What M&I Partners does

M&I Partners is a privately held Dutch strategic ICT advisory firm founded in 1986 and headquartered in Zeist, Netherlands. The company specializes in digital transformation consulting for the Dutch government and healthcare sectors, with a service portfolio spanning strategic ICT advice, project and program management, implementation support, interim management, and audits. Approximately 100 professionals deliver engagements to clients that include major Dutch hospitals (Prinses Máxima Centrum, LUMC, Erasmus MC, Isala), mental health and elderly care organizations (GGZ Drenthe, Laurens, Amarant), municipalities, safety regions, and national agencies (Nationale Politie, ICTU, IFV).

The firm's core technology stack consists of proprietary advisory tools layered on top of standard professional-services delivery. Notable proprietary assets include the Modelgemeente reference model for municipalities, a suite of ICT cost-and-performance benchmarks for municipalities, hospitals, care organizations, and housing corporations, and two AI-assisted tools launched in 2024: the AI-Strategie Generator and the DPIA AI Generator, which use AI agents to accelerate AI strategy development and Data Protection Impact Assessments under AVG/GDPR. The firm also operates two wholly-owned subsidiaries - IMAGRS, delivering PACS and VNA image management services, and Inventaris, a questionnaire-based inventory assessment tool.

M&I Partners operates a sales-led, relationship-driven GTM supported by an event- and content-driven marketing motion. Revenue is generated entirely through professional services fees (advisory, project/program management, implementation support, interim management, audits, benchmarks) with pricing determined per engagement and not publicly disclosed. The firm is founder- or employee-owned, with no external funding history. Distribution is direct to enterprise and government clients in the Netherlands only; there is no international footprint. Two customer segments - Healthcare/Medical Organizations and Government Organizations - account for the entire client base, accessed through deep regulatory and domain specialization (BIO, NIS2, NEN7510, Wet open overheid, AVG/GDPR).

Name

M&I Partners

Legal name

M&I/Partners

Website

https://mxi.nl

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

M&I Partners is a privately held Dutch strategic ICT consultancy, founded 1986 and based in Zeist, serving Dutch government agencies and healthcare providers with digital transformation advisory, project management, interim management, benchmarks, and AI-assisted compliance tools.

Ownership category

akta.pro rank

Headquarters

HQ city

Zeist

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Strategic Advisory Services: Core consulting revenue from strategic ICT advice, digital transformation consulting, and advisory engagements for government and healthcare organizations
2. Project and Program Management: Revenue from managing digital transformation projects and programs for clients
3. Implementation Support: Revenue from implementation guidance and support services for ICT systems
4. Interim Management: Revenue from providing interim ICT managers and executives to client organizations
5. Benchmarks and Audits: Revenue from conducting ICT benchmarks and audit services for organizations

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

M&I/Partners is a strategic ICT advisory firm that helps Dutch government and healthcare organizations with digital transformation. The firm delivers strategic ICT advice, project and program management, implementation support, interim management, and audits, supplemented by proprietary benchmarking tools (IZT Benchmark Care, ICT Benchmark Gemeenten, ICT Benchmark Woningcorporaties, IZT Benchmark Ziekenhuizen), the Modelgemeente reference framework, and AI-powered tools (AI-Strategie Generator and DPIA AI Generator).

Product overview

M&I/Partners is a strategic ICT advisory firm (not a software product company) that offers consulting services for digital transformation in government and healthcare sectors. Their portfolio includes strategic ICT consulting, project/program management, implementation support, interim management, and audits. They provide specialized benchmarking tools (IZT Benchmark for care, hospitals, and municipalities; ICT Benchmark for housing corporations), the Modelgemeente framework for municipalities, and AI-powered tools including the AI-Strategie Generator and DPIA AI Generator. Image management services are delivered through the separate entity IMAGRS. The core offering is advisory services with tool support for specific assessments and benchmarking.

