Tobias Hauber GmbH & Co. KG

What Tobias Hauber GmbH & Co. KG does

Tobias Häußer GmbH & Co. KG is a privately held German agricultural machinery distributor and service provider headquartered in Borgholzhausen, North Rhine-Westphalia, with a regional branch in Nördlingen. Founded in 1993 by Tobias Häußer, who remains the Geschäftsführer, the company specializes in baling and wrapping equipment under the slogan "Pressen- und Wickelgerätespezialisten." It has served as the exclusive German distributor for the Irish manufacturer McHale since 1995, covering all of Germany from November 2017 onward. The product portfolio centers on McHale's integrated press-wrapper combinations (Fusion series), fixed and variable chamber round balers, disc mowers, rakes, tedders, wrappers, transport equipment, and silage spreaders, supplemented by OVLAC soil cultivation equipment (added October 2025), Perard grain transfer trailers, Keltec bale handling systems, Scherer Twin Cut rollers, and Frontoni machinery.

The company operates an asset-light distribution model on top of an 8,000 m² owned facility with 1,400 m² of warehouse and a 600 m² expandable workshop. Revenue is generated through new machinery sales, spare parts (with next-business-day delivery for orders before 3 PM via Ireland), workshop-tested used equipment, recurring seasonal services (Wintercheck from October 1, technical inspections, 24/7 harvest emergency support), and an online spare parts storefront running on Shopify. Go-to-market is predominantly direct sales: Tobias Häußer visits farms personally with equipment demonstrations, maintains phone support that resolves 98.5% of issues remotely, and employs approximately 8 named staff across sales, customer service management, workshop management, and spare parts.

The customer base is split between German farmers (primary, SMB) and agricultural contractors (Lohnunternehmer, secondary, mid-market). The company claims high customer retention driven by McHale equipment longevity (documented machines with 90,000+ bales) and high resale values. Ownership remains entirely with the founder's family; no external capital, institutional investors, or M&A activity is indicated. Active recruitment for field service technicians and mechatronics technicians signals ongoing capacity build-out to support the expanding product portfolio.

Name

Tobias Hauber GmbH & Co. KG

Legal name

Tobias Häußer GmbH & Co. KG

Website

https://tobias-haeusser.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Tobias Häußer GmbH & Co. KG is a privately held German agricultural machinery distributor headquartered in Borgholzhausen, specializing in baling and wrapping equipment as the exclusive German distributor for McHale (Ireland) since 1995 and OVLAC (Spain) since October 2025, serving German farmers and contractors with direct sales, spare parts, and service.

Ownership category

akta.pro rank

Headquarters

HQ city

Borgholzhausen

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. New Agricultural Machinery Sales: Sale of new agricultural machinery including McHale balers, wrappers, mowers, rakes, tedders; OVLAC plows, cultivators, disc harrows; Perard grain carts; Keltec bale handling equipment; and accessories. Products sold directly to farmers and contractors. Individual machine pricing based on specifications.
2. Spare Parts Sales: Extensive spare parts inventory including chains, bearings, knives, sensors, belts, seals, and specialized McHale components. Online parts catalog with article numbers. Direct ordering via email or website. Parts shipped within 24 hours during business hours.
3. Service and Maintenance: WinterCheck maintenance service (2-4 hours per machine) starting October 1st; Technical inspection service (1 hour per machine); Emergency harvest service during season; Field trials of equipment. Service includes hydraulic/electrical system checks, knife inspection, belt tension, oil levels, monitor functions, and test runs.
4. Used Machinery Sales: Used machinery market featuring McHale machines in good condition, immediately operational. Special focus on used McHale machines which are workshop-tested and guaranteed functional. Also accepts all other manufacturer used equipment as trade-ins.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Tobias Häußer GmbH & Co. KG is a German agricultural machinery distributor specializing in the sale and servicing of press, wrapping and soil cultivation equipment. The company is the exclusive German distributor for McHale (Ireland) — including round balers, integrated press-wrapper combinations, wrappers, mowers, rakes, tedders and transport equipment — and also distributes OVLAC soil cultivation machinery, Perard grain transfer trailers, Keltec bale handling equipment, Frontoni machinery and Scherer Twin Cut rollers. Revenue is generated from new and used machinery sales, spare parts (with next-business-day delivery), and after-sales services such as Wintercheck maintenance, technical inspection and 24/7 harvest emergency support.

Product overview

Tobias Häußer GmbH & Co. KG is an agricultural machinery distributor based in Borgholzhausen, Germany, specializing in the sale and service of Irish McHale products since 1995. The company serves as the official German distributor for McHale (bale presses, wrappers, mowers, rakes, tedders, and transport equipment), OVLAC (Spanish soil cultivation equipment including plows, cultivators, disc harrows, and vineyard machines), Perard (French grain trailers and overload wagons), Keltec (Irish bale handling equipment), Frontoni, and Scherer (roller attachments). The product portfolio centers on McHale's round and square balers, integrated press-wrapping combinations, disc mowers, tedders, and rakes, complemented by OVLAC soil working machinery and Perard harvest logistics equipment. The company operates as a direct-to-customer distributor with full service, spare parts supply, winter maintenance, and emergency harvest support.

