Edesa

What Edesa does

Edesa is a Spanish home appliance manufacturer and brand established in 1941, currently operated as a subsidiary of Cata Group (CATA ELECTRODOMÉSTICOS S.L.) following the 2007 acquisition. The company produces and sells a comprehensive nine-category portfolio covering the full kitchen and laundry suite: extractor hoods (eight sub-types including decorative ceiling, telescopic, and integrated), ovens, microwaves, hobs (induction, ceramic, and gas), refrigerators (combi, side-by-side, worktop, and freezer variants), dishwashers (freestanding and built-in), washing machines (up to 10 kg capacity plus washer-dryer combos), kitchen sinks, and taps. Manufacturing is conducted at the Torelló (Barcelona) factory, with corporate headquarters in Alcobendas (Madrid). Notable proprietary technologies include low-temperature cooking systems co-developed with chef Joan Roca, air purification and disinfection technology introduced in 2020, and a 2025-launched compact induction hob with integrated extraction.

Edesa serves primarily residential homeowners across the Iberian Peninsula through a distribution model built on more than 500 retail points of sale and 165 AENOR ISO 9001-certified franchised service centres providing nationwide technical coverage with sub-48-hour response commitments. The company monetizes through hardware sales (direct to dealers and distributors) plus professional services revenue from the after-sales service network, with secondary exposure to the small-business comfort segment (B&Bs and small hospitality). Marketing is conducted via a five-language website, downloadable product catalogues, and a dedicated B2B Professional Area/SAT platform for dealer and service-partner engagement. The brand holds the 4th position in Spanish best-selling appliance rankings and operates as one of four brands (CATA, Edesa, Nodor, Apelson) within Cata Group's broader industrial portfolio, which spans 210,000 m² of manufacturing capacity, 5 million unit annual production, and a presence in 100 countries.

Name

Edesa

Legal name

CATA ELECTRODOMÉSTICOS S.L.

Website

https://www.edesa.com

Company type

Private

Founded year

1941

Operating status

Operating

Headcount range

11–50 employees

Short description

Edesa is a Spanish home appliance manufacturer (founded 1941) and Cata Group subsidiary, producing a full kitchen and laundry range including extractor hoods, ovens, hobs, refrigerators, dishwashers, washing machines, sinks, and taps for residential homeowners across the Iberian Peninsula.

Ownership category

akta.pro rank

Product category

Home Appliances

NAICS

Major Household Appliance Manufacturing (33522), Small Electrical Appliance Manufacturing (33521), Household Appliance Manufacturing (3352)

SIC

Household Appliances (3630)

akta.pro primary industry

Kitchen & Cooking Major Appliance Retail (Ranges, Ovens, Cooktops, Microwaves) (CRACACAA)

akta.pro secondary industry

Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Home appliances manufacturing
• Kitchen appliances
• Refrigeration equipment
• Laundry appliances
• Cooking appliances

Headquarters

HQ city

Alcobendas

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Home appliance sales: Direct sales of manufactured home appliances including extractor hoods, ovens, microwaves, hobs, refrigerators, dishwashers, washing machines, sinks, and taps through dealer networks and retail points of sale.
2. Technical and after-sales service: Franchised technical service network providing repairs, spare parts, and customer support through 165 service centres covering the Spanish territory.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Edesa manufactures and sells a comprehensive range of household appliances including extractor hoods, ovens, microwaves, hobs, refrigerators, dishwashers, washing machines, sinks, and taps. Products are sold primarily to residential consumers in Spain through a network of over 500 retail points of sale, supplemented by a B2B professional platform for distributors and 165 franchised after-sales service centres.

Product overview

Edesa is a Spanish home appliance brand and part of CATA Group (Cata Electrodomésticos S.L.), offering a comprehensive portfolio of household appliances. The product portfolio spans nine core product categories: Campanas (extractor hoods) — available in 8 sub-types including decorative ceiling, decorative vertical, decorative T-shaped, decorative trapezoidal, integrated, filter groups, telescopic, and conventional — Hornos (ovens) in multi-function, static, and compact variants, Microondas (microwaves), Placas (cooking surfaces) including induction, ceramic, and gas hobs, Frigoríficos (refrigerators) in combi, double-door, worktop, freezer, and side-by-side configurations, Lavavajillas (dishwashers) in freestanding and built-in models, Lavadoras (washing machines, tumble dryers, and washer-dryer combos), Fregaderos (sinks) in undermount and top-mounted types, and Grifos (taps) in professional, high-spout, and low-spout variants. Edesa also provides customer support services including a network of over 165 franchised service centres and a 48-hour incident resolution commitment. The brand competes in the mid-to-premium Iberian home appliance market as one of four brands under CATA Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Extractor Hoods (Campanas) A comprehensive range of kitchen extractor hoods available in multiple styles including decorative ceiling, decorative vertical, decorative T-shaped, decorative trapezoidal, integrated, filter groups, telescopic, and conventional configurations, designed for residential kitchens in the Iberian market.
• Ovens (Hornos) Kitchen ovens offered in three sub-categories: multi-function ovens, static ovens, and compact ovens, for residential cooking use in Spain.
• Microwaves (Microondas) Microwave ovens for domestic cooking and reheating, sold through Edesa's retail dealer network in Spain.
• Hobs and Cooking Surfaces (Placas) Cooking surface appliances available in four sub-types: surface recessing/integration, induction hobs, ceramic hobs, and gas hobs, sold for residential kitchens in Spain.
• Refrigerators (Frigoríficos) Refrigeration appliances offered in five sub-types: combi fridge-freezer, double-door refrigerator, worktop refrigerator, freezers, and side-by-side fridge freezer, for residential households in Spain.
• Dishwashers (Lavavajillas) Dishwashing appliances available in two configurations: freestanding and built-in models, sold through Edesa's retail dealer network in Spain.
• Washing Machines and Laundry Appliances (Lavadoras) Laundry appliances including washing machines with capacities up to 10 kg, tumble dryers, and washing-dryer combination machines, targeted at large families and varied household needs in Spain.
• Kitchen Sinks (Fregaderos) Kitchen sinks offered in two installation types: undermount sinks and top-mounted sinks, for residential kitchen installations.
• Kitchen Taps (Grifos) Kitchen taps available in three variants: professional taps, taps with high spout, and taps with low spout, sold to residential and small commercial customers.

Quantifiable outcome

• 165 franchised service centres provide nationwide coverage with AENOR ISO 9001 certified quality
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Joan RocacoreStrategic or Co-development Partner · 1 January 2016Collaboration with renowned chef Joan Roca for the development of low temperature cooking technology. This partnership resulted in innovative cooking techniques and appliances focused on precision cooking at low temperatures, combining culinary expertise with appliance engineering.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Balay: Balay is BSH Hausgeräte's Spanish value-to-premium appliance brand, directly competing with Edesa in Spain across the same categories (ovens, hobs, refrigerators, dishwashers, washing machines). Same Iberian market, same dealer channel, near-identical product line make it the closest direct peer.
• Teka: Teka is a Spanish-German kitchen appliance manufacturer with strong presence in built-in ovens, hobs, extractor hoods, and sinks, serving Iberian and Latin American markets. Direct overlap on kitchen built-in categories and dealer-driven distribution makes it a structural competitor.
• Fagor Electrodomésticos: Historic Spanish appliance brand with kitchen and laundry product lines targeted at Spanish households. Direct overlap on categories (cooking, refrigeration, laundry) and the dealer channel makes it a closely comparable Iberian rival.

Broad incumbents

• Bosch Home Appliances (BSH): BSH's flagship premium brand competing across all of Edesa's product categories globally and in Spain through Balay. Sets the technology and price benchmark Edesa must respond to with its low-temperature cooking and air purification innovations.
• Siemens Home Appliances (BSH): Premium tier of BSH's Spanish portfolio competing with Edesa's upper product lines in built-in cooking, refrigeration, and laundry. Relevant as a premium benchmark for Edesa's premiumization roadmap.
• Beko (Arçelik): Arçelik's volume brand competing across kitchen and laundry in Iberia and broader EMEA with strong price-value positioning, comparable to Edesa's mid-tier strategy and equivalent distribution through appliance retailers.
• Candy (Haier): Italian-origin volume laundry and kitchen appliance brand now under Haier, targeting similar value-tier households in Spain. Direct overlap on washing machines and built-in cooking makes it a relevant European competitor.
• Miele: German premium built-in appliance manufacturer with strong positioning in ovens, hobs, dishwashers, and laundry, and growing Spanish distribution. Relevant as the upper-bound premium benchmark for Edesa's high-end lines.
• Smeg: Italian design-led appliance brand spanning built-in cooking, refrigeration, and small kitchen appliances with growing Iberian distribution. Direct overlap on premium built-in ovens, hobs, extractor hoods, and refrigeration.

Others

• CATA (Cata Group): Sister brand within the same Cata Group portfolio, sharing manufacturing capacity, parent-level R&D, and Iberian distribution. Not a market competitor but provides intra-group benchmarking on positioning, channel strategy, and product roadmap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/EdesaElectrodomesticos
• LinkedInlinkedin.com/company/edesa-s-a-e-s-p

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edesa