De Martino
De Martino is a fourth-generation Chilean family winery founded in 1934, producing premium terroir-driven wines from multiple Chilean regions across an entry-to-icon portfolio. It sells via DTC e-commerce, wine tourism, the Premium Brands distributor partnership, and international export to restaurants and retailers worldwide.
- Company typePrivate
- Founded1934
- HeadquartersMaipo, Chile
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What De Martino does
De Martino (legal name Viña De Martino) is a Chilean family winery founded in 1934 by Pietro De Martino upon his arrival from Italy, now operating in its fourth generation of family ownership with Marco Antonio and Sebastián De Martino leading the company alongside enologist Nicolás Pérez. The winery is headquartered at the historic Santa Inés estate in Isla de Maipo (Valle del Maipo) and operates a portfolio organized across distinct series spanning entry through icon tiers: Estate and 347 Vineyards (entry), Legado (reserve), Single Vineyard (Alto de Piedras, La Cancha, La Blanca, Tres Volcanes), Itata Series (Gallardía, Viejas Tinajas from centenary dry-farmed coastal vineyards), Old Vines Series (including VIGNO Carignan), Cellar Collection, D'Oro botrytized Semillón, Ungrafted (pie franco vines), and the flagship Gran Vino Cuvée.
The company's technical and product core is traditional, terroir-driven winemaking: ungrafted vines, massal selections, spontaneous fermentation with native yeasts at 22-24°C, extended post-fermentative maceration (up to 86 days), no fining or filtering, use of clay tinajas, foudres, and manual harvesting. Viticulture spans Maipo, Itata, Cachapoal, Maule, Limarí, and Malleco, with production constrained by small vineyard parcels (Santa Inés totals just 1.6 hectares across three blocks planted 1997-1999). Icon wines are produced in tightly limited quantities — Gran Vino Cuvée 2021 totaled 3,119 bottles.
The business model operates across four streams: (1) direct-to-consumer e-commerce at demartino.cl with delivery throughout Chile and a $24,000 CLP minimum order, structured across pricing tiers from $6,290 CLP (Estate Cabernet Sauvignon) to $110,000 CLP (Gran Vino Cuvée); (2) Chilean B2B distribution via the Premium Brands partnership (since August 2023) covering on-trade and off-trade; (3) international export through distributors and direct on-premise placement (e.g., Alec's Restaurant UK, El Celler de Can Roca Spain, Waupoos Ontario); and (4) wine tourism at the Isla de Maipo bodega with curated tastings priced from $50,000 to $150,000 CLP per person. Customer segments span premium and mainstream wine consumers, the Chilean and global hospitality trade, and wine tourists, with marketing driven by a mix of owned digital channels, social media, and earned coverage from international critics including James Suckling, Tim Atkin, Robert Parker/Wine Advocate, Vinous, Decanter, Wine Spectator, Forbes, and Financial Times.
De Martino firmographics
Firmographics- Name
- De Martino
- Legal name
- Viña De Martino
- Website
- https://demartino.cl
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- De Martino is a fourth-generation Chilean family winery founded in 1934, producing premium terroir-driven wines from multiple Chilean regions across an entry-to-icon portfolio. It sells via DTC e-commerce, wine tourism, the Premium Brands distributor partnership, and international export to restaurants and retailers worldwide.
- Ownership category
- akta.pro rank
De Martino industry classification
Industry- Product category
- Premium Wine Production
- NAICS
- Beer, Wine, and Liquor Retailers (44532), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industries
- Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Premium, Rare & Collectible Alcohol Retail (Fine Wine/Spirits) (CRANAAAJ)
Keywords
Where De Martino is headquartered
LocationHeadquarters
- HQ city
- Maipo
- HQ country
- Chile
- HQ region
- Latin America
Offices1 record
Markets served
De Martino business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Direct Wine Sales: De Martino generates revenue primarily through direct sales of their wines to consumers via their e-commerce website. They offer wines across multiple price tiers from entry-level Estate wines to premium Gran Vino Cuvée. Online orders are delivered throughout Chile with free shipping in the Metropolitan Region.
- Wine Tourism and Tastings: The winery offers curated tasting experiences at their Isla de Maipo bodega, including vineyard tours and guided tastings of their wine portfolios. Experiences range from $50,000 to $150,000 CLP per person.
