AutoFry
AutoFry designs and manufactures automated, ventless commercial deep frying systems with proprietary Simplifry™ heat/time compensation technology in Hudson, Massachusetts, serving foodservice operators from small independent taverns to large stadiums and worldwide multi-unit chains.
- Company typePrivate
- Founded1994
- HeadquartersHudson, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What AutoFry does
AutoFry, a brand of Motion Technology, Inc., designs, manufactures, and assembles automated, ventless commercial deep frying systems at its Hudson, Massachusetts facility, advertising that it is made with American steel and labor. The company has operated in the ventless frying category for over 30 years and offers nine distinct fryer models organized across an entry-level countertop tier (MTI-5, MTI-5LV, Mini-C), a mid-range countertop tier (MTI-10X/10XL/XL3, MTI-40C), and a high-volume floor tier (MTI-40E, MTI-40E PRO, MTI-10X/XL/XL3 PRO). Every unit is fully electric, UL 710B-certified, fully enclosed, and equipped with proprietary Simplifry™ heat/time compensation that automatically scales cooking parameters to product quantity, plus a built-in ANSUL fire suppression system and multi-stage air filtration (grease baffle, fine mesh, activated coconut charcoal). The PRO-tier units layer on fully automated oil filtration, drain, and replenishment.
Product output scales from 20 lbs to 120+ lbs of fries per hour across the line, with dual-basket architectures producing up to 210 portions per hour at a $1.45 per-portion margin contribution based on disclosed economics. Adjacent accessory SKUs include the AutoFilter automatic microfiltration system (extending oil life up to 50%) and the AutoFry PrepShelf workstation organizer. The technology stack is electromechanical and rules-based; AutoFry does not disclose any AI, machine learning, or connected-platform features.
Revenue is generated from one-time hardware sales of equipment, executed through a dedicated direct enterprise field sales force covering the US, Canada, and International markets, layered with an authorized service agent network, food broker/distributor referral channels, a US-direct autofrywebstore.com storefront for filters and consumables, and a financing program for qualified buyers. The customer base spans small independent operators (taverns, convenience stores, ghost kitchens, pizza shops), large stadiums and entertainment venues, and worldwide multi-unit chains, with named enterprise reference customers including IKEA. Recurring revenue is anchored by consumable filter replacement (charcoal every 3 months, mesh every 6 months) and aftermarket parts.
AutoFry firmographics
Firmographics- Name
- AutoFry
- Legal name
- Motion Technology, Inc.
- Website
- https://autofry.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- AutoFry designs and manufactures automated, ventless commercial deep frying systems with proprietary Simplifry™ heat/time compensation technology in Hudson, Massachusetts, serving foodservice operators from small independent taverns to large stadiums and worldwide multi-unit chains.
- Ownership category
- akta.pro rank
Where AutoFry is headquartered
LocationHeadquarters
- HQ city
- Hudson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AutoFry business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Commercial Kitchen Equipment Sales: AutoFry generates primary revenue from selling automated ventless commercial deep fryers and related equipment. Products range from entry-level countertop units to high-volume floor models. One-time hardware sales with various models priced for different capacity needs.
- Aftermarket Parts, Accessories, and Consumables: Recurring revenue from selling replacement parts, filters, cleaners, and accessories through the AutoFry Webstore. Filters require regular replacement (charcoal filter every 3 months, mesh filter every 6 months).
- Financing Program: AutoFry offers financing programs to make equipment accessible to customers who may not qualify for standard purchasing, providing another revenue stream through installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Entry-level countertop models (Mini-C, MTI-5, MTI-5LV) |
| One time/ perpetual license | Pay-as-you-go | Mid-range models (MTI-10X/XL, MTI-40C) |
| One time/ perpetual license | Pay-as-you-go | High-volume floor models (MTI-40E, MTI-40E PRO, MTI-10X PRO) |
| Unit Pricing | Pay-as-you-go | Accessories, Parts, and Consumables |
| Unit Pricing | Pay-as-you-go | AutoFilter Oil Filtration System |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
AutoFry product offering
Product offeringCore offering
AutoFry designs, manufactures, and sells automated, ventless commercial deep frying systems through its parent Motion Technology, Inc. The product line includes nine distinct fryer models spanning entry-level countertop units to high-capacity floor models, all featuring proprietary Simplifry™ heat/time compensation technology, built-in ANSUL fire suppression, and air filtration systems that eliminate the need for costly hood and vent infrastructure. Recurring revenue is generated through aftermarket parts, filters, cleaners, and accessories sold via the AutoFry Webstore.
