Atap
ATAP S.p.A. is an Italian regional public bus operator founded in 1986, providing urban and extra-urban bus services, Gran Turismo coach hire, and parking management across the provinces of Biella and Vercelli in Piedmont, serving commuters, students, and charter customers.
- Company typePrivate
- Founded1986
- HeadquartersBiella, Italy
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Atap does
ATAP S.p.A. (Azienda Trasporti Automobilistici Pubblici delle Province di Biella e Vercelli) is an Italian privately held public limited company founded in 1986 that operates scheduled bus transportation across the provinces of Biella and Vercelli in Piedmont. Its core service comprises urban bus lines in Biella and Vercelli, more than 50 extra-urban lines connecting towns within and between the two provinces and beyond (including routes to Ivrea, Torino, and Varallo), and Gran Turismo coach hire for private charter. The company holds designated public service obligations for its territory under Italian public transport law, with headquarters in Biella and operational depots in Vercelli, Alice Castello, and Pray Biellese.
The company's technology footprint is operational rather than digital-native: a Journey Planner tool for route queries, an electronic ticketing system built on BIP/PYOU smart cards for season passes, and a partnership with the MooneyGo mobile app (formerly myCicero) for single-ride ticket purchase. Buses are equipped with V.E.D.R. (Video Event Data Recorder) hardware for accident and incident reconstruction. Service bulletins (Atap Informa) and a regional integration with the Muoversi in Piemonte mobility portal provide customer-facing information channels.
ATAP earns revenue through multiple streams: ticket sales on individual rides and season passes (weekly, monthly, quarterly, annual), Gran Turismo charter hire contracts, and managed parking fee collection in the municipality of Vercelli. Ticket pricing is multi-tiered with on-board surcharges, free travel for children under one meter, and a dedicated bicycle-transport fare on specific routes. Customers are predominantly individual commuters, students traveling to schools and the Città Studi campus in Biella, and charter clients for tourism and group travel. Share capital stands at €13,025,313.80 fully paid-in; the company maintains €40 million in civil liability insurance, one of the highest coverage levels in Italy, and is a member of ASSTRA, the Italian Public Transport Association.
Atap firmographics
Firmographics- Name
- Atap
- Legal name
- ATAP S.p.A. – Azienda Trasporti Automobilistici Pubblici delle Province di Biella e Vercelli
- Website
- https://atapspa.it
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ATAP S.p.A. is an Italian regional public bus operator founded in 1986, providing urban and extra-urban bus services, Gran Turismo coach hire, and parking management across the provinces of Biella and Vercelli in Piedmont, serving commuters, students, and charter customers.
- Ownership category
- akta.pro rank
Atap industry classification
Industry- Product category
- Public Bus Transportation Services
- NAICS
- Bus and Other Motor Vehicle Transit Systems (485113), Interurban and Rural Bus Transportation (4852)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- Regional/County Public Bus Operators (THAIAEAB)
- akta.pro secondary industries
- Intercity Commuter Bus Operators (TLAFAFAG), Intercity Bus Feeder & First/Last-Mile Connector Operators (Scheduled) (THAIADAJ)
Keywords
Where Atap is headquartered
LocationHeadquarters
- HQ city
- Biella
- HQ country
- Italy
- HQ region
- Europe
Offices5 records
Markets served
Atap business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Public Transport Services: Local public transportation services including urban bus routes in Biella and Vercelli, and extra-urban routes covering the provinces of Biella and Vercelli
- Ticket Sales: Revenue from single-ride tickets and season passes purchased by passengers for public transport services
- Coach Rental (Noleggio Gran Turismo): Charter and rental services for luxury tourist coaches
- Parking Management: Management of parking payment services in Vercelli municipality
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single ride tickets for urban and extra-urban routes |
| Subscription | Monthly | Season passes and subscription cards |
| Other | Pay-as-you-go | Free transport for children |
| Transaction based/ take rate | Pay-as-you-go | Bicycle transport on select routes |
Distribution channels5 records
Marketing channels5 records
Atap product offering
Product offeringCore offering
Atap S.p.A. operates scheduled public transport bus services (urban and extra-urban) across the Biella and Vercelli provinces in Piedmont, Italy, issuing single tickets and season passes via BIP/PYOU cards and the MooneyGo mobile app. The company also offers Gran Turismo coach hire for private/group transfers, manages parking payment services in Vercelli, and provides a dedicated shuttle (Line 910) connecting Biella San Paolo to the Città Studi area.
