Petlicious Superfoods India

What Petlicious Superfoods India does

Petlicious Superfoods India Private Limited, operating as Doglicious.in, is a Gurgaon-headquartered direct-to-consumer pet nutrition company founded in 2021 by Gourav Chandra Srivastava (Founder and CEO). The company sells nutrient-rich, low-calorie superfood products formulated specifically for dogs through its proprietary e-commerce storefront at doglicious.in, targeting dog owners across India as a horizontal consumer persona.

The company's core offering is a single superfood nutrition line for dogs, branded 'Doglicious Superfood for Dogs.' The underlying platform is a standard direct-to-consumer e-commerce website; no proprietary technology stack, AI/ML capabilities, advanced technical architecture, or app presence is disclosed in the available source data. The homepage and policy pages returned only a loading state and boilerplate text, and there is no public information on SKU breadth, formulation specifics, ingredient sourcing, or production model.

The business runs a consumer-facing online retail motion with no disclosed pricing tiers, subscription mechanics, or B2B channels. Customer segmentation is horizontal — aimed at Indian dog owners as a generic persona rather than defined by use case or industry vertical. The company discloses no enterprise customers, partnerships, certifications, patents, trademarks, funding history, management team beyond the founder, or operating geographies beyond India. With 11-50 employees and no disclosed revenue, the company appears to be at an early commercialization stage, and the available data is too thin to draw firm conclusions on unit economics, churn dynamics, or growth velocity.

Name

Petlicious Superfoods India

Website

https://doglicious.in

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Petlicious Superfoods India (Doglicious.in) is a Gurgaon-based direct-to-consumer pet nutrition company founded in 2021 that sells nutrient-rich, low-calorie superfood products formulated for dogs to dog owners across India via its own e-commerce storefront.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Pet and Pet Supplies Retailers (459910)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYCRADAFAF

Functional & Veterinary Diet Pet Food

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Pet Food & Treats

SECONDARYAFADAFAN

Pet Food Toppers, Mixers & Broths

Agriculture & Food Production/Animal Feed Manufacturing/Pet Food & Specialty Companion Animal Feed

Keywords

• Pet nutrition
• Dog food
• Pet superfood
• Dog wellness
• Pet care products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Distribution channels1 record

Core offering

Petlicious Superfoods India (DBA Doglicious.in) formulates and sells nutrient-rich, low-calorie superfood nutrition products for dogs through its own direct-to-consumer online storefront. The offering is positioned as a premium, health-focused alternative within the Indian dog food market, with the company's primary SKU described simply as "Superfood for Dogs."

Product overview

Doglicious.in is a pet superfood company offering specialized nutrition products for dogs. The available source data is limited to legal pages (privacy policy, terms of service, refund policy) with no detailed product portfolio information available from the provided sources.

Differentiator

Problem solved

Functional benefit

Products and services

• Doglicious Superfood for Dogs

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights3 records

Direct peers

• Supertails: India-based online pet care platform selling dog food, treats, and accessories via a D2C e-commerce model. Closely comparable as a DTC-first Indian pet nutrition and supplies brand competing for the same dog-owner buyer.
• Drools: One of India's largest domestic pet food manufacturers producing dog food and treats across mass and premium tiers. Directly comparable as an India-headquartered branded dog food competitor with overlapping product positioning.
• DogSpot: Indian online pet care retailer offering dog food, treats, and accessories to urban pet owners. Comparable as an India-focused DTC pet supplies retailer competing for the same dog-owner segment.
• Heads Up For Tails (HUFT): Indian premium pet care brand and retailer offering dog food, treats, grooming and accessories across DTC and physical retail. Directly comparable as a homegrown Indian premium-positioned pet brand targeting urban dog owners.

Broad incumbents

• Farmina Pet Foods: Globally established premium dog and cat food brand with a strong India presence emphasizing natural and grain-free formulations. Comparable as a broader incumbent in the premium/natural pet nutrition category Doglicious targets.
• Hill's Pet Nutrition: Science-led pet food brand (Colgate-Palmolive) with strong veterinary channel presence and therapeutic diet lines. Comparable as a broader incumbent in functional/therapeutic pet nutrition, the same category Doglicious's "superfood" positioning straddles.
• Royal Canin: Global premium pet food brand owned by Mars, Inc., with significant distribution and veterinary endorsement in India. Comparable as a broad incumbent setting the premium benchmark and veterinary channel norms Doglicious must compete against.
• Acana: Premium natural pet food brand (Champion Petfoods) positioned around whole-prey, biologically appropriate diets with growing availability in India. Comparable as a premium-positioned natural/nutrition-focused competitor in the same functional-diet niche.
• Orijen: Ultra-premium natural pet food brand from Champion Petfoods emphasizing fresh regional ingredients and high protein. Comparable as a premium natural/functional nutrition incumbent that Doglicious must differentiate against in the superfood-adjacent positioning.
• Pedigree (Mars Petcare): Mass-market dog food brand from Mars Petcare with deep India penetration through retail and marketing. Comparable as a broad incumbent that anchors the Indian dog food category and competes for the same household dog-owner wallet.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Facebookfacebook.com/DogliciousSuperfoods
• LinkedInlinkedin.com/company/petlicious

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petlicious Superfoods India