Grassmats

What Grassmats does

Grassmats Limited is a privately held UK e-commerce supplier of ground protection and rubber matting products, headquartered in Congleton, Cheshire. The company was originally established in the early 2000s and reorganised in 2020 when it was separated from sister company Thermmark Limited; since then it has grown under Managing Director Lee Scott, a former KPMG chartered accountant with experience in M&A.

The product portfolio centres on rubber grass mats (16mm and 22mm, in tile and roll formats), playground safety mats certified to BS EN 1177:2008 for critical fall heights up to 3 metres, grass reinforcement mesh (Lite 10mm and Heavy 14.5mm), cellular pavers (Bodpave 85 and Truckpave 80), HDPE geocells, geotextiles, stable and gym mats, anti-slip matting, and temporary access boards. Products are manufactured using blends of natural and recycled rubber and recycled HDPE plastic, supporting a sustainability narrative (800+ tonnes of recycled rubber and 86+ tonnes of recycled plastic processed through 2023 sales).

Grassmats operates a hybrid product-led and sales-led go-to-market: a self-serve WooCommerce checkout for UK customers with delivery calculated at checkout, combined with technical sales support by phone, email, and live chat for product guidance, site assessments, and project specification. A separate quote-based system serves international customers in the EU (on DDP terms), the United States, and Canada, supported by third-party freight partners. Revenue is generated through one-time product sales across consumer (homeowners, pet owners), commercial (contractors, equestrian, events), and institutional segments (UK schools, golf clubs, local councils, churches), with payment processed via Stripe and PayPal. Customers can also collect orders directly from the Congleton warehouse. Marketing is content- and SEO-led through the company blog, email newsletter, social media, and a planned YouTube channel, with Trustpilot reviews (94% five-star) used as bottom-of-funnel social proof.

Name

Grassmats

Legal name

Grassmats Limited

Website

https://grassmats.co.uk

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Grassmats is a UK-based e-commerce supplier of rubber and recycled-plastic ground protection products, including grass mats, playground safety surfacing, reinforcement mesh, cellular pavers, and gym flooring, serving schools, golf clubs, councils, contractors, and homeowners across the UK, Europe, the US, and Canada.

Ownership category

akta.pro rank

Product category

Ground Protection and Rubber Matting Products

NAICS

Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Commercial Landscaping & Grounds Maintenance (BPABADAA)

akta.pro secondary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Ground protection mats
• Rubber grass mats
• Playground safety surfacing
• Grass reinforcement mesh
• Cellular paving grids

Headquarters

HQ city

Congleton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales (E-commerce): Direct online sales of ground protection and rubber matting products through WooCommerce storefront. Customers purchase individual products or bulk quantities with delivery charges calculated at checkout. One-time purchase model for physical products.
2. International Orders: Quote-based system for European and international customers. Individual quotations prepared based on products, quantities, delivery address, and freight options. DDP (Delivered Duty Paid) standard delivery basis for EU shipments.
3. Business Account Sales: Sales to business customers including contractors, installers, and project buyers. Separate business terms and conditions apply. Credit terms available where approved.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Grassmats Limited is a UK-based supplier of ground protection and reinforcement solutions, manufacturing and selling rubber grass mats, playground safety mats, grass reinforcement mesh, cellular paving grids (Bodpave, Truckpave), HDPE geocells, geotextiles, stable mats, gym mats, anti-slip mats, and temporary access boards. Products are made from recycled rubber and HDPE plastic and serve applications including playgrounds, golf courses, equestrian facilities, car parks, and walkways. The company operates a direct e-commerce store with technical sales support.

Product overview

Grassmats is a UK-based supplier of ground protection solutions, offering a comprehensive portfolio of rubber matting and reinforcement products. The core product line includes rubber grass mats (available as individual tiles in 16mm and 22mm thicknesses, or as continuous rolls), grass reinforcement mesh, and cellular paving systems (Bodpave and Truckpave). Supporting the main product lines are geocell systems for soil stabilization, geotextile fabrics, and specialist offerings for stables, gyms, playgrounds, and temporary access applications. Accessories include plastic pegs, cable ties, and underlay mesh. Products are manufactured using recycled rubber and HDPE materials, with playground safety mats carrying BS EN 1177:2008 certification for fall protection up to 3 metres.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 94% 5-star customer satisfaction rating on Trustpilot
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles7 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Two partnerships are on record, tiered supporting.

• Freight Partners (International Shipping)supportingImplementation/ SI/ Consulting PartnerThird-party freight and logistics partners used for international delivery coordination. Partners assist with customs clearance and export documentation for European and international shipments.
• UK Parcel and Pallet CarrierssupportingImplementation/ SI/ Consulting PartnerThird-party courier and pallet network services used for UK domestic deliveries. Carriers provide parcel tracking and standard kerbside delivery services.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Suregreen: UK online retailer of ground protection, grass reinforcement mesh, rubber mats, and geocellular products. Directly competes with Grassmats across the same core SKUs (Bodpave-style pavers, rubber mats, mesh) and serves a similar mix of trade, council, and DIY customers.
• TuffTrak (part of the Ground-Guards / Signature Group): UK-based temporary ground protection and trackway brand selling composite and rubber mat systems. Competes with Grassmats' temporary access boards and heavy-duty cellular pavers in the construction and event sectors.
• RTC Safety Surfaces: UK installer and supplier of playground safety surfacing (wet-pour, rubber mulch, tile systems). Competes with Grassmats for the same schools, nurseries, and council playground projects, though RTC delivers installed service rather than supply-only.
• Groundtrax: UK specialist in temporary and permanent ground protection mats and trackway, including rubber and composite mat systems. Directly overlaps with Grassmats' rubber grass mats, temporary access boards, and cellular paver categories, serving construction, events, and utilities buyers.
• Oxford Plastics: UK manufacturer of temporary ground protection mats and composite matting used in construction, utilities, and events. Overlaps with Grassmats' temporary access boards and heavy-duty cellular paver lines, competing for similar commercial and contractor customers.
• Suregreen Playground & Safety Surfacing: Suregreen's safety-surfacing range (wet-pour, rubber mulch, matting) competes directly with Grassmats' BS EN 1177-certified playground safety mats for the same schools, nurseries, and council play-area buyers.
• EcoGrid (Weland Plastic / EcoGrid Ltd): UK supplier of ground reinforcement grids and porous paving systems for grass and gravel. Directly competes in the same Bodpave/Truckpave and grass-protection category that Grassmats targets for overflow parking and access routes.

Broad incumbents

• Terram (Berry Global): Major geosynthetics brand owned by Berry Global, supplying geotextiles, geocells, and grass-protection mesh including products (e.g., Terram HDPE Geocell) that Grassmats resells. Competes upstream and downstream with Grassmats across civil-engineering and ground-protection buyers.
• The Rubber Company: UK manufacturer and distributor of rubber products including matting, sheeting, and moulded rubber components. Overlaps with Grassmats' rubber mat lines (gym, stable, anti-slip) but operates a much broader industrial rubber portfolio rather than a specialist ground-protection focus.
• Checkers Safety Group (Justrite / Checkers): Global safety-products group whose ground-protection mat brands (e.g., TuffTrak/Ground-Guards) compete with Grassmats across heavy-duty rubber and composite mats in construction, utilities, and event rentals, with significantly broader scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@grassmats?si=niGFVp2d0Te9gxRw
• Xx.com/grassmats
• Facebookfacebook.com/grassmats

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grassmats