Universal Granimarmo

What Universal Granimarmo does

Universal Granimarmo Pvt. Ltd. is a Jaipur-headquartered, privately held Indian natural-stone manufacturer and exporter established in June 2013. The company operates five production facilities across India — Ajitgarh, Ongole, Jalore, Karimnagar, and Jaipur — sited adjacent to premier quarry clusters in Rajasthan, Andhra Pradesh, and Telangana. Its product portfolio spans granite (200+ commercially available varieties), marble, sandstone, slate, limestone, and engineered quartz under the Universal Quartzz sub-brand, sold in formats ranging from raw gangsaw and cutter blocks through polished slabs, tiles (30×30, 30×60, 60×60 cm), and cut-to-size pieces, plus finished granite monuments and memorials.

The underlying technology stack is industrial rather than digital: gang-saw cutting with slurry cooling, multi-head diamond abrasive grinding, epoxy pit/fissure filling, automated polishing lines, laser calibration, and computer-controlled quality inspection. Non-explosive diamond-wire quarrying with water cooling is used at the extraction stage. Technical credentials include CE marking and EN-standard compliance (EN 1469, EN 12057, EN 12058, EN 1341/1342/1343) for European export orders, plus documented physical-performance metrics that exceed EN minima on compressive strength, water absorption, and modulus of rupture.

The business model is B2B export: direct sales to architects, developers, construction companies, memorial companies, and import distributors across North America, Europe, the Middle East, Oceania, and Africa — reportedly 60+ countries. Pricing is quote-based and not publicly disclosed, with unit pricing varying by stone variety, size, finish, and order quantity; CIF and FOB incoterms are used for international shipping from Indian ports (Mundra, Chennai, Krishnapatnam). Go-to-market combines enterprise field sales with event-driven demand generation at Marmomac (Italy), Big Five Saudi, and Qatar Exhibition, supplemented by SEO, educational content marketing, and social channels. No revenue, headcount, or funding figures are publicly disclosed.

Name

Universal Granimarmo

Legal name

Universal Granimarmo Private Limited

Website

https://ugm.co.in

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Universal Granimarmo is an Indian natural-stone manufacturer and exporter selling granite, marble, sandstone, slate, and engineered quartz directly to B2B buyers — architects, developers, memorial companies, and distributors — across 60+ countries from five production facilities in Rajasthan, Andhra Pradesh, and Telangana.

Ownership category

akta.pro rank

Product category

Natural Stone Manufacturing and Export

NAICS

Cut Stone and Stone Product Manufacturing (327991), Crushed and Broken Granite Mining and Quarrying (212313), Crushed and Broken Limestone Mining and Quarrying (212312), Nonmetallic Mineral Mining and Quarrying (2123)

SIC

Cut Stone & Stone Products (3281), Mining & Quarrying Of Nonmetallic Minerals (No Fuels) (1400)

akta.pro primary industry

Granite Quarrying & Dimension Stone Fabrication (IMAKAHAD)

akta.pro secondary industries

Marble Quarrying & Dimension Stone Fabrication (IMAKAHAE), Other Dimension Stone (Slate, Sandstone, Quartzite, Travertine) Quarrying & Fabrication (IMAKAHAF), Manufactured/Engineered Stone & Agglomerates (Quartz, Terrazzo, Sintered Stone) (IMAKAHAG)

Keywords

• Natural stone export
• Granite manufacturing
• Marble products
• Granite monuments
• Engineered quartz slabs

Headquarters

HQ city

Jaipur

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Granite and marble product sales: One-time product sales of granite tiles, slabs, monuments, and other natural stone products to international B2B buyers. Revenue is generated through direct export sales to customers in USA, UK, UAE, Australia, Europe, Middle East, and over 60 countries worldwide.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Universal Granimarmo manufactures and exports a wide range of natural stone products including granite, marble, sandstone, limestone, slate, and engineered quartz (Universal Quartzz) in formats such as raw blocks, gangsaw and cutter slabs, tiles, cut-to-size pieces, and granite monuments. The company operates five production facilities across India (Ajitgarh, Ongole, Jalore, Karimnagar, and Jaipur) and supplies international B2B buyers in over 60 countries.

Product overview

Universal Granimarmo is a comprehensive natural stone manufacturer and exporter offering a unified portfolio of stone products across multiple categories. The core offering includes Granite Stone (in Black, Red, Brown, White, Yellow, Green, Grey, Blue, Pink, and Golden varieties), Marble (Indian and imported varieties), Sand Stone, Limestone, Slate, and engineered Quartz under the Universal Quartzz sub-brand. Products are available in multiple formats including raw blocks, gangsaw slabs, cutter slabs, tiles (in standard sizes 30×30, 30×60, 60×60 cm and custom sizes), and cut-to-size pieces. The company also produces Granite Monuments (headstones, memorials, mausoleums). Manufacturing facilities are located in Ajitgarh, Ongole, Jalore, Karimnagar, and Jaipur, India, enabling vertical integration from quarry sourcing through processing and export.

Differentiator

Problem solved

Functional benefit

Brands

• Universal Quartzz: A brand specializing in engineered quartz stone products including slabs designed for countertops and interior applications. Operated under the Universal Group, with over 20 years of experience in the natural stone industry, expanding into quartz manufacturing, supply, and exporting.

