OMG

What OMG does

OMG Industry (OMG Srl) is an Italian privately held industrial company founded in 1968, headquartered in Gonzaga (province of Mantua) with a secondary registered office in Muggiò (province of Monza-Brianza). The company operates three integrated divisions: (1) design and manufacture of electric forklifts under the OMG|Fiora brand, including lateral, multi-directional, reach, stacker, and pallet-truck models engineered for long, bulky, and heavy loads in narrow-aisle and cantilever-rack environments; (2) industrial closures (rapid industrial doors, dock levelers, dock seals and shelters, truck restraint systems such as Stertil Combilok, and insulated dock shelters for temperature-controlled environments), distributed primarily under the Stertil brand for which OMG holds exclusive Italian distribution rights; and (3) industrial painting and sandblasting services supporting both internal production and external industrial clients.

Core technology includes proprietary AC motor control with energy recovery (regenerative braking), fingertip hydraulic joystick controls, externally mounted mast cylinders for improved visibility, optional lithium-battery powertrains, and dynamic dock leveler capacities of 6–12 tonnes across the Stertil Series S line. The company targets specialized industrial verticals including window/door manufacturing, aluminium and steel profiles, insulating panels and wood, marble/ceramic, flat glass, air cargo (ULD handling), wind energy, paper and packaging, cables and conductors, aerospace/automotive, and steel — plus horizontal logistics, warehouse, and food/pharma dock applications.

OMG makes money through B2B hardware sales (electric forklifts, industrial doors, and Stertil-distributed dock equipment) plus installation, commissioning, and after-sales service, with all sales initiated via Request-Info/Request-Quote CTAs on its multilingual (7-language) website. Go-to-market is primarily direct enterprise sales with technical consulting and site assessment, complemented by a regional dealer (OMG Toscana) in Montemurlo (PO) and exclusive distribution of Stertil dock products in Italy. The company operates entirely within Italy across four locations and holds ISO 9001, ISO 14001, and ISO 45001:2018 certifications. No external funding, M&A, or public-company status is disclosed; ownership appears to be independent and privately held, with Giancarlo Caloni named as the legal representative and Andrea Caloni identified as CEO.

Name

OMG

Legal name

OMG Srl

Website

https://omgindustry.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

OMG Industry is an Italian manufacturer founded in 1968 that designs and builds electric forklifts (OMG|Fiora) and distributes Stertil loading dock equipment exclusively in Italy. It serves specialized industrial verticals including window/door, aluminium/steel profile, marble, glass, air cargo, and wind-energy operators across four Italian locations.

Ownership category

akta.pro rank

Product category

Material Handling Equipment

NAICS

Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537)

akta.pro primary industry

Material Handling & Industrial Lift Vehicle Manufacturing (Forklifts/Telehandlers/Reach Stackers) (IMACAFAD)

Keywords

• Electric forklifts
• Material handling equipment
• Industrial doors
• Loading dock equipment
• Warehouse logistics

Headquarters

HQ city

Gonzaga

HQ country

Italy

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Electric Forklift Sales: OMG manufactures and sells electric forklifts and material handling equipment under the OMG|Fiora brand, including lateral forklifts, retractable trucks, stackers, and order pickers. Sales are made directly and through dealer networks. Income is derived from new equipment sales, custom configurations, and spare parts.
2. Industrial Closures: OMG distributes and installs industrial doors, dock levelers, dock shelters, truck restraint systems, and loading bay accessories, primarily under the Stertil brand for the Italian market. Revenue includes equipment supply, installation, and after-sales service.
3. Industrial Painting and Sandblasting Services: OMG provides industrial painting and sandblasting services from its Gonzaga facility, supporting both internal needs and external industrial clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

OMG Industry designs and manufactures electric forklifts and material handling equipment under the OMG|Fiora brand, covering lateral, reach, stacker, and pallet truck configurations. The company also distributes Stertil industrial doors, loading dock levelers, dock shelters, and truck restraint systems exclusively in Italy, and provides industrial painting and sandblasting services from its Gonzaga facility.

Product overview

OMG Industry is an Italian manufacturer (since 1968) specializing in material handling equipment and industrial closures. The product portfolio consists of three main divisions: (1) Carrelli Elevatori (Electric Forklifts) including lateral forklifts under the OMG|Fiora sub-brand, reach trucks, electric stackers (716/720 series), and pallet trucks; (2) Chiusure Industriali (Industrial Closures) featuring rapid doors, loading docks, dock levelers (Stertil brand), truck blocking systems, and insulated dock shelters; and (3) Verniciatura (Industrial Painting/Sandblasting services). The company also operates a regional division in Tuscany (OMG Toscana) for new/used forklifts and rentals. Products are designed for specialized sectors including windows/doors, aluminum/steel profiles, marble/ceramics, glass, wind energy, airports (air cargo), paper/packaging, cables, aerospace/automotive, and steel industry.

