Yudada

What Yudada does

Yudada (鱼大大), legally Wuxi Yuyu Fish Technology Co., Ltd. (无锡渔愉鱼科技有限公司), is a privately-held Chinese B2B marketplace platform headquartered in Wuxi, founded in 2012 by Silicon Valley entrepreneurs with team members drawn from HTC, Tencent, Storm (暴风), and Dianping. The company operates one of China's largest internet-based fishing/fishery materials trading platforms, functioning as a rural sharing economy marketplace that connects agricultural and fishery input suppliers directly with farmers and aquaculture workers. Its core value proposition targets the counterfeit agricultural inputs problem in rural China, positioning itself as a trusted intermediary that delivers genuine (真农资) products at fair prices to the rural long-tail.

Name

Yudada

Legal name

无锡渔愉鱼科技有限公司

Website

https://yuyuyu.com.cn

Company type

Private

Founded year

2012

Operating status

Operating

Ownership category

akta.pro rank

Product category

Agricultural Inputs Marketplace

NAICS

Other Farm Product Raw Material Merchant Wholesalers (424590), Farm Product Raw Material Merchant Wholesalers (4245)

SIC

Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Agriculture Inputs & Farm Supply Marketplaces (CRAFAHAL)

akta.pro secondary industries

Recirculating Aquaculture Systems (RAS) & Land-Based Farming (AFAEAAAG), Farm Management Information Systems (FMIS) & Farm ERPs (AFAAAFAA), Farm Technology Enablement & Data Integration Advisory (FMIS/ERP, IoT, Decision Support) (AFACAJAG)

Keywords

• Agricultural input trading
• Fishery materials marketplace
• Aquaculture supplies platform
• Rural B2B e-commerce
• Agricultural inputs marketplace

Headquarters

HQ city

Wuxi

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Platform-mediated agricultural input trading: Yudada operates as a marketplace connecting agricultural/fishery input suppliers with farmers, earning revenue from transaction facilitation. The platform provides a trusted, counterfeit-free environment for purchasing agricultural supplies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Yudada operates a rural sharing economy platform that connects agricultural and fishery input suppliers directly with farmers and aquaculture workers across China. The platform facilitates the trading of authentic agricultural inputs (fertilizers, feeds, equipment) through a nationwide agent/dealer network and an integrated Taobao storefront, leveraging IoT and big data technology to improve fishery production efficiency and eliminate counterfeit goods in rural markets.

Product overview

Yudada operates as a unified rural sharing economy platform with the core 鱼大大平台 (Yudada Platform) connecting agricultural suppliers with farmers. The platform is supported by the 鱼大大商城 (Yudada Mall) for e-commerce transactions, a 管理系统 (Management System) for operational administration, and 塘边学园 (Tangbian Academy) for farmer education. The platform leverages IoT and big data technologies to enhance fishery production efficiency.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• JD.com (京东): One of China's largest e-commerce companies, with an expanding agricultural inputs business and nationwide rural logistics. Comparable to Yudada as a large Chinese e-commerce channel for agricultural inputs, but operating at vastly larger scale and broader scope.
• Pinduoduo (拼多多): Major Chinese e-commerce platform with deep penetration in rural China through its agricultural products and inputs initiatives. Overlaps with Yudada in serving rural farmers and ag-inputs suppliers, but as a broad incumbent rather than a niche ag-inputs specialist.
• Sino-Agri (中农网 / China Agricultural Means of Production): State-affiliated agricultural inputs distribution and trading platform in China. Comparable to Yudada in operating a national agricultural-inputs trading network, but as an established incumbent with policy and capital advantages.
• Alibaba (1688.com): Alibaba's wholesale B2B platform hosts a wide range of agricultural inputs and rural supply transactions, and Taobao (used by Yudada itself) is a key discovery channel. Comparable as a broad incumbent Chinese B2B/B2C channel for ag inputs.

Direct peers

• Yimutian (一亩田): One of China's largest B2B agricultural product and information platforms, connecting farmers, suppliers, and buyers across crop categories. Directly comparable to Yudada as a Chinese ag-inputs/cross-farm B2B marketplace serving rural buyers and suppliers.
• Meicai (美菜网): Chinese B2B e-commerce platform supplying agricultural products (originally vegetables, now broader) to restaurants and small merchants via a national supply chain. Comparable to Yudada in operating a national B2B agricultural supply network in China.
• Huinong.com (惠农网): Chinese B2B agricultural products platform covering produce, inputs, and rural supply chain, with significant farmer and supplier participation. Comparable to Yudada as a domestic ag-inputs/B2B marketplace serving rural China.
• Nongyi.com (农一网): B2B e-commerce platform focused on agricultural inputs (pesticides, fertilizers, seeds) in China, connecting manufacturers and suppliers with farmers and distributors. Directly comparable to Yudada as a Chinese ag-inputs B2B marketplace.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Yudada