Product overview
AutoFry is a complete line of automated, ventless commercial deep frying systems designed, manufactured, and assembled in Hudson, Massachusetts using American steel and labor. The product portfolio includes nine distinct fryer models spanning entry-level countertop units (MTI-5, MTI-5LV, Mini-C) through mid-range single and dual-basket countertop models (MTI-10X/10XL/XL3, MTI-40C) to high-capacity floor models (MTI-40E, MTI-40E PRO, MTI-10X/XL/XL3 PRO). All fryers feature SimpliFry™ Technology, a proprietary heat/time compensation intelligence that automatically adjusts cooking times based on food quantity. The PRO series models include built-in automated oil filtration systems. Complementing the fryers are accessory products including the AutoFilter automatic oil filtration system and the AutoFry PrepShelf. The product line serves a wide range of foodservice operations from small independent establishments to large stadiums and worldwide multi-unit chains.
Differentiator
Problem solved
Functional benefit
Brands
- AutoFilter: Fully automatic filtration system accessory for AutoFry fryers that extends fry oil life by up to 50%.
- AutoFry PrepShelf
Products and services
- AutoFry MTI-5 Entry-level ventless commercial deep fryer with compact design, producing up to 2 lbs of product per fry-cycle with 2-gallon oil capacity and 20-40 lbs of French fries per hour. UL 710B certified. Targeted at smaller foodservice operations.
- AutoFry MTI-5LV Automatic ventless commercial deep fryer operating on 120 Volts, 1800 Watts, and 15 Amps, capable of frying 0.5 lbs of product per cycle. UL 710B certified. Designed for operators with standard electrical service.
- AutoFry MTI-10X/XL/XL3 Single basket countertop ventless commercial deep fryer producing up to 4 lbs per fry-cycle, 2.75-gallon oil capacity, and 30-60 lbs of French fries per hour. Available in three configurations (10X, XL, XL3) for different electrical specifications. UL 710B certified.
- AutoFry Mini-C Single-serve, double basket countertop ventless commercial deep fryer with 1.375-gallon oil capacity per side (2.75 gallons total). Each side operates independently or simultaneously for fresh made-to-order concepts. UL 710B certified.
- AutoFry MTI-40C Compact dual-basket, fully enclosed countertop ventless commercial deep fryer producing up to 6 lbs per fry-cycle (3 lbs per side), 2.75 gallons per side (5.5 gallons total) oil capacity, and 50-100 lbs of French fries per hour. UL 710B certified.
- AutoFry MTI-40E Dual-basket, fully enclosed ventless commercial deep fryer for high-volume foodservice operators, producing up to 8 lbs per fry-cycle (4 lbs per side), 3.04 gallons per side (6.08 gallons total) oil capacity, and 60-120 lbs of French fries per hour. Supports optional Mir Oil manual filtration or automated OFS filtration. UL 710B certified.
- AutoFry MTI-40E PRO Advanced dual-basket ventless fryer with built-in oil filtration system automating filtration, drain, and replenishment. Features liquid level switches for each vat, automated valves, enhanced oil filtration system (OFS) with larger filter foot and pre-filters, and improved lower cart assembly. Not compatible with beef tallow.
- AutoFry MTI-10X/XL/XL3 PRO Compact floor model automated frying system with built-in oil filtration system that extends oil life and reduces maintenance. Cooks up to 4 lbs per cycle with 2.75-gallon oil capacity, producing 30-60 lbs of French fries per hour. Available in three configurations (MTI-10X PRO, MTI-10XL PRO, MTI-XL3 PRO) for customized electrical specifications. Not compatible with beef tallow.
- AutoFilter Fully automatic filtration system accessory that extends fry oil life by up to 50%. Filters oil at eight gallons per minute through a 96-layer fine paper microfilter, removing suspended sediment and contaminants. Placed directly in oil pots.
- AutoFry PrepShelf Accessory shelf designed to maximize fry station organization and efficiency in commercial kitchens. Expands workspace, improves organization, and keeps frequently used items like fry scoops, toppings, seasonings, and garnishes within reach. Compatible with MTI-10, MTI-10X/XL, and MTI-40C models.
