Fortnum Private Wealth
- Company typePrivate
- Founded2010
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
Fortnum Private Wealth firmographics
Firmographics- Name
- Fortnum Private Wealth
- Legal name
- Fortnum Private Wealth Ltd
- Website
- https://fortnum.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Fortnum Private Wealth industry classification
Industry- Product category
- Financial Services Licensing
- NAICS
- Portfolio Management and Investment Advice (523940)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)
- akta.pro secondary industry
- High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)
Keywords
Where Fortnum Private Wealth is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Fortnum Private Wealth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Licensing Services: Fortnum operates as an Australian Financial Services Licence (AFSL) authorisor, providing licensing services to financial planning practices. Revenue is generated through licensing fees charged to authorised financial planning practices.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
Fortnum Private Wealth product offering
Product offeringCore offering
Fortnum Private Wealth operates as an Australian Financial Services Licensee (AFSL) providing licensing authorisation to financial planning practices. It combines the licensee model with business optimisation, technology, investment research, advice framework support, and a collaborative community of practices. Practices gain access to ERAi-powered technology, peer group PODS, coaching, and operational infrastructure to operate smarter and grow.
Product overview
Fortnum Private Wealth is an Australian Financial Services Licensee that operates as a platform-plus-services model, providing licensing services combined with a comprehensive suite of business support offerings. The core technology platform is ERAi, a technology initiative providing AI-powered connected data and intelligent workflows. Supporting services include Xplan-based financial planning technology, Business Optimisation Service (BOS), Managed Discretionary Account (MDA) service, Portfolio Solutions Service, and Salita Portfolio Services. Additional services cover Practice Engagement & Growth, Advice, Investment Research, Technology support, Community & Development, and Operations & Onboarding.
Differentiator
Problem solved
Functional benefit
Brands
- ERAi: An advanced innovation and technology platform being developed by Entireti Group to help advisers with connected data, intelligent workflows, secure document management, and AI-powered capabilities for the advice process.
- Business Optimisation Service (BOS)
Products and services
- ERAi Platform A connected-data and AI-powered innovation and technology platform for financial advisers that consolidates fragmented systems, automates workflows, manages documents securely, and surfaces insights across the advice process.
- Business Optimisation Service (BOS) A proprietary business improvement program that uses a 128-criteria diagnostic, strategic planning, and implementation support to help financial planning practices improve quality, profitability and capital value.
- Managed Discretionary Account (MDA) Service Provides implemented investment solutions across multiple platforms, creating efficiencies by reducing paperwork and providing faster speed to market for client portfolio management for financial planning practices.
- Portfolio Solutions Service Helps practices clarify their practice-wide investment approach, assesses methodology, identifies pain points, and develops roadmaps for improvement in investment philosophy and implementation.
- Salita Portfolio Services A managed account and portfolio management service that streamlines implementation and provides investment solutions for licensed and self-licensed practices within the Entireti network.
- Xplan-based Advice Framework Technology stack built around the Xplan financial planning solution with complementary software, offering integration capabilities, overnight reporting, online fact find, and secure digital signature capabilities for financial advisers.
Quantifiable outcome
- 230 financial planners across 94 practices generating average $1.2M revenue per practice
- +2 more outcomes
Companies that use Fortnum Private Wealth
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles1 record
Fortnum Private Wealth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability4 records
Feature3 records
Fortnum Private Wealth partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- CommunifycoreEntireti partnered with Communify, a global financial technology company and leading provider of financial AI, digital and data solutions for the financial industry, to build an Australian-first digital ecosystem platform. Entireti's ERAi platform will leverage AI and automation to gather, analyse and organise data from multiple sources.
- StrivercoreEntireti (parent of Fortnum) partnered with Striver, a specialist wealth management career and talent development platform, to launch a program placing high quality graduates and job seekers in member firms. This partnership reinforces commitment to raising up the next generation of financial advisers.
- Salita Portfolio ServicescoreEntireti launched Salita Portfolio Services, a managed account and portfolio management service designed to support all licensed and self-licensed practices within the network including Akumin, Fortnum, Personal Financial Services and Entireti Alliances. Salita represents the evolution of Entireti's investment capabilities.
