XLR Events
XLR Events is a French non-profit association (Association loi 1901) founded in 2012 in Lyon that promotes house and techno music events, placing local and international artists at club venues and festivals across France and Europe.
- Company typePrivate
- Founded2012
- HeadquartersLyon, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What XLR Events does
XLR Events is a French non-profit association (Association loi 1901) founded in 2012 and based in Lyon at 23 rue Professeur Weill. The association is organized around the promotion and booking of house and techno music events, placing both local and international artists at Lyon venues including Ninkasi Kao, Le Petit Salon, Club Transbo, Plateforme, Bellona Club, and Ayers Boat, as well as at national and international venues and festivals (Paris, South of France, Belgium, Switzerland, Germany, Romania; festivals including Dantesk, Hypnotik, Les Nuits Sonores, and Holi Color Marseille). The founding team originated from students at the Faculty of Pharmacy of Lyon, and the organization has reportedly delivered over 80 events within its first approximately three years of operation.
The association has no proprietary technology platform. Its digital presence is built on a WordPress website (hosted by OVH, with development credited to Maxime FORT), supported by Facebook and Instagram for promotion and Digitick for online ticketing. The technology function is limited to marketing content (artist interviews, event pages) and ticket distribution, with no application, no API, no SDK, and no documented AI or data analytics capabilities.
Revenue is generated through door sales and online ticket sales at events, with one documented price point of EUR 12 including one drink. No comprehensive pricing tiers, no disclosed revenue figures, no external funding, and no equity-based ownership structure exist given the non-profit association form. Headcount is stated at 11-50, and the website currently displays a 'CURRENTLY NOT AVAILABLE' maintenance notice, suggesting paused or reduced digital activity.
XLR Events firmographics
Firmographics- Name
- XLR Events
- Legal name
- XLR Events
- Website
- https://xlr-events.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- XLR Events is a French non-profit association (Association loi 1901) founded in 2012 in Lyon that promotes house and techno music events, placing local and international artists at club venues and festivals across France and Europe.
- Ownership category
- akta.pro rank
XLR Events industry classification
Industry- Product category
- Live Electronic Music Event Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
- akta.pro secondary industry
- Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where XLR Events is headquartered
LocationHeadquarters
- HQ city
- Lyon
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
XLR Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Event ticketing and door sales: Revenue is generated through ticket sales for events featuring international and local electronic music artists. The association also operates door sales, with one documented ticket price of 12€ including a drink for the Claude VonStroke event at Ayers Boat.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Door/at-event pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
XLR Events product offering
Product offeringCore offering
XLR Events is a French non-profit association (Association loi 1901) that organizes and promotes live electronic music events focused on house and techno, booking both local and international artists and placing them at clubs and festivals. The association coordinates the full event lifecycle — artist booking, venue partnership, ticketing, on-site execution, and post-event coverage — while publishing artist interviews on its website to build audience anticipation. Revenue is generated through event ticketing and door sales, with documented at-the-door pricing.
Product overview
XLR Events is a single unified product/service offering — an event promotion association (Loi 1901) operating a WordPress-based website to organize and promote house and techno music events in Lyon, France. The organization has no modular product architecture; it functions as a unified events platform combining artist booking, event promotion, and editorial content (artist interviews).
Differentiator
Problem solved
Functional benefit
Products and services
- XLR Events electronic music event promotion A unified event promotion service delivered by a French non-profit association (Association loi 1901), covering artist booking, event coordination, venue partnership, ticketing, on-site event execution, and editorial promotion (artist interviews) for house and techno music events. Targeted at electronic music fans in Lyon, France, and partner venue operators across France and selected European markets.
Quantifiable outcome
- Organized 80+ events in under 3 years, demonstrating sustained operational capacity and market traction
Companies that use XLR Events
Customer profileSegments2 records
Ideal customer profiles2 records
XLR Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
XLR Events partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- OVHminorWeb hosting provider for www.xlr-events.com website. OVH – 2 rue Kellermann – 59100 Roubaix – France. Standard web hosting services for the association's website.