Differentiator

Problem solved

Functional benefit

Brands

• OMG|Fiora: A product line of side-loading forklift trucks manufactured by OMG Industry.

Products and services

• Electric Forklifts (OMG|Fiora) OMG's core product line of electric forklifts covering multiple configurations (lateral, reach, stacker, pallet truck), with capacities from 1.5 to 8.0 tonnes and lifting heights up to 5,360 mm. Designed for specialized material handling across industrial verticals such as windows, aluminum profiles, marble, glass, wind energy, and air cargo.
• OMG|Fiora Lateral Forklifts Lateral (side-loading) forklifts available in multidirectional, 4-way, and picking configurations for handling long and bulky loads in warehouses with cantilever racking. Capacities from 1.5 to 8.0 tonnes.
• Electric Reach Trucks Retractable forklift trucks including the Neos II series with multidirectional capability for high-density storage in narrow aisles.
• Electric Stackers Electric stackers including counterbalanced, outrigger fork, and walkie stackers (716 BD, 716 BMK, BLK series). The bidirectional 716/720 BD ac models feature three-point support configuration and AC traction motors with optional lithium battery compatibility.
• Electric Pallet Trucks Electric pallet trucks including heavy-duty Neos 3F and Neos 2F series built for airport cargo handling (ULD operations on air cargo pallets).
• Industrial Doors and Closures Industrial closure systems including rapid industrial doors for frequent access points, external industrial doors, and accessories designed for food and pharmaceutical sectors.
• Stertil Loading Dock Equipment Loading dock equipment distributed exclusively in Italy under the Stertil brand, including dock levelers with tilting lip (Series S, 6-12 tonne dynamic capacity) and telescopic lip (Series X), dock seals and shelters, truck wheel restraint systems (Combilok), and dock control systems. Includes site analysis, design, installation, and project coordination.
• Truck and Trailer Blocking Systems Truck and trailer wheel blocking and restraint systems including the Combilok system for preventing unintended vehicle movement during loading/unloading operations.
• Industrial Painting and Sandblasting Services Industrial painting and sandblasting services provided from the Gonzaga facility for surface treatment of materials and equipment, serving both internal production needs and external industrial clients.
• Forklift After-Sales Service Technical and commercial consulting, project design, installation, commissioning, and ongoing maintenance support for OMG forklifts and material handling equipment.

Quantifiable outcome

• Dynamic capacity of 6, 8, 10.5, and 12 tonnes on Stertil Series S dock levelers
• +2 more outcomes

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Stertil Dock ProductscoreChannel Partner/ Reseller/ DistributorOMG Industry serves as the exclusive Italian distributor for Stertil Dock Products, a leading European manufacturer of loading dock equipment. OMG distributes the full Stertil range in Italy including dock levelers (Series S with tilting lip, Series X with telescopic lip, Series P ergonomic), dock seals and shelters, truck wheel restraint systems (Combilok), and dock control systems. The partnership includes site analysis, design, installation, project coordination, and after-sales support — not merely product resale.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Peers

• Crown Equipment:

Direct peers

• Combilift: Combilift is the leading global manufacturer of multi-directional and side-loading forklifts (4-way, lateral, articulated), directly competing with OMG|Fiora in the long-bulky-load niche across aluminum profiles, timber, and steel. Most direct comparable to OMG's lateral/4-way forklift range.
• Hubtex: Hubtex (Germany) manufactures multidirectional, lateral, and side-loading forklifts plus order pickers for long-load handling in narrow aisles — directly overlapping with OMG|Fiora's product range and serving overlapping verticals like aluminum, steel, and window manufacturers.

Broad incumbents

• Toyota Material Handling: Toyota Material Handling is one of the world's largest forklift manufacturers with a comprehensive electric and IC product range — competing with OMG across reach trucks, stackers, and pallet trucks in Italy and Europe.
• Jungheinrich: Jungheinrich is a major European intralogistics provider of electric forklifts, reach trucks, and stackers — overlapping with OMG's core electric forklift portfolio but at much larger scale and broader portfolio, including warehouse automation.
• Still: Still (a KION brand) manufactures electric forklifts, reach trucks, and stackers with strong presence across Europe — overlapping with OMG's electric forklift range but serving a broader warehouse/logistics market rather than long-load specialization.
• Linde Material Handling: Linde Material Handling (KION Group) is a global leader in counterbalanced forklifts, reach trucks, and warehouse equipment — competing with OMG's general forklift offering but at far greater scale and product breadth.

Market position

Strengths4 records

Weaknesses3 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/omg-industry

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OMG