Differentiator

Problem solved

Functional benefit

Products and services

• McHale Disc Mowers (Scheibenmähwerke) Front, rear and combination disc mowers for forage harvesting, available with or without conditioner, distributed and serviced by Tobias Häußer as part of the McHale product line in Germany.
• McHale Integrated Press-Wrapper Combinations (Fusion Series) Combined fixed- or variable-chamber round balers with integrated wrapping units (Fusion 4 Plus, Fusion Vario Plus, Fusion 3, Fusion 3 Pro, Fusion 3 Plus, Fusion Vario), distributed by Tobias Häußer as McHale's German partner.
• McHale Fixed-Chamber Round Balers (F5000 Series) Fixed-chamber round balers (F5-540, F5-550, F5-560, F5-560 Plus, F5400, F5500, F5600, F5600 Plus) with various knife configurations (15 or 25 knives) and film binding options, distributed and serviced by Tobias Häußer in Germany.
• McHale Variable Round Balers Variable-chamber round balers producing bales from 70 cm up to 1.70 m (V6740, V6750) or up to 1.90 m (V8950) diameter, sold and serviced by Tobias Häußer.
• McHale Round Bale Wrappers (Rundballenwickler) Stationary and trailed round bale wrappers including 991 LBER, 991 BC, 991 BJS, 991 BE, 991 High Speed and the Orbital high-speed wrapper, sold and serviced by Tobias Häußer.
• McHale Square Bale Wrapper 998 Square bale wrapper handling bales from 50×80 cm to 140×120 cm with built-in conveyor and simultaneous dual-rotation wrapping, distributed by Tobias Häußer.
• McHale Transport Equipment Round bale forks (691), round bale grapples (R5) and round bale splitters (994) for handling silage, hay and straw bales, distributed by Tobias Häußer.
• McHale Silage Spreaders & Straw Choppers (C4 Series) Silage spreaders with integrated straw choppers (C430, C460, C470, C490) for precise feed distribution and bedding, handling one to three 1.50 m round bales.
• McHale Twin-Rotor Center-Delivery Rakes Twin-rotor rakes (R 62-72, R 68-78, R 80-90) with working widths from 6.2–7.2 m up to 8.0–9.0 m, for optimal swath formation.
• McHale Tedders (Heuwender) High-performance tedders (Pro-Pel T10-1260, ProPel M6-770, ProPel T8-1020) for forage drying.
• OVLAC Agricultural Plows Plows from Spanish manufacturer OVLAC (85+ years of experience), distributed exclusively in Germany by Tobias Häußer since October 2025 and designed for clean residue incorporation and durability.
• OVLAC Mini-Moldboard Plow (Mini-Schälpflug) Mini-moldboard plow for shallow tillage after harvest, reducing volunteer grain and weed pressure while preparing soil for the next crop.
• OVLAC Cultivators (Grubber) Robust cultivators for stubble cultivation through deep loosening, with various tine systems, working widths and equipment variants for adaptation to different crop rotations.
• OVLAC Short-Disc Harrows (Kurzscheibeneggen) Short-disc harrows for shallow, intensive stubble cultivation with uniform incorporation, clean surfaces and secure recompaction; available in various disc diameters, row spacings and roller concepts.
• OVLAC Vineyard Equipment (Weinbau-Technik) Specialized vineyard machinery tailored to viticulture requirements including hillside terrain, narrow rows and varying soil types.
• Perard X-Flow and Interbenne Grain Transfer Trailers Perard bulk grain transfer trailers (X-Flow: 15–34 m³ single- and tandem-axle models; Interbenne: 27–52 m³ tandem and tridem models) for harvest logistics with throughputs up to 2,000 t/h, distributed by Tobias Häußer in Germany.
• Keltec Bale Chaser Round bale collection and transport system available in 8-bale, 10-bale and 10-bale (1.5 m) configurations; the 10-bale model can collect and move 72 bales per hour with a single operator.
• Keltec Bale Slice Patented bale slicing system for accelerating round bale feeding, gripping and cutting wrap and net from the bale for clean removal; operated from the tractor seat with integrated fork for daily farm tasks.
• Keltec Post Driver Ergonomic, single-operator fence post driver featuring a protected main cylinder within the main carrier for long service life.
• Scherer Twin Cut Roller Attachments Twin Cut cracker/crimper roller attachments (Walzen) compatible with Krone Big X, New Holland, Claas and John Deere forage harvesters, distributed by Tobias Häußer in Germany.
• Frontoni Agricultural Machinery Agricultural machinery from Italian manufacturer Frontoni, which produces over 1,200 machines per year combining artisanal competence with modern technology, distributed in Germany by Tobias Häußer.
• Spare Parts Supply (Ersatzteile) Comprehensive spare-parts inventory covering all distributed brands (chains, bearings, knives, sensors, belts, seals, McHale components and more), with online catalogs and 24-hour delivery for orders placed before 3 PM.
• After-Sales Service (Wintercheck, Technical Inspection, 24/7 Harvest Emergency Service) Full after-sales service offering including Wintercheck (winter maintenance inspection starting each 1 October, 2–4 hours per machine), technical inspection (~1 hour per machine), and 24/7 harvest emergency telephone support with on-site technician deployment during season.

