What Executive PA Media does

Executive PA Media, legally Solutions Publish PTY LTD (ABN 62 110 463 324), is an Australian private B2B media and membership company founded in 1991 and headquartered in Brisbane, Queensland. It serves executive assistants and administrative professionals with a portfolio of four interconnected products: a glossy members magazine (Executive PA Magazine), an annual awards program (Executive PA Awards), regional in-person summits and training (Executive PA Summits, including the Melbourne Executive PA Summit), and an opt-in email newsletter. The company positions itself as the leading business management resource for the Australian EA segment, with editorial coverage spanning AI, business travel, career and workplace, meetings and events, tech, and travel destinations.

The underlying technology is unspecified and there are no disclosed apps, APIs, or proprietary platforms; the digital presence is a content-led WordPress-style website at executivepa.com supported by an active social footprint on Facebook, Instagram, LinkedIn, Twitter/X, and YouTube. The business model is media-style: revenue is generated through advertising and sponsorship sold to enterprise brands that want to reach the EA audience, supplemented by event sponsorship tied to the summits and awards. No public pricing, subscription tiers, or enterprise contracts are disclosed, and the events are framed as free for EAs, indicating sponsor-supported monetization rather than ticketed revenue.

Strategically, the company has pursued ecosystem expansion through partnerships with Event Organisers Summit, FACTS, and the Hotel Concierge Society, and has added AI as a new editorial vertical. There are no signs of external capital, M&A, leadership turnover, or geographic expansion beyond Australia, leaving the company as a niche, founder-operated trade media asset with concentrated advertising risk and limited disclosed growth signals.

Name

Executive PA Media

Legal name

Solutions Publish PTY LTD

Website

https://executivepa.com.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Executive PA Media is an Australian B2B media company, founded 1991 and headquartered in Brisbane, that publishes a magazine, awards program, summits, and newsletter targeting executive assistants and administrative professionals, monetized primarily through advertising and sponsorship.

Ownership category

akta.pro rank

Product category

Trade Media & Events

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Miscellaneous Publishing (2741)

akta.pro primary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

akta.pro secondary industries

Thought Leadership & Executive Visibility (BPAFADAG), Publishing Networks & Multi-Author Publications (MPACAIAG)

Keywords

• Executive assistant resources
• Business management magazine
• Professional development events
• Industry awards programs
• Administrative professional training

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Advertising and Sponsorship: The company generates revenue through targeted advertising opportunities on their platform, reaching their highly engaged audience of executive level support professionals.

Distribution channels4 records

Marketing channels5 records

Core offering

Executive PA Media publishes a flagship glossy members magazine covering business management topics for executive assistants and administrative professionals, and runs an integrated portfolio of annual awards programs, regional summits and training events, and a digital newsletter. The company monetizes its engaged EA audience primarily by selling targeted advertising and sponsorship opportunities to brands and suppliers, with editorial content, events, and awards functioning as the audience-building ecosystem around those ad sales.

Product overview

Executive PA Media operates as a business management information provider and membership organization serving executive-level support professionals. The company delivers its value through a portfolio of interconnected offerings: Executive PA Magazine (a glossy members magazine providing editorial content), Executive PA Awards (an annual recognition program), Executive PA Summits (in-person events and training), and a newsletter subscription service. These products work together to serve the professional development and networking needs of executive assistants and administrative professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive PA Magazine A glossy print members magazine providing editorial content, industry reviews, and business management information targeted at executive assistants and administrative professionals in Australia.
• Executive PA Awards An annual recognition program celebrating excellence among executive assistants and administrative professionals, providing industry acknowledgment and career visibility for entrants and winners.
• Executive PA Summits In-person summits and training events offering networking opportunities between EAs and suppliers, professional development sessions, and educational content for executive assistants across Australian regions such as Melbourne.
• Executive PA Newsletter An opt-in email newsletter delivering curated editorial content, industry news, and updates to subscribers, requiring GDPR consent for data collection.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• Hotel Concierge SocietyminorGTM or Marketing PartnerPartner organization for hotel and hospitality industry connections, providing value to event attendees and venue recommendations for meetings and events.
• Event Organisers SummitcoreStrategic or Co-development PartnerStrategic partnership for event organization knowledge sharing and cross-promotion of events industry events and professional development opportunities.
• FACTSminorGTM or Marketing PartnerEvent industry partner providing conference and event management solutions, supporting the events and training aspects of the Executive PA community.
• Executive PA SummitcoreStrategic or Co-development PartnerFlagship event brand for the company, hosting summits in major cities like Melbourne featuring networking between EAs and suppliers, professional development, and top speakers.

Recent moves5 records

Expansion highlights4 records

Direct peers

• PA Life: UK-based magazine, website, and events platform for personal assistants and executive assistants. Directly comparable persona and multi-product (magazine + events + awards) model, with overlap on English-speaking market advertisers.
• Executive Secretary Magazine: Long-running publication and training provider for executive assistants and administrative professionals. Direct competitor in persona and B2B trade publishing, with overlapping event and training offerings.
• Chief of Staff Magazine: Trade publication targeting chiefs of staff and senior executive support professionals. Highly comparable persona at one tier above EAs, with overlapping advertising base and editorial themes around leadership, technology, and events.
• Executive Support Magazine: Global trade magazine and digital community serving executive assistants, personal assistants, and administrative professionals. Closest direct competitor — same persona, same B2B trade magazine and event monetization model.

Regional players

• B&T Magazine: Australian trade title covering the media, marketing, and advertising industry with associated events and awards. Regional comparable for Australian B2B advertising base and editorial-to-event monetization model.
• Mumbrella: Australian media, marketing, and advertising industry publication with conferences, awards, and editorial. Comparable Australian B2B trade media business combining content, events, and awards monetization.
• SmartCompany: Australian SMB and small business news, events, and awards platform. Regional comparable that competes for Australian B2B advertising share and runs comparable awards and summit formats.

Broad incumbents

• Forbes Australia: Australian edition of Forbes covering business, leadership, and executive lifestyle. Adjacent broader executive audience, competing for premium advertising and events sponsorships at a higher price point than Executive PA Media.
• The CEO Magazine: Global business magazine covering CEOs, executives, and senior leadership with a wider audience scope than Executive PA Media. Competes for executive-level advertising dollars and showcases comparable glossy print + digital + events model.
• Informa: Global B2B events, publishing, and intelligence company operating hundreds of trade shows and media brands. Comparable as a broad incumbent demonstrating the scale ceiling and operating model of B2B events-led media businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/PAofTheYear
• YouTubeyoutube.com/user/executivepamag
• Facebookfacebook.com/executivepamedia
• LinkedInlinkedin.com/company/executive-pa-media
• Instagraminstagram.com/executivepamedia/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Executive PA Media