LOKI Design
LOKI Design is a Montreal-based multidisciplinary graphic design and communications studio founded in 2014 by Kevin Yuen Kit Lo, delivering visual identity, editorial, website, and campaign design to nonprofits, cultural institutions, publishers, artists, and activist groups.
- Company typePrivate
- Founded2014
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What LOKI Design does
LOKI Design is a Montreal-based multidisciplinary graphic design and communications studio founded in 2014 by Kevin Yuen Kit Lo. The studio operates at the intersection of graphic design, cultural production, and social change, delivering visual identity, logo and brand systems, website and UX design, editorial and publication design, campaign and protest materials, art direction for cultural events, and workshop facilitation. Its practice is explicitly values-driven, serving non-profits, community housing organizations, advocacy coalitions, artist-run centres, academic institutions, feminist and academic publishers, Indigenous media, independent musicians, and grassroots activist movements — primarily within the Canadian social-justice and cultural ecosystem, with occasional international projects.
The studio's work is produced through direct, trust-based client engagement and recurring technical collaborations with external web developers (Sasha Endoh Code & Design, KNGFU, Crisis Studio, Indiegraf). It is not a technology company; there are no proprietary software products, APIs, or platforms — the underlying 'technology' is design craft, strategic positioning, and a bilingual (English/French) portfolio practice. The founder's parallel roles as an educator at Concordia University's Design and Digital Arts department, Deputy Director of the Dark Opacities Lab, and member of the Memefest network and Justseeds Artists' Cooperative provide intellectual and reputational capital that anchors the studio's positioning. In 2024, this practice was codified in the monograph 'Design Against Design,' published by Set Margins' Press.
LOKI generates revenue through project-based professional services fees, with pricing handled privately via direct contact rather than published rate cards. Go-to-market is sales-led, relying almost entirely on word-of-mouth referrals within activist, nonprofit, and cultural communities, supplemented by a portfolio website and an email newsletter. The studio is founder-owned and bootstrapped, with no external investment, parent company, or institutional capital disclosed; it currently operates with 1–5 personnel following the 2023 departures of its Art Director and Strategy lead, leaving Kevin Yuen Kit Lo as the central operational figure.
LOKI Design firmographics
Firmographics- Name
- LOKI Design
- Legal name
- LOKI Design
- Website
- https://lokidesign.net
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LOKI Design is a Montreal-based multidisciplinary graphic design and communications studio founded in 2014 by Kevin Yuen Kit Lo, delivering visual identity, editorial, website, and campaign design to nonprofits, cultural institutions, publishers, artists, and activist groups.
- Ownership category
- akta.pro rank
LOKI Design industry classification
Industry- Product category
- Graphic Design Services
- NAICS
- Graphic Design Services (54143)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Visual Identity & Brand Design Systems (BPAFAEAC)
- akta.pro secondary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where LOKI Design is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
LOKI Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Design and Communications Services: Project-based professional services including communications strategy, visual identity, campaign design, print/poster/book design, website design, and workshop facilitation. Revenue generated through client engagements with non-profits, community organizations, cultural institutions, publishers, unions, artists, researchers, and activist groups.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
LOKI Design product offering
Product offeringCore offering
LOKI Design is a Montreal-based multidisciplinary graphic design studio offering visual identity design, logo and brand systems, website and user experience design, editorial and publication design (books, magazines, reports), campaign and protest visual materials, and art direction for cultural events. The studio delivers these services through direct collaboration with nonprofits, community organizations, cultural institutions, publishers, artists, and activist groups working in social justice contexts.
Product overview
LOKI Design is a Montreal-based multidisciplinary design studio operating at the intersection of graphic design, cultural production, and social change. The studio offers a unified portfolio of design services rather than a modular software product. Core offerings include visual identity design and logo creation, website and user experience design, editorial and publication design (books, magazines, reports), campaign and protest visual materials, and art direction for cultural events and performances. Services are delivered through direct client collaboration with nonprofits, community organizations, cultural institutions, publishers, and activist groups working toward social justice.
Differentiator
Problem solved
Functional benefit
Products and services
- Visual Identity Design
Companies that use LOKI Design
Customer profileNamed customers17 records
Segments5 records
Ideal customer profiles4 records
LOKI Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LOKI Design partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- MemefestcoreInternational network of designers and activists focused on design activism and communications. Kevin Yuen Kit Lo is a member of the Memefest network.