Products and services

• Granite Stone Natural granite stone offered in multiple color varieties including Black, Red, Brown, White, Yellow, Green, Grey, Blue, Pink, and Golden for flooring, countertops, wall cladding, and monuments. Targeted at international B2B buyers including importers, developers, construction companies, and distributors.
• Marble Indian and imported marbles including Green Marble, Fantasy Brown Marble, Snow White Marble, Spider Green Marble, Fantasy White Marble, Paradise Blue Marble, Lightning Black Marble, and Bruno White Marble for flooring, wall cladding, countertops, and bathroom applications. Targeted at architects, developers, and interior designers specifying natural stone for residential and commercial projects.
• Sand Stone Natural sandstone varieties including Teakwood Sandstone, Mint Sandstone, Tint Mint Sandstone, Beige Sandstone, Rainbow Sandstone, and Raj Green Sandstone for paving, landscaping, and outdoor applications. Targeted at landscape architects, paving contractors, and heritage restoration projects.
• Limestone Natural limestone stone products for construction and architectural applications. Targeted at builders, developers, and architectural specifiers seeking natural stone for building facades and interior applications.
• Slate Natural slate varieties including Silver Grey Slate, Silver Shine Slate, Ocean Green Slate, Grey Slate, and Copper Slate for countertops, flooring, and cladding. Targeted at architects, interior designers, and construction companies.
• Granite Monuments Premium granite memorials, headstones, and monuments in Black, Red, Brown, Blue, Grey, White, Yellow, Pink, and Golden granite varieties, including upright markers, flat markers, slant markers, and mausoleums with custom engraving. Targeted at memorial companies, monument wholesalers, funeral homes, and cemeteries requiring bulk granite supply with fine engraving detail and weather resistance.
• Granite Tiles Pre-cut granite tiles in standard sizes (30x30, 30x60, 60x60 cm) and custom sizes with multiple finish options for flooring, walls, countertops, and outdoor spaces. Targeted at construction companies, interior designers, and tile distributors.
• Universal Quartzz (Engineered Quartz) Premium engineered quartz stone products under the Universal Quartzz brand designed for countertops, with high-quality engineered quartz in various designs and patterns, full customization, and swift delivery across the USA, UAE, and beyond. Targeted at interior designers, kitchen and bathroom specialists, and countertop distributors.
• Granite Blocks Raw granite blocks sourced from quarries and available in Gangsaw Block Size (260x160x100 cm to 300x200x100 cm) and Cutter Block Size (180x70x60 cm to 240x70x60 cm) formats. Targeted at stone processors, slab manufacturers, and monument fabricators purchasing raw material for further processing.

Quantifiable outcome

• Compressive strength 2,000-2,500 kg/cm² vs EN standard minimum of 500 kg/cm²
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ARO Granite Industries Ltd: India-headquartered granite processor and exporter with significant international B2B sales. Direct competitor in cut-to-size granite slabs, tiles, and monuments, with overlapping export markets in Europe, Middle East, and North America.
• Pokarna Limited: Indian listed natural stone and engineered quartz manufacturer and exporter serving global B2B customers. Directly comparable as a fellow Indian stone exporter with vertically integrated quarrying and processing, and overlapping engineered-stone (Unistone/Quantra) and granite product lines.
• Asian Granito India Ltd: Indian manufacturer and exporter of granite, marble, quartz, and other surface products with significant international presence. Direct competitor in stone tiles, slabs, and engineered surfaces with overlapping B2B export channel.
• Gem Granites Ltd: Indian granite mining and processing company producing slabs, tiles, and monuments for export markets. Direct comparable given shared quarrying-to-finished-product model and Indian-origin granite export focus.
• Classic Marble Company (CMC): India-based marble and engineered stone (KalingaStone) manufacturer and exporter serving global residential and commercial projects. Direct competitor in the Indian natural and engineered stone export space targeting similar specification-driven buyers.

Others

• M S International, Inc. (MSI): US-headquartered leading distributor of natural stone, quartz, and porcelain surfaces across North America. Relevant comparable as a downstream channel partner/customer for Indian stone exporters like UGM, and as a benchmark for North American distribution scale.

Broad incumbents

• Levantina y Asociados: Spain-based multinational natural stone company with own quarries and global distribution of marble, granite, and limestone. Comparable broad incumbent competing for the same architectural specification market in Europe, Americas, and the Middle East.
• Cosentino Group: Spain-headquartered global surface manufacturer of Silestone quartz and DEKTON ultra-compact surfaces. Comparable as a competitor for the same countertop, cladding, and architectural-surface specification dollars that UGM's natural stone targets.
• Antolini Luigi & C. S.p.A. Italy-headquartered global leader in natural stone processing and distribution of marble, granite, onyx, and engineered surfaces. Comparable as a premium natural-stone exporter serving the same architect/developer specification channel that UGM targets in Europe and the Middle East.
• Caesarstone Ltd: Israel-founded global manufacturer of engineered quartz surfaces sold through B2B distribution to architects, builders, and retailers. Comparable as a competing surface specification in kitchens, bathrooms, and commercial interiors where UGM also pitches granite and marble.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@universalgranimarmo
• Facebookfacebook.com/universalgranimarmo
• LinkedInlinkedin.com/company/universal-granimarmo
• Instagraminstagram.com/universalgranimarmo
• Pinterestin.pinterest.com/universalgranimarmou
• Xx.com/ugranimarmo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universal Granimarmo