- Export/Distribution: De Martino exports wines internationally and has partnerships with distributors for the Chilean domestic market, such as Premium Brands for on-trade and off-trade distribution in Chile since August 2023.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gran Vino Cuvée - Premium icon wine |
| One time/ perpetual license | Pay-as-you-go | Single Vineyard wines - Premium tier |
| One time/ perpetual license | Pay-as-you-go | Legado Series - Reserve wines |
| One time/ perpetual license | Pay-as-you-go | Estate and 347 Vineyards - Entry tier |
| Unit Pricing | Pay-as-you-go | Wine Tourism Experiences |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
De Martino product offering
Product offeringCore offering
De Martino is a Chilean family winery that produces and sells a portfolio of wines organized into multiple tiers and series, ranging from accessible Estate and 347 Vineyards lines to premium Single Vineyard, Legado, Old Vines, Itata, Cellar Collection, Ungrafted, and flagship Gran Vino Cuvée bottlings. The winery also operates wine tourism experiences including guided tastings and tours at its historic Isla de Maipo bodega, and distributes wines both directly to consumers via e-commerce and through a domestic distributor partnership (Premium Brands) and international export channels.
Product overview
De Martino is a Chilean family winery founded in 1934, now in its fourth generation. The company produces a portfolio of wines organized into distinct series: the entry-level Estate and 347 Vineyards; the premium Legado Series for aged wines; Single Vineyard wines from unique selected vineyards (Alto de Piedras, La Cancha, La Blanca, Tres Volcanes); the heritage-focused Itata Series with Gallardía and Viejas Tinajas from ancient dry-farmed coastal vineyards; Old Vines Series including VIGNO Carignan; Cellar Collection for collector's wines; D'Oro botrytized sweet wine; and the flagship Gran Vino Cuvée. The portfolio spans multiple Chilean wine regions including Maipo Valley, Itata Valley, Limarí, Cachapoal, Maule, and Malleco. The company also offers wine tourism experiences through tastings and vineyard tours at its Isla de Maipo location.
Differentiator
Problem solved
Functional benefit
Brands
- De Martino Series: Classic wines from regions considered most suitable for each variety. Includes Estate, 347 Vineyards, and Legado lines.
- Single Vineyard
- Itata Series
- Old Vines
- Cellar Collection
- D'Oro
- UNGRAFTED
Products and services
- Gran Vino Cuvée De Martino's flagship and finest wine, sourced from the Santa Inés Vineyard in Isla de Maipo. Produced in small quantities only in optimal vintages, it represents the maximum expression of the house style. A blend of Cabernet Sauvignon (88%), Malbec (9%), and Petit Verdot (3%), aged 14 months in 2,500L foudres, with cellar potential of 15-20 years.
- Legado Series Guard wines selected annually from the family cellar, representing classics from the most suitable regions for each variety. Includes Cabernet Sauvignon, Carmenère, Pinot Noir, Chardonnay, Sauvignon Blanc-Semillón, and Syrah.
- Single Vineyard Series Wines of marked personality from unique selected vineyards embodying the De Martino style. Includes La Cancha Cabernet Sauvignon, Alto de Piedras Carmenère, Tres Volcanes Chardonnay, and La Blanca Semillón.
- Itata Series Wines from ancient dry-farmed vineyards in coastal Itata, south of Chile. Features heritage grape varieties including Gallardía (Cinsault, Old Vine White) and Viejas Tinajas (Tinto, Blanco).
- Old Vines Series Wines with character from old vineyards in Cachapoal, Maule and Itata. Field-blends including Las Cruces (Carmenère Malbec), Limávida (Malbec), Las Olvidadas (País), and VIGNO (Carignan).
- Cellar Collection Aging wines personally selected each year from the family cellar. Includes La Aguada (Carignan), Limávida (Malbec), Quebrada Seca (Chardonnay), Viejas Tinajas (Carignan Cinsault), and Armida (Carmenère).
- Ungrafted Series Wines that transmit their origin at the purest level from ungrafted vines. Includes Cinsault and Muscat from Itata (Guarilihue), and Cabernet Sauvignon and Carmenère from Maipo (Isla de Maipo).
- D'Oro Botrytized sweet wine from Isla de Maipo, 100% Semillón, considered a rarity.
- Estate Wines Entry-level wines from De Martino's classic range, including Cabernet Sauvignon, Carmenère, Chardonnay, and Sauvignon Blanc.
- 347 Vineyards Wines from the 347 Vineyards series, including Cabernet Sauvignon, Carmenère, Chardonnay, and Sauvignon Blanc.
- Wine Tours and Tastings Wine tourism experiences including guided tours of the historic winery and tastings at the Isla de Maipo bodega. Includes Single Vineyard tasting ($50,000 CLP), Itata Series tasting ($80,000 CLP), Old Vine Series and Cellar Collection tasting ($90,000 CLP), and Cellar Collection vertical tastings ($120,000-$150,000 CLP).