- Justseeds Artists' CooperativecoreArtist collective and network. Kevin Yuen Kit Lo is a member of Justseeds cooperative.
- Dark Opacities LabcoreResearch and creative practice lab. Kevin Yuen Kit Lo serves as Deputy Director.
- Oliver VodebminorCollaborated on Festival de la Imagen poster design (2021) and Food/Media/Crisis Memefest workshop at Pomona College.
- Johnelle SmithminorCollaboration on The Centre Cannot Hold immersive online platform for performing artists and cultural workers.
- Heather LynnminorCollaboration on book cover design for Concordia University Press including 'The Regulation of Desire'.
- Constellation RecordsminorMusic label for which LOKI has created album artwork for FYEAR and Jason Sharp releases.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
LOKI Design competitors and assessment
Company assessmentDirect peers
- Manual: Independent creative studio engaged in brand systems and editorial design for cultural and lifestyle clients — comparable boutique scale and editorial/identity service mix.
- Blok Design: Toronto-based independent design studio with a comparable boutique scale and cultural/editorial clientele, specializing in identity, editorial, and cultural-sector design work across Canada.
- Studio Tack: Brooklyn-based independent design and motion studio doing cultural, editorial, and identity work for museums, publications, and mission-driven brands — comparable boutique-scale peer.
- Koto: Specialist brand and identity studio serving mission-led and consumer brands; comparable as a boutique identity-led competitor for the same cultural and non-profit brand work.
- Spring Strategy Design House: Montreal creative and brand strategy house that, like LOKI, blends identity, communications strategy, and culture-sector clients — a regional peer with overlapping service line and mission sensibility.
- Hybrid Coop: Montreal-based cooperative communications and graphic design studio with a similarly values-driven, mission-oriented practice serving non-profits, cultural institutions, and social movements — the closest geographic and ideological peer to LOKI.
Broad incumbents
- MetaDesign: Global design agency with editorial, identity, and cultural-sector work — a relevant incumbent against which mission-driven boutique studios position their specialized social-justice practice.
- Lippincott: Global brand strategy and design firm known for cultural and corporate identity work — a broad incumbent against which mission-driven boutique studios are commonly benchmarked.
- Pentagram: Iconic global multi-partner design firm whose partners regularly author books, teach, and lead identity and editorial work for cultural institutions and advocacy organizations — a benchmark incumbent for the practice LOKI is scaling toward.
- Sagmeister Inc. Renowned NYC design studio with deep cultural-identity and editorial work plus founder-authored books on design practice — provides the upstream benchmark for a founder-led, book-publishing-based design practice.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
LOKI Design social profiles
Digital presenceLOKI Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
LOKI Design leadership team
Management profileNumber of profiles
Profiles1 record
LOKI Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LOKI Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LOKI Design
What does LOKI Design do?
LOKI Design is a Montreal-based multidisciplinary graphic design studio offering visual identity design, logo and brand systems, website and user experience design, editorial and publication design (books, magazines, reports), campaign and protest visual materials, and art direction for cultural events. The studio delivers these services through direct collaboration with nonprofits, community organizations, cultural institutions, publishers, artists, and activist groups working in social justice contexts.
Is LOKI Design a public or private company?
LOKI Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LOKI Design founded?
LOKI Design was founded in 2014. It employs 1 to 10 people.
Where is LOKI Design based?
LOKI Design is headquartered in Montréal, Canada, in the North America region.
How does LOKI Design make money?
One revenue line is on record: design and Communications Services.
Who are LOKI Design's main competitors?
Direct peers on record are Manual, Blok Design, Studio Tack, Koto, Spring Strategy Design House and Hybrid Coop. Broad incumbents are MetaDesign, Lippincott, Pentagram and Sagmeister Inc..
Does LOKI Design have an API?
No public API is recorded for LOKI Design.
What industry is LOKI Design in?
LOKI Design's product category is Graphic Design Services. Its primary akta.pro industry code is BPAFAEAC, Visual Identity & Brand Design Systems, with a secondary code of MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 54143 and its SIC code is 7330.