What Parque Diversiones does

Parque Diversiones is a Costa Rican amusement park located in La Uruca, San José, operated by the nonprofit Asociación Pro-Hospital Nacional de Niños, a foundation founded in 1954 by doctors Carlos Sáenz Herrera and Roberto Ortiz Brenes. The park itself opened on December 18, 1981 as a permanent revenue source to purchase medical equipment for the Hospital Nacional de Niños, and all operating surpluses are directed to that pediatric hospital. The operation also subsidizes La Posada del Alivio (Albergue Santiago Crespo), a shelter that delivers more than 70,000 services annually to families of children receiving medical treatment. The company employs 251–500 people.

The park's core product is a tiered ticketing portfolio — Entrada General (₡2,750), Pase Especial (₡13,950), Pase Rápido (₡23,250), Pase Estelar (₡6,750) for Christmas events, and the newer Pase Especial Anual annual pass — granting access to more than 30 mechanical attractions categorized as family, children's, and adrenaline experiences. Supporting revenue streams include on-site food and beverage (multi-tenant operations featuring Pizza Hut, Taco Bell, Rosti, Satay, Ta Bueno, among others), parking for 1,000+ vehicles, ancillary rentals (strollers, lockers, wheelchairs), and electronic games, plus an event-venue rental business spanning multiple halls and outdoor gardens capable of hosting up to 5,000 guests for corporate, social, and association events.

Commercially, Parque Diversiones operates a direct-to-consumer model: tickets are sold through its own online portal (tiquetera.parquediversiones.com) and physical box office, while group bookings and corporate events are handled by a dedicated Experiencias y Cuentas Clave department. Pricing is denominated in Costa Rican colones with seasonal promotions (e.g., 2x1 summer offers) and group packages including food. The firm has no proprietary technology stack and does not pursue external investors, instead channeling any surplus toward its pediatric healthcare mission.

Name

Parque Diversiones

Legal name

Asociación Pro-Hospital Nacional de Niños

Website

https://parquediversiones.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

251–500 employees

Short description

Parque Diversiones is a Costa Rican amusement park in San José operated by a nonprofit foundation, offering over 30 mechanical rides, event venues, food and beverage, and parking to families, schools, corporate clients, and associations, with proceeds funding the Hospital Nacional de Niños.

Ownership category

akta.pro rank

Headquarters

HQ city

San José

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Theme park admissions and ride passes: Primary revenue stream from selling tickets including Entrada General (general admission), Pase Especial (special pass with unlimited rides), Pase Rápido (fast pass), and Pase Estelar (special evening pass for Christmas events). Revenue is one-time per visit, with no recurring component.
2. Food and beverage: On-site food court and restaurant operations including multiple branded vendors (Pizza Hut, Taco Bell, Rosti, Satay, Ta Bueno, and others) generating revenue from food and beverage sales to park visitors.
3. Event venue rental: Corporate events, social celebrations, association gatherings, and other private events hosted in dedicated venues (Salón San Juan, Jardín de Eventos, Carpa, and others) with associated catering and service packages.
4. Parking services: On-site parking facilities for automobiles, motorcycles, buses, and vans with fee-based access.
5. Ancillary services: Additional revenue from cart rentals, locker rentals, electronic game tokens (Cyber Parke), and group package sales including food packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Parque Diversiones operates a Costa Rican amusement park offering over 30 mechanical attractions classified into family, children's, and adrenaline categories, alongside water rides and live shows. The park sells tiered ticketing passes (Entrada General, Pase Especial, Pase Rápido, Pase Estelar, and an annual pass) and rents multiple event venues for corporate, social, and association gatherings. It is operated by the nonprofit Asociación Pro-Hospital Nacional de Niños, with all surplus revenue directed to purchasing medical equipment for Costa Rica's national pediatric hospital.

Product overview

Parque Diversiones is a theme park offering a unified visitor experience with multiple integrated products. The core offering consists of tiered ticketing passes (Entrada General, Pase Especial, Pase Rápido, Pase Estelar, and Pase Especial Anual) that provide access to over 30 mechanical attractions categorized as family, children's, and adrenaline experiences. The park also operates complementary service modules including food and beverage services with multiple restaurant brands (Rosti, Pizza Hut, Taco Bell, and others), event venue rentals (Salón San Juan, Jardín de Eventos, Carpa, and other event spaces), group packages, and Experiencias Mágicas event planning services. The company is operated by the non-profit Asociación Pro-Hospital Nacional de Niños, with affiliated services including La Posada del Alivio shelter and the annual Torneo de Golf Invitacional charity event.

Differentiator

Problem solved

Functional benefit

Brands

• La Posada del Alivio: Shelter for families of children receiving medical treatment at Hospital Nacional de Niños, providing lodging, meals, hygiene services, laundry, and emotional support.
• Torneo de Golf

Quantifiable outcome

• Over 70,000 services annually to families of Hospital Nacional de Niños through La Posada del Alivio shelter.
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Auto MercadocoreStrategic or Co-development Partner · 1 January 2025Auto Mercado partnered with La Posada del Alivio (operated by the same Association as Parque Diversiones) for the 'Donemos Alivio' campaign, contributing to fundraising for the shelter's reconstruction. This demonstrates a brand partnership for social impact.
• IAAPA (International Association of Amusement Parks and Attractions)minorOthersParque Diversiones is listed as an IAAPA member, indicating association with the global amusement park industry organization.
• Give Kids The World VillageminorOthersParque Diversiones is listed as associated with Give Kids The World, an international nonprofit that provides free vacations to children with critical illnesses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Merlin Entertainments: Global family entertainment operator (LEGOLAND, Madame Tussauds, SEA LIFE) with parks across multiple continents. Comparable in family-focused attraction portfolio and tiered ticketing model.
• Walt Disney Parks & Resorts: Global theme park leader operating Disney theme parks worldwide with multi-revenue stream model (admissions, F&B, events, merchandise). Comparable in core business model and ticketing tier sophistication.
• Parques Reunidos: Spanish-based theme park operator with parks across Europe and Latin America. Comparable as a multi-park operator with regional focus and family attraction portfolio similar to Parque Diversiones.
• Six Flags Entertainment: Largest regional theme park operator in the Americas (post-merger with Cedar Fair), operating 40+ parks including Six Flags Mexico. Comparable as a multi-park mechanical attractions operator with tiered ticketing and F&B monetization.
• Herschend Family Entertainment: Largest US family-owned themed attractions company (Silver Dollar City, Dollywood). Comparable as a family-focused, mission-driven operator with tiered ticketing and event venue operations.
• SeaWorld Entertainment: US-based theme park operator (SeaWorld, Busch Gardens, Sesame Place) with tiered admission, F&B, and event business. Comparable as a mid-sized multi-park operator with similar visitor demographics.

Direct peers

• Grupo Xcaret: Major Mexican theme park and eco-park operator with water attractions, F&B, and resort-style integration. Comparable to Parque Diversiones as a LATAM-based destination park combining mechanical attractions, water experiences, and multi-revenue stream monetization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ParqueDiversiones
• LinkedInlinkedin.com/company/parquediversiones

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Parque Diversiones