Lost and Grounded Brewers
Lost and Grounded Brewers is a Bristol-based craft brewery founded in 2016 that produces unfiltered, vegan-friendly German lagers and Belgian-style beers. It serves UK consumers directly via webstore and taproom, distributes nationally through 12+ wholesalers and 200+ Waitrose stores, and exports to five European countries.
- Company typePrivate
- Founded2016
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Lost and Grounded Brewers does
Lost and Grounded Brewers is a Bristol-based craft brewery founded in July 2016 by Annie Clements and Alex Troncoso, specializing in German lager styles and Belgian-influenced beers. The company operates a state-of-the-art Krones brewhouse with a proprietary lactic acid propagation plant using traditional German souring methods, enabling natural pH adjustment to handle Bristol's high-alkaline water. All beers are unfiltered and vegan-friendly, packaged in 30L kegs and 330ml/440ml cans. The core permanent range comprises five beers (Keller Pils, Helles, Extra Nice, Wanna Go To The Sun, Running with Sceptres), supplemented by Belgian-style offerings (Apophenia Tripel, Hop Hand Fallacy Witbier, Saison D'Avon) and seasonal releases (Festbier, Running with Spectres Baltic Porter, Dog Day Afternoon Kolsch).
The company generates revenue through four primary streams: direct-to-consumer webstore sales (lostandgroundedstore.co.uk with next-day DPD delivery and free shipping over £50), on-site taproom sales on Fridays and Saturdays, B2B trade distribution via the Sellar platform, and a nationwide wholesale network complemented by export partnerships in France, Norway, Sweden, Italy, and Ireland. Notable retail penetration includes Iced Coffee Pale Ale in 200+ Waitrose stores across the UK, and the brewery has secured visibility at London venues including Borough Market establishments (Padella, Berenjak, Kolae, Akara, Caravan). Production capacity stands at approximately 20,000 hectolitres with expansion underway targeting 27,500HL and 5 million pints annually.
Lost and Grounded operates with a values-driven commercial model, combining sustainability investments (Vapour Condenser, Dalum CO2 Recovery Plant, malt silo reducing packaging waste) with charity-linked products (Extra Nice Lager supporting Stonewall Housing, Dog Day Afternoon supporting StreetVet, festival proceeds supporting War Child UK). The company holds Living Wage Foundation Employer status and has received multiple international awards including World Beer Cup Gold 2023, Brewers Choice Awards Brewery of the Year 2022, and European Beer Star Gold 2025. It remains founder-owned and privately held with no external institutional investment disclosed.
Lost and Grounded Brewers firmographics
Firmographics- Name
- Lost and Grounded Brewers
- Legal name
- Lost and Grounded Brewers Ltd
- Website
- https://lostandgrounded.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lost and Grounded Brewers is a Bristol-based craft brewery founded in 2016 that produces unfiltered, vegan-friendly German lagers and Belgian-style beers. It serves UK consumers directly via webstore and taproom, distributes nationally through 12+ wholesalers and 200+ Waitrose stores, and exports to five European countries.
- Ownership category
- akta.pro rank
Lost and Grounded Brewers industry classification
Industry- Product category
- Craft Beer
- NAICS
- Breweries (31212), Drinking Places (Alcoholic Beverages) (7224), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180), Retail-Eating Places (5812)
- akta.pro primary industry
- Beer Brewing & Brands (CRADAIAA)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC)
Keywords
Where Lost and Grounded Brewers is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lost and Grounded Brewers business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct Beer Sales (DTC): Direct-to-consumer sales through webstore with next-day DPD delivery. Orders over £50 receive free shipping. Beers sold in six-packs and 12-packs.
- Trade/Wholesale: Wholesale distribution to pubs, bars, bottle shops through direct trade deliveries and nationwide wholesalers. Trade customers access full product range through Sellar platform.
- Export: International distribution through partner distributors in France, Norway, Sweden, Italy, and Ireland.
- Taproom Sales: On-site taproom sales open Fridays and Saturdays (extended hours April-September). Also offers brewery tours on Saturdays.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Lager-a-Rama Birthday Event |
| Other | Pay-as-you-go | Oktoberfest Event |
| Other | Pay-as-you-go | Dog Day Afternoon Event |
| Other | Pay-as-you-go | Friendly Festival 2025 |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels7 records
Lost and Grounded Brewers product offering
Product offeringCore offering
Lost and Grounded Brewers is a Bristol-based craft brewery that brews and sells unfiltered, vegan-friendly craft beers in 30L kegs, 440ml cans and 330ml cans, specialising in German lagers and Belgian-style ales. It sells through its own DTC webstore (lostandgroundedstore.co.uk), an on-site taproom, a B2B Trade Store on Sellar, a UK wholesale network, export partners across Europe, and grocery listings including Waitrose.