Differentiator

Problem solved

Functional benefit

Brands

• IMAGRS: A separate entity within the M&I group specializing in image management services (PACS and VNA).
• Modelgemeente
• Inventaris

Products and services

• AI-Strategie Generator An AI-powered tool that helps government and healthcare organizations develop comprehensive AI strategies and implementation roadmaps.
• DPIA AI Generator An AI-powered tool that supports conducting Data Protection Impact Assessments (DPIA) under GDPR/AVG for government and healthcare organizations, using AI Agents to accelerate the assessment process.
• IZT Benchmark & Voorspelling Care Benchmarking tool for healthcare organizations providing insights into ICT costs and performance, comparing organizations against peers in the care sector.
• ICT Benchmark Gemeenten Benchmarking tool for municipalities providing insights into ICT costs and performance to help local governments compare with peers and optimize spending.
• ICT Benchmark Woningcorporaties Benchmarking tool for housing corporations providing insights into ICT costs and performance for comparison with peer organizations.
• IZT Benchmark Ziekenhuizen Benchmarking tool for hospitals providing insights into ICT costs and performance within the healthcare hospital sector.
• Modelgemeente A model municipality framework that provides municipalities with insight and overview of general and domain-specific developments in business operations, service delivery, physical domain, public order and safety, and social domain, translated into ICT budget implications.
• Strategisch ICT-advies Core consulting service providing strategic ICT advice for digital transformation, focusing on government and healthcare organizations.
• Project- en Programmamanagement Project and program management services for ICT implementations and digital transformation initiatives in government and healthcare.
• Implementatiebegeleiding Implementation support services guiding government and healthcare organizations through technology implementations and system deployments.
• Interim-management Interim management services providing experienced managers to support digital transformation and ICT projects at executive and operational levels in healthcare and government.
• Audits Audit services including ICT assessments, security audits, and compliance evaluations for government and healthcare organizations.

Quantifiable outcome

• Helped 35 municipalities improve information security and privacy practices through formatieonderzoek
• +2 more outcomes

Named customers21 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

One partnership is on record.

• IMAGRScoreStrategic or Co-development PartnerIMAGRS is a separate entity within the M&I Group that specializes in image management (PACS and VNA) and related services. M&I/Partners refers clients requiring specialized image management services to IMAGRS, creating a complementary service offering within the group.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PBLQ: Dutch ICT advisory firm focused on the public sector, providing strategy, architecture and implementation support to Dutch ministries, municipalities and healthcare organizations - directly overlapping with M&I Partners' core client base and service mix.
• Berenschot: Independent Dutch management consulting firm with a strong public sector practice (government, healthcare, housing corporations); competes for the same advisory mandates and benchmark engagements as M&I Partners.
• VIA Adviseurs en Managers: Dutch advisory firm specialized in IT strategy and sourcing for government and semi-public organizations; directly competes in municipal and housing-corporation ICT advisory against M&I Partners.
• GIRO (now part of BDO): Dutch public sector and healthcare consultancy acquired by BDO Advisory; comparable niche in municipal and healthcare advisory, including benchmarking services overlapping with M&I's ICT Benchmark offerings.

Broad incumbents

• McKinsey & Company - Amsterdam: Global strategy consultancy with a Dutch public-sector practice advising ministries and large healthcare organizations on digital and operational transformation; competes at the top end of M&I's addressable market.
• Accenture Netherlands: Global professional services firm with deep Dutch public-sector and healthcare advisory teams; competes for large digital transformation tenders and offers overlapping benchmark/style advisory services.
• Deloitte Netherlands - Public Sector: Big Four firm with a Dutch public sector and healthcare consulting practice; competes on BIO/NIS2 advisory, transformation programmes and large IT sourcing mandates alongside M&I Partners.
• Capgemini Netherlands: Global IT and consulting firm with a Dutch public-sector practice covering digital transformation, data and AI advisory; adjacent competitor for municipal and healthcare ICT strategy engagements.
• KPMG Netherlands - Public Sector: Big Four advisory practice with a dedicated Dutch government, healthcare and housing-corporation advisory team; overlaps on digital transformation, ICT strategy and compliance advisory against M&I's mid-market engagements.
• CGI Netherlands: Global IT services firm with a large Dutch public-sector and healthcare practice delivering systems integration, managed services and advisory; competes with M&I on larger transformation mandates and benchmark-driven engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/m-i-partners
• Xx.com/MxIpartners

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M&I Partners