, and operates 1,400+ BR Mania convenience stores.
Product overview
Vibra is Brazil's largest fuel distributor operating the exclusive BR/Petrobras branded station network with over 8,000 service stations. The company functions as an integrated multi-energy platform combining traditional fuel distribution (gasoline, diesel, ethanol, aviation fuel) with emerging cleaner energy opportunities. The product portfolio centers on Combustíveis (fuels) and Lubrificantes (Lubrax lubricants) as core offerings, complemented by Energia services through the Comerc subsidiary (free market energy, distributed generation), Eletromobilidade (EV charging via EZVolt), Químicos (chemicals and petrochemicals), and BR Aviation (aviation fuel at 89 airports). The retail network includes BR Mania convenience stores (1,400+ units) and Lubrax+ lubrication centers (1,700+ units), supported by loyalty program Petrobras Premmia (18M+ members) and fleet solutions like Frota+.
Differentiator
Problem solved
Functional benefit
Brands
- BR Mania: Convenience store chain with over 1,400 locations across Brazil
- Lubrax
- BR Aviation
- Petrobras Premmia
- Petrobras Podium
- Petrobras Grid
- De Olho no Combustível
- BR Aviation Club
- BR Aviation Card
- Siga Bem
- Lubrax+
- EZVolt
Products and services
- Combustíveis (Fuels) Complete fuel line including gasoline (Grid, Podium), diesel (Grid, S10, Verana, Agritop), ethanol, aviation fuel (JET A, JET-PLUS, AVGAS), renewable diesel, biogas, biomethane, and solid fuels such as coal and coke. Distributed via the BR/Petrobras service station network and wholesale channels.
- Lubrax Lubricants Market-leading lubricant brand in Brazil with over 130 product families serving automotive, industrial, maritime, railway, agricultural, and off-road segments. Distributed through 1,700+ Lubrax+ franchise centers, automotive retailers, and industrial distributors. International expansion underway in Argentina and Latin America.
- Energia (Energy Services) Integrated energy solutions through Comerc Energia subsidiary including free energy market (ACL/Mercado Livre), distributed generation, self-production, energy efficiency, and energy monitoring via IoT/telemetry platform for industrial and commercial consumers.
- BR Aviation Aviation fuel distribution at 89 airports across Brazil, offering JET A, JET-PLUS (aditivated), and AVGAS-100LL, serving commercial airlines, executive aviation, and military operators. BR Aviation holds 60% of the Brazilian aviation fuel market.
- Eletromobilidade (Electromobility via EZVolt) Electric vehicle charging solutions for corporate fleets through EZVolt partnership, including 400+ charging stations, 7,000 monthly charges, and the first 100% electric station in Brazil. Operates 450 contracted chargers across 5 charging hubs in 11 states.
- Químicos e Petroquímicos Chemical products including solvents (aliphatic, aromatic, hydrogenated, oxygenated), process oils (aromatic, naphthenic, paraffinic), sulfur, agricultural oils, and specialty chemicals for oil & gas E&P. Sold to industrial clients.
- BR Mania Convenience Stores Convenience store franchise chain with 1,400+ stores across all 26 Brazilian states and Federal District, generating approximately BRL 1.1 billion in revenue with over 100 private-label products.
- Sustainable Aviation Fuel (SAF) ISCC CORSIA PLUS Low-LUC Risk certified sustainable aviation fuel produced from Brazilian soybeans through partnership with Bunge and Petrobras, distributed through BR Aviation. Targets 4,000 m³ of aviation fuel with 1% renewable content, sufficient for 1,600 flights on the Rio-São Paulo air bridge, reducing emissions by up to 80%.
Quantifiable outcome
- Q1 2026 recurring adjusted EBITDA of BRL 2.4 billion, up 50% quarter-on-quarter; fuel retail margins of BRL 310 per cubic meter, up 60% QoQ
- +6 more outcomes
Companies that use Vibra
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles1 record
Vibra technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Vibra partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- PrometeonminorPrometeon inaugurated a store at a BR service station and is accelerating national expansion of its partnership with Vibra through the Rede Siga Bem truck driver network. The tire brand is gaining visibility and distribution through Vibra's extensive service station network.