Product overview
Lost and Grounded Brewers is a Bristol-based craft brewery specializing in German lagers and Belgian-style beers. The core product portfolio consists of five permanent beers: Keller Pils (flagship Hop Bitter Lager), Helles (Unfiltered Lager), Extra Nice (4% Extra Dry Lager), Wanna Go To The Sun (Pale Ale), and Running with Sceptres (5.2% IPA). Belgian-style offerings include Apophenia Tripel (8.8%), Hop Hand Fallacy Witbier (4.4%), and Saison D'Avon (6.5%). Seasonal and rotational releases include Festbier for Oktoberfest, Running with Spectres Baltic Porter, and Dog Day Afternoon Kolsch-style beer. The company operates a direct-to-consumer webstore with next-day DPD delivery and a B2B Trade Store via Sellar platform. All beers are unfiltered and vegan friendly, packaged in 30L kegs, 440ml cans and 330ml cans.
Differentiator
Problem solved
Functional benefit
Products and services
- Keller Pils Flagship unfiltered Hop Bitter Lager Beer brewed with Pilsner malt from Germany and three traditional hop varieties (Magnum, Perle and Hallertauer Mittlefruh). Clean and hoppy with a refreshingly lemony crisp finish. Available in 30L kegs, 440ml cans and 330ml cans for trade and direct-to-consumer customers.
- Helles Unfiltered German-style Lager at 4.4% ABV brewed with the same precision as Keller Pils, featuring the brewery's signature lactic acid propagation plant for natural acidity adjustment. Winner of Brewers Choice Awards Beer of the Year 2022.
- Extra Nice 4% Extra Dry Lager brewed with signature Pilsner malt and rice addition for a clean, refreshing finish. Joined the core range in July 2024 as a charity-linked product supporting Stonewall Housing (£1 per keg and 5p per can donated), in partnership with Bleecker Burger.
- Wanna Go To The Sun Pale Ale featured across UK on-trade venues including Borough Market establishments. Won Gold at the European Beer Star 2025 Awards.
- Running with Sceptres IPA 5.2% IPA evolved in February 2026 from India Pale Lager into a West Coast-style IPA with Citra, Mosaic and Chinook hops, fermented with ale yeast for enhanced hop expression. Clean base with resinous, peachy-piney hop character.
- Hop Hand Fallacy 4.4% Witbier with Pilsner malt base, 15% oats and 40% wheat. Features orange peel and freshly ground coriander with spicy, herbal, citrusy notes.
- Apophenia 8.8% Tripel inspired by Belgian Trappist traditions. Features peppery Belgian yeast character, orange peel, coriander seed and dextrose for elevated ABV. Featured in CAMRA's 'World's Greatest Beers'.
- Saison D'Avon 6.5% Saison featuring Belgian yeast character with Grains of Paradise for a pleasant spice character, built on wheat, oats and pils malt backbone.
- No Rest For Dancers Beer in the Lost and Grounded core range lineup, packaged for sale through the webstore, taproom and trade channels.
- Festbier 5.6% Oktoberfest-Style Lager released annually for Oktoberfest celebrations, traditionally served at the Bristol Oktoberfest event and at London events.
- Running with Spectres 6.8% Baltic Porter. Rich layers of mocha and toasted biscuit from roasted, Belgian biscuit and chocolate malts. Magnum, Chinook, Columbus and Savinjski Goldings hops.
- Dog Day Afternoon 4.8% Kolsch-Style Beer. Annual special release featuring winning dog photos on can artwork. Supports StreetVet UK charity with £1 per pint donated.
- Amplify Your Sound Black Lager featured at Halloween events as part of the brewery's dark beer seasonal lineup.
- Lost Wolf 5.2% American-Style Brown Ale brewed in collaboration with Wicklow Wolf (Ireland). Features Magnum, Chinook, Centennial, Willamette and Mosaic hops with Pils, Munich, Biscuit, Cara and Roast malts. Available in 440ml cans.
- Taproom Service and Brewery Tours On-site taproom at the Bristol brewery open Fridays and Saturdays with extended summer hours (April-September), offering draught beer for on-site consumption plus Saturday brewery tours with guided tastings. Hosts community events, record launch parties and special beer launches.