- Entireti FoundationminorThe Entireti Foundation (formerly Fortnum Foundation) was established in 2011 to contribute to the protection, education and well-being of children in need within Australia and overseas. Has received DGR endorsement from ATO.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Fortnum Private Wealth competitors and assessment
Company assessmentDirect peers
- Akumin: Sister AFSL licensee within Entireti Group sharing products such as Salita and ERAi; operates a near-identical licensing-plus-services model to Fortnum and directly competes for the same practice segment.
- Count Limited: Australian financial advice licensee supporting a large network of accounting and advice practices under its own AFSL — directly comparable business model to Fortnum's licensing-plus-services approach for adviser practices.
- Insignia Financial: One of Australia's largest AFSL licensees and wealth management groups (formerly IOOF), directly comparable to Fortnum as a multi-brand licensee platform supporting thousands of financial advisers and practices across Australia.
- AZN Wealth: Australian AFSL licensee serving independent financial advisers and their practices with licensing and business support services — a directly comparable licensee-platform model to Fortnum.
- Synchron (Fidante/Challenger): Australian advice licensee network providing licensing, business services and investment support to affiliated advice practices — directly comparable licensee business model to Fortnum.
- Personal Financial Services: Another Entireti Group AFSL licensee providing licensing and support services to financial planning practices — directly comparable licensee platform to Fortnum within the same parent group.
Emerging players
- Hub24: Australian technology platform serving financial advisers and licensees with portfolio and platform infrastructure; complementary/competing technology layer to Fortnum's ERAi and Xplan-based stack.
- Praemium: Australian platform technology provider for advisers and licensees, including managed accounts — comparable to the platform and managed account services (Salita, MDA) offered by Fortnum.
- Netwealth: Australian wealth management platform offering portfolio administration and adviser technology; comparable to the technology layer Fortnum offers its practices via Xplan, Xeppo and ERAi.
Broad incumbents
- AMP Limited: Major Australian wealth manager and advice licensee with broad product and platform offerings; overlaps with Fortnum's licensee services but operates at much larger scale across superannuation, platforms and advice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Fortnum Private Wealth social profiles
Digital presenceFortnum Private Wealth compliance and trust
Trust signalCompliance1 record
Fortnum Private Wealth financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fortnum Private Wealth leadership team
Management profileNumber of profiles
Profiles8 records
Fortnum Private Wealth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fortnum Private Wealth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fortnum Private Wealth
What does Fortnum Private Wealth do?
Fortnum Private Wealth operates as an Australian Financial Services Licensee (AFSL) providing licensing authorisation to financial planning practices. It combines the licensee model with business optimisation, technology, investment research, advice framework support, and a collaborative community of practices. Practices gain access to ERAi-powered technology, peer group PODS, coaching, and operational infrastructure to operate smarter and grow.
Is Fortnum Private Wealth a public or private company?
Fortnum Private Wealth is a private company. It is classified as corporate owned and is currently operating.
When was Fortnum Private Wealth founded?
Fortnum Private Wealth was founded in 2010. It employs 11 to 50 people.
Where is Fortnum Private Wealth based?
Fortnum Private Wealth is headquartered in Sydney, Australia, in the Oceania region.
How does Fortnum Private Wealth make money?
One revenue line is on record: licensing Services.
Who are Fortnum Private Wealth's main competitors?
Direct peers on record are Akumin, Count Limited, Insignia Financial, AZN Wealth, Synchron (Fidante/Challenger) and Personal Financial Services. Emerging players are Hub24, Praemium and Netwealth. AMP Limited is listed as a broad incumbent.
Does Fortnum Private Wealth have an API?
No public API is recorded for Fortnum Private Wealth.
What industry is Fortnum Private Wealth in?
Fortnum Private Wealth's product category is Financial Services Licensing. Its primary akta.pro industry code is FSAGAEAH, Digital Wealth Platforms for Advisors (TAMP/Advisor Tech), with a secondary code of FSAGAEAI, High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking). Its NAICS code is 523940 and its SIC code is 6199.