Product overview
ATAP S.p.A. operates as a public transport company providing bus services across the provinces of Biella and Vercelli in Piedmont, Italy. The core offering consists of urban bus services in Biella and Vercelli cities, plus an extensive network of over 50 extraurban lines connecting regional towns. Complementary services include Gran Turismo coach hire (noleggio), parking payment management in Vercelli, and an electronic ticketing system via BIP smart cards and the MooneyGo mobile app. The 2025 launch of Line 910 represents a new experimental shuttle service connecting Biella's railway station to the university campus. All services are supported by journey planning tools, lost property handling, and accident reporting systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Transport Service (Trasporto Pubblico) Scheduled bus transport service combining urban and extra-urban routes across the Biella and Vercelli provinces in Piedmont, Italy. Includes single ride tickets, family tickets, monthly and annual season passes, with reduced fares for specific age groups and free travel for children under one meter. Payment accepted via BIP/PYOU cards, MooneyGo mobile app, and on-board purchase.
- Urban Bus Service - Biella Urban bus network within the city of Biella, providing intra-city public transport with reduced fares for senior citizens and free travel for children under one meter accompanied by a paying passenger.
- Extra-Urban Bus Service Inter-municipal bus routes connecting Biella province municipalities with Vercelli province and beyond, with route-specific pricing (e.g., from Borgo d'Ale to Vercelli) and dedicated reduced-fare age categories.
- Gran Turismo Coach Hire (Noleggio Granturismo) Charter coach hire service using Gran Turismo coaches for private trips, group excursions, and organized transfers (including cemetery and memorial-site connections). Targeted at families, groups, and organizations needing private coach transport.
- Parking Payment Management (Vercelli) Management of regulated parking payment services in Vercelli, provided by Atap on behalf of the municipality for drivers parking in the city.
- Line 910 Shuttle (Biella San Paolo - Città Studi) Dedicated shuttle bus service (Line 910) connecting Biella San Paolo to the Città Studi area, launched in September 2025 to provide a direct connection for that route.
Companies that use Atap
Customer profileSegments3 records
Ideal customer profiles3 records
Atap technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature2 records
Atap partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- ASSTRA (Associazione Italiana Trasporti)minorATAP is a member of ASSTRA, the Italian Public Transport Association, which represents and supports public transport companies in Italy.
- ATL ValsesiaminorRegional tourism and transport organization for the Valsesia area, connected to ATAP for integrated mobility services.
- ATL BiellaminorRegional tourism and transport organization for the Biella area, working with ATAP for regional mobility services.
- Muoversi in PiemonteminorRegional Piedmont mobility platform that integrates ATAP services with other public transport options across the Piedmont region.
- MooneyGocorePartnership with MooneyGo app (formerly myCicero) enabling mobile ticket purchases for ATAP extra-urban and urban routes of Biella and Vercelli. Users can purchase tickets digitally and display them on their mobile devices.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Atap competitors and assessment
Company assessmentBroad incumbents
- Busitalia (FS Group): Subsidiary of Italian State Railways (FS Group) operating bus and passenger rail services across multiple Italian regions. Comparable as a multi-region incumbent that competes for provincial concessions like ATAP's, but operates at significantly larger scale.
- Arriva Italia: Large Italian and European bus operator (DB-owned) running urban, suburban, and intercity services in multiple regions. Directly competes in concession tenders similar to those ATAP holds in Biella and Vercelli.
