Musée McCord Museum
The Musée McCord Stewart is an independent nonprofit social history museum in Montréal, holding 3.2 million items across six collections and serving the general public, tourists, schools, researchers, and Indigenous communities through exhibitions, digital platforms, and educational programming.
- Company typePrivate
- Founded1921
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Musée McCord Museum does
The Musée McCord Stewart is an independent nonprofit cultural institution located at 690, rue Sherbrooke Ouest in Montréal, Québec. It was formed in 2019 through the merger of the McCord Museum (founded in 1921) and the Stewart Museum, and serves as Montreal's social history museum. The institution holds six collections totalling 3.2 million images, objects, documents, and works of art, positioning it among the reference museums of North America for social history. It engages in a deliberate decolonization agenda and pursues sustainable museum practices, with dedicated Indigenous culture programming developed in collaboration with the Kanien'kehá:ka nation.
The museum operates a hybrid physical-and-digital product surface. Physical offerings include rotating exhibitions (such as 'Céline en Dior' and 'Au menu Montréal: une histoire de restaurants'), guided tours, family activities, symposiums, and private event rentals. Digital products include a public-facing collections database at collections.musee-mccord-stewart.ca, the EncycloModeQC online encyclopedia on Quebec fashion history, persistent digital exhibitions, and interactive urban circuit maps (e.g., the Mont-Royal history circuit) that extend the experience beyond the museum's walls. A research archive and documentation centre supports academic users and reproduction-rights licensing.
The revenue model is diversified across admissions, an annual membership program starting at $35, donations through the Musée McCord Stewart Foundation, private event rentals, and commercial licensing of collection imagery. The institution is supported by major corporate Grand Partenaires — TD Bank, Power Corporation of Canada, and REITMANS — alongside institutional funding from the Government of Quebec. Customers include the general public and tourists, educational institutions, researchers and academics, Indigenous communities, and organized groups; the museum markets through its website and blog, email newsletter, digital ticketing, social media, exhibitions, and community programs.
Musée McCord Museum firmographics
Firmographics- Name
- Musée McCord Museum
- Legal name
- Musée McCord Stewart
- Website
- https://musee-mccord.qc.ca
- Company type
- Private
- Founded year
- 1921
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Musée McCord Stewart is an independent nonprofit social history museum in Montréal, holding 3.2 million items across six collections and serving the general public, tourists, schools, researchers, and Indigenous communities through exhibitions, digital platforms, and educational programming.
- Ownership category
- akta.pro rank
Musée McCord Museum industry classification
Industry- Product category
- Cultural Heritage Museum
- NAICS
- Museums (71211), Museums, Historical Sites, and Similar Institutions (712), Museums (712110), Museums, Historical Sites, and Similar Institutions (7121), Libraries and Archives (51921)
- akta.pro primary industry
- Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)
- akta.pro secondary industry
- Archives, Special Collections & Preservation Operations (Rare Materials, Conservation) (EDAEAGAJ)
Keywords
Where Musée McCord Museum is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Musée McCord Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Others
Revenue model
- Admission Tickets: Revenue from physical museum entry tickets sold to individual visitors, with discounts available
- Memberships: Annual membership program offering unlimited visits and exclusive benefits, starting at $35/year
- Donations and Fundraising: Annual fundraising campaign and individual donations supported by the Musée McCord Stewart Foundation
- Private Events and Rentals: Facility rental for private events and corporate functions
- Photographic Services and Reproduction Rights: Commercial licensing of collection images and photography services for researchers and commercial users
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Membership - Individual |
| Unit Pricing | Pay-as-you-go | General Admission |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Musée McCord Museum product offering
Product offeringCore offering
Musée McCord Stewart is a nonprofit social history museum that curates, preserves, and exhibits over 3.2 million images, objects, documents, and works of art across six collections documenting Montreal's history. It sells on-site museum admissions, annual memberships, educational and group programs, private event rentals, and reproduction/image licensing, while extending access through online digital collections, the EncycloModeQC fashion encyclopedia, digital exhibitions, and self-guided urban circuits.