- AraucocoreVibra signed a contract to supply the largest single-stage cellulose factory ever built in one phase by Arauco in Brazil, reinforcing its positioning in the industrial and agribusiness segments.
- Bunge Global SAcoreBunge, in partnership with Petrobras and Vibra, produced the first sustainable aviation fuel (SAF) from Brazilian soybeans carrying ISCC CORSIA PLUS Low-LUC Risk certification. Bunge sources and certifies the soybeans at its crush plant in Rondonópolis, producing vegetable oil that is converted to SAF by Petrobras at its Duque de Caxias plant, with Vibra handling distribution through its BR Aviation unit. The project targets production of 4,000 m³ of aviation fuel with 1% renewable content, sufficient for 1,600 flights on the Rio-São Paulo air bridge.
- PetrobrascorePetrobras manufactures SAF through co-processing at its Duque de Caxias plant as part of the trilateral partnership with Bunge and Vibra to produce the first ISCC CORSIA PLUS Low-LUC Risk certified SAF from Brazilian soybeans. The three companies are also strategic partners in the broader Brazilian energy transition, with Vibra distributing fuel under the licensed Petrobras brand.
- EDF (Électricité de France)coreVibra is in advanced talks to bring in EDF as a strategic partner for its renewable energy subsidiary Comerc. The deal would reduce Vibra's stake in Comerc to 50% or less, removing the subsidiary's debt from Vibra's balance sheet. EDF is positioned as the frontrunner among several potential buyers. The Comerc subsidiary faced a revised EBITDA projection of BRL 1.05-1.15 billion in 2025 due to curtailment issues in Brazil's renewable sector.
- CopersucarcoreVibra completed the sale of its entire 49.99% stake in the Evolua Etanol joint venture to Copersucar, which already held 50.01%, giving Copersucar 100% control. The transaction, initially announced in December 2025, was finalized after meeting all precedent conditions. The exit reflects changes in market dynamics and aligns with Vibra's strategy to increase flexibility in ethanol supply while reinforcing capital allocation discipline.
- Comerc EnergiacoreVibra acquired Comerc Energia, one of Brazil's largest electricity trading companies, adding 2.1 GW of renewable energy capacity. The acquisition was completed in two tranches totaling BRL 6.75 billion, with Vibra acquiring the remaining 50% to take full ownership. Comerc operates in Brazil's free energy market, distributed generation, and energy efficiency.
- EZVoltcoreVibra invested in EZVolt, one of Brazil's largest and pioneering startups in 'charge as a service' EV charging solutions. The partnership made Vibra the largest electric fleet solutions provider in Brazil, operating over 400 charging stations, 7,000 monthly charges, and 450 contracted chargers across 5 hubs in 11 states.
- ZEG BiogásminorVibra acquired 50% of ZEG Biogás to boost biomethane production with high quality standards. The partnership aims to develop the Brazilian biomethane market, creating integrated solutions for ethanol producers and reinforcing Vibra's commitment to ESG and the energy transition.
Scale indicators21 records
Recent moves6 records
Expansion highlights5 records
Vibra competitors and assessment
Company assessmentEmerging players
- Copersucar: Brazil's largest sugar and ethanol trader that recently acquired full control of the Evolua Etanol JV from Vibra. Copersucar is a competing ethanol supplier and increasingly adjacent competitor in biofuel blending, with scale and agricultural-supply-chain advantages that intersect Vibra's biofuels strategy.
- Alesc Combustíveis: Regional Brazilian fuel distributor with a smaller station network and B2B fuel presence. Alesc is a secondary competitor in regional markets where Vibra competes, providing a useful reference for smaller-scale fuel distribution economics in Brazil.
Broad incumbents
- TotalEnergies: Global integrated energy major with lubricants, retail, and downstream businesses present in Brazil. TotalEnergies competes with Vibra's Lubrax brand in lubricants and is a relevant peer for benchmarking international expansion strategy and energy-transition portfolio.