Quantifiable outcome
- 99 points from Descorchados 2024 for Gran Vino Cuvée 2021 - highest score ever awarded by this guide
- +5 more outcomes
Companies that use De Martino
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
De Martino technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
De Martino partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Premium BrandscoreDe Martino partnered with Premium Brands, a prestigious Chilean distributor of liquors and gourmet products, to distribute their wines in the Chilean market. Since August 2023, Premium Brands handles both on-trade (restaurants, hotels, bars) and off-trade (retail, wine shops) distribution throughout Chile.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
De Martino competitors and assessment
Company assessmentDirect peers
- Viña Montes: Premium Chilean winery known for terroir-driven wines from Apalta and Colchagua, with strong international critic scores. Comparable as a high-end Chilean producer with global distribution and emphasis on sense of place.
- Casa Lapostolle: Premium Chilean producer focused on organic and biodynamic viticulture in Colchagua and Casablanca. Comparable to De Martino's sustainability-certified, terroir-emphasizing approach at the premium end.
- Viña Errázuriz: Iconic Chilean producer with a portfolio emphasizing single-vineyard and coastal Aconcagua wines (e.g., Seña). Comparable to De Martino for its premium, single-vineyard focus and international recognition.
- Viña Matetic: Premium Chilean winery with biodynamic practices and an established enotourism program (restaurant, tastings, hotel). Highly comparable to De Martino's combination of fine wine production and wine tourism revenues.
- Viña Seña: Iconic Aconcagua-based joint-venture between Errázuriz and Mondavi/Rothschild producing ultra-premium Chilean wine. Comparable to De Martino's Gran Vino Cuvée tier at the top of the Chilean fine-wine market.
- Bouchon Family Wines: Boutique Chilean family winery in the Maule/Itata regions with a similar focus on old-vine, dry-farmed heritage varieties (País, Carignan, Cinsault). Directly comparable to De Martino's heritage- and terroir-driven positioning.
- Viña Tabali: Premium Chilean winery specializing in cool-climate and coastal Limarí wines. Comparable to De Martino as a Chilean producer leveraging distinct terroir for premium single-vineyard releases.
- VIK: Premium Millahue-based Chilean winery focused on a single flagship red blend with luxury hospitality (wine resort). Comparable to De Martino for premium positioning and integrated wine-tourism experience.
Broad incumbents
- Viña Santa Rita: Large, established Chilean winery with broad portfolio including premium labels (Casa Real, Floresta) and a heritage hotel/enotourism operation. Comparable to De Martino across both fine wine and wine tourism but at meaningfully larger scale.
- Concha y Toro: Chile's largest winery, with a wide portfolio spanning entry-level (Casillero del Diablo) to icon brands (Don Melchor). Comparable to De Martino as a Chilean exporter serving similar channels, though at vastly greater scale and broader positioning.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
De Martino social profiles
Digital presenceDe Martino financial estimates
Financial estimateRevenue estimate
Valuation estimate
De Martino leadership team
Management profileNumber of profiles
Profiles5 records
De Martino funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
De Martino M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about De Martino
What does De Martino do?
De Martino is a Chilean family winery that produces and sells a portfolio of wines organized into multiple tiers and series, ranging from accessible Estate and 347 Vineyards lines to premium Single Vineyard, Legado, Old Vines, Itata, Cellar Collection, Ungrafted, and flagship Gran Vino Cuvée bottlings. The winery also operates wine tourism experiences including guided tastings and tours at its historic Isla de Maipo bodega, and distributes wines both directly to consumers via e-commerce and through a domestic distributor partnership (Premium Brands) and international export channels.
Is De Martino a public or private company?
De Martino is a private company. It is classified as family owned and is currently operating.
When was De Martino founded?
De Martino was founded in 1934. It employs 51 to 100 people.
Where is De Martino based?
De Martino is headquartered in Maipo, Chile, in the Latin America region.
How does De Martino make money?
Three revenue lines are on record. Direct Wine Sales are the primary driver. The others are wine Tourism and Tastings and export/Distribution.
Who are De Martino's main competitors?
Direct peers on record are Viña Montes, Casa Lapostolle, Viña Errázuriz, Viña Matetic, Viña Seña, Bouchon Family Wines, Viña Tabali and VIK. Broad incumbents are Viña Santa Rita and Concha y Toro.
Does De Martino have an API?
No public API is recorded for De Martino.
What industry is De Martino in?
De Martino's product category is Premium Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 44532 and its SIC code is 2080.