WADE Design Group
WADE Design Group is an Oklahoma-based residential architecture firm founded in 2010, specializing in Insulated Concrete Forms (ICF) and custom home design for homeowners, builders, and real estate investors across 37+ US states.
- Company typePrivate
- Founded2010
- HeadquartersEdmond, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WADE Design Group does
WADE Design Group is a privately-held residential architecture and design firm founded in 2010 by Jerad W. Stout and headquartered in Oklahoma. The firm specializes in Insulated Concrete Forms (ICF) construction design alongside traditional frame home design, emphasizing lean building practices such as even-dimension framing to reduce material waste. Its core technology stack is Autodesk REVIT, used for design, drafting, and rendering across both ICF and conventional framing projects.
WADE Design Group serves three principal customer segments: individual homeowners seeking custom residential designs, home builders and contractors outsourcing design work (including ICF plans for spec homes and investment properties), and real estate investors requiring multi-family and duplex plans. Its product surface spans bespoke custom home design services, a catalog of pre-designed licensable ICF floor plans (1101 SF, 1627 SF, 2021 SF, and 2616 SF variants plus duplex plans), and multi-family design services. The firm self-describes as the largest ICF design firm in the US and reports design activity across 37 to 43 states.
The business model combines project-based professional services revenue (custom design projects billed per engagement) with one-time perpetual licensing revenue (pre-designed plan sales). Pricing is quote-based with no public disclosure; customer acquisition is sales-led via direct phone, email, and Calendly-scheduled consultations, supplemented by website portfolio content. The firm operates with a compact team of approximately four (founder plus three designers, all with Oklahoma State University design/engineering backgrounds), has no external funding, and generates revenue through direct-to-customer engagement without disclosed revenue figures.
WADE Design Group firmographics
Firmographics- Name
- WADE Design Group
- Legal name
- WADE Design Group
- Website
- https://wadedesigngroup.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WADE Design Group is an Oklahoma-based residential architecture firm founded in 2010, specializing in Insulated Concrete Forms (ICF) and custom home design for homeowners, builders, and real estate investors across 37+ US states.
- Ownership category
- akta.pro rank
WADE Design Group industry classification
Industry- Product category
- Architectural Design Services
- NAICS
- Architectural Services (54131), Drafting Services (541340)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro industry
- Architectural Design ServicesBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning ServicesBuilding Information Modeling (BIM) & Digital Design ServicesBusiness & Public Services/Professional Services (Legal, Accounting, Consulting)/Architecture, Design & Planning Services
Keywords
Where WADE Design Group is headquartered
LocationHeadquarters
- HQ city
- Edmond
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WADE Design Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Custom Home Design Services: Design services for custom homes including architectural plans and complete renders, working directly with homeowners and builders to create personalized home designs.
- Pre-designed ICF Plans: Sale of pre-designed ICF house plans (1101 SF, 1627 SF, 2021 SF, 2616 SF) and duplex plans for investment properties. Plans are sold directly to home builders and property developers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 2616 SF ICF Plan - 3 beds, 2 baths w/ flex space |
| One time/ perpetual license | Pay-as-you-go | 2021 SF ICF Plan - 3 beds, 2 baths |
| One time/ perpetual license | Pay-as-you-go | 1627 SF ICF Plan - 3 beds, 2 baths |
| One time/ perpetual license | Pay-as-you-go | 1101 SF ICF Plan - 2 beds, 1 bath |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
WADE Design Group product offering
Product offeringCore offering
WADE Design Group is a residential architecture and design firm that provides custom home design services and pre-designed floor plans, with a specialization in Insulated Concrete Forms (ICF) construction since 2010. The firm delivers architectural plans and complete renders for individual homeowners, home builders, and real estate investors across 37+ US states, applying lean building practices to reduce material waste and produce energy-efficient, storm-resistant home designs.