- Petrobras: Brazilian state oil major that is both Vibra's wholesale supplier and the licensor of the BR/Petrobras brand used across Vibra's station network. While primarily an upstream and refiner, Petrobras participates in downstream aviation and industrial fuel markets where Vibra competes, and its brand-license decisions directly shape Vibra's competitive position.
- Shell Brasil: Subsidiary of a global oil major with branded retail stations, lubricants, and B2B fuel operations in Brazil. Shell is one of the largest lubricants players globally and competes with Vibra's Lubrax franchise, while also supplying fuel and aviation products through partnerships including the Raízen JV.
- Cosan: Energy and infrastructure holding company that controls Raízen and operates in fuels, lubricants, and logistics. Cosan's strategic moves in downstream and adjacent energy businesses directly shape the competitive context for Vibra's full vertical, including potential overlaps in lubricants and B2B fuels.
Regional players
- YPF: Argentine state-major with downstream and lubricants operations that Vibra's Lubrax Argentina expansion will directly compete against. YPF is a useful regional benchmark for Vibra's just-announced international move into Argentina for lubricants.
- Galp Energia: Iberian-based integrated energy company with downstream and renewables operations that shares Vibra's multi-energy platform ambition. Although primarily Iberian, Galp is a relevant peer for benchmarking the energy transition strategy and EV charging / renewable integrated model Vibra is pursuing.
Direct peers
- Ipiranga: Brazilian fuel distributor with a significant branded service station network and downstream operations, competing head-to-head with Vibra for retail and wholesale fuel share in Brazil. The two companies together represent the dominant share of the Brazilian fuel distribution market.
- Raízen: Brazil's other major fuel distributor and Vibra's closest direct competitor, formed as a joint venture between Cosan and Shell. Raízen operates a similarly large branded station network, owns sugar-ethanol assets, and increasingly competes in convenience retail and B2B fuel, making it the most closely comparable peer across Vibra's core business lines.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Vibra social profiles
Digital presenceVibra compliance and trust
Trust signalCompliance6 records
Vibra financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vibra leadership team
Management profileNumber of profiles
Profiles10 records
Vibra subsidiaries and ownership
Company hierarchySubsidiaries5 records
Vibra funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vibra M&A and investment
M&A and investmentM&A1 record
Investments4 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vibra
What does Vibra do?
Vibra is Brazil's largest fuel distributor, operating an exclusive network of over 8,000 BR/Petrobras-branded service stations distributing gasoline, diesel, and ethanol, plus producing and selling the Lubrax lubricant line (the market-leading lubricant brand in Brazil) through 1,700+ Lubrax+ centers. The company also distributes aviation fuel through BR Aviation at 89 airports, sells energy in Brazil's free market via its Comerc subsidiary, and operates 1,400+ BR Mania convenience stores.
Is Vibra a public or private company?
Vibra is a public company. It is classified as public and is currently operating.
When was Vibra founded?
Vibra was founded in 1971. It employs 5,001 to 10,000 people.
Where is Vibra based?
Vibra is headquartered in Cidade Nova, Brazil, in the Latin America region.
How does Vibra make money?
Six revenue lines are on record. Fuel Distribution (Gasoline, Diesel, Ethanol) is the primary driver. The others are aviation Fuel (BR Aviation), lubrax Lubricants, comerc Energia (Power Trading and Renewable Energy), convenience Retail (BR Mania) and sustainable Aviation Fuel (SAF).
Who are Vibra's main competitors?
Emerging players on record are Copersucar and Alesc Combustíveis. Broad incumbents are TotalEnergies, Petrobras, Shell Brasil and Cosan. Regional players are YPF and Galp Energia. Direct peers are Ipiranga and Raízen.
Does Vibra have an API?
No public API is recorded for Vibra.
What industry is Vibra in?
Vibra's product category is Fuel Distribution. Its primary akta.pro industry code is EUALAIAB, Branded Fuels Wholesaling & Jobber Distribution, with a secondary code of EUALAIAH, Aviation Fuel Marketing (Into-Plane, Airport Fueling). Its NAICS code is 4571 and its SIC code is 5171.