MA-GEO

What MA-GEO does

MA-GEO is a privately held French surveying and urban engineering firm headquartered in Lille, operating through five regional agencies (Lille, Grande-Synthe, Rennes, Tours, and Bègles) and serving clients nationwide. Founded in 1947 and legally constituted as MA-GEO MOREL ASSOCIES (a SARL unipersonnelle with €190,561.27 share capital), the firm delivers four complementary service lines: licensed expert surveying (Géomètres Experts DPLG) for legal property and topographic work, urban engineering design (Bureau d'Études Génie Urbain) covering VRD and infrastructure, regulatory and sustainable development advisory (AMO Réglementaire), and BIM/CIM digital modeling assistance for buildings and urban ensembles. The company is led by three associates — Jean-François MOREL (CEO), Nicolas JASIAK, and Nicolas VAN MEENEN — and employs 85 staff.

The firm's technology stack is built around 3D laser scanning, scan-to-BIM workflows, BIM INFRA-standard modeling, BIM management coordination, and hydraulic simulation tools (HYETOS, SERVEAU), with investment in 3D measurement dating to the 2008 acquisition of its first laser scanner. The firm holds ISO 9001 quality management and MASE industrial safety certifications. Service delivery is project-based, with pricing scoped per engagement under competitive tenders or multi-year framework agreements (accords cadres); no public pricing exists. Distribution is exclusively direct through the five regional offices, with no self-serve, marketplace, or digital channels.

MA-GEO serves a diversified mix of municipal and metropolitan authorities (MEL, Ville de Lille, Ville de Paris, Nantes Métropole, EPAMARNE, SPLA Caen), real estate developers and asset owners (Nexity, Linkcity, La Poste Immo), industrial multinationals (ArcelorMittal, Peugeot/Stellantis, EDF, Nestlé), and infrastructure operators (SNCF Réseau, SANEF). Notable mandates include the €40M Tour Eiffel site rehabilitation (Ville de Paris), the €117M Île de Nantes ZAC Sud-Ouest, and continuous industrial measurement programs for ArcelorMittal since the 1980s and EDF across 19 French nuclear sites. International work is executed primarily for French multinational clients rather than via owned foreign operations.

Name

MA-GEO

Legal name

MA-GEO MOREL ASSOCIES

Website

https://ma-geo.fr

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

MA-GEO is a French licensed-surveyor and urban engineering firm operating five regional offices, delivering expert surveying, VRD engineering, regulatory advisory, and BIM/CIM modeling services to public authorities, real estate developers, and industrial multinationals across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Lille

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Surveying and Engineering: Project-based professional service fees for surveying missions (topographic, legal property, industrial), urban engineering studies (VRD), and project management assistance (AMO). Revenue is generated per engagement, with recurring framework agreements (accords cadres) with public clients providing repeat business.
2. BIM/CIM Modeling Services: Fees for BIM management, scan-to-BIM, and CIM modeling services for building and infrastructure projects, charged per project or per framework agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

MA-GEO is a multi-disciplinary surveying and urban engineering firm providing four core service lines: licensed expert surveying (Géomètres Experts DPLG) with 2D/3D topographic, legal-land, and industrial measurements; regulatory and sustainable development advisory (AMO); urban engineering and infrastructure design (VRD / Bureau d'études Génie Urbain); and BIM/CIM modeling and digital project assistance. The firm delivers integrated legal, technical, and digital modeling services across the full project lifecycle from feasibility through construction and asset management.

Product overview

MA-GEO is a multi-disciplinary surveying and urban engineering firm organized around four core service lines: (1) Géomètres Experts DPLG – Mesures industrielles (licensed surveyors providing topographic surveys, land surveys, and industrial measurements with 2D/3D and laser scanning capabilities), (2) Bureau d'études Génie Urbain (urban engineering and infrastructure design services), (3) AMO Réglementaire – Développement durable (regulatory advisory and sustainable development certification support), and (4) Assistance à la maîtrise d'ouvrage BIM / CIM (BIM/CIM project assistance, management, and modeling services). Within the BIM/CIM practice, MA-GEO offers AMO BIM, BIM Management, Scan to BIM, and BIM model structuring for facility management as discrete service modules. The portfolio is unified by a cross-disciplinary approach combining legal, land, technical, and digital modeling expertise across all project phases from feasibility through construction and asset management.

Differentiator

Problem solved

Functional benefit

Products and services

• Géomètres Experts DPLG – Mesures industrielles Members of the Ordre des Géomètres Experts providing all topographic missions (2D, 3D, legal, and land surveys) for built or unbuilt properties, industrial or construction site accompaniment, and producing plans, sections, and BIM/numerical 3D models. Serves industrial clients, real estate developers, public sector, and private property owners.
• AMO Réglementaire – Développement durable Regulatory advisory service assisting clients in implementing urban and construction projects from strategic upstream studies through obtaining urban and environmental authorizations, ensuring regulatory and environmental follow-up and implementing sustainable development certifications (e.g., Eco-Quartier labels). Serves public administrations, developers, and industrial clients.
• Bureau d'études Génie Urbain Complete master planning and construction supervision services for public or private space development, including hydraulic engineering, alternative stormwater management, VRD design, and technical feasibility studies, with a sustainable development approach. Serves municipalities, developers, and public infrastructure managers.
• Assistance à la maîtrise d'ouvrage BIM / CIM AMO service for modeling building information models (BIM) or urban ensembles (CIM) with integrated information, focused on precise 3D modeling for all project phases from design through construction, property management, and asset exploitation. Includes AMO BIM, BIM Management, Scan to BIM, and BIM model structuring services.