Product overview
WADE Design Group is a residential architecture and design firm founded in 2010, specializing in Insulated Concrete Forms (ICF) construction design with an emphasis on lean building practices. The company offers a portfolio of pre-designed ICF floor plans (1101 SF, 1627 SF, 2021 SF, 2616 SF) and duplex designs for sale, alongside custom home design services for homeowners and builder plan services for home builders. The firm has completed designs across 37+ states, ranging from single-family homes to multi-family complexes, with services spanning from initial concept through permit-ready architectural plans and realistic rendering visualization.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 30-80% energy consumption and cost savings compared to traditional framed homes
- +2 more outcomes
Companies that use WADE Design Group
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
WADE Design Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
WADE Design Group partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
WADE Design Group competitors and assessment
Company assessmentEmerging players
- Prescient (by Prescient Co.): Structural design and building technology firm serving residential and multifamily developers with proprietary panelized systems—comparable as an emerging design/construction-tech player but focuses on light-gauge steel rather than ICF.
Direct peers
- Houseplans.com: Large plan marketplace distributing home designs from dozens of architects to builders and homeowners—comparable in serving the same B2B/B2C residential design demand that WADE targets.
- Design Basics: Sells stock and custom home plans nationally to builders and homeowners with transparent pricing and large plan catalogs—directly comparable to WADE's pre-designed ICF plan and custom design offerings.
- The House Plan Shop / The House Designers: Online marketplace aggregating thousands of residential home plans from multiple designers—a comparable self-serve channel for buyers, though WADE operates its own catalog.
- Mark Stewart Home Design: Designs and sells custom and pre-designed home plans, including specialty collections—comparable in business model mix of custom design plus plan catalog sales to builders.
- Mascord Homes: Residential design firm offering pre-designed plans and custom design services focused on builder and homeowner markets—closely comparable to WADE's product and customer mix.
- Donald A. Gardner Architects: Residential architecture firm selling thousands of pre-designed house plans to builders and consumers across the US—directly comparable in productized plan sales and custom design services.
- Archival Designs: Designs and licenses home plans for builders and homeowners across the US with catalog and custom offerings—directly comparable to WADE's mix of custom design and pre-designed plan sales.
Broad incumbents
- Lennar Corporation: National homebuilder that designs and builds at massive scale, including in-house architectural services—competes indirectly with WADE for residential design work though not a stock-plan seller.
- Bassenian Lagoni Architects: Large, established residential architecture firm producing thousands of builder house plans nationwide—competes for the same home builder customers as WADE's builder plan request service but at significantly greater scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
WADE Design Group social profiles
Digital presenceWADE Design Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
WADE Design Group leadership team
Management profileNumber of profiles
Profiles4 records
WADE Design Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WADE Design Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WADE Design Group
What does WADE Design Group do?
WADE Design Group is a residential architecture and design firm that provides custom home design services and pre-designed floor plans, with a specialization in Insulated Concrete Forms (ICF) construction since 2010. The firm delivers architectural plans and complete renders for individual homeowners, home builders, and real estate investors across 37+ US states, applying lean building practices to reduce material waste and produce energy-efficient, storm-resistant home designs.
Is WADE Design Group a public or private company?
WADE Design Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WADE Design Group founded?
WADE Design Group was founded in 2010. It employs 1 to 10 people.
Where is WADE Design Group based?
WADE Design Group is headquartered in Edmond, United States, in the North America region.
How does WADE Design Group make money?
Two revenue lines are on record. Custom Home Design Services are the primary driver. The others are pre-designed ICF Plans.
Who are WADE Design Group's main competitors?
Prescient (by Prescient Co.) is listed as an emerging player. Direct peers are Houseplans.com, Design Basics, The House Plan Shop / The House Designers, Mark Stewart Home Design, Mascord Homes, Donald A. Gardner Architects and Archival Designs. Broad incumbents are Lennar Corporation and Bassenian Lagoni Architects.
Does WADE Design Group have an API?
No public API is recorded for WADE Design Group.
What industry is WADE Design Group in?
WADE Design Group's product category is Architectural Design Services. Its primary akta.pro industry code is BPAHAKAA, Architectural Design Services, with a secondary code of BPAHAKAK, Building Information Modeling (BIM) & Digital Design Services. Its NAICS code is 54131 and its SIC code is 1520.