- DigitickminorTicketing distribution partner used for event ticket sales. Documented use for Claude VonStroke event (October 2016) and Spencer Parker event (January 2017).
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
XLR Events competitors and assessment
Company assessmentRegional players
- Ninkasi: Major Lyon venue and concert organizer (Ninkasi Kao, Ninkasi Gerland) that hosts electronic music events. XLR Events regularly places artists at Ninkasi venues, making it both a partner and a comparable Lyonnais live music operator.
- Marvellous Island: Parisian electronic music festival organizer hosting house and techno events. Comparable to XLR Events in genre focus and the production of multi-stage dance music experiences for French audiences.
Direct peers
- Concrete (Paris): Iconic Paris-based electronic music club and collective known for techno events. Comparable as a French electronic music promoter/operator targeting similar underground audiences with international headliners.
- Rainer: Lyon-based electronic music promoter and booking agency organizing house and techno events across Lyon venues. Directly comparable to XLR Events in city, genre focus, and independent promoter model.
- Possession (Paris): Parisian electronic music collective and event promoter focused on techno. Comparable to XLR Events in its independent, community-driven curation of house/techno events and international artist bookings.
Broad incumbents
- Boiler Room: Global electronic music live-streaming platform and event organizer. Comparable to XLR Events in its focus on underground/quality electronic music curation, though operating at vastly larger scale and with a media-driven model.
- Astropolis: Established French electronic music festival in Brest. Comparable to XLR Events in genre (house/techno), independent organizational identity, and programming of international artists for French audiences.
- Les Nuits Sonores: Major Lyon-based electronic music festival where XLR Events has placed artists. Comparable as a French electronic music event organizer operating at significantly larger scale, with multi-day programming across multiple venues.
Others
- Resident Advisor: Global electronic music events listing and ticketing platform. While not a direct promoter, RA is a key distribution channel for XLR's events and a benchmark for the kind of authoritative platform XLR could evolve toward within the niche.
- DV1 (defunct, comparable legacy): Former Lyon electronic music club that XLR Events regularly programmed before its closure. Included as a comparable independent Lyon electronic music venue/operator whose closure illustrates the structural fragility of the segment XLR operates in.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
XLR Events social profiles
Digital presenceXLR Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
XLR Events leadership team
Management profileNumber of profiles
XLR Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
XLR Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about XLR Events
What does XLR Events do?
XLR Events is a French non-profit association (Association loi 1901) that organizes and promotes live electronic music events focused on house and techno, booking both local and international artists and placing them at clubs and festivals. The association coordinates the full event lifecycle — artist booking, venue partnership, ticketing, on-site execution, and post-event coverage — while publishing artist interviews on its website to build audience anticipation. Revenue is generated through event ticketing and door sales, with documented at-the-door pricing.
Is XLR Events a public or private company?
XLR Events is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was XLR Events founded?
XLR Events was founded in 2012. It employs 11 to 50 people.
Where is XLR Events based?
XLR Events is headquartered in Lyon, France, in the Europe region.
How does XLR Events make money?
One revenue line is on record: event ticketing and door sales.
Who are XLR Events's main competitors?
Regional players on record are Ninkasi and Marvellous Island. Direct peers are Concrete (Paris), Rainer and Possession (Paris). Broad incumbents are Boiler Room, Astropolis and Les Nuits Sonores. Others are Resident Advisor and DV1 (defunct, comparable legacy).
Does XLR Events have an API?
No public API is recorded for XLR Events.
What industry is XLR Events in?
XLR Events's product category is Live Electronic Music Event Promotion. Its primary akta.pro industry code is MPAIAFAC, Festival & Event Producers/Organizers, with a secondary code of MPAGAAAB, Music Festival Organizers & Promoters. Its NAICS code is 711320 and its SIC code is 7900.