New Holland Publishers
New Holland Publishers is a privately held Australian book publisher producing natural-history field guides, military history, children's, and lifestyle titles under the Reed New Holland and Young Reed imprints, selling direct-to-consumer, through bookstores, and via eBook platforms to Australian and New Zealand readers.
- Company typePrivate
- Founded-
- HeadquartersWahroonga, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What New Holland Publishers does
New Holland Publishers is a privately held Australian book publisher specializing in Australian-focused non-fiction across categories including natural history, wildlife field guides, military history, Indigenous topics, gardening, cooking, health, biography, children's titles, and sports. The company operates under multiple imprints, notably Reed New Holland (nature and wildlife field guides authored by recognized experts such as Peter Slater, Steve Wilson, and David L. Jones) and Young Reed (children's and educational titles). It produces physical books, a curated line of stationery (journals, planners, notebooks, cards) and gifts, and distributes select titles as eBooks through platforms including iBooks.
The business model is direct-to-consumer and wholesale trade publishing. New Holland sells through its own Australian e-commerce storefront (au.newhollandpublishers.com) with category browsing, ISBN-level advanced search, and account management, and through a 'Retailers' wholesale program serving physical bookstores. The company monetizes almost entirely via one-time unit sales of physical books at publicly listed price points (typically $15-$60 AUD for field guides and children's titles, up to $250 AUD for comprehensive reference works), with supplemental revenue from stationery, gifts, and digital editions. Marketing is primarily website-driven with email newsletter capture.
The customer base is fragmented across nature and wildlife enthusiasts, families with children, military history readers, gardening and cooking hobbyists, and educational institutions in Australia and New Zealand. Authority and credibility are reinforced by multiple Whitley Awards from the Royal Zoological Society of New South Wales for natural history titles. The publisher maintains an active forward release calendar extending into late 2026 across both revised editions of flagship titles and new category entries, indicating ongoing editorial investment despite the absence of disclosed ownership, funding, or financial metrics.
New Holland Publishers firmographics
Firmographics- Name
- New Holland Publishers
- Legal name
- New Holland Publishers
- Website
- https://au.newhollandpublishers.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Holland Publishers is a privately held Australian book publisher producing natural-history field guides, military history, children's, and lifestyle titles under the Reed New Holland and Young Reed imprints, selling direct-to-consumer, through bookstores, and via eBook platforms to Australian and New Zealand readers.
- Ownership category
- akta.pro rank
New Holland Publishers industry classification
Industry- Product category
- Book Publishing
- NAICS
- Book Publishers (51313), Book Publishers (513130)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Popular Science, Technology & Nature Trade Publishing (MPAJAAAJ)
- akta.pro secondary industries
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA), Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
Keywords
Where New Holland Publishers is headquartered
LocationHeadquarters
- HQ city
- Wahroonga
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
New Holland Publishers business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Physical Book Sales: Sale of physical books including nature guides, children's books, cookbooks, military history, and general non-fiction through direct online sales and retail distribution
- eBook Sales: Digital book sales through iBooks and other eBook platforms, offering titles in multiple categories including natural history, military history, and educational content
- Stationery and Gifts: Sale of stationery products including journals, planners, notebooks, ring binders, cards, and gift items through their e-commerce platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Physical Books |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
New Holland Publishers product offering
Product offeringCore offering
New Holland Publishers is an Australian book publisher that produces and sells physical books, eBooks, stationery, and gift items through imprints including Reed New Holland and Young Reed. The catalog spans natural history and wildlife, cooking, gardening, military history, children's education, and health topics, with multiple award-winning titles and a reputation for comprehensive field guides.
Product overview
New Holland Publishers is an Australian book publishing company offering a diverse portfolio of books across categories including Art & Crafts, Biography/Memoir, Children's books, Cooking/Beverage, Gardening, General Fiction/Crime, Health, Indigenous, Military, Natural History, Pets, Pictorial, Sports, and Collectable Editions. The company operates under multiple imprints including Reed New Holland (specializing in nature and wildlife field guides) and Young Reed (children's and educational titles). The product line also includes eBooks (digital versions of select titles), Stationery products (journals, planners, notebooks, and related items), and Gifts. The company distributes physical books and digital content primarily to retail customers through their e-commerce platform.
