What Schuler AG does

Schuler AG, operating as ANDRITZ Schuler GmbH since its 2015 acquisition by Austrian industrial group ANDRITZ AG, is the world's largest manufacturer of metal forming press technology, headquartered in Göppingen, Germany, with approximately 5,000 employees across more than 40 countries. Founded in 1839, the company designs and builds mechanical, hydraulic, and servo-electric press systems alongside automation, dies, forging, and minting equipment, serving automotive OEMs, Tier 1-3 suppliers, aerospace, railway, e-mobility, battery manufacturers, mints, and general industrial customers. Proprietary platforms include the ServoDirekt servo-electric drive (up to 30% energy reduction), TRITON modular press concept, Laser Blanking Lines with Dynamic Flow Technology, and the Metris digital suite offering digital twin capabilities for press shop digitalization.

Revenue is generated primarily through direct enterprise sales of custom capital equipment priced project-by-project (10,000-160,000+ kN hydraulic presses, high-speed minting presses reaching 850 coins per minute, turnkey battery production lines from lab to gigafactory scale), supplemented by a long-tail service and retrofit business that extends installed equipment lifespans beyond 60 years. The go-to-market relies on direct field sales to automotive and industrial accounts, complemented by presence at trade shows including FABTECH, CAMX, InnoTrans, The Battery Show, and MetalForm China, plus a dedicated MarCom team at headquarters. The legal entity structure is a private GmbH, with ANDRITZ AG as the publicly listed parent on the Vienna Stock Exchange; in 2026, Schuler was consolidated under the new ANDRITZ Metals division brand alongside metal processing operations.

Name

Schuler AG

Legal name

ANDRITZ Schuler GmbH

Website

https://www.schulergroup.com

Company type

Private

Founded year

1839

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

ANDRITZ Schuler GmbH is the world's largest manufacturer of metal forming press technology, producing mechanical, hydraulic, and servo-electric presses, automation, forging, minting, e-mobility, and battery production equipment for automotive, aerospace, railway, and industrial customers globally.

Ownership category

akta.pro rank

Product category

Industrial Metal Forming Press Machinery

NAICS

Metalworking Machinery Manufacturing (33351), Metalworking Machinery Manufacturing (3335), Special Die and Tool, Die Set, Jig, and Fixture Manufacturing (333514)

SIC

Metalworkg Machinery & Equipment (3540), Machine Tools, Metal Cutting Types (3541)

akta.pro primary industry

Metal Forming & Fabrication Machines (Presses, Bending, Shearing, Stamping) (IMAHADAC)

akta.pro secondary industries

Sheet Metal Machinery (Laser/Plasma/Waterjet Cutting, Punching) (IMAHADAD), Motion Control Components (Servos, Drives, Motors, Encoders) (IMAHAHAG), Industrial Controllers & Control Systems (PLCs, PACs, CNC Controllers) (IMAHAHAH), Metal Cutting Tools, Tooling & Workholding (Cutters, Inserts, Chucks, Fixtures) (IMAHADAB)

Keywords

• Metal forming presses
• Hydraulic press systems
• Forging equipment
• Battery production lines
• Press automation systems

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Metal Forming Press Systems: Sale of industrial press systems including mechanical, hydraulic, and servo-electric presses for automotive, aerospace, and industrial applications.
2. Automation and Transfer Systems: Automation solutions for press lines including transfer systems for integrated manufacturing cells.
3. Service and Lifecycle Support: Maintenance, repair, retrofit, and lifecycle services for installed equipment, including modernization of existing presses.
4. Battery Technology Solutions: Turnkey production line solutions for battery manufacturing from laboratory to gigafactory scale.
5. Forging Equipment: Complete range of forging equipment for large, medium, and small forgings with automation, dies, and process expertise.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Schuler AG manufactures and sells industrial metal forming press systems and automation, including mechanical, hydraulic, and servo-electric presses, forging equipment, minting presses, laser blanking lines, e-mobility motor component production systems, and turnkey battery cell manufacturing lines. The portfolio is complemented by tooling, dies, automation, the Metris digital solutions suite, and lifecycle service and retrofit offerings for global automotive, aerospace, railway, minting, and industrial customers.

Product overview

ANDRITZ Schuler operates as a world-leading supplier of metal forming technologies and press systems, now part of ANDRITZ Metals. The product portfolio encompasses comprehensive press systems across all metal forming areas including automotive press technology, stamping and cutting (with laser blanking lines), hydraulic presses (10,000-160,000+ kN), sustainable forming with servo-electric drives, forging equipment, minting presses (up to 850 coins/minute), e-mobility motor component production, and complete battery cell manufacturing solutions. The portfolio is complemented by automation technology, die and forming tools, and the Metris digital solutions platform for press shop digitalization including digital twins. Key innovations include ServoDirekt technology, TRITON modular pressing concepts, and laser blanking lines with Dynamic Flow Technology. The company serves diverse industries including automotive, aerospace, railway, appliances, minting, defense, and industrial applications.