Quantifiable outcome

• 98.5% of problems solved via phone support
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• OVLACcoreChannel Partner/ Reseller/ Distributor · 1 October 2025Official OVLAC distributor in Germany since October 2025. OVLAC is the leading Spanish manufacturer of soil cultivation machinery (plows, cultivators, disc harrows, short disc harrows) exporting to over 20 countries with over 85 years experience. Partnership announced October 2025 on Ovlac.com and Tobias Häußer website. Tobias Häußer provides sales, technical consulting, after-sales service, and spare parts supply.
• McHalecoreChannel Partner/ Reseller/ DistributorExclusive German distributor for McHale products since 1995. Originally covered all Germany except Bavaria and Baden-Württemberg; from November 2017 expanded to full Germany coverage including former BayWa territory. McHale is an Irish manufacturer (Ballinrobe, Co. Mayo) specializing in balers, wrappers, mowers, and hay equipment. Tobias Häußer was McHale's first German customer and has grown with the brand for over 30 years.
• PerardminorChannel Partner/ Reseller/ DistributorFrench manufacturer of agricultural equipment founded in 1988 by Patrick Perard. Specializes in grain carts (X-Flow and Interbenne product families) for harvest optimization and soil compaction reduction. Capacity ranges from 15-52 m³. Company is ISO 9001 certified since April 2006 and present in approximately 20 countries.
• Keltec EngineeringminorChannel Partner/ Reseller/ DistributorIrish manufacturer (Gortboy Kilmallock, County Limerick) producing agricultural equipment for over 30 years. Flagship products: Bale Chaser (bale collection wagon) and Bale Slice (bale slicer) with 25+ years production history. Also produces Post Driver. Products designed for user-friendliness and longevity.
• Scherer Inc.minorChannel Partner/ Reseller/ DistributorUS manufacturer (Tea, South Dakota) producing Scherer Twin Cut Walzen (cracker/crimper rolls) for Krone Big X, New Holland, Claas, and John Deere forage harvesters.
• FrontoniminorChannel Partner/ Reseller/ DistributorItalian manufacturer producing over 1,200 agricultural machines annually. Combines craftsmanship with modern technology. Products distributed through Tobias Häußer in Germany.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BayWa AG: Large Munich-based agricultural cooperative and wholesaler with a broad agricultural inputs, machinery, and energy portfolio. BayWa previously held the McHale distribution territory in Southern Germany that Tobias Häußer took over in 2017; competes across most of the same farmer customer base but at a much broader portfolio level.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative operating a machinery retail and service network alongside inputs and grain trading. Competes with Tobias Häußer on the equipment sales and after-sales service front, though at significantly broader scope and lower specialization.
• HORSCH Maschinen GmbH: German manufacturer of tillage, seeding, and crop care equipment with its own German dealer network. Closely overlaps with the OVLAC soil cultivation portfolio that Tobias Häußer now distributes.
• CLAAS KGaA mbH: One of the largest European agricultural machinery manufacturers, headquartered in Germany with a direct dealer network. Overlaps with Tobias Häußer's customer base in forage harvesting equipment and competes for premium machinery wallet share.
• Pöttinger Landtechnik GmbH: Austrian agricultural machinery manufacturer specializing in grassland and tillage equipment, distributing in Germany through dealer networks. Overlaps directly with the McHale and OVLAC product categories carried by Tobias Häußer.
• Maschinenfabrik Bernard Krone SE & Co. KG: Major German agricultural machinery manufacturer (balers, mowers, rakes, tedders, forage harvesters) operating its own dealer and service network. Competes head-to-head with McHale on baler/wrapper products and therefore with Tobias Häußer at the manufacturer-distribution level.
• RWZ Rhein-Main eG: German agricultural cooperative with machinery, agronomy, and energy operations across western Germany. Operates a network of agricultural equipment dealerships that overlap with Tobias Häußer's farmer customer base.
• AGCO GmbH (Fendt): Global agricultural equipment manufacturer with a strong German dealer network through the Fendt brand. Competes in tractors, mowers, balers and harvesting equipment with associated service and parts offerings.
• Same Deutz-Fahr GmbH: German/Italian tractor and harvester manufacturer with a German dealer network serving similar farmer and contractor customers. Competes in the premium machinery segment that Tobias Häußer also addresses.

Direct peers

• Zürn Harvesting GmbH & Co. KG: German specialist distributor and service partner for premium harvesting equipment (CLAAS, HORSCH and similar premium European brands). Closely mirrors Tobias Häußer's model of exclusive distribution plus workshop service plus spare parts for a niche of high-end farm machinery customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TobiasHaeusserMcHale

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tobias Hauber GmbH & Co. KG