Differentiator
Problem solved
Functional benefit
Brands
- Reed New Holland: Publisher imprint producing Australian natural history and wildlife field guides including the Slater Field Guide to Australian Birds
- Young Reed
Products and services
- Physical Books
Companies that use New Holland Publishers
Customer profileSegments6 records
Ideal customer profiles4 records
New Holland Publishers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New Holland Publishers partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights4 records
New Holland Publishers competitors and assessment
Company assessmentBroad incumbents
- Penguin Random House Australia: Major trade publisher with extensive Australian natural history, lifestyle, and children's imprints. Overlaps New Holland across multiple categories but operates at much greater scale and with global distribution.
- DK (Dorling Kindersley): Global illustrated reference publisher known for visual identification guides, children's nature, and pictorial works. Highly comparable to Reed New Holland's illustrated field guide and Young Reed formats.
- HarperCollins Australia: Global trade publisher with Australian-specific imprints including illustrated nature, cooking, and children's titles. Comparable category mix but vastly larger catalog, marketing infrastructure, and author base.
- Pan Macmillan Australia: Major Australian trade publisher with non-fiction, lifestyle, and children's lists. Competes for the same retail shelf space and authors in the general trade category.
Direct peers
- Allen & Unwin: Independent Australian trade publisher with a similarly broad adult non-fiction, children's, and illustrated reference list. Most direct comparable in scale, business model, and Australian market focus.
- Hardie Grant Publishing: Australian independent publisher with strong overlap in lifestyle categories (cooking, gardening, health) and illustrated non-fiction. Comparable multi-imprint structure and direct-to-consumer retail presence.
- Murdoch Books: Australian publisher specializing in cooking, gardening, and lifestyle illustrated books. Directly overlaps New Holland's cooking/beverage, gardening, and pictorial categories under similar retail distribution.
- Thames & Hudson Australia: Publisher of illustrated and visual reference books including art, photography, and natural history. Closely comparable to New Holland's pictorial, art & crafts, and illustrated reference categories.
- CSIRO Publishing: Australian scientific publisher producing natural history, wildlife identification, and botanical references. Closest peer for the natural history field guide category and Australian scientific authority positioning.
Emerging players
- National Geographic Books: Publisher of illustrated nature, wildlife field guides, and reference titles. Comparable production values and category overlap in field guides, though with global rather than Australia-only positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
New Holland Publishers financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Holland Publishers leadership team
Management profileNumber of profiles
New Holland Publishers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Holland Publishers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Holland Publishers
What does New Holland Publishers do?
New Holland Publishers is an Australian book publisher that produces and sells physical books, eBooks, stationery, and gift items through imprints including Reed New Holland and Young Reed. The catalog spans natural history and wildlife, cooking, gardening, military history, children's education, and health topics, with multiple award-winning titles and a reputation for comprehensive field guides.
Is New Holland Publishers a public or private company?
New Holland Publishers is a private company. It is classified as unknown and is currently operating.
When was New Holland Publishers founded?
New Holland Publishers was founded in -1. It employs 11 to 50 people.
Where is New Holland Publishers based?
New Holland Publishers is headquartered in Wahroonga, Australia, in the Oceania region.
How does New Holland Publishers make money?
Three revenue lines are on record. Physical Book Sales are the primary driver. The others are eBook Sales and stationery and Gifts.
Who are New Holland Publishers's main competitors?
Broad incumbents on record are Penguin Random House Australia, DK (Dorling Kindersley), HarperCollins Australia and Pan Macmillan Australia. Direct peers are Allen & Unwin, Hardie Grant Publishing, Murdoch Books, Thames & Hudson Australia and CSIRO Publishing. National Geographic Books is listed as an emerging player.
Does New Holland Publishers have an API?
No public API is recorded for New Holland Publishers.
What industry is New Holland Publishers in?
New Holland Publishers's product category is Book Publishing. Its primary akta.pro industry code is MPAJAAAJ, Popular Science, Technology & Nature Trade Publishing, with a secondary code of MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction). Its NAICS code is 51313 and its SIC code is 2731.