Differentiator

Problem solved

Functional benefit

Brands

• Metris - Digital Solutions: Digital solutions for press shop digitalization, providing digital twins, process optimization, and Industry 4.0 integration.
• TRITON
• ServoDirekt

Products and services

• Automotive Press Technology Advanced press systems for automotive sheet metal forming applications, including automated mechanical and hydraulic system solutions for manufacturing vehicle body, chassis, and powertrain components. Designed for global automotive OEMs and tier suppliers.
• Stamping & Cutting Technology Precision stamping and cutting equipment for sheet metal processing, including laser blanking lines with Dynamic Flow Technology (DFT) that eliminate tool changes for flexible press shop operations. Targeted at automotive and industrial press shops.
• Hydraulic Press Technology High-tonnage hydraulic press systems with pressing forces ranging from 10,000 kN to over 160,000 kN, designed for maximum production output with minimal reject rates across industrial forming applications.
• Sustainable Forming Technologies Energy-efficient forming technologies including servo-electric drive systems that reduce energy consumption by up to 30%, supporting eco-friendly manufacturing operations for industrial press users.
• Forging Technology Complete range of forging equipment including mechanical presses, hydraulic presses, electric screw presses, servo headers, electro-hydraulic hammers, and counterblow hammers for producing large, medium, and small forgings. Targeted at heavy industrial forging customers.
• Minting Technology High-performance coin and medal minting presses capable of producing up to 850 coins per minute, along with comprehensive process expertise and automation solutions for national and commercial mints.
• E-Mobility Technology Manufacturing systems for electric motor components including rotor and stator lamination sheets, featuring cutting systems, high-speed presses, and nut presses for both mass production and custom manufacturing of EV motors.
• Battery Technology Turnkey solutions for the entire battery production value chain from raw material processing to recycling, including cell assembly, cell finishing, and battery testing equipment for applications from laboratory to gigafactory scale. Targeted at EV battery manufacturers.
• Automation Technology Press automation systems and transfer systems for integrated production lines, enabling flexible and efficient manufacturing of diverse component spectra at highest quality. Targeted at press shop integrators and manufacturers.
• Die and Forming Technologies Tools, dies, and forming technologies for sheet metal forming, solid forming, aluminum forming, and high-strength steel forming applications, supporting press shop operations across industries.
• Metris Digital Solutions Digitalization suite for press shops including digital twins for process transparency and informed decision-making, leveraging digital technologies to optimize production operations and enable Industry 4.0 integration. Sold to press shop operators.
• Service and Lifecycle Support Maintenance, repair, retrofit, and modernization services for installed press equipment, including lifecycle support and digitalization of existing machines. Retrofit work has extended machine life beyond 60 years, as evidenced by the Alape GmbH press from 1966 still in operation.

Quantifiable outcome

• Up to 850 coins per minute production rate in minting applications
• +1 more outcomes

Named customers1 record

Segments8 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• Hochschule EsslingencoreStrategic or Co-development PartnerOngoing cooperation with Esslingen University of Applied Sciences including award of Louis Schuler Prize to best graduates, financial support for international exchange program 'Global Engineering' with Tec de Monterrey Mexico, and annual student visits to Schuler facilities.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• AIDA Engineering: AIDA Engineering is a Japanese manufacturer of metal stamping presses, including mechanical and servo presses for the automotive industry. It is explicitly named alongside Schuler as a co-leader in the Four-Column Servo Press market, making it the closest direct peer in press technology and customer base.
• Dürr AG: Dürr AG is a German mechanical and plant engineering company serving the automotive industry with paint, final assembly, and environmental technology. It is a direct peer in automotive production equipment with overlapping OEM and Tier 1 customer bases.
• Fagor Arrasate: Fagor Arrasate is a Spanish manufacturer of presses, automation, and tooling for automotive, appliance, and energy industries. It is named alongside Schuler as a leading player in the servo press market and offers comparable mechanical, hydraulic, and servo press products.
• Macrodyne Technologies: Macrodyne Technologies is a North American manufacturer of hydraulic presses, automation, and die systems for automotive, appliance, and aerospace customers. It is a direct peer in custom hydraulic press manufacturing and press automation.

Emerging players

• Manz AG: Manz AG is a German equipment manufacturer specializing in battery cell production and electronics manufacturing. It directly competes with Schuler's Battery Technology division in turnkey battery production line solutions for EV and energy storage applications.
• KUKA AG: KUKA is a German manufacturer of industrial robots and automation systems. It provides automation for press transfer lines and integrated manufacturing cells, competing with Schuler's Automation Technology and transfer systems business.

Others

• Beckhoff Automation: Beckhoff Automation is a German supplier of PC-based control, motion, and automation technology used in industrial press lines. It is an enabling technology peer whose controllers and drive technology are often integrated alongside Schuler press systems.

Broad incumbents

• Siemens AG: Siemens is a global industrial conglomerate whose Digital Industries division supplies automation, motion control, and CNC controllers that compete with Schuler's Metris digital solutions and PLC/CNC controller integration across press lines.
• Komatsu: Komatsu operates a large press manufacturing division producing large-scale mechanical presses for automotive stamping. Although Komatsu's core business is construction and mining equipment, its press division competes directly with Schuler in automotive body-in-white applications.
• SMS Group: SMS Group is a German-based supplier of metallurgical plant and rolling mill equipment for the metals industry. It is cited alongside Schuler in the High Tonnage Press market, making it a broad incumbent in metal processing and forming with overlapping customer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/schulergroup
• YouTubeschulergroup.com/youtube
• LinkedInlinkedin.com/company/schuler-group
• Instagramschulergroup.com/instagram
• Facebookfacebook.com/schulergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schuler AG