What Trefinass Treuhand does

TREFINASS Treuhand AG is a privately held Swiss financial services firm headquartered in Bubikon, Switzerland, operating since 1972 under the legal name TREFINASS Treuhand AG (UID CHE-103.606.599). The company delivers an integrated professional services offering organized into three divisions: TREuhand (bookkeeping, company formation, tax planning, estate and matrimonial law, real estate advisory), FINanz (financial planning, pension planning, investments, savings, mortgages), and ASSekuranz (insurance portfolio analysis, risk insurance, pension solutions). Leadership is held by Rolf Gerber as Geschäftsleitung (executive management), and the company states an explicit guiding principle of independence from financial and insurance providers.

The underlying operational model is a traditional single-office advisory practice serving small businesses (Kleinbetriebe) and private individuals (Privatpersonen) across Switzerland. Services are delivered through direct face-to-face consultations at the Bubikon office, supplemented by phone (055 253 50 50) and email ([email protected]). The company provides no proprietary digital product, no application, no API, and no disclosed technology platform; the website functions as an informational hub with downloadable tax forms. Distribution is handled through the website and word-of-mouth referrals, with no formal partnerships, alliances, or third-party marketing channels documented.

The business model is fee-based professional services revenue across three streams: financial advisory (pension planning, investments, insurance analysis, mortgages), treuhand/accounting (bookkeeping, tax preparation, company formation), and insurance brokerage (portfolio analysis, risk insurance, pension fund consulting). Pricing is not publicly disclosed and is determined on a case-by-case basis tailored to client needs. Revenue figures, headcount, customer counts, and customer logos are not disclosed, and the company has no record of funding rounds, acquisitions, partnerships, or leadership transitions in the available data.

Name

Trefinass Treuhand

Legal name

TREFINASS Treuhand AG

Website

https://trefinass.ch

Company type

Private

Founded year

1972

Operating status

Operating

Short description

TREFINASS Treuhand AG is a privately held Swiss financial services firm in Bubikon, Switzerland, providing integrated treuhand, financial advisory, and insurance services to small businesses and private individuals through direct consultations.

Ownership category

akta.pro rank

Product category

Financial Advisory & Fiduciary Services

NAICS

Trust, Fiduciary, and Custody Activities (523991), Portfolio Management and Investment Advice (523940), Trusts, Estates, and Agency Accounts (525920)

SIC

Investment Advice (6282), Services-Management Consulting Services (8742)

akta.pro primary industry

Trust Administration & Fiduciary Accounting Services (FSAAANAF)

akta.pro secondary industries

Estate Planning & Trust Structuring Advisory (FSAEAKAC), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

Keywords

• Fiduciary services
• Tax advisory
• Financial planning
• Insurance brokerage
• Pension advisory

Headquarters

HQ city

Bubikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory Services: Comprehensive financial advisory services including pension planning, investment management, insurance analysis, and mortgage advisory for private individuals and small businesses.
2. Trust/Accounting Services: Bookkeeping, tax preparation, company formation, and annual financial statement preparation for businesses.
3. Insurance Brokerage: Insurance portfolio analysis and management, risk insurance assessment, and pension fund consulting.

Distribution channels1 record

Marketing channels2 records

Core offering

TREFINASS Treuhand AG provides integrated fiduciary, financial advisory, and insurance services to small businesses and private individuals in Switzerland. Its core offerings are organized into three divisions: TREuhand (bookkeeping, tax preparation, company formation, estate/matrimonial law, real estate advisory), FINAnz (financial planning, pension planning, investments, savings, mortgages), and ASSekuranz (insurance portfolio analysis, pension and risk insurance advisory). All services are delivered through a single point of contact on a case-by-case, tailored basis.

Product overview

Trefinass Treuhand AG is a Swiss financial services company offering integrated fiduciary, financial advisory, and insurance services for small businesses and private individuals. The company operates as a unified service model organized into three core divisions: TREuhand (accounting, company formation, taxes, estate law, real estate), FINANZ (financial planning, pension planning, investments, savings, mortgages), and ASSekuranz (insurance, pension planning, analysis). All services are delivered through a single point of contact, embodying the company's 'everything from one source' motto.

