Switch Radio
- Company typePrivate
- Founded2010
- HeadquartersCastle Bromwich, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
Switch Radio firmographics
Firmographics- Name
- Switch Radio
- Legal name
- Switch Radio
- Website
- https://switchradio.co.uk
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Switch Radio industry classification
Industry- Product category
- Community Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Independent Local Radio Stations (MPABACAD)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Digital Radio Broadcasting (DAB/DAB+, HD Radio) (MPAIAEAD)
Keywords
Where Switch Radio is headquartered
LocationHeadquarters
- HQ city
- Castle Bromwich
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Switch Radio business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: Radio advertising at competitive rates, including scripting and voicing support for advertisements.
- Web Advertising: Advertising on website and radio players, including visual advertising design services.
- Show Sponsorship: Sponsorship opportunities allowing brands to leverage audience trust and become part of the station.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | On-air advertising |
| Other | Other | Web advertising |
| Other | Other | Show sponsorship |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Switch Radio product offering
Product offeringCore offering
Switch Radio is a non-profit community radio station based in Birmingham, UK that broadcasts music programming, local news, sports coverage, and charity-related content. It distributes its output across FM, DAB digital radio, online streaming, and mobile applications to serve the Birmingham community. The station also runs a media training programme to develop local broadcasting talent.
Product overview
Switch Radio is a community radio station architecture consisting of multiple programme offerings: live broadcast radio available via FM (North-East Birmingham), DAB digital (Birmingham), online streaming, and mobile apps (Radioplayer, TuneIn). The core product lineup includes music programming (Switch Mix overnight block, breakfast shows, specialist music shows), local news and community content (Midlands Magazine), sports coverage (Switch Sport, 107.Drive), and community engagement features (competitions, reviews, volunteer opportunities). Commercial services include advertising (on-air, web, sponsorship, outside broadcasts), while the unsigned artist platform (Switch Radio Uploader) enables independent musicians to submit tracks for airplay. The station also operates a media training academy offering courses in broadcasting, production, and digital content creation.
Differentiator
Problem solved
Functional benefit
Products and services
- Switch Radio broadcast service Community radio broadcast service delivering music programming, local news, sports coverage, and charity-related content to listeners in the Birmingham area via FM, DAB, online streaming, and mobile applications.
- Media training programme Training programme offering practical broadcasting and media production skills to aspiring broadcasters and community members in the Birmingham area.
Quantifiable outcome
- Free community promotion for charities and community groups through Midlands Magazine
- +1 more outcomes
Companies that use Switch Radio
Customer profileSegments4 records
Ideal customer profiles3 records
Switch Radio technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Switch Radio partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Switch Radio competitors and assessment
Company assessmentBroad incumbents
- Radio X: Global Radio's alternative rock station available across the UK including the West Midlands. Competes for music listeners in the same region with a national-brand footprint and digital-first offering.
- Heart West Midlands: Global Radio's adult contemporary station serving the West Midlands. Competes for the same Birmingham listenership and local advertiser base with a much larger commercial footprint.
- Smooth Radio West Midlands: Global Radio's smooth/adult contemporary station covering the West Midlands. Comparable regional radio offering targeting a similar local audience with significantly greater resources.
- BBC Radio WM: BBC's local radio station for the West Midlands, broadcasting news, talk, and music across the same geographic market as Switch Radio. Directly comparable in format and target audience but operates at much larger scale with public funding.
Direct peers
- New Style Radio 98.7: Community radio station broadcasting in Birmingham on 98.7 FM. Closely comparable as another local, volunteer-driven community broadcaster serving the same West Midlands audience.
- Unity FM: Community radio station broadcasting to Birmingham and the surrounding areas on a similar non-profit, volunteer-led basis. Direct peer as a community station serving overlapping geographic and demographic audiences.
- Capital Birmingham: Hit Music / contemporary hits radio station serving Birmingham and the West Midlands as part of Global's national Capital network. Competes for the same young adult listenership and local advertiser spend in Birmingham.
- Greatest Hits Radio Birmingham: Bauer's classic hits station serving the West Midlands including Birmingham. Comparable in format (music-led local radio) and competes in the same regional advertising market.
- Free Radio: Commercial radio station broadcasting across the West Midlands, including Birmingham and the Black Country. Most directly comparable competitor as a regional music-and-talk station serving the same local advertising market.
- Hits Radio Birmingham: Bauer-owned contemporary hits station broadcasting into Birmingham. Operates with similar pop-focused format and competes directly for the same advertiser and listener pool in the West Midlands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Switch Radio social profiles
Digital presenceSwitch Radio financial estimates
Financial estimateRevenue estimate
Valuation estimate
Switch Radio leadership team
Management profileNumber of profiles
Switch Radio funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Switch Radio M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Switch Radio
What does Switch Radio do?
Switch Radio is a non-profit community radio station based in Birmingham, UK that broadcasts music programming, local news, sports coverage, and charity-related content. It distributes its output across FM, DAB digital radio, online streaming, and mobile applications to serve the Birmingham community. The station also runs a media training programme to develop local broadcasting talent.
Is Switch Radio a public or private company?
Switch Radio is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Switch Radio founded?
Switch Radio was founded in 2010. It employs 11 to 50 people.
Where is Switch Radio based?
Switch Radio is headquartered in Castle Bromwich, United Kingdom, in the Europe region.
How does Switch Radio make money?
Three revenue lines are on record. Advertising Revenue is the primary driver. The others are web Advertising and show Sponsorship.
Who are Switch Radio's main competitors?
Broad incumbents on record are Radio X, Heart West Midlands, Smooth Radio West Midlands and BBC Radio WM. Direct peers are New Style Radio 98.7, Unity FM, Capital Birmingham, Greatest Hits Radio Birmingham, Free Radio and Hits Radio Birmingham.
Does Switch Radio have an API?
No public API is recorded for Switch Radio.
What industry is Switch Radio in?
Switch Radio's product category is Community Radio Broadcasting. Its primary akta.pro industry code is MPABACAD, Independent Local Radio Stations, with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 51611 and its SIC code is 4832.