Avesco CAT

What Avesco CAT does

Avesco AG (operating as Avesco CAT) is a Swiss family-owned construction equipment, industrial systems, and decentralized energy distributor founded in 1869 and headquartered in Langenthal, Switzerland. The company is the exclusive Caterpillar distributor in Switzerland since 1931, making Switzerland the second country authorized to distribute Cat products outside America. Avesco operates across 11 European countries with 50+ sites, 1,250+ employees, and 20 Avesco Rent branches in Switzerland, distributing Caterpillar equipment alongside complementary brands including Sandvik, BAUER, KLEMM, Normet, Schwing Stetter, Fliegl, KAESER, and Magni.

The company's product portfolio spans six categories: construction machinery (excavators, loaders, dozers, dumpers, telehandlers, material processing, compaction, compressors), attachments (hydraulic hammers, grapples, demolition tools), energy systems (battery storage, CHP/cogeneration plants, emergency power, UPS, industrial/marine motors), special foundation and tunneling equipment (drilling rigs, geothermal rigs, shotcrete machines, underground vehicles), transport and concrete solutions (trailers, concrete mixers, concrete pumps), and used equipment. Digital offerings include the VisionLink fleet management platform, machine control systems, and the AvescoAI chatbot assistant. Service operations feature 150 technicians across Switzerland, 7,000+ annual service deployments with work commencement within 24 hours, and 95% Cat parts availability within 24 hours.

Avesco generates revenue through new equipment sales, used/pre-owned equipment with up to 24-month warranty, equipment rental through Avesco Rent, service and maintenance contracts, parts supply through the Cat Parts Store and Avesco Store online portals, and energy systems sales. The go-to-market combines direct field sales with construction companies and industrial clients, branded retail branches, online e-commerce channels, and a partnership model with international OEMs. Customer segments include general construction companies (primary), tunneling contractors, specialist foundation and drilling contractors, industrial and municipal energy users, and SMB/trade contractors served through rental channels.

Name

Avesco CAT

Legal name

Avesco AG

Website

https://avesco.ch

Company type

Private

Founded year

1869

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Avesco AG is a Swiss family-owned (founded 1869) exclusive Caterpillar distributor and multi-brand construction equipment, tunneling, and decentralized energy systems provider, serving enterprise and SMB customers across 11 European countries with 1,250+ employees and 50+ sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Landquart

HQ country

Switzerland

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Equipment Sales: Sale of new construction machines including excavators, loaders, dozers, dumpers, compactors, concrete pumps, drilling equipment, and specialized tunnel construction machinery from Caterpillar and other represented brands.
2. Used/Pre-owned Equipment: Sale of inspected used construction machines with up to 24 months warranty, including equipment trade-in and consignment services through international network.
3. Equipment Rental: Avesco Rent subsidiary operating 20 branches in Switzerland offering equipment rental services, including container rentals for events and construction sites.
4. Service and Maintenance: Comprehensive after-sales service including maintenance contracts, repairs, overhauls (Revision), operator training, and 24/7 emergency response with 150+ technicians across Switzerland.
5. Parts and Components: Original Cat replacement parts through Cat Parts Store online portal and wear/maintenance parts through Avesco Store, with 95% parts availability within 24 hours.
6. Energy Systems: Decentralized power and heat generation solutions including CHP units (Blockheizkraftwerke), battery storage systems, emergency power systems, UPS solutions, and industrial motors for rail and marine applications.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Avesco AG is the long-standing exclusive distributor of Caterpillar construction machinery in Switzerland and supplies complementary brands across more than 11 European countries. The company sells, rents, services, and parts-supports a full range of excavators, loaders, dozers, dumpers, telehandlers, compaction equipment, compressors, attachments, and special foundation/tunneling/concrete machinery, and also delivers an in-house Energy Systems line of combined heat and power plants, battery storage, mobile generators, emergency power, and industrial motors.