Product overview
The Musée McCord Stewart is a social history museum in Montreal with six major collections totaling 3.2 million images, objects, documents, and artworks. Its digital product portfolio includes an online collections database (Collections en ligne), the EncycloModeQC fashion encyclopedia, digital exhibitions, and urban circuit experiences. The museum also offers physical exhibitions, educational activities, membership programs, and a documentation center.
Differentiator
Problem solved
Functional benefit
Products and services
- General Museum Admission (Billets) Standard single-entry ticket granting access to all current physical exhibitions at the Montreal museum, available online (logikpos.ca) and on-site. Targeted at individual visitors, tourists, and families.
- Annual Individual Membership (Devenir Membre) Subscription-based annual membership providing unlimited museum visits and exclusive member benefits to individual supporters; core recurring-revenue program of the museum.
- Collections en ligne (Online Collections Database) Online searchable database providing public and research access to the museum's 3.2 million images, objects, documents, and works of art across six collections.
- EncycloModeQC (Quebec Fashion Encyclopedia) Online encyclopedia dedicated to the history of fashion and clothing in Quebec, providing educational content and terminology for students, researchers, and the general public.
- Expositions numériques (Digital Exhibitions) Online digital exhibitions available at any time, extending museum-curated exhibitions (e.g., 'Au-delà des Jeux') to remote audiences including researchers, students, and the general public.
- Circuits urbains (Urban Walking Tours) Self-guided urban walking tours with interactive digital maps extending the museum's interpretive reach beyond its physical walls, such as the 150-year Mont-Royal park history circuit.
- Centre d'archives et de documentation (Archives and Documentation Center) Research service providing on-site and remote access to the museum's primary-source archival materials, with associated reproduction-rights licensing for academic and commercial publication use.
- Photographic Services and Collection Image Reproduction Rights Commercial licensing of digital images from the museum's collection and on-demand photography services for use by researchers, publishers, and commercial clients in scholarly and commercial outputs.
- Private Events and Corporate Facility Rentals Facility rental of the museum's physical spaces (690 Sherbrooke Ouest) for private events, corporate functions, group tours, and team-building cultural activities.
- Educational and Group Programs Structured group and educational programs covering school trips with curriculum-aligned workshops, Indigenous culture programming, family activities, guided exhibition tours, and academic symposiums offered to schools, universities, families, and organized groups.
Companies that use Musée McCord Museum
Customer profileSegments5 records
Ideal customer profiles5 records
Musée McCord Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Musée McCord Museum partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Musée McCord Museum competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
Musée McCord Museum social profiles
Digital presenceMusée McCord Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Musée McCord Museum leadership team
Management profileNumber of profiles
Musée McCord Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Musée McCord Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Musée McCord Museum
What does Musée McCord Museum do?
Musée McCord Stewart is a nonprofit social history museum that curates, preserves, and exhibits over 3.2 million images, objects, documents, and works of art across six collections documenting Montreal's history. It sells on-site museum admissions, annual memberships, educational and group programs, private event rentals, and reproduction/image licensing, while extending access through online digital collections, the EncycloModeQC fashion encyclopedia, digital exhibitions, and self-guided urban circuits.
Is Musée McCord Museum a public or private company?
Musée McCord Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Musée McCord Museum founded?
Musée McCord Museum was founded in 1921. It employs 101 to 250 people.
Where is Musée McCord Museum based?
Musée McCord Museum is headquartered in Montréal, Canada, in the North America region.
How does Musée McCord Museum make money?
Five revenue lines are on record. Admission Tickets are the primary driver. The others are memberships, donations and Fundraising, private Events and Rentals and photographic Services and Reproduction Rights.
Does Musée McCord Museum have an API?
No public API is recorded for Musée McCord Museum.
What industry is Musée McCord Museum in?
Musée McCord Museum's product category is Cultural Heritage Museum. Its primary akta.pro industry code is BPAGAHAA, Museums & Heritage Sites (History, Science, Specialty), with a secondary code of EDAEAGAJ, Archives, Special Collections & Preservation Operations (Rare Materials, Conservation). Its NAICS code is 71211.