Burdenski

What Burdenski does

Burdenski Events & Communications GmbH is a German sports and event agency headquartered in Stuhr (near Bremen) with additional offices in Frankfurt am Main and München. Founded in 1985 by former professional footballer Dieter Burdenski as "Burdenski Werbung" and rebranded following his death into its current legal form, the company is family-owned and operated by his children Fabian Burdenski (Geschäftsführer) and Carina Burdenski. The firm operates with 11–50 employees and delivers bespoke event services spanning the full event lifecycle—planning, organization, media work, and execution—without standardized packages.

The company's product portfolio is concentrated in football and adjacent event verticals: legend matches featuring former professional players, youth and indoor football tournaments (including the recurring EWE Cup, Matthäi Cup, and Cup der Öffentlichen), national and international test matches, training camps for professional and amateur clubs, DFB-Pokal support for amateur clubs, celebrity/VIP mediation, and customized corporate incentive travel to destinations including Rio, Sweden, Andalusia, New York, New Orleans, London, and Prague. The agency monetizes through professional services fees, with revenue generated from project-based engagements for corporate clients, professional football clubs (including Bundesliga clubs SV Werder Bremen, VfL Wolfsburg, FC Schalke 04, Fenerbahce Istanbul, and the DFB Frauen Nationalmannschaft), amateur clubs, event sponsors, and broadcasters. Long-standing media partnerships with Sport1, DF1, NDR, and Radio Bremen and a formal relationship with the DFB underpin broadcast and sponsorship revenue mechanics for clients.

The go-to-market motion is sales-led and event-driven, relying heavily on direct enterprise relationships, founder/family network, and repeat engagements with established German football ecosystem participants. Marketing channels include a corporate website, Facebook, and Instagram, supplemented by referral-driven demand from a 40-year industry network. There is no disclosed pricing model, no external funding, no parent company, no subsidiaries, no acquisitions, and no AI/ML product surface; the business is positioned as a relationship-driven professional services firm rather than a technology platform.

Name

Burdenski

Legal name

BURDENSKI EVENTS & COMMUNICATIONS GmbH

Website

https://burdenski.de

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

11–50 employees

Short description

Burdenski Events & Communications is a family-owned German sports and event agency founded in 1985 that organizes football tournaments, training camps, legend matches, celebrity mediation, and corporate incentive travel for professional clubs, amateur clubs, and corporate clients.

Ownership category

akta.pro rank

Product category

Sports Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sponsorship & Sports Experiential Marketing (MPAAAGAE)

akta.pro secondary industries

Youth & Amateur Sports Tournaments (MPAGAMAF), Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI)

Keywords

• Sports event management
• Football tournament organization
• Corporate incentive travel
• Celebrity mediation services
• Training camp logistics

Headquarters

HQ city

Stuhr

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Football Tournament Organization: Organizing and executing football tournaments for junior, senior, and amateur levels, including international hallenfussballturniere. Revenue generated through service fees for planning, organization, and execution, with additional revenue from sponsorship matchmaking.
2. Test Matches and Legends Games: Organizing national and international test matches for professional teams and DFB Legends games. Services include planning, marketing, and execution from a single source.
3. Incentive Travel: Arranging individualized incentive travel programs combining leisure and professional programming for corporate clients. Destinations include Rio, Sweden, Andalusia, New York, New Orleans, London, and Prague. No standard packages - each trip is customized.
4. Celebrity/VIP Vermittlung: Mediation of prominent personalities including former and current professional athletes for autograph sessions, motivational speeches, and testimonials. Leverages extensive network in professional football.
5. Training Camp Organization: Organizing training camps in Germany and abroad for professional and amateur football teams, including logistics, facilities, and scheduling.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Burdenski Events & Communications is a sports and event agency that organizes football tournaments (youth, indoor, senior, amateur), training camps, test matches, and DFB legend games for professional and amateur clubs, while also arranging customized corporate incentive travel and mediating celebrities, athletes, influencers, and VIPs for events. The agency delivers end-to-end services — planning, organization, media work, and implementation — to corporate clients, Bundesliga clubs, national teams, and amateur associations.