- ATAC S.p.A. Roma: Rome's municipal public transport operator providing bus, tram, metro, and trolleybus services. Comparable Italian urban transit operator under concession, though serving a much larger metropolitan area than ATAP.
Emerging players
- Autopromoteo / Local Piedmont private operators: Private Italian bus operators running intercity and coach charter services across northern Italy. Comparable as a peer in the Gran Turismo / noleggio coach hire segment where ATAP competes for event, tourism, and group transport contracts.
Direct peers
- Start Romagna: Regional public transport operator serving the Romagna area with urban bus, intercity, and school transport services. Comparable multi-municipality coverage model, public service obligation structure, and reliance on concession-based recurring revenue.
- GTT - Gruppo Torinese Trasporti: Public transport operator also based in Piedmont, providing urban bus, tram, and suburban rail services in Turin and surrounding province. Directly comparable as a regional Italian public transit operator with similar provincial mandate, ticketing integration, and reliance on public service obligations.
- Trentino Trasporti S.p.A. Provincial public transport company of Trentino operating urban buses, intercity routes, and rail/bus connections. Comparable as a multi-service regional Italian operator with mixed urban/suburban/charter portfolio similar to ATAP.
- SASA S.p.A. Bolzano: Public bus operator serving the Bolzano area in South Tyrol with urban, intercity, and charter services. Comparable as a designated Italian regional operator with digital ticketing, app-based booking, and similar operational scale to ATAP.
- TPER - Trasporto Passeggeri Emilia-Romagna: Regional public transport company serving multiple provinces in Emilia-Romagna with urban and interurban bus services under regional concession. Comparable in scale, multi-province coverage model, and concession-based economics to ATAP's Biella-Vercelli operations.
Regional players
- AMT Genova: Municipal transport company operating bus, metro, and funicular services in Genoa and Liguria region. Comparable Italian public bus and urban transit operator with similar regulated concession structure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Atap social profiles
Digital presenceAtap compliance and trust
Trust signalCompliance2 records
Atap financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atap leadership team
Management profileNumber of profiles
Profiles1 record
Atap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atap
What does Atap do?
Atap S.p.A. operates scheduled public transport bus services (urban and extra-urban) across the Biella and Vercelli provinces in Piedmont, Italy, issuing single tickets and season passes via BIP/PYOU cards and the MooneyGo mobile app. The company also offers Gran Turismo coach hire for private/group transfers, manages parking payment services in Vercelli, and provides a dedicated shuttle (Line 910) connecting Biella San Paolo to the Città Studi area.
Is Atap a public or private company?
Atap is a private company. It is classified as unknown and is currently operating.
When was Atap founded?
Atap was founded in 1986. It employs 101 to 250 people.
Where is Atap based?
Atap is headquartered in Biella, Italy, in the Europe region.
How does Atap make money?
Four revenue lines are on record. Public Transport Services are the primary driver. The others are ticket Sales, coach Rental (Noleggio Gran Turismo) and parking Management.
Who are Atap's main competitors?
Broad incumbents on record are Busitalia (FS Group), Arriva Italia and ATAC S.p.A. Roma. Autopromoteo / Local Piedmont private operators is listed as an emerging player. Direct peers are Start Romagna, GTT - Gruppo Torinese Trasporti, Trentino Trasporti S.p.A., SASA S.p.A. Bolzano and TPER - Trasporto Passeggeri Emilia-Romagna. AMT Genova is listed as a regional player.
Does Atap have an API?
No public API is recorded for Atap.
What industry is Atap in?
Atap's product category is Public Bus Transportation Services. Its primary akta.pro industry code is THAIAEAB, Regional/County Public Bus Operators, with a secondary code of TLAFAFAG, Intercity Commuter Bus Operators. Its NAICS code is 485113 and its SIC code is 4100.