Product overview

Avesco AG is a comprehensive construction machinery, equipment, and energy systems provider operating as a platform-plus-services model. The product portfolio spans six core categories: (1) Construction Machinery (Baumaschinen) including excavators, loaders, dozers, dumpers, telehandlers, material processing equipment, compaction units, and compressors; (2) Attachments (Anbaugeräte) such as grapples, hydraulic hammers, demolition tools, concrete buckets, milling heads, and mulchers; (3) Energy Systems including battery storage, mobile generators, emergency power solutions, combined heat and power (CHP) cogeneration plants, and industrial/marine motors; (4) Special Foundation & Tunneling equipment including drilling rigs, geothermal equipment, shotcrete machines, and tunnel excavators; (5) Transport & Concrete solutions including trailers, concrete mixers, and concrete pumps; and (6) Used Equipment (Gebrauchtmaschinen) with warranty options. The company also offers digital technologies (VisionLink® fleet management, machine control systems, Cat® assistance systems), equipment rental through Avesco Rent, online parts stores (Cat® Parts Store, Avesco Store), and an Equipment Management customer portal. AvescoAI provides AI-powered chatbot support on the website.

Differentiator

Problem solved

Functional benefit

Brands

• Avesco Rent: Equipment rental division operating in Switzerland and Lithuania (The Cat Rental Store), with 20 branches in Switzerland
• Chronoflex
• FastRent
• Vatupassi
• Avesco Operators Club
• Avesco AI

Products and services

• Caterpillar Construction Equipment (Excavators, Loaders, Dozers, Dumpers, Telehandlers) Sale and support of Caterpillar-branded heavy construction machinery for earthmoving, building, and infrastructure projects; targeted at construction and civil engineering contractors.
• Material Processing and Compaction Equipment

Quantifiable outcome

• 150 technicians available throughout Switzerland for rapid response
• +5 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• NormetcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Finnish manufacturer of shotcrete machines and lifting equipment for underground mining and tunneling. Avesco represents Normet products in Switzerland, offering Spraymec concrete spraying machines (from compact Spraymec 9100 to larger models) and lifting equipment for underground operations.
• MagniminorChannel Partner/ Reseller/ Distributor · 1 January 2024Manufacturer of telehandlers and lifting equipment. Avesco began distribution of Magni telehandler products in 2024, expanding material handling equipment portfolio.
• Caterpillar FinlandcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Avesco assumed Caterpillar commercial operations in Finland effective January 1, 2020, adding 240 employees and establishing Avesco Finland operations.
• Fliegl Bau- & KommunaltechnikminorChannel Partner/ Reseller/ Distributor · 1 January 2019German manufacturer of transport solutions including trailers, tipper semi-trailers, and swap body systems. Avesco strengthened transport solution capabilities with Fliegl products, later expanding to Fliegl Trailer products.
• BAUER Maschinen GmbHcoreChannel Partner/ Reseller/ Distributor · 1 January 2017German manufacturer of specialized drilling and foundation equipment. Avesco has been the Swiss distributor for BAUER products since October 1, 2017, covering the full range including large drilling rigs, anchor drilling equipment, and geotechnical drilling systems.
• Caterpillar Baltic StatescoreChannel Partner/ Reseller/ Distributor · 1 January 2016Avesco took over Caterpillar commercial representation in the Baltic countries (Estonia, Latvia, Lithuania) on October 1, 2016. Three national Avesco companies were established with approximately 140 employees.
• Vatupassi (Finland)minorStrategic or Co-development Partner · 1 January 2016Finnish partner company specializing in equipment solutions, included in Avesco Group operations following Finland expansion.
• SandvikcoreChannel Partner/ Reseller/ Distributor · 1 January 2015Swedish mining and construction equipment manufacturer. Avesco has been the Austrian distributor for Sandvik products since 2015, with a branch office near Linz. Products include underground drilling jumbos, rock excavation equipment, and drilling tools.
• KLEMM BohrtechnikcoreChannel Partner/ Reseller/ Distributor · 1 January 2015German manufacturer of foundation drilling and anchor drilling equipment. Avesco has represented KLEMM products in Switzerland since 2015, expanding expertise in geothermy and specialized civil engineering drilling applications.
• Finlay and BackersminorChannel Partner/ Reseller/ Distributor · 1 January 2010Manufacturers of mobile crushing and screening equipment. Products from Finlay and Backers expanded Avesco's mobile processing capabilities in 2010.
• ThwaitesminorChannel Partner/ Reseller/ Distributor · 1 January 2008UK manufacturer of dumpers for construction and industrial applications. Avesco took over Thwaites dumper distribution in Switzerland in 2008.
• HITECminorChannel Partner/ Reseller/ Distributor · 1 January 2007Manufacturer of uninterruptible power supply (UPS) systems. Avesco became HITEC distribution partner in Switzerland and Liechtenstein for UPS solutions, supporting the energy systems business unit.
• Schwing StettercoreChannel Partner/ Reseller/ Distributor · 1 January 2006German manufacturer of concrete mixing and pumping equipment. Avesco has represented Schwing Stetter for concrete handling products since 2006, including truck-mounted concrete pumps, stationary pumps, and mixer trucks.
• ChronoflexminorStrategic or Co-development Partner · 1 January 2005Subsidiary company founded in 2005 providing mobile hydraulic service - the first mobile hydraulic service Chronoflex. Supports equipment maintenance across the Avesco network.
• KAESER KompressorencoreChannel Partner/ Reseller/ Distributor · 1 January 2001German manufacturer of industrial compressors and compressed air systems. KAESER products joined Avesco's construction equipment portfolio in 2001, complementing the compressor range alongside Cat equipment.
• Caterpillar Inc. (Cat)coreChannel Partner/ Reseller/ Distributor · 1 January 1931Exclusive Swiss distributor for Caterpillar construction equipment since 1931, when Ulrich Ammann AG (now Avesco AG) signed the distribution contract - Switzerland was the second country authorized to distribute Cat products outside America. Partnership includes new equipment sales, parts supply, service training, and technology integration including VisionLink fleet management.