Quantifiable outcome
- World Beer Cup Gold 2023 in Kellerbier/Zwickelbier category (from 10,213 entries, 2,376 breweries, 51 countries)
- +4 more outcomes
Companies that use Lost and Grounded Brewers
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Lost and Grounded Brewers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Lost and Grounded Brewers partnerships and signals
Strategic signalScale indicators13 records
Recent moves9 records
Expansion highlights5 records
Lost and Grounded Brewers competitors and assessment
Company assessmentDirect peers
- Northern Monk: Leeds-based independent craft brewery with a similar taproom-plus-DTC-plus-wholesale model, value-driven brand positioning, and a comparable product mix spanning lagers and hop-forward ales.
- Magic Rock Brewing: Huddersfield-based UK craft brewery operating a brewpub/taproom, DTC webstore, and national wholesale; comparable independent craft player with overlapping lager/IPA portfolio and similar awards-led positioning.
- Verdant Brewing Co: Cornwall-based independent craft brewery with strong DTC and wholesale presence; comparable in scale and premium-positioned portfolio, with similar geographic and channel profile to a Bristol-based brewery.
- Cloudwater Brew Co: Manchester-based craft brewery known for quality-led, frequently-changing beer range and direct-trade focus; comparable in scale and award profile, with similar multi-channel GTM (DTC webstore, wholesale, on-trade).
- Thornbridge Brewery: Independent UK craft brewery with award-winning lagers and ales, national on-trade and off-trade distribution, and a focus on quality-led brewing — directly comparable in size, channel mix and product philosophy to Lost and Grounded.
- Moor Beer Co: Bristol-based independent brewery with a strong cask and lager focus, award-winning beers, and on-trade presence; highly comparable as a fellow Bristol craft brewer with overlapping customer base and trade channels.
Emerging players
- Weihenstephan Brewery: Historic Bavarian state brewery widely regarded as the world's oldest; directly relevant as the global benchmark for German-style lager precision — the category where Lost and Grounded has built its proprietary capability and won multiple awards.
Broad incumbents
- BrewDog: Largest UK craft brewer with national bars, DTC, grocery, and export operations; serves as the benchmark UK craft incumbent against which independents like Lost and Grounded compete for shelf and tap space.
- Camden Town Brewery: London-based lager-led craft brewery (owned by AB InBev) with national grocery and on-trade distribution; directly comparable lager-centric portfolio but with the distribution and capital scale of a global incumbent.
Regional players
- Sibling Brewing Co: Bristol-based independent craft brewery focused on lagers and saisons; highly comparable as a fellow Bristol brewer operating in the same city and overlapping on-trade customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Lost and Grounded Brewers social profiles
Digital presenceLost and Grounded Brewers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lost and Grounded Brewers leadership team
Management profileNumber of profiles
Profiles3 records
Lost and Grounded Brewers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lost and Grounded Brewers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lost and Grounded Brewers
What does Lost and Grounded Brewers do?
Lost and Grounded Brewers is a Bristol-based craft brewery that brews and sells unfiltered, vegan-friendly craft beers in 30L kegs, 440ml cans and 330ml cans, specialising in German lagers and Belgian-style ales. It sells through its own DTC webstore (lostandgroundedstore.co.uk), an on-site taproom, a B2B Trade Store on Sellar, a UK wholesale network, export partners across Europe, and grocery listings including Waitrose.
Is Lost and Grounded Brewers a public or private company?
Lost and Grounded Brewers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lost and Grounded Brewers founded?
Lost and Grounded Brewers was founded in 2016. It employs 11 to 50 people.
Where is Lost and Grounded Brewers based?
Lost and Grounded Brewers is headquartered in Bristol, United Kingdom, in the Europe region.
How does Lost and Grounded Brewers make money?
Four revenue lines are on record. Direct Beer Sales (DTC) is the primary driver. The others are trade/Wholesale, export and taproom Sales.
Who are Lost and Grounded Brewers's main competitors?
Direct peers on record are Northern Monk, Magic Rock Brewing, Verdant Brewing Co, Cloudwater Brew Co, Thornbridge Brewery and Moor Beer Co. Weihenstephan Brewery is listed as an emerging player. Broad incumbents are BrewDog and Camden Town Brewery. Sibling Brewing Co is listed as a regional player.
Does Lost and Grounded Brewers have an API?
No public API is recorded for Lost and Grounded Brewers.
What industry is Lost and Grounded Brewers in?
Lost and Grounded Brewers's product category is Craft Beer. Its primary akta.pro industry code is CRADAIAA, Beer Brewing & Brands, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 31212 and its SIC code is 2080.