pgLang
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
pgLang firmographics
Firmographics- Name
- pgLang
- Legal name
- pgLang
- Website
- https://pg-lang.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where pgLang is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
pgLang business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Creative Services and Brand Partnerships: pgLang provides creative services including content direction, filmmaking, and artistic partnerships for fashion brands (Calvin Klein, Bottega Veneta, Chanel, Converse, Louis Vuitton), music projects, and media publications.
- Merchandise Sales: The company sells branded merchandise directly through its e-commerce platform including apparel (hoodies, t-shirts), lifestyle products (pgLang Light Phone), and limited edition collaborations.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
pgLang product offering
Product offeringCore offering
pgLang is a multi-disciplinary creative agency providing artistic direction, filmmaking, music video production, brand campaign development, and content production for fashion/luxury brands (Calvin Klein, Chanel, Bottega Veneta, Louis Vuitton, Converse), music artists (Kendrick Lamar, Baby Keem), and media publications (The New York Times Magazine, i-D). The agency also operates a direct-to-consumer e-commerce storefront selling branded merchandise including apparel, accessories, and limited-edition collaborations.
Product overview
pgLang is a creative agency founded by Dave Free and Kendrick Lamar, designed to be artist-friendly above all else and embrace both quality and unconventional concepts. The company operates as a multi-disciplinary creative studio producing music, films, campaigns, and branded merchandise. The product portfolio consists of branded merchandise offerings including pgLang Light Phone, Not Like Us Low Riders, pgLang LA Hoodie, pgLang LA Tee, Not Like Us Fried Rice, and as luck would have it - all sold through the company's direct-to-consumer product store. The company is known for producing music releases, music videos, short films, fashion campaigns, and live events for artists including Kendrick Lamar, Baby Keem, and various luxury brand collaborations.
Differentiator
Problem solved
Functional benefit
Products and services
- Creative Agency Services Full-service creative agency providing artistic direction, filmmaking, music video production, brand storytelling, and content production for fashion houses, music artists, and media publications. Clients include Calvin Klein, Chanel, Bottega Veneta, Louis Vuitton, Converse, Kendrick Lamar, and Baby Keem.
- pgLang Light Phone A branded phone product collaboration featuring pgLang branding, sold through the company's direct-to-consumer product store.
- Not Like Us Low Riders Branded merchandise featuring low rider car imagery with Not Like Us branding, sold through the company's product store.
- pgLang LA Hoodie Branded apparel - LA-themed hoodie featuring pgLang branding, sold through the company's product store.
- pgLang LA Tee Branded apparel - LA-themed t-shirt featuring pgLang branding, sold through the company's product store.
- Not Like Us Fried Rice Branded food merchandise featuring Not Like Us branding, sold through the company's product store.
- as luck would have it Branded merchandise product with pgLang branding, currently sold out.
Quantifiable outcome
- 5 Grammy wins for 'Not Like Us' in single ceremony (2025)
- +3 more outcomes
Companies that use pgLang
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles4 records
pgLang technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
pgLang partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Global CitizencorepgLang announced 'Move Afrika' with Global Citizen as a long-term vision partnership focusing on cultural and social impact initiatives.
- ConversecorepgLang began design collaboration with Converse in March 2020. The 'Attain Now' campaign released products that sold out. The collaboration represents a key fashion partnership for the agency.
- Calvin KleincorepgLang created eight short films written and directed by Dave Free for Calvin Klein, depicting a modern approach to immersive fashion storytelling.
- Park CountyminorpgLang x Park County announced a live-action comedy depicting a young Black man interning as a slave re-enactor at a living history museum who discovers his white girlfriend's ancestors once owned his.
- ChanelcoreKendrick Lamar served as brand ambassador for Chanel. pgLang serviced 'The Button' campaign written and directed by Dave Free and scored by Kendrick Lamar.
- Bottega VenetacoreDave Free creative partnership with Bottega Veneta for brand campaigns.
- Louis VuittoncorepgLang worked on campaigns for Louis Vuitton featured at The Louvre in Paris, France.
- The New York Times MagazineminorpgLang produced editorial content for The New York Times Magazine.
- i-D MagazineminorBaby Keem and Kendrick Lamar cover of i-D Magazine's 40th Anniversary issue with photography by Glen Luchford and introspective interview.