Differentiator

Problem solved

Functional benefit

Products and services

• Buchhaltung (Accounting) Comprehensive accounting services including bookkeeping, VAT processing, annual financial statements, payroll accounting, and financial reporting for businesses of all legal forms.
• Gründung (Company Formation) Company formation services including legal structure selection, drafting of statutes, and commercial register registration.
• Steuern (Tax Planning & Preparation) Tax planning and preparation services including tax obligation analysis, tax savings potential review, and tax return assistance.
• Ehe- und Erbrecht (Estate & Matrimonial Law Advisory) Estate and matrimonial law advisory services including inheritance planning, matrimonial contracts, and succession arrangements.
• Immobilien (Real Estate Advisory) Real estate management and brokerage services including purchase/sale/rental advisory, property accounting, financing concepts, mortgage procurement, and property valuations.
• Finanzplanungen (Personal Financial Planning) Personal financial planning services covering all life phases including income management, savings optimization, investment planning, retirement preparation, and estate planning.
• Pensionsplanung (Retirement Planning) Retirement planning services including income adequacy assessment, AHV and pension fund benefit projections, pension withdrawal strategy, early retirement planning, and tax optimization.
• Anlagen (Investment Advisory) Investment services including securities portfolio analysis, independent advisory, and wealth management.
• Sparen (Savings Optimization) Savings optimization advisory including optimal savings variants identification and consideration of tax implications.
• Hypotheken (Mortgage Advisory) Mortgage services including financing planning, model calculations for optimal amortization, interest monitoring, maturity tracking, and refinancing solutions.
• Vorsorge (Insurance Pension Planning) Financial protection planning addressing disability income, retirement benefits, pension fund withdrawal options, and survivor benefits.
• Analyse (Insurance Portfolio Analysis) Insurance portfolio analysis and optimization including insurance trusteeship, premium invoice control, claims handling, risk insurance analysis, capital investment review, and executive pension solutions.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• Swiss Life AG: Major Swiss life insurance and pension provider with integrated financial advisory — overlaps with Trefinass' Assekuranz and Pensionsplanung lines but operates as a captive provider, contrasting with Trefinass' independence positioning.
• KPMG AG Switzerland: Big-Four professional services firm providing audit, tax, and advisory in Switzerland — competes for the same SMB Treuhand and private-client advisory mandates at the upper end of the segment.
• PwC Switzerland (PwC AG): Big-Four audit and advisory firm offering Swiss Treuhand, tax, and wealth services to individuals and SMBs — overlaps on the accounting/advisory side but serves a different scale of client.
• BDO Treuhand AG (Switzerland): Large Swiss audit, tax, and Treuhand practice within the global BDO network — overlapping service lines (accounting, tax, advisory) but at much larger scale and broader geographic coverage.

Regional players

• Hypothekarbank Lenzburg AG: Regional Swiss cantonal bank offering mortgages, pensions, and advisory to private clients in the same geography — comparable customer segment with regional bank-style distribution rather than independent Treuhand model.

Direct peers

• Boss Treuhand AG: Swiss regional Treuhand firm offering bookkeeping, tax, and financial advisory to SMBs and individuals — directly comparable multi-disciplinary service scope and customer segments to Trefinass.
• VZ Vermögenszentrum: Switzerland's leading independent financial advisory firm for private clients covering pensions, mortgages, investments, and tax — directly competes for the same private-individual segment with a multi-channel delivery model.
• Treuhand Kammerlander & Partner: Small-to-mid Swiss Treuhand practice serving SMEs and private clients with accounting, tax, and pension services — closely comparable size, regional scope, and service mix.

Emerging players

• Moneyhouse AG: Swiss online platform providing company-formation, accounting, and Treuhand services with a digital delivery model — competes for the same SMB segment as Trefinass but via a tech-enabled, lower-cost proposition.
• findea.ch (Findea AG): Digital-first Swiss Treuhand and accounting platform for SMBs — directly substitutes for Trefinass' bookkeeping and tax services for clients open to online-only delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trefinass Treuhand