Fortnum Private Wealth

Name

Fortnum Private Wealth

Legal name

Fortnum Private Wealth Ltd

Website

https://fortnum.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Financial Services Licensing

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Finance Services (6199)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industry

High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

Keywords

• Financial services licensing
• Wealth management services
• Financial planning support
• Practice engagement services
• Investment research services

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Licensing Services: Fortnum operates as an Australian Financial Services Licence (AFSL) authorisor, providing licensing services to financial planning practices. Revenue is generated through licensing fees charged to authorised financial planning practices.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Fortnum Private Wealth operates as an Australian Financial Services Licensee (AFSL) providing licensing authorisation to financial planning practices. It combines the licensee model with business optimisation, technology, investment research, advice framework support, and a collaborative community of practices. Practices gain access to ERAi-powered technology, peer group PODS, coaching, and operational infrastructure to operate smarter and grow.

Product overview

Fortnum Private Wealth is an Australian Financial Services Licensee that operates as a platform-plus-services model, providing licensing services combined with a comprehensive suite of business support offerings. The core technology platform is ERAi, a technology initiative providing AI-powered connected data and intelligent workflows. Supporting services include Xplan-based financial planning technology, Business Optimisation Service (BOS), Managed Discretionary Account (MDA) service, Portfolio Solutions Service, and Salita Portfolio Services. Additional services cover Practice Engagement & Growth, Advice, Investment Research, Technology support, Community & Development, and Operations & Onboarding.

Differentiator

Problem solved

Functional benefit

Brands

• ERAi: An advanced innovation and technology platform being developed by Entireti Group to help advisers with connected data, intelligent workflows, secure document management, and AI-powered capabilities for the advice process.
• Business Optimisation Service (BOS)

Products and services

• ERAi Platform A connected-data and AI-powered innovation and technology platform for financial advisers that consolidates fragmented systems, automates workflows, manages documents securely, and surfaces insights across the advice process.
• Business Optimisation Service (BOS) A proprietary business improvement program that uses a 128-criteria diagnostic, strategic planning, and implementation support to help financial planning practices improve quality, profitability and capital value.
• Managed Discretionary Account (MDA) Service Provides implemented investment solutions across multiple platforms, creating efficiencies by reducing paperwork and providing faster speed to market for client portfolio management for financial planning practices.
• Portfolio Solutions Service Helps practices clarify their practice-wide investment approach, assesses methodology, identifies pain points, and develops roadmaps for improvement in investment philosophy and implementation.
• Salita Portfolio Services A managed account and portfolio management service that streamlines implementation and provides investment solutions for licensed and self-licensed practices within the Entireti network.
• Xplan-based Advice Framework Technology stack built around the Xplan financial planning solution with complementary software, offering integration capabilities, overnight reporting, online fact find, and secure digital signature capabilities for financial advisers.

Quantifiable outcome

• 230 financial planners across 94 practices generating average $1.2M revenue per practice
• +2 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability4 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CommunifycoreTechnology or Integration · 18 March 2026Entireti partnered with Communify, a global financial technology company and leading provider of financial AI, digital and data solutions for the financial industry, to build an Australian-first digital ecosystem platform. Entireti's ERAi platform will leverage AI and automation to gather, analyse and organise data from multiple sources.
• StrivercoreStrategic or Co-development Partner · 25 November 2025Entireti (parent of Fortnum) partnered with Striver, a specialist wealth management career and talent development platform, to launch a program placing high quality graduates and job seekers in member firms. This partnership reinforces commitment to raising up the next generation of financial advisers.
• Salita Portfolio ServicescoreTechnology or Integration · 1 October 2025Entireti launched Salita Portfolio Services, a managed account and portfolio management service designed to support all licensed and self-licensed practices within the network including Akumin, Fortnum, Personal Financial Services and Entireti Alliances. Salita represents the evolution of Entireti's investment capabilities.
• Entireti FoundationminorOthers · 1 January 2011The Entireti Foundation (formerly Fortnum Foundation) was established in 2011 to contribute to the protection, education and well-being of children in need within Australia and overseas. Has received DGR endorsement from ATO.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Akumin: Sister AFSL licensee within Entireti Group sharing products such as Salita and ERAi; operates a near-identical licensing-plus-services model to Fortnum and directly competes for the same practice segment.
• Count Limited: Australian financial advice licensee supporting a large network of accounting and advice practices under its own AFSL — directly comparable business model to Fortnum's licensing-plus-services approach for adviser practices.
• Insignia Financial: One of Australia's largest AFSL licensees and wealth management groups (formerly IOOF), directly comparable to Fortnum as a multi-brand licensee platform supporting thousands of financial advisers and practices across Australia.
• AZN Wealth: Australian AFSL licensee serving independent financial advisers and their practices with licensing and business support services — a directly comparable licensee-platform model to Fortnum.
• Synchron (Fidante/Challenger): Australian advice licensee network providing licensing, business services and investment support to affiliated advice practices — directly comparable licensee business model to Fortnum.
• Personal Financial Services: Another Entireti Group AFSL licensee providing licensing and support services to financial planning practices — directly comparable licensee platform to Fortnum within the same parent group.

Emerging players

• Hub24: Australian technology platform serving financial advisers and licensees with portfolio and platform infrastructure; complementary/competing technology layer to Fortnum's ERAi and Xplan-based stack.
• Praemium: Australian platform technology provider for advisers and licensees, including managed accounts — comparable to the platform and managed account services (Salita, MDA) offered by Fortnum.
• Netwealth: Australian wealth management platform offering portfolio administration and adviser technology; comparable to the technology layer Fortnum offers its practices via Xplan, Xeppo and ERAi.

Broad incumbents

• AMP Limited: Major Australian wealth manager and advice licensee with broad product and platform offerings; overlaps with Fortnum's licensee services but operates at much larger scale across superannuation, platforms and advice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/FortnumPW
• Facebookfacebook.com/FortnumPrivateWealth
• LinkedInlinkedin.com/company/fortnum-private-wealth

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fortnum Private Wealth