Product overview

Burdenski Events & Communications is a sports and event agency offering a comprehensive portfolio of football-related event services. The company provides a unified suite of event management offerings including: legend matches (Legenden-Spiele), youth and indoor football tournaments, test matches, training camps, DFB-Pokal support for amateur clubs, incentive travels, and celebrity/influencer mediation services. These services are delivered as integrated event solutions combining planning, organization, media work, and execution. The company also organizes specific named tournaments such as the MATTHÄI CUP and Cup der Öffentlichen. As an event agency rather than a software company, Burdenski offers professional services rather than a technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Tournament Organization (Jugend-, Hallen-, Senioren-, Betriebssport) End-to-end organization and execution of football tournaments for junior players, seniors, indoor hall football (national and international), and corporate/amateur sport formats. Includes planning, organization, media work, and on-site execution, often in conjunction with broadcast partners for televised indoor tournaments.
• Training Camp Organization (Trainingslager) Organization of training camps in Germany and abroad for professional and amateur football teams, covering logistics, facilities, scheduling, and on-the-ground coordination for optimal season preparation.
• Test Match Organization (Testspiele) Organization of national and international test matches (friendlies) for professional football teams, combining planning, marketing, and execution from a single source.
• Legend Games (Legenden-Spiele / Traditionsmannschaften) Organization of football legend/memory matches featuring former professional players, including DFB Legends games and nostalgia fixtures for fans.
• DFB-Pokal Support for Amateur Clubs Support services for amateur clubs participating in the German Football Association Cup (DFB-Pokal) competition, leveraging the agency's DFB relationships and event execution expertise.
• Customized Incentive Travel (Incentive-Reisen) Bespoke incentive travel programs that combine leisure with structured professional programming for corporate groups, with no standard packages. Destinations include Rio, Sweden, Andalusia, New York, New Orleans, London, and Prague.
• Celebrity and VIP Mediation (Vermittlung von Prominenten) Mediation services connecting clients with former and current professional athletes, influencers, and VIPs for autograph sessions, motivational speeches (Impulsvorträge), testimonials, and brand appearances, leveraging the agency's professional football network.
• MATTHÄI CUP (annual indoor football tournament) Annual indoor football tournament organized and operated by Burdenski Events, documented in the gallery section of the website.
• Cup der Öffentlichen (annual tradition tournament) Annual tradition tournament organized by Burdenski Events, featured in the gallery with photo documentation from multiple years.

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Sport1coreStrategic or Co-development PartnerLong-standing TV broadcasting partnership. Sport1 is a major German sports television channel that broadcasts the company's international indoor football tournaments, providing media exposure and sponsor satisfaction.
• DF1 (DFL subsidiary)coreStrategic or Co-development PartnerBroadcasting partnership for German football content. DF1 broadcasts tournaments and events organized by Burdenski Events.
• NDR (Norddeutscher Rundfunk)coreStrategic or Co-development PartnerRegional public broadcaster partnership. NDR covers tournaments and football events organized by the agency.
• Radio BremenminorStrategic or Co-development PartnerRegional radio broadcaster partnership for event coverage and media support of local football tournaments.
• DFB (German Football Association)coreStrategic or Co-development PartnerFormal relationship for organizing DFB Legends games and supporting amateur clubs during DFB-Pokal events. The DFB connection provides access to former national team players.
• EWEcoreStrategic or Co-development PartnerSponsor and partner for EWE Cup - an international indoor football tournament. EWE is a German energy company with long-standing tournament sponsorship.
• Matthäi CupcoreStrategic or Co-development PartnerAnnual football tournament event. Burdenski Events organizes and operates this tournament as part of their event portfolio.

Scale indicators1 record

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• SPORTFIVE: Global sports business platform (formerly Lagardère Sports) offering sponsorship, media rights, and event management across football, including Bundesliga clubs. Comparable in sports event promotion, sponsorship sales, and football club relationship management, but operating at global enterprise scale.
• Wasserman: Sports marketing and talent management agency representing athletes and providing brand consulting, experiential marketing, and event services. Directly comparable on athlete/celebrity representation and event-driven sports marketing, with significant football presence.
• Infront Sports & Media: Global sports marketing and event management company with German roots that organizes large-scale sports events, manages sponsorship rights, and handles broadcasting for leagues including Bundesliga-adjacent properties. Directly comparable to Burdenski's sports event organization and sponsorship matchmaking business, but at vastly larger scale.
• Octagon: Global sports marketing agency representing athletes and managing event/experience programs for brands and rights holders. Comparable in athlete representation, experiential event activation, and sports sponsorship work, but with much broader geographic and sport coverage.

Regional players

• UFA Sports: German-based sports event and media company (part of UFA GmbH, a Bertelsmann subsidiary) producing sports content, events, and managing rights. Comparable as a German sports event operator, though more focused on media production than event logistics.
• SportA: German sports media agency jointly owned by ARD and ZDF that markets sports broadcasting rights and produces sports content. Comparable on the German football media rights and event coverage side, though structured as a broadcaster-owned entity rather than an event agency.

Direct peers

• SEC Newgate Sports: European communications and sports marketing consultancy providing event management, sponsorship activation, and PR services. Comparable in delivering sports event organization and athlete-related communications for European clients, including football.
• Deutsche Sport Marketing (DSM): German sports marketing agency specializing in sponsorship and event services for sports federations, clubs, and corporate clients. Closely comparable as a German-focused sports marketing/event agency serving clubs and federations.
• Rooftop Sports Marketing: German sports marketing agency (now part of DDB) specializing in sponsorship activation, sports events, and football-related marketing campaigns. Comparable in delivering football-focused marketing and event services to brands and clubs in the German market.

Others

• Eventbrite: Global event management and ticketing platform enabling organizers to create, promote, and run events. Relevant as an enabling technology/adjacent provider in the event-services ecosystem, though serving a different customer type and scale tier than Burdenski.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/burdenski
• Instagraminstagram.com/burdenski
• LinkedInlinkedin.com/company/burdenski-events-communications-gmbh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burdenski