- Project 3 AgencyminorProject 3 Agency collaboration mentioned alongside pgLang creative work.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
pgLang competitors and assessment
Company assessmentDirect peers
- Pulse Films: Premium production and creative studio producing music videos, films, and branded content for top music artists and global brands. Closely comparable to pgLang in its music-video-and-brand-campaign mix for high-profile artist clients.
- Donda Creative / Yeezy: Kanye West's artist-led creative and fashion enterprise producing music, design, and brand collaborations. Comparable to pgLang in structure (founder-driven creative house with DTC merch and high-end fashion crossovers), though operating at a much larger scale.
- Cactus Jack (Travis Scott): Travis Scott's artist-led brand encompassing music, creative direction, merchandise, and high-profile collaborations with luxury and streetwear brands. Direct peer to pgLang in the artist-as-creative-collective model that monetizes through fashion/luxury partnerships and limited-edition DTC.
- XO / The Weeknd's Creative Operations: The Weeknd's artist-led label and creative brand spanning music releases, content production, and limited-edition fashion collaborations. Comparable to pgLang as a peer-tier artist-led creative organization in the same cultural and commercial orbit.
- Anonymous Content: High-end creative production company representing directors, writers, and talent, producing films, branded content, and campaigns for luxury and entertainment clients. Compares to pgLang as a prestige creative shop whose value is built on relationships with marquee directors and cultural talent.
- Mass Appeal: A multi-disciplinary creative and media company that bridges music, film, fashion, and culture, with a similar artist-friendly ethos to pgLang. It produces editorial, films, and brand campaigns for music talent and cultural figures, mirroring pgLang's hybrid creative-services-plus-merch model.
- Parkwood Entertainment: Beyoncé's artist-led management, creative, and production company spanning music, visual content, fashion, and brand partnerships. Directly comparable to pgLang's structure: founder-artist plus a creative-services-plus-merchandise operating model serving premium brand clients.
- OVO Sound (October's Very Own): Drake's artist-led label, creative, and lifestyle brand with music releases, brand collaborations, and direct-to-consumer merchandise. Comparable to pgLang as an artist-driven creative and DTC venture operating at the intersection of music and fashion/luxury.
Broad incumbents
- Wieden+Kennedy: Major independent creative advertising agency producing award-winning work for Nike, Coca-Cola, and other global brands. A broad incumbent peer to pgLang in the high-end creative/advertising category, though Wieden+Kennedy operates at significantly larger scale across non-music verticals.
- Roc Nation: Jay-Z-founded entertainment company spanning artist management, label services, sports representation, and creative/branding. Comparable to pgLang as an artist-led multi-vertical creative and management business, though considerably broader in scope (talent management, sports, philanthropy).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
pgLang social profiles
Digital presencepgLang financial estimates
Financial estimateRevenue estimate
Valuation estimate
pgLang leadership team
Management profileNumber of profiles
Profiles2 records
pgLang funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
pgLang M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about pgLang
What does pgLang do?
pgLang is a multi-disciplinary creative agency providing artistic direction, filmmaking, music video production, brand campaign development, and content production for fashion/luxury brands (Calvin Klein, Chanel, Bottega Veneta, Louis Vuitton, Converse), music artists (Kendrick Lamar, Baby Keem), and media publications (The New York Times Magazine, i-D). The agency also operates a direct-to-consumer e-commerce storefront selling branded merchandise including apparel, accessories, and limited-edition collaborations.
Is pgLang a public or private company?
pgLang is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was pgLang founded?
pgLang was founded in 2020. It employs 11 to 50 people.
Where is pgLang based?
pgLang is headquartered in Los Angeles, United States, in the North America region.
How does pgLang make money?
Two revenue lines are on record. Creative Services and Brand Partnerships are the primary driver. The others are merchandise Sales.
Who are pgLang's main competitors?
Direct peers on record are Pulse Films, Donda Creative / Yeezy, Cactus Jack (Travis Scott), XO / The Weeknd's Creative Operations, Anonymous Content, Mass Appeal, Parkwood Entertainment and OVO Sound (October's Very Own). Broad incumbents are Wieden+Kennedy and Roc Nation.
Does pgLang have an API?
No public API is recorded for pgLang.