CBM Training

What CBM Training does

CBM Training is a privately held South African corporate training provider founded in 1999 and headquartered in Germiston (Bedfordview area), with a 25-year track record of training 146,600+ delegates from 13,400+ companies across Southern Africa. The company's core offering is SETA-accredited vocational and professional development delivered through three channels: scheduled public courses in Johannesburg, Cape Town, and Durban; customized in-house corporate programs delivered at client premises; and a virtual training platform featuring live webinars and self-paced e-learning modules. The catalog spans management and leadership development (5-Day Management Programme, IMP, MDP), business skills, soft skills, IT, HR, legal compliance, and a newer suite of AI and emerging technology masterclasses for business leaders, digital marketers, and PR professionals.

The underlying technology stack is a hybrid of accredited instructional delivery and a multi-format e-learning platform rather than proprietary software. Institutional accreditations from Services SETA, merSETA, and CETA are the central regulatory asset, enabling skills-levy-paying clients to claim mandatory and discretionary grants. Content is delivered by a roster of 85+ specialist consultants who are active practitioners, supported by a small core team of 11-50 employees. Distribution combines direct enterprise field sales, a public training calendar, and an omnichannel digital presence spanning website, LinkedIn, Facebook, Instagram, TikTok, and email newsletter.

Revenue is generated across five streams: one-time public course fees (R550-R12,500 per delegate), professional-services contracts for customized in-house corporate training, SETA-accredited learnership programs (often corporate-sponsored and producing measurable employment outcomes), B-BBEE compliance consulting (Workplace Skills Plan, Annual Training Report, scorecard optimization), and recurring subscription online training. Customer segments include medium-to-large corporate organizations, government departments, unemployed youth placed via learnerships, and individual professionals. Pricing is largely transactional with a freemium layer (e.g., free Level 2 AI Masterclass for PR) used as a top-of-funnel acquisition channel.

Name

CBM Training

Legal name

CBM Training

Website

https://cbmtraining.co.za

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

CBM Training is a privately held South African corporate training provider, founded 1999, offering SETA-accredited short courses, learnerships, B-BBEE compliance consulting, and AI/management masterclasses delivered via public, in-house, and online formats to corporates, government, and individuals across Southern Africa.

Ownership category

akta.pro rank

Product category

Corporate Training & Professional Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Professional, Scientific, and Technical Services (541), Computer Training (611420)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro primary industry

Learning, Training & Corporate Education Consulting (BPAHAGAE)

akta.pro secondary industries

Project, Quality & Operations (PMP PDUs, Six Sigma, Quality CE) (EDAAALAM), Corporate Learning & Training Content Development (EDAGAKAC), Valuation, M&A & Corporate Development (EDABAJAN)

Keywords

• Corporate training services
• SETA accredited learnerships
• Management development programmes
• Business skills short courses
• B-BBEE compliance consulting

Headquarters

HQ city

Bedfordview

HQ country

South Africa

HQ region

Africa

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Public Training Courses: Scheduled training sessions open to individuals and organizations held in major cities, facilitated by industry experts with interactive practical exercises. Pricing per course ranges from R 550 to R 12,500 per participant.
2. In-House/Corporate Training: Customized training content delivered at client premises with flexible scheduling to minimize business disruption. Provides confidential environment for addressing sensitive organizational topics.
3. SETA-Accredited Learnerships: SETA-accredited vocational training programs that combine theoretical learning with workplace experience, helping organizations achieve B-BBEE compliance while developing skilled professionals.
4. B-BBEE Compliance Consulting: Strategic consulting services including Workplace Skills Plan development, Annual Training Report assistance, and B-BBEE rating optimization.
5. Online Training Programs: Virtual training programs featuring live webinars, interactive sessions, self-paced e-learning modules, and digital resource access.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

CBM Training delivers corporate staff and business skills development in South Africa, including SETA-accredited learnerships (NQF levels), management development programmes (IMP, MDP, 5-Day Management Programme), business skills short courses, and AI and emerging technology masterclasses. Courses are offered via public classroom sessions in Johannesburg, Cape Town and Durban, customised in-house training at client sites, and online webinars and e-learning modules. The company also provides B-BBEE compliance consulting, including Workplace Skills Plan and Annual Training Report preparation, to help organisations optimise their B-BBEE scorecards and reclaim skills development levies.

Product overview

CBM Training is a South African corporate training provider offering a comprehensive portfolio of SETA-accredited courses and programs delivered through multiple formats (public courses, in-house training, and online/e-learning). The company provides management and leadership development programs (including the Introduction to Management Programme and Management Development Programme), business skills training (communication, project management, customer service), and emerging AI and technology masterclasses for various professional segments. Core offerings include the 5-Day Management Programme, AI Masterclasses for Business Leaders, Digital Marketing, and PR/Communications teams, as well as soft skills courses. The company also provides B-BBEE compliance consulting services and SETA-accredited learnerships to help organizations achieve skills development and employment equity goals.