Quantifiable outcome
- Savings of thousands of dollars by eliminating need to install costly ventilation and fire suppression equipment
- +5 more outcomes
Companies that use AutoFry
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
AutoFry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
AutoFry partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
AutoFry competitors and assessment
Company assessmentBroad incumbents
- Welbilt (now part of Ali Group): Welbilt (now operating within Ali Group) owns Frymaster, Merco, and other commercial kitchen brands. As a broad incumbent in commercial foodservice equipment, it competes with AutoFry in fryers while offering the portfolio breadth that AutoFry lacks.
- Middleby Corporation: Middleby is a diversified global commercial kitchen equipment platform owning Pitco, Vulcan, Blodgett, Garland, and many other brands. While AutoFry competes against its fryer brands, Middleby's bundled portfolio and global service footprint represent the broad incumbent against which AutoFry must position.
- Vulcan (Middleby): Vulcan manufactures commercial cooking equipment including fryers, ranges, and ovens, now part of Middleby. It overlaps with AutoFry in commercial fryers but serves customers as a broader kitchen-equipment supplier.
- Waring Commercial: Waring Commercial manufactures commercial cooking equipment including fryers, blenders, and toasters for foodservice operators. It serves overlapping SMB and institutional foodservice segments, including limited deep fryer offerings that compete with AutoFry at lower volumes.
- Garland (Middleby): Garland is a commercial cooking equipment manufacturer (now part of Middleby) producing ranges, fryers, griddles, and broilers for institutional and chain foodservice. It overlaps with AutoFry in fryers but competes primarily as a broader kitchen systems supplier.
Direct peers
- Perfect Fry Company: Perfect Fry manufactures automated, ventless commercial deep fryers designed for foodservice operators without hood/vent infrastructure. It is the closest direct competitor to AutoFry in the ventless, automated fryer niche with overlapping target customers and product positioning.
- Pitco (Middleby): Pitco is one of the most established commercial deep fryer brands, now owned by Middleby Corporation. It competes directly with AutoFry in commercial frying but historically focuses on traditional vented fryers; relevant as the incumbent benchmark in commercial fryers.
- Henny Penny: Henny Penny is a long-established commercial fryer manufacturer specializing in high-volume open-vat and pressure fryers for QSR and foodservice operators. It serves overlapping customer segments and competes on throughput, durability, and automation in the same commercial frying category.
- Frymaster (Welbilt): Frymaster is a leading commercial fryer brand under Welbilt, serving QSR and full-service restaurants with both vented and ventless fryer models. It competes directly with AutoFry at the high-volume, multi-unit chain segment.
Emerging players
- Avantco Equipment: Avantco Equipment is a value-oriented commercial kitchen equipment brand selling fryers, refrigerators, and prep equipment primarily through e-commerce channels. It overlaps with AutoFry's SMB/independent operator segment with lower-price competing fryer SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AutoFry social profiles
Digital presenceAutoFry financial estimates
Financial estimateRevenue estimate
Valuation estimate
AutoFry leadership team
Management profileNumber of profiles
Profiles7 records
AutoFry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AutoFry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AutoFry
What does AutoFry do?
AutoFry designs, manufactures, and sells automated, ventless commercial deep frying systems through its parent Motion Technology, Inc. The product line includes nine distinct fryer models spanning entry-level countertop units to high-capacity floor models, all featuring proprietary Simplifry™ heat/time compensation technology, built-in ANSUL fire suppression, and air filtration systems that eliminate the need for costly hood and vent infrastructure. Recurring revenue is generated through aftermarket parts, filters, cleaners, and accessories sold via the AutoFry Webstore.
Is AutoFry a public or private company?
AutoFry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AutoFry founded?
AutoFry was founded in 1994. It employs 51 to 100 people.
Where is AutoFry based?
AutoFry is headquartered in Hudson, United States, in the North America region.
How does AutoFry make money?
Three revenue lines are on record. Commercial Kitchen Equipment Sales are the primary driver. The others are aftermarket Parts, Accessories, and Consumables and financing Program.
Who are AutoFry's main competitors?
Broad incumbents on record are Welbilt (now part of Ali Group), Middleby Corporation, Vulcan (Middleby), Waring Commercial and Garland (Middleby). Direct peers are Perfect Fry Company, Pitco (Middleby), Henny Penny and Frymaster (Welbilt). Avantco Equipment is listed as an emerging player.
Does AutoFry have an API?
No public API is recorded for AutoFry.