Scale indicators11 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Robert Aebi AG: Swiss construction equipment dealer representing Volvo CE and other complementary brands in Switzerland. Direct domestic competitor to Avesco CAT with parallel service network and similar mid-market/SMB customer base in the Swiss construction sector.
• Finning International Inc. The world's largest Caterpillar dealer, operating in Canada, UK/Ireland, and South America with new equipment sales, rental, parts, and service. Closely comparable business model to Avesco but at global scale and publicly listed, providing useful valuation and operational benchmarks for European Cat dealer economics.
• Linder Industrial Machinery: US Caterpillar dealer for the Southeast, with full equipment, rental, parts, and service operations. Closely comparable dealership economics and customer base, though operating under a single US state-level territory versus Avesco's multi-country European footprint.
• Toromont Industries Ltd. Canadian Caterpillar dealer with equipment sales, rental (CIM), and power systems divisions. Highly comparable in business mix, including a dedicated energy/power systems segment similar to Avesco's Energy Systems division. Public listing provides financial transparency benchmark.
• H&E Equipment Services Inc. US-based Cat-focused equipment distributor with integrated rental, parts, and service operations. Closely aligned business model to Avesco with comparable revenue mix between new sales, used equipment, rental, and aftermarket.
• Zeppelin GmbH: Germany-headquartered Caterpillar dealer with operations across German-speaking markets, Central/Eastern Europe and the Nordics. Operates the same exclusive Cat distributorship model with new equipment sales, used equipment, rental (Zeppelin Rental), parts, and service. The most direct structural comparable to Avesco given overlapping territory and identical brand portfolio.

Broad incumbents

• Volvo Construction Equipment: Sweden-based competing construction equipment OEM (Volvo Group subsidiary). Competes head-to-head with Cat for excavator, loader, and hauler sales; Avesco's direct competitor Robert Aebi is a Volvo CE dealer, making Volvo CE the most relevant competing OEM for benchmarking pricing and product positioning.
• United Rentals, Inc. Largest equipment rental company in the world. Overlaps with Avesco Rent's 20-branch rental business but at vastly greater scale and with a multi-OEM fleet. A relevant comparable for the rental segment's recurring economics and capital intensity.

Emerging players

• Aggreko plc: UK-listed provider of temporary and modular power solutions, including CHP, battery storage, and emergency power. Overlaps with Avesco's Energy Systems division (CHP, UPS, battery storage, mobile generators) and represents an alternative channel for customers seeking decentralized power, useful for sizing the addressable energy systems market.

Others

• Sandvik AB: Swedish mining and construction equipment manufacturer whose drilling jumbos and rock tools are distributed by Avesco. Adjacent relationship as both a supplier (partner) and a competing equipment OEM in tunneling and underground construction, providing strategic insight into the underground equipment segment Avesco serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AvescoAG
• LinkedInlinkedin.com/company/avescoag
• Instagraminstagram.com/avescoag
• TikToktiktok.com/@avesco_ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avesco CAT