Quantifiable outcome

• Land tenure and property rights certified through official géomètre-expert processes recognized by French law
• +2 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Caucheteux-Bello ArchitectescoreStrategic or Co-development PartnerArchitecture and urban design firm serving as lead architect-urbanist on major ZAC projects including ZAC de l'Ange Gardien at Quesnoy-sur-Deûle (€6M, 11 ha, 340 dwellings) and macro-lot 1 of the same ZAC. Recurring partner across multiple urban development projects.
• Atelier Jacqueline Osty et AssociéscoreStrategic or Co-development PartnerLeading landscape architecture firm. Lead landscape designer for Île de Nantes ZAC Sud-Ouest (€117M, 80 ha, ~4,500 dwellings) and for Réaménagement des espaces publics du centre-ville Saint-Omer (€7.9M, 2.9 ha). Multiple project collaborations.
• Atelier Alfred PetercoreStrategic or Co-development PartnerProminent landscape architect. Partner on LINO Nord section (2010-2015, route and active mobility link between Marcq-en-Baroeul and Wambrechies), THNS Dunkerque (2014-present, €60M, 9 km BRT with 374 stations), and Grand Parc Paysager des Rives de l'Aa (€18.5M, 175 ha).
• GERME et JAMmajorStrategic or Co-development PartnerArchitecture-urbanist firm serving as lead architect-urbanist for Zac Seine Gare Vitry (€50M, 37 ha, 3,500 dwellings, activities, and equipment) — a major urban renewal project in a flood zone awarded the Grand Prix d'Aménagement.
• Atelier JAMmajorStrategic or Co-development PartnerArchitecture-urbanist firm as lead architect-urbanist for ZAC Clause Bois Badeau at Brétigny-sur-Orge (€28M, 48 ha, ~2,000 dwellings). The project received eco-quartier labeling in 2016 and includes district heating infrastructure.
• Atelier PergamecoreStrategic or Co-development PartnerLandscape architecture firm collaborating on ZAC de l'Ange Gardien at Quesnoy-sur-Deûle (11 ha, 340 dwellings, eco-quartier labeled 2016), providing landscape design services as part of the project team.
• Atelier Jacqueline OstycoreStrategic or Co-development PartnerLandscape architecture firm serving as lead landscape designer for Réaménagement des espaces publics du centre-ville Saint-Omer (€7.9M, 2.9 ha) with Les Éclaireurs (lighting design) and INTERLAND (architecture/urbanism).
• Atelier NoyoncoreStrategic or Co-development PartnerLandscape architecture firm as lead designer for Grand Parc Paysager des Rives de l'Aa at Gravelines (€18.5M, 175 ha) including an Olympic-standard kayaking and rowing basin. Largest and longest-running MA-GEO project (since 2003).

Scale indicators7 records

Recent moves12 records

Expansion highlights5 records

Others

• Trimble: US-based surveying technology and software company providing equipment, BIM software, and field solutions. Supplies tools used by MA-GEO's surveying and BIM workflows; not a competitor but an enabling technology vendor in the AEC ecosystem.
• Sogelink: French surveying and property data software provider serving Géomètres-Experts and property professionals with cadastral, urban planning, and GIS tools. Does not compete directly for surveying service projects but is an enabling technology vendor in the same French surveying ecosystem.
• Topcon: Japanese surveying equipment and technology manufacturer. Provides laser scanners, GNSS, and BIM software that MA-GEO uses as a technology supplier; not a direct competitor but a key ecosystem participant in the surveying value chain.

Broad incumbents

• Setec: French engineering group with infrastructure, transport, environment, and urban planning divisions. Provides comparable urban engineering and project management services, with overlapping client base in French public sector and similar pursuit of complex ZAC-style projects.
• Fugro: Dutch-listed global leader in geotechnical, surveying, and asset integrity services with significant French operations. Offers overlapping capabilities in industrial measurement, surveying, and structural monitoring but at global scale and broader portfolio across geoscience and offshore.
• Antea Group: French environmental and engineering consulting firm with water, environment, and infrastructure expertise. Provides overlapping services in environmental assessment, hydraulic engineering, and urban development support, particularly relevant to MA-GEO's hydraulic and AMO work.
• Artelia: French multi-disciplinary engineering firm focused on building, infrastructure, water, and energy. Competes with MA-GEO in urban development and infrastructure design projects, though at much larger scale and broader service portfolio across multiple sectors.
• Ingérop: French independent engineering firm with infrastructure, transport, and urban development focus. Competes with MA-GEO in urban development and infrastructure design, with similar multi-disciplinary engineering model and public-sector client overlap.
• Egis: Major French multi-disciplinary engineering group with energy, transport, urban development, and project management services. Competes with MA-GEO in urban engineering and BIM mandates but operates at significantly larger scale (thousands of employees) with broader portfolio.

Direct peers

• Gexpertise (Géofit Group): Major French surveying and geomatics firm network offering similar topographic, legal, and BIM services. Operates as a network of licensed Géomètres-Experts across France, directly competing with MA-GEO for public and private surveying mandates under the same Ordre des Géomètres Experts regulatory framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MA-GEO