Differentiator

Problem solved

Functional benefit

Products and services

• SETA-Accredited Learnerships SETA-accredited vocational training programmes (e.g., Generic Management NQF Level 3, Business Administration NQF Level 4) combining theoretical learning with workplace experience. Designed for South African organisations seeking to claim skills development levy grants and develop skilled professionals; outcomes include permanent employment placements for sponsored learners.
• B-BBEE Compliance Services Strategic consulting services helping South African organisations optimise their B-BBEE scorecards and meet employment equity targets through Workplace Skills Plan (WSP) development, Annual Training Report (ATR) preparation, and B-BBEE rating optimisation.
• Management Development Programme (MDP) Advanced management skills programme aimed at seasoned managers who need to deepen their leadership, strategic and operational capabilities.
• Introduction to Management Programme (IMP) Foundation programme for emerging leaders and first-time managers covering core management principles, people leadership and operational basics.
• 5-Day Management Programme Intensive 5-day programme equipping current and aspiring managers with essential tools to lead effectively, covering strategic planning, performance management, team leadership and conflict resolution.
• AI Masterclass for Business Leaders Advanced masterclass equipping business leaders with in-depth knowledge of AI applications, covering how AI can transform business activities from operations through to strategic planning.
• Public Courses Scheduled training sessions open to individuals and organisations, held in major South African cities (Johannesburg, Cape Town, Durban), facilitated by industry experts with interactive practical exercises across management, AI, business skills and more.
• In-House Corporate Training Customised training content delivered at the client organisation's premises with flexible scheduling to minimise business disruption, providing a confidential environment for addressing sensitive organisational topics.
• Online / Virtual Training Virtual training programmes featuring live webinars, interactive sessions, self-paced e-learning modules and access to digital resources, accessible regardless of geographic location.

Quantifiable outcome

• 146,600+ delegates trained since 1999
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KSB Pumps and ValvescoreStrategic or Co-development Partner · 1 September 2021KSB Pumps and Valves sponsors learnership programs through CBM Training, including Generic Management NQF Level 3 Learnership. The program transforms unemployed youth into skilled employees. Participant Winile Ntuli was permanently appointed as Project Administrator. The experience provided workplace skills, confidence, and professional development for participants.
• Nielsen Holdings South AfricacoreStrategic or Co-development Partner · 1 December 2018CBM Training partnered with Nielsen Holdings South Africa to co-create and customize management training programs. A Training Needs Analysis for Management identified specific areas of need within Nielsen's management team. The partnership culminated in the creation of the Nielsen Academy, which equipped employees with vital skills. Trained 53 staff across IMP, MDP, and Business Administration Level 4 programs over 18 months.
• Royal Bafokeng HoldingscoreStrategic or Co-development PartnerRoyal Bafokeng Holdings sponsors Business Administration NQF Level 4 learnership programmes through CBM Training. The program transforms participants into skilled professionals with practical workplace experience. Sponsored participants include Kamohelo and Lee-Chandre who transitioned from learnerships to professional careers.
• BCXminorStrategic or Co-development PartnerBCX partnered with CBM Training for Excel skills training. Participant Lihle Xulu reported improved Excel skills and appreciation for the knowledgeable trainer. Training provided practical skills enhancement for BCX staff.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• GetSmarter: South African online education provider offering accredited short courses and partner-branded programs to global enterprises; directly comparable to CBM in SETA-aligned, certification-bearing, in-house and online delivery to South African corporates.
• 2KO International: African IT and business skills training company offering in-person, online, and instructor-led courses across multiple countries; direct peer to CBM on enterprise IT/business skills training and online course delivery.
• KnowledgeCity: Online corporate training platform offering thousands of video-based business, IT, and compliance courses to enterprise clients; comparable to CBM's online/e-learning layer and corporate compliance/soft-skills catalog.

Broad incumbents

• ADvTECH: Largest private education provider in Southern Africa, operating tertiary and vocational brands; broad incumbent whose vocational and corporate training divisions overlap with CBM's enterprise and accredited offerings across South Africa.
• Regenesys Business School: South African higher education institution offering management development, leadership, and corporate programs; comparable to CBM in management development and executive training with strong presence in the same enterprise buyer base.
• Gordon Institute of Business Science (GIBS): University of Pretoria's business school offering executive education and customized corporate programs; broad incumbent competing for the same mid-to-large South African enterprise management training budgets as CBM.
• Wits Business School: University of the Witwatersrand's graduate business school delivering MBA, MDP, and customized executive programs; competes for the same enterprise training RFPs in mining, financial services, and government that CBM targets.
• Stellenbosch Business School: Stellenbosch University's business school offering short executive programs and customized corporate training; broad incumbent addressing the same South African corporate market for management development as CBM.

Emerging players

• Emeritus: Global provider of executive education and professional certificate programs in partnership with top universities; emerging player competing for the same enterprise upskilling budget that CBM addresses, particularly on AI and digital programs.

Others

• SAICA (South African Institute of Chartered Accountants): Professional body delivering accredited CPD and technical training programs to finance professionals in South Africa; not a direct competitor but addresses overlapping enterprise and professional CPD demand that CBM's finance and compliance courses also target.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cbmtraining
• Facebookfacebook.com/CBMTraining
• LinkedInlinkedin.com/company/cbm-training
• Instagraminstagram.com/cbm_training
• TikToktiktok.com/@cbm.training

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CBM Training