Plus Agency

What Plus Agency does

Plus Agency is a private, Sydney-based real estate agency founded in 2021 and headquartered in Chatswood, NSW. The firm operates as a full-service residential and commercial property agency, with three primary service lines: residential property sales (including individual home, apartment, and townhouse transactions), project marketing of off-the-plan and new-development inventory for property developers, and commercial property sales and leasing. It operates two brand tiers — the core Plus Agency brand and a premium sub-brand, Plus Notable Sales, which handles high-value project marketing and notable residential transactions.

The company differentiates through a multicultural, multilingual agent team that explicitly targets Sydney's international and migrant buyer segments, supported by a stated 3-Phase Marketing Strategy sales playbook and active project marketing relationships across multiple Sydney growth corridors (North Shore, Hills District, Western Sydney, Inner West, Northern Suburbs). The underlying technology stack is described as a property listing management platform with CRM functionality; no proprietary AI/ML capabilities, patents, or APIs are disclosed. Distribution is direct-to-consumer via licensed agents, an office at 418 Victoria Avenue Chatswood, an online listing website (plusagency.com.au), open home inspections, and social channels (Facebook, Instagram, LinkedIn, YouTube).

Plus Agency earns revenue exclusively through transaction-based commissions on residential and commercial property sales and leasing, plus project marketing fees tied to developer campaigns. Pricing is quote-based and not publicly disclosed. The firm is privately held with no disclosed external funding, no parent company, and no subsidiary structure. Leadership is led by Executive Director Mahan Shishineh (joined September 2023, previously CEO of Harcourts NSW/ACT) alongside co-founder Fiona/Shuran Yang and partners Roger/Li Zhu, Reza Sedighinejad, and Franky Tjhin. The company has received the Real Estate Institute of Australia (REIA) award for Australia's #1 Property Marketer.

Name

Plus Agency

Legal name

Plus Agency

Website

https://www.plusagency.com.au

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Plus Agency is a private Sydney real estate agency offering residential and commercial property sales, project marketing for off-the-plan developments, and property management, with a multicultural multilingual team and a premium sub-brand, Plus Notable Sales.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

akta.pro secondary industries

Seller Representation & Listing Services (BPAJAAAK), Buyer Representation Services (BPAJAAAJ), Industrial Land & Build-to-Suit Site Brokerage (BPAJACAJ)

Keywords

• Project marketing
• Property management
• Real estate agency
• Residential real estate
• Property sales

Headquarters

HQ city

Chatswood

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Residential Property Sales Commission: Commission-based revenue from residential property sales, including project marketing services for new developments and off-the-plan apartments across Sydney.
2. Commercial Property Sales Commission: Commission-based revenue from commercial property sales and leasing transactions.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Plus Agency is a Sydney-based real estate agency that sells residential and commercial properties and provides project marketing services for off-the-plan developments. The firm also offers property management, appraisals, and operates a premium division called Plus Notable Sales targeting higher-value transactions.

Product overview

Plus Agency operates as a real estate agency platform consisting of its core brand Plus Agency and the specialized sub-brand Plus Notable Sales. The core brand offers residential and commercial property sales, project marketing services for off-the-plan developments, and property appraisal services. Plus Notable Sales focuses on premium project marketing and high-value property transactions. The company markets properties across Sydney metropolitan areas including North Shore, Northern Suburbs, Hills District, Western Sydney, and Inner West regions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Property Sales

Quantifiable outcome

• Sold property before auction date with price higher than expected
• +1 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Plus Notable SalescoreOthersRelated entity operating under the Plus Agency umbrella, specializing in premium project sales and notable property transactions. Functions as an integrated division rather than a separate entity.
• Laing and Simmons Double BayminorStrategic or Co-development PartnerJoint listing partnership for premium eastern suburbs properties, specifically for the Vaucluse Harbour and Bridge view residence at 61B Village High Road. Co-marketing arrangement for high-value exclusive listings.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• McGrath Estate Agents: Sydney-headquartered residential real estate agency with strong project marketing and luxury focus. Directly comparable in customer base (Sydney residential buyers, sellers, developers) and in brand-led positioning in the same geography.
• Harcourts NSW: NSW franchise arm of the Harcourts network where Plus Agency's current Executive Director previously served as CEO. Highly comparable in target customer (NSW residential, project marketing), agent-led model, and developer relationships.
• Belle Property: Sydney-focused boutique residential real estate brand with premium positioning and project marketing capability. Comparable in premium sub-brand strategy (similar to Plus Notable), Sydney metro focus, and design-led marketing approach.
• The Agency: Australian boutique real estate network with strong Sydney presence and a stated focus on premium property and project marketing. Comparable in boutique full-service model, multicultural agent teams, and project sales specialism.
• Sotheby's International Realty (Sydney): Luxury-focused international real estate brand with Sydney affiliate offices. Comparable in premium/luxury residential segment served by Plus Notable Sales and in international buyer reach targeting Sydney's high-end market.
• Cobden & Hayson: Independent Sydney Inner West-focused agency with multicultural agent base and strong project marketing presence. Comparable in multicultural positioning, Sydney metro geography, and project marketing of off-the-plan apartments.

Broad incumbents

• Ray White: Largest residential real estate network in Australasia with extensive Sydney presence. Comparable as a full-service agency offering residential sales, project marketing, and commercial transactions across the same submarkets.
• LJ Hooker: Long-established Australian real estate franchise with broad Sydney network and project marketing capability. Comparable in residential sales, commercial sales, and off-the-plan project work across the same Sydney submarkets.
• Raine & Horne: Australian-founded real estate network with significant Sydney metro coverage and project marketing arm. Comparable in residential sales, commercial sales, and project marketing services targeting Sydney developers.

Emerging players

• PPD Real Estate: Sydney-based boutique agency focused on Asian/multicultural buyer segments and off-the-plan project marketing. Directly comparable in multicultural, multilingual agent positioning and project sales specialism targeting Sydney's growth corridors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC8jw3VxzkuzeI_auiDpWsrA/videos
• Facebookfacebook.com/plusagencyaus
• LinkedInlinkedin.com/company/